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U.S. Sports Beverages through 2021

U.S. Sports Beverages through 2021

Get a comprehensive view of the market for U.S. sports beverages. This report from Beverage Marketing Corporation includes industry data and analysis of market trends by geographic region, pricing, consumer demographics, advertising, quarterly growth, distribution channels and packaging, and low-calorie options. It also looks at innovations and strategies of the top companies and provides statistics for key brands including all-sales-channel-inclusive sales results, market share and growth.

This market report also offers projections and discusses trends that will drive the market over the next five years and provides readers with the data and insight needed to identify opportunities, benchmark their progress and set goals for the future. Expanded discussions of the innovations in sports hydration detail the efforts of small brands to introduce new twists to the winning formula in an attempt to gain a foothold in this difficult to penetrate market.


1. THE U.S. SPORTS BEVERAGE MARKET
Sports Beverages in the Functional Beverage Market
Overview
Sports Beverage Definition
The Current Sports Beverage Market
Overview
Per Capita Consumption
Growth
Retail Sales and Growth
Quarterly Growth Trends
Seasonality
Exhibits
Global Sports Beverage Market Estimated Wholesale Dollar Sales, Volume and Growth 2002 – 2021
Sports Beverage Market Wholesale Dollar Sales and Volume 1985 – 2021
Sports Beverage Market Dollar Sales and Volume Growth 1986 – 2021
Sports Beverage Market Per Capita Consumption 1985 – 2021
Sports Beverage Market Compound Annual Growth 1990 – 2021
Sports Beverage Market Retail Dollar Sales and Growth 2000 – 2021
Sports Beverage Market Volume and Growth by Quarter 2016 – 2017
Sports Beverage Market Quarterly Volume Shares in Measured Channels 2003 – 2016
2. SPORTS BEVERAGE REGIONAL MARKETS
Regional Sports Beverage Markets
Overview
The South
The West
The Midwest
The Northeast
Exhibits
Regional Sports Beverage Markets Wholesale Dollar Sales 1986 – 2021
Regional Sports Beverage Markets Share of Wholesale Dollar Sales 1986 – 2021
Regional Sports Beverage Markets Change in Wholesale Dollar Sales 1987 – 2021
Regional Sports Beverage Markets Estimated Volume 1986 – 2021
Regional Sports Beverage Markets Share of Volume 1986 – 2021
Regional Sports Beverage Markets Change in Volume 1987 – 2021
3. REDUCED CALORIE AND REGULAR SPORTS BEVERAGES
Regular and Low-Calorie Sports Beverages
Exhibits
Sports Beverage Market Volume by Calorie Count 2011 – 2021
Sports Beverage Market Share of Volume by Calorie Count 2011 – 2021
Sports Beverage Market Change in Volume by Calorie Count 2012 – 2021
Sports Beverage Market Wholesale Dollars by Calorie Count 2011 – 2021
Sports Beverage Market Share of Wholesale Dollars by Calorie Count 2011 – 2021
Sports Beverage Market Change in Wholesale Dollars by Calorie Count 2012 – 2021
4. SPORTS BEVERAGE FLAVORS
Sports Beverage Flavors
Exhibits
Sports Beverage Flavors Estimated Volume 2011 – 2021
Sports Beverage Flavors Volume Share 2011 – 2021
Sports Beverage Flavors Volume Change 2012 – 2021
5. SPORTS BEVERAGE SEGMENTS AND DISTRIBUTION CHANNELS
Sports Beverage Market Segments
Dollar Sales
Sports Beverage Distribution Channels
Exhibits
Sports Beverage Segments Wholesale Dollar Sales 1986 – 2021
Sports Beverage Segments Share of Wholesale Dollar Sales 1986 – 2021
Sports Beverage Segments Change in Wholesale Dollar Sales 1987 – 2021
Sports Beverage Distribution Channels Wholesale Dollar Sales 1986 – 2021
Sports Beverage Distribution Channels Share of Wholesale Dollar Sales 1986 – 2021
Sports Beverage Distribution Channels Change in Wholesale Dollar Sales 1987 – 2021
Sports Beverages Estimated Volume by Distribution Channel 2011 – 2021
Sports Beverages Share of Volume by Distribution Channel 2011 – 2021
Sports Beverages Change in Volume by Distribution Channel 2012 – 2021
6. SPORTS BEVERAGE PACKAGING
Sports Beverage Packaging
Exhibits
Sports Beverage Packaging Volume by Size 2011 – 2021
Sports Beverage Packaging Share of Volume by Size 2011 – 2021
Sports Beverage Packaging Change in Volume by Size 2012 – 2021
7. LEADING SPORTS BEVERAGE COMPANIES AND THEIR BRANDS
The Leading Companies
PepsiCo, Inc. – Gatorade
Overview
Marketing
Distribution
Coca-Cola Company – Powerade
Overview
Marketing
Distribution
Other Sports Beverages
All Sport
BodyArmor
Exhibits
Leading Sports Beverage Brands Estimated Wholesale Dollar Sales 2011 – 2016
Leading Sports Beverage Brands Share of Wholesale Dollar Sales 2011 – 2016
Leading Sports Beverage Brands Change in Wholesale Dollar Sales 2012 – 2016
Leading Sports Beverage Brands Estimated Volume 2011 – 2016
Leading Sports Beverage Brands Share of Volume 2011 – 2016
Leading Sports Beverage Brands Change in Volume 2012 – 2016
8. SPORTS BEVERAGE ADVERTISING EXPENDITURES
Sports Beverage Advertising Expenditures
Overview
Expenditures by Medium
Sports Beverage Advertising Expenditures by Brand
Gatorade
Powerade
Exhibits
Leading Sports Beverage Brands Advertising Expenditures 2011 – 2016
Leading Sports Beverage Brands Share of Advertising Expenditures 2011 – 2016
Leading Sports Beverage Brands Change in Advertising Expenditures 2012 – 2016
Sports Beverage Advertising Expenditures by Media 2011 – 2016
Sports Beverage Share of Advertising Expenditures by Media 2011 – 2016
Sports Beverage Change in Advertising Expenditures by Media 2012 – 2016
9. DEMOGRAPHICS OF THE SPORTS BEVERAGE CONSUMER
Demographics of the Sports Beverage User
Demographic Comparison of Gatorade and Powerade
Exhibits
Demographics of the Sports Beverage Consumer 2016
Demographics of the Gatorade Consumer 2016
Demographics of the Powerade Consumer 2016
10. THE RTD PROTEIN DRINK MARKET
Protein Drinks in the U.S.
Leading Protein Drink Brands
Mix1
Core Power
FitPro
Nu Aquos
Trimino Protein Infused Water
Exhibits
Protein Drink Market Estimated Wholesale Dollars and Volume 2000 – 2021
Protein Drink Market Growth 2001 – 2021

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