Ready-to-Drink Tea in the U.S. through 2024

Ready-to-Drink Tea in the U.S. through 2024

This comprehensive ready-to-drink tea market report examines the U.S. tea market at a time when ongoing innovation added to market upheaval caused by the coronavirus pandemic make this a particularly important time to keep a close eye on the trends. This in-depth report focuses on RTD tea market trends (pre-packaged, bottled or canned tea). It provides statistics on regional markets as well as historical and current sales data for the leading companies and brands. Forecasts through 2024 are provided and impact of covid-19 is discussed.

Packaging, distribution, advertising expenditures and demographics are discussed in detail, with data to back up the insights provided. The industry research also covers kombucha, looks at refrigerated (RFG) RTD tea vs. shelf stable trends, tea types and flavors, the organic tea market and much more.

The answers you need
The U.S. Ready-to-Drink Tea report provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

• What are the latest trends behind RTD tea's performance in the U.S. market? Which brands are outperforming the market? Which are underperforming?

• How many gallons of RTD tea did U.S. residents consume in 2019 and the first half of 2020?

• Which price segment of RTD tea will grow the most to 2024?

• What is the latest news regarding organic tea?

• What are the biggest challenges to growth the RTD tea market faces in the current consumer environment?

• How has RTD tea fared in comparison with the broader New Age beverage category?

• How has the RTD tea packaging mix changed in recent years?

• What are the principal distribution channels for hot and RTD tea?

This ready-to-drink tea research report features
Ready-to-Drink Tea in the U.S. through 2024 offers an in-depth look at the category, companies and brands shaping the RTD tea market and the market drivers impacting current and anticipated growth through 2024.

It provides perspective on the segment and its many facets, providing sales and volume statistics including total-market retail dollar sales, wholesale dollar data and volume data. Through a combination of discussion backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, users get a thorough understanding of all facets of the RTD tea market including:

• An overview of the New Age beverage market, including dollar sales, as well as volume, per capita consumption and dollars for the various tea segments and analysis of U.S. and global tea trends. Quarterly RTD tea market growth data are also provided.

• A look at the RTD tea market by price segment, breaking out five tiers from regular and fountain through superpremium.

• Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data. Coverage includes Pepsi-Lipton Tea Partnership, Coca-Cola Company, Keurig Dr Pepper, Ferolito, Vultaggio & Sons, Milo's, Brands Within Reach, Ito En and others.

• A look at wholesale dollar sales and case volumes for leading RTD tea brands including Arizona, Lipton, Gold Peak, Fuze, Nestea, Teas' Tea, Peace Tea, Honest Tea, Turkey Hill, Milo's and more.

• Regional consumption patterns of RTD tea volume, as well as regional breakdowns of wholesale dollar sales and regional per capita consumption.

• A look at hot-fill and cold-fill trends and volume by package type, including plastic, cans, glass and paperboard carton; includes detailed volume by package size of both shelf-stable and chilled RTD teas.

• Data detailing volume by key distribution channels totaling 100% of market volume, including projections in 2020 that stray from the usual trend.

• An overview of the kombucha and organic tea markets.

• Advertising expenditures of the leading RTD tea and dry tea companies and a look at category spending by media type (including Internet and Spanish-language network advertising).

• Consumer demographic profiles comparing consumers of key RTD tea brands.

• Data on green and black tea imports and exports.

• Five-year projections for the overall tea market as well as RTD tea and its sub-segments.


1. THE U.S. BOTTLED WATER MARKET
The National Bottled Water Market
Exhibits
1.1 U.S. Bottled Water Market Gallonage by Segment 2014 – 2024
1.2 U.S. Bottled Water Market Share of Gallonage by Segment 2014 – 2024
1.3 U.S. Bottled Water Market Change in Gallonage by Segment 2015 – 2024
2. THE VALUE-ADDED WATER MARKET
The Value-Added Water Market Segments
• Overview
• Enhanced Water
• Flavored Water
• Essence Water
• Alkaline Water
• Impact of Covid-19
The Niche Water Beverage Segment
Exhibits
2.4 Value-Added Water Market Dollars, Volume and Price Per Gallon 2000 – 2024
2.5 Value-Added Water Market Per Capita Consumption 2000 – 2024
2.6 Value-Added Water Market Retail Dollars and Growth 2000 – 2024
2.7 Value-Added Water Market Quarterly Volume Shares 2007 – 2019
2.8 U.S. Q1 2020 Estimated Volume, Share and Growth Value-Added Water by Segment
2.9 U.S. Q2 2020 Estimated Volume, Share and Growth Value-Added Water by Segment
2.10 U.S. 1H 2020 Estimated Volume, Share and Growth Value-Added Water by Segment
2.11 Value-Added Water Market Volume by Category 2014 – 2024
2.12 Value-Added Water Market Share of Volume by Category 2014 – 2024
2.13 Value-Added Water Market Change in Volume by Category 2015 – 2024
2.14 Enhanced Water Market Dollars, Volume and Price Per Gallon 2000 – 2024
2.15 Flavored Water Market Dollars, Volume and Price Per Gallon 2000 – 2024
2.16 Essence Water Market Dollars, Volume and Price Per Gallon 2006 – 2024
2.17 Alkaline Water Market Dollars, Volume and Price Per Gallon 2014 – 2024
2.18 Value-Added Water Market Volume Comparisons Between Pre-Covid-19 and Post-Covid-19 2020
2.19 Value-Added Water Market Wholesale Dollar Comparisons Between Pre-Covid-19 and Post-Covid-19 2020
2.20 Value-Added Water Market Retail Dollar Comparisons Between Pre-Covid-19 and Post-Covid-19 2020
2.21 Value-Added and Niche Water Beverage Market Wholesale Dollars, Share and Growth 2019 – 2024
3. VALUE-ADDED WATER DISTRIBUTION CHANNELS
Value-Added Water Distribution Channels
• Overview
• Enhanced Water
• Flavored Water
• Essence Water
• Alkaline Water
Exhibits
3.22 Value-Added Water Market Volume by Distribution Channel 2014 – 2024
3.23 Value-Added Water Market Share of Volume by Distribution Channel 2014 – 2024
3.24 Value-Added Water Market Change in Volume by Distribution Channel 2015 – 2024
3.25 Enhanced Water Market Volume by Distribution Channel 2014 – 2024
3.26 Enhanced Water Market Share of Volume by Distribution Channel 2014 – 2024
3.27 Enhanced Water Market Change in Volume by Distribution Channel 2015 – 2024
3.28 Flavored Water Market Volume by Distribution Channel 2014 – 2024
3.29 Flavored Water Market Share of Volume by Distribution Channel 2014 – 2024
3.30 Flavored Water Market Change in Volume by Distribution Channel 2015 – 2024
3.31 Essence Water Market Volume by Distribution Channel 2014 – 2024
3.32 Essence Water Market Share of Volume by Distribution Channel 2014 – 2024
3.33 Essence Water Market Change in Volume by Distribution Channel 2015 – 2024
3.34 Alkaline Water Market Volume by Distribution Channel 2014 – 2024
3.35 Alkaline Water Market Share of Volume by Distribution Channel 2014 – 2024
3.36 Alkaline Water Market Change in Volume by Distribution Channel 2015 – 2024
4. VALUE-ADDED WATER PACKAGING
Packaging Types
Exhibits
4.37 Value-Added Water Market Volume by Container Material 2014 – 2024
4.38 Value-Added Water Market Share by Container Material 2014 – 2024
4.39 Value-Added Water Market Change by Container Material 2015 – 2024
5. THE LEADING VALUE-ADDED WATER COMPANIES AND BRANDS
Leading Value-Added Water Brands
• Enhanced Water
• Flavored Water
• Alkaline Water
Coca-Cola Company
• Glacéau
PepsiCo
• Propel
• LIFEWTR
• SoBeWater
Essentia Water, LLC
• Essentia
Alkaline Water Company
• Alkaline88
Nestlé Waters North America
• Nestlé Splash
Aquahydrate
• Aquahydrate
Hint, Inc.
• Hint Water
Keurig Dr Pepper
• Bai
• Core Water
HyEdge, Inc.
• HFactor
Oxigen Beverages
• OxiGen
Other Value-Added Water Brands
Exhibits
5.40 Enhanced Water Market Estimated Wholesale Dollars by Brand 2014 – 2019
5.41 Enhanced Water Market Share of Estimated Wholesale Dollars by Brand 2014 – 2019
5.42 Enhanced Water Market Change in Estimated Wholesale Dollars by Brand 2015 – 2019
5.43 Enhanced Water Market Estimated Volume by Brand 2014 – 2019
5.44 Enhanced Water Market Share of Estimated Volume by Brand 2014 – 2019
5.45 Enhanced Water Market Change in Estimated Volume by Brand 2015 – 2019
5.46 Flavored Water Market Estimated Wholesale Dollars by Brand 2014 – 2019
5.47 Flavored Water Market Share of Estimated Wholesale Dollars by Brand 2014 – 2019
5.48 Flavored Water Market Change in Estimated Wholesale Dollars by Brand 2015 – 2019
5.49 Flavored Water Market Estimated Volume by Brand 2014 – 2019
5.50 Flavored Water Market Share of Estimated Volume by Brand 2014 – 2019
5.51 Flavored Water Market Change in Estimated Volume by Brand 2015 – 2019
5.52 Alkaline Water Market Estimated Wholesale Dollars by Brand 2014 – 2019
5.53 Alkaline Water Market Share of Estimated Wholesale Dollars by Brand 2014 – 2019
5.54 Alkaline Water Market Change in Estimated Wholesale Dollars by Brand 2015 – 2019
5.55 Alkaline Water Market Estimated Volume by Brand 2014 – 2019
5.56 Alkaline Water Market Share of Estimated Volume by Brand 2014 – 2019
5.57 Alkaline Water Market Change in Estimated Volume by Brand 2015 – 2019
6. THE NICHE WATER BEVERAGE MARKET
Niche Water Beverages
• Overview
Niche Water Beverage Brands
• Protein2O
• Trimino Protein Infused Water
• Treo Fruit & Birch Water
• True Nopal Cactus Water
Exhibits
6.58 Niche Water Beverage Market Estimated Wholesale Dollars by Category 2018 – 2024
6.59 Niche Water Beverage Market Share of Estimated Wholesale Dollars by Category 2018 – 2024
6.60 Niche Water Beverage Market Change in Estimated Wholesale Dollars by Category 2019 – 2024
6.61 Niche Water Beverage Market Estimated Volume by Category 2018 – 2024
6.62 Niche Water Beverage Market Share of Estimated Volume by Category 2018 – 2024
6.63 Niche Water Beverage Market Change in Estimated Volume by Category 2019 – 2024
7. VALUE-ADDED WATER ADVERTISING EXPENDITURES
Value-Added Water Advertising Expenditures
• Expenditures by Brand
• Expenditures by Media
Exhibits
7.64 Leading Value-Added Water Brands Advertising Expenditures 2014 – 2019
7.65 Leading Value-Added Water Brands Share of Advertising Expenditures 2014 – 2019
7.66 Leading Value-Added Water Brands Change in Advertising Expenditures 2015 – 2019
7.67 Estimated Advertising Expenditures for Value-Added Water Brands by Media 2014 – 2019
7.68 Estimated Share of Advertising Expenditures for Value-Added Water Brands by Media 2014 – 2019
7.69 Estimated Change in Advertising Expenditures for Value-Added Water Brands by Media 2015 – 2019
8. DEMOGRAPHICS OF THE VALUE-ADDED WATER CONSUMER
The Value-Added Water Consumer
• Enhanced Water
• Flavored Water
• Comparative Demographics of Enhanced Water Brands
Exhibits
8.70 Demographics of the Enhanced Water Consumer 2019
8.71 Demographics of the Flavored Water Consumer 2019
8.72 Demographics of the Glacéau Vitaminwater Consumer 2019
8.73 Demographics of the Glacéau Smartwater Consumer 2019

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