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U.S. Ready-to-Drink Tea through 2021

1. THE U.S. NEW AGE & TEA MARKETS
The 2016 New Age Market
Overview of the U.S. Retail Tea Market
The 2016 Tea Market
Volume
Per Capita Consumption
Wholesale Dollar Sales
Quarterly Growth Trends
Exhibits
New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2011 – 2016
New Age Beverage Market Segments Share of Wholesale Dollar Sales 2011 – 2016
New Age Beverage Market Segments Change in Wholesale Dollar Sales 2012 – 2016
U.S. Tea Market Estimated Consumption by Segment 2011 – 2021
U.S. Tea Market Share of Consumption by Segment 2011 – 2021
U.S. Tea Market Change in Consumption by Segment 2012 – 2021
U.S. Tea Market Per Capita Consumption by Segment 2011 – 2021
U.S. Tea Market Estimated Wholesale Dollars by Segment 2011 – 2021
U.S. Tea Market Share of Wholesale Dollars by Segment 2011 – 2021
U.S. Tea Market Change in Wholesale Dollars by Segment 2012 – 2021
U.S. Tea Market Estimated Consumption by Segment Q1, Q2 and First Half 2017
U.S. Tea Market Share of Consumption by Segment Q1, Q2 and First Half 2017
U.S. Tea Market Change in Consumption by Segment Q1, Q2 and First Half 2017
2. THE NATIONAL READY-TO-DRINK TEA MARKET
RTD Tea Market Trends
Overview
RTD Tea Wholesale Dollar and Case Volume
RTD Tea Pricing
RTD Tea Retail Dollar Sales
Quarterly Growth Trends
Per Capita RTD Tea Consumption
RTD Tea Seasonality
RTD Tea Market Segmentation
Exhibits
The National RTD Tea Market Wholesale Dollars and Case Volume 1988 – 2021
The National RTD Tea Market Wholesale Dollar and Case Volume Growth 1989 – 2021
The National RTD Tea Market Retail Dollars and Growth 2000 – 2021
The National RTD Tea Market Estimated Volume, Share and Growth Q1, Q2 and First Half 2017
The National RTD Tea Market Per Capita Consumption 1988 – 2021
The National RTD Tea Market Quarterly Volume Shares 2003 – 2016
The National RTD Tea Market Volume by Price Segment 2011 – 2021
The National RTD Tea Market Share of Volume by Price Segment 2011 – 2021
The National RTD Tea Market Change in Volume by Price Segment 2012 – 2021
3. THE REGIONAL READY-TO-DRINK TEA MARKETS
Regional RTD Tea Markets
Overview
The South
The Midwest
The West
The Northeast
Exhibits
The Regional RTD Tea Markets Wholesale Dollar Sales 2011 – 2021
The Regional RTD Tea Markets Dollar Share 2011 – 2021
The Regional RTD Tea Markets Dollar Growth 2012 – 2021
The Regional RTD Tea Markets Case Volume 2011 – 2021
The Regional RTD Tea Markets Case Volume Share 2011 – 2021
The Regional RTD Tea Markets Case Volume Growth 2012 – 2021
The Regional RTD Tea Markets Per Capita Consumption 2011 – 2021
4. READY-TO-DRINK TEA PACKAGING
RTD Tea Packaging Types
Shelf-Stable – Overview
Shelf-Stable – Glass Bottles
Shelf-Stable – Cans
Shelf-Stable – Plastic Bottles
Chilled
Fountain
Exhibits
RTD Tea Volume by Package Size and Type 2011 – 2021
RTD Tea Share by Package Size and Type 2011 – 2021
RTD Tea Growth by Package Size and Type 2012 – 2021
5. THE LEADING READY-TO-DRINK TEA COMPANIES AND THEIR BRANDS
The Leading Companies
PepsiCo, Inc.
Overview
PLTP – Overview
PLTP – Marketing
PLTP – Distribution
SoBe – Overview
SoBe – Marketing
SoBe – Distribution
Coca-Cola Company
Overview
Gold Peak – Overview
Honest Tea – Overview
Honest Tea – Marketing
Honest Tea – Distribution
Fuze Beverage – Overview
Fuze Beverage – Marketing
Fuze Beverage – Distribution
Peace Tea – Overview
Snapple Beverage Group
Overview
Marketing
Distribution
Ferolito, Vultaggio & Sons
Overview
Marketing
Distribution
Nestlé Waters North America
Nestea – Overview
Nestea – Marketing
Sweet Leaf – Overview
Sweet Leaf – Marketing
Tradewinds – Overview
Tradewinds – Marketing
Ito En, Ltd.
Teas’ Tea – Overview
Teas’ Tea – Marketing
Teas’ Tea – Distribution
Other RTD Tea Brands
Leading Grocery and Drug Store RTD Tea Brands
Exhibits
Leading RTD Tea Brands Estimated Wholesale Dollar Sales 2011 – 2016
Leading RTD Tea Brands Estimated Dollar Share 2011 – 2016
Leading RTD Tea Brands Estimated Dollar Growth 2012 – 2016
Leading RTD Tea Brands Estimated Case Volume 2011 – 2016
Leading RTD Tea Brands Estimated Case Volume Share 2011 – 2016
Leading RTD Tea Brands Estimated Case Volume Growth 2012 – 2016
The Leading RTD Tea Trademarks in Grocery Stores by Retail Sales 2016
The Leading RTD Tea Trademarks in Drug Stores by Retail Sales 2016
The Leading RTD Tea Trademarks in Grocery Stores by Volume 2016
The Leading RTD Tea Trademarks in Drug Stores by Volume 2016
6. THE KOMBUCHA MARKET
Kombucha
Overview
Leading Brands
Exhibit
The Kombucha Market Estimated Dollars and Volume 2007 – 2021
The Kombucha Market Growth 2008 – 2021
7. THE ORGANIC TEA MARKET
The National Organic Tea Market
Overview
Volume and Dollars
Per Capita Consumption
Exhibits
Global Organic Tea Market Estimated Volume and Change 2002 – 2021
U.S. Organic Tea Market Estimated Volume and Change 2002 – 2021
U.S. Organic RTD Tea Market Estimated Volume, Wholesale Dollars and Change 2002 – 2021
U.S. Organic Tea Market Per Capita Consumption 2002 – 2021
U.S. Organic RTD Tea Market Per Capita Consumption 2002 – 2021
8. TEA DISTRIBUTION CHANNELS
RTD Tea Distribution Channels
Hot Tea Distribution Channels
Exhibits
RTD Tea Volume by Distribution Channel 2011 – 2021
RTD Tea Share of Volume by Distribution Channel 2011 – 2021
RTD Tea Change in Volume by Distribution Channel 2012 – 2021
Hot Tea Volume by Distribution Channel 2011 – 2021
Hot Tea Share of Volume by Distribution Channel 2011 – 2021
Hot Tea Change in Volume by Distribution Channel 2012 – 2021
9. U.S. TEA ADVERTISING EXPENDITURES
The Leading Advertised RTD Tea Brands
RTD Tea Advertising by Medium
The Leading Advertised Tea Brands
Tea Advertising by Medium
Exhibits
Ready-to-Drink Tea Advertising Expenditures 2011 – 2016
Ready-to-Drink Tea Share of Advertising Expenditures 2011 – 2016
Ready-to-Drink Tea Change in Advertising Expenditures 2012 – 2016
Ready-to-Drink Tea Advertising Expenditures by Media 2011 – 2016
Ready-to-Drink Tea Share of Advertising Expenditures by Media 2011 – 2016
Ready-to-Drink Tea Change in Advertising Expenditures by Media 2012 – 2016
U.S. Non-RTD Tea Market Advertising Expenditures 2011 – 2016
U.S. Non-RTD Tea Market Share of Advertising Expenditures 2011 – 2016
U.S. Non-RTD Tea Market Change in Advertising Expenditures 2012 – 2016
U.S. Non-RTD Tea Market Advertising Expenditures by Media 2011 – 2016
U.S. Non-RTD Tea Market Share of Advertising Expenditures by Media 2011 – 2016
U.S. Non-RTD Tea Market Change in Advertising Expenditures by Media 2012 – 2016
10. U.S. TEA DEMOGRAPHICS
Demographics of the RTD Tea Consumer
Overview
Comparative Demographics of RTD Tea Brands
Exhibits
Demographics of the RTD Tea Consumer 2016
Demographics of the Arizona Tea Consumer 2016
Demographics of the Lipton Consumer 2016
Demographics of the Snapple Tea Consumer 2016
Demographics of the Gold Peak Consumer 2016
Demographics of the Honest Tea Consumer 2016
11. U.S. TEA IMPORTS AND EXPORTS
Imported Tea
Exported Tea
Exhibits
U.S. Tea Market Imports (Metric Tons) by Tea Type 2011 – 2016
U.S. Tea Market Share of Imports by Tea Type 2011 – 2016
U.S. Tea Market Change in Imports by Tea Type 2012 – 2016
U.S. Black Tea Market Imports (Metric Tons) by Leading Countries 2011 – 2016
U.S. Black Tea Market Share of Imports by Leading Countries 2011 – 2016
U.S. Black Tea Market Change in Imports by Leading Countries 2012 – 2016
U.S. Green Tea Market Imports (Metric Tons) by Leading Countries 2011 – 2016
U.S. Green Tea Market Share of Imports by Leading Countries 2011 – 2016
U.S. Green Tea Market Change in Imports by Leading Countries 2012 – 2016
U.S. Tea Market Exports (Metric Tons) by Tea Type 2011 – 2016
U.S. Tea Market Share of Exports by Tea Type 2011 – 2016
U.S. Tea Market Change in Exports by Tea Type 2012 – 2016
U.S. Black Tea Market Exports (Metric Tons) by Leading Countries 2011 – 2016
U.S. Black Tea Market Share of Exports by Leading Countries 2011 – 2016
U.S. Black Tea Market Change in Exports by Leading Countries 2012 – 2016
U.S. Green Tea Market Exports (Metric Tons) by Leading Countries 2011 – 2016
U.S. Green Tea Market Share of Exports by Leading Countries 2011 – 2016
U.S. Green Tea Market Change in Exports by Leading Countries 2012 – 2016
12. TEA INDUSTRY PRICING IN THE U.S.
Price Indexes
Consumer Prices
Producer Prices
Exhibits
Change in Consumer Price Index for Tea and Other Items 1999 – 2016
Change in Producer Price Index for Tea and All Commodities 1995 – 2016

U.S. Ready-to-Drink Tea through 2021

The comprehensive ready-to-drink tea market report from Beverage Marketing Corporation examines the U.S. tea market with a focus on RTD tea market trends (pre-packaged, bottled or canned tea). It provides statistics on regional markets as well as historical and current sales data for the leading companies and brands.

Packaging, distribution, advertising expenditures and demographics are discussed in detail, with data to back up the insights provided. The industry research also covers kombucha, looks at refrigerated (RFG) RTD tea vs. shelf stable trends, tea types and flavors, the organic tea market and much more.


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