Milk and Dairy Beverages in the U.S. through 2027: Market Essentials

Milk and Dairy Beverages in the U.S. through 2027: Market Essentials


From traditional and flavored dairy milk to organics, creamers, yogurt drinks and more, this report covers it all. This U.S. milk industry research report from Beverage Marketing Corporation looks at past, present and future of the dairy milk market, chronicling its growth and trajectory from its days as a commoditized, unchallenged household staple to a segment that now faces fierce competition from non-dairy challengers seeking to usurp its consumption moments and erode its existing consumer base and the loyalty of the next generation of consumers. This report, of interest to the dairy industry as well as to those who offer similar consumer benefits or vie for similar consumption moments, includes data on dairy fluid milk production, consumption, flavors, milk sales trends by fat content, advertising expenditures, pricing, packaging and distribution and more. To round out its findings, the report also covers other dairy beverages including flavored dairy-based shelf stable beverages, yogurt drinks and creamers. In addition to the standard break-outs of fluid milk, the study also looks at the organic market.

The report presents the data in Excel spreadsheets, which it supplements with a concise executive summary highlighting key developments including the impact of the coronavirus pandemic as well as a detailed discussion of the leading dairy companies.

The answers you need
In addition to reliable historical and current data, this report provides five year forecasts on a broad range of market aspects giving users a strong tool for spotting trends and opportunities.

This market research report covers industry developments of interest to processors, marketers, advertising executives, industry suppliers, financial analysts and anyone else with a special interest in the U.S. milk and dairy beverage marketplace.

• How much was consumed in the United States during 2022, and how much was likely to be imbibed in 2023?

• How did the leading processors perform?

• Which region produces the most milk? Which consumes the most?

• How have package sizes and types shifted over time? What are expectations by 2027?

• How are the dairy-based shelf-stable and yogurt-based beverage segments faring?

• What are the growth prospects for milk and its segments through 2027?

This U.S. milk report features
Featuring Beverage Marketing's reliable, all-sales-channel-inclusive data, users get a comprehensive understanding of all facets of the market including:


• Data on the national and regional markets.

• Market volume segmentation by fat level and flavors.

• Coverage of the different types of dairy beverages including flavored milk, organic milk and shelf-stable dairy-based beverages.

• Quantification of volume sold through various on- and off-premise distribution channels.

• A look at wholesale and retail sales as well as pricing by retail outlet type.

• A break-down of the fluid milk market by package size and a break-out of volume by package material type (plastic, paperboard and glass).

• Wholesale dollar sales for leading dairy processors including Kroger Dairy Division, Dairy Farmers of America, Borden Dairy Company and more.

• A look at the branded vs. private label markets and the market shares held by each historically and currently in the United States.

• Coverage of dairy-based shelf-stable beverages including Frappuccino, Hershey's, Yoo-hoo and others.

• Data on advertising expenditures.

• A look at the drinkable yogurt market, non-dairy creamer with statistics covering particular brands including Dannon, Stonyfield, Coffee-Mate and International Delight.

• A look at growth of the organic milk market.

• Beverage Marketing's projections for the market and its segments (whole fat, fat reduced, fat-free, flavored and buttermilk) over the next five years through 2027.


EXECUTIVE SUMMARY
The U.S. Milk Market
The National Fluid Milk Market
• Overview
• Special Note on Coronavirus
• Per Capita Consumption
• Compound Annual Growth
• Seasons
• Milk Production
The Regional Fluid Milk Markets
• Consumption
• Production
The National Dairy-Based Beverage Market
• Overview
COMPANY PROFILES
Leading Dairies
The Top Dairy Companies
• Overview
• Nestlé USA
• Kraft Heinz
• Schreiber Foods Inc.
• Dairy Farmers of America
Leading Fluid Milk Processors
• Overview
• Kroger Dairy Division
• Dairy Farmers of America
• Borden Dairy Company
• H.P. Hood
EXHIBITS
1. THE U.S. MILK MARKET
1.1 U.S. Fluid Milk Market Volume, Weight and Growth 1975 – 2027
1.2 U.S. Fluid Milk Market Per Capita Consumption 1975 – 2027
1.3 U.S. Fluid Milk Market Compound Annual Growth 1980 – 2027
1.4 U.S. Fluid Milk Market Quarterly Volume Shares 2002 – 2022
1.5 U.S. Milk Market Production Per Cow 1960 – Q3 2023
1.6 U.S. Fluid Milk Market Volume and Growth by Quarter 2022 – 2023
1.7 U.S. Fluid Milk Market Consumption by Region 2017 – 2027
1.8 U.S. Fluid Milk Market Share of Consumption by Region 2017 – 2027
1.9 U.S. Fluid Milk Market Change in Consumption by Region 2018 – 2027
1.10 U.S. Fluid Milk Market Share of Production by Region 2017 – 2022
2. THE U.S. MILK MARKET BY FAT CONTENT
2.11 U.S. Fluid Milk Market Volume by Milk Fat Type 1960 – 2027
2.12 U.S. Fluid Milk Market Share of Volume by Milk Fat Type 1960 – 2027
2.13 U.S. Fluid Milk Market Change in Volume by Milk Fat Type 1965 – 2027
3. THE U.S. MILK MARKET BY FLAVORS
3.14 U.S. White vs. Flavored Milk Market Volume and Share 1996 – 2027
3.15 U.S. Flavored Fluid Milk Market Volume by Flavor 2017 – 2027
3.16 U.S. Flavored Fluid Milk Market Share of Volume by Flavor 2017 – 2027
3.17 U.S. Flavored Fluid Milk Market Change in Volume by Flavor 2018 – 2027
4. LEADING DAIRIES
4.18 Leading Dairy Processors Estimated Wholesale Dollar Sales 2017 – 2022
4.19 Leading Fluid Milk Companies Estimated Wholesale Dollar Sales 2017 – 2022
4.20 Leading Fluid Milk Companies Estimated Share of Sales 2017 – 2022
4.21 Leading Fluid Milk Companies Change in Estimated Wholesale Dollar Sales 2018 – 2022
5. THE LEADING MILK BRANDS AND PRIVATE LABEL
5.22 U.S. Fluid White Milk Market Branded vs. Private Label Retail Dollars and Units 2017 – 2023
5.23 U.S. Fluid White Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2017 – 2023
5.24 U.S. Fluid White Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2018 – 2023
5.25 U.S. Flavored Milk Market Branded vs. Private Label Retail Dollars and Units 2017 – 2023
5.26 U.S. Flavored Milk Market Branded vs. Private Label Share of Retail Dollars and Units 2017 – 2023
5.27 U.S. Flavored Milk Market Branded vs. Private Label Change in Retail Dollars and Units 2018 – 2023
6. THE U.S. MILK MARKET BY DISTRIBUTION CHANNEL
6.28 U.S. Fluid Milk Market Volume by Distribution Channel 2017 – 2027
6.29 U.S. Fluid Milk Market Share of Volume by Distribution Channel 2017 – 2027
6.30 U.S. Fluid Milk Market Change in Volume by Distribution Channel 2018 – 2027
7. THE U.S. MILK MARKET BY PACKAGE TYPE AND SIZE
7.31 U.S. Fluid Milk Market Volume by Package Type and Size 2017 – 2027
7.32 U.S. Fluid Milk Market Share of Volume by Package Type and Size 2017 – 2027
7.33 U.S. Fluid Milk Market Change in Volume by Package Type and Size 2018 – 2027
8. U.S. MILK PRICING
8.34 U.S. Fluid Milk Market Estimated Wholesale and Retail Sales 1980 – 2027
8.35 U.S. White Milk Market Average Price Per Gallon Container by Retail Outlet 2017 – 2023 YTD
8.36 U.S. Fluid Milk Market Federal Order Minimum Prices 1980 – 2023 YTD
9. U.S. MILK ADVERTISING EXPENDITURES
9.37 U.S. Fluid Milk Market Expenditures by Leading Advertisers 2017 – 2022
9.38 U.S. Fluid Milk Market Share of Expenditures by Leading Advertisers 2017 – 2022
9.39 U.S. Fluid Milk Market Change in Expenditures by Leading Advertisers 2018 – 2022
9.40 U.S. Fluid Milk Market Advertising Expenditures by Media 2017 – 2022
9.41 U.S. Fluid Milk Market Share of Advertising Expenditures by Media 2017 – 2022
9.42 U.S. Fluid Milk Market Change in Advertising Expenditures by Media 2018 – 2022
10. DEMOGRAPHICS OF THE U.S. MILK CONSUMER
10.43 U.S. Milk Consumption by Age Penetration by Usage 2019
10.44 U.S. Milk Consumption by Age Share of Volume 2019
10.45 U.S. Milk Consumption by Age Ounces Consumed 2019
10.46 U.S. Milk Consumption by Gender Penetration and Ounces Consumed 2019
10.47 Type of Milk Consumed by Age by Flavor 2019
10.48 Type of Milk Consumed by Age by Fat Level 2019
10.49 How Milk is Consumed by Usage Type 2019
11. THE U.S. DAIRY-BASED SHELF-STABLE BEVERAGES
11.50 U.S. Dairy-Based Shelf-Stable Beverages Estimated Wholesale Dollars 2017 – 2023
11.51 U.S. Dairy-Based Shelf-Stable Beverages Share of Wholesale Dollars 2017 – 2023
11.52 U.S. Dairy-Based Shelf-Stable Beverages Change in Wholesale Dollars 2018 – 2023
12. THE U.S. YOGURT DRINK MARKET
12.53 U.S. Yogurt Drink Market Estimated Volume and Growth 2007 – 2027
12.54 U.S. Yogurt Drink Market Estimated Retail Dollars and Growth 2007 – 2027
12.55 U.S. Yogurt Drink Market Share of Estimated Volume by Brand 2017– 2023
12.56 U.S. Yogurt Drink Market Share of Estimated Volume by Flavor 2017 – 2023
13. THE U.S. NON-DAIRY CREAMER MARKET
13.57 U.S. Non-Dairy Creamer Market Estimated Volume and Growth 2007 – 2027
13.58 U.S. Non-Dairy Creamer Market Estimated Retail Dollars and Growth 2007 – 2027
13.59 U.S. Non-Dairy Creamer Market Share of Estimated Volume by Brand 2017 – 2023
14. THE U.S. ORGANIC MILK MARKET
14.60 U.S. Organic Fluid Milk Market Estimated Volume and Growth 2002 – 2027
14.61 U.S. Organic Fluid Milk Market Per Capita Consumption 2002 – 2027

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