Energy Drinks in the U.S. through 2025

Energy Drinks in the U.S. through 2025

Get the facts and find out what is next for this dynamic segment where new players strive to grow and hope to take market share from the industry leaders. This research report from Beverage Marketing Corporation looks at the market disruption caused by the novel coronavirus pandemic, profiles companies and brands and examines trends and issues impacting energy drinks and energy shots. It covers regional markets, quarterly growth, packaging, distribution, consumer drivers, demographics and advertising breakouts for 18 media types, a broadened scope of market forecasts, expanded discussion of small energy drink companies, and more.

The answers you need
Energy Drinks in the U.S. through 2025 provides in-depth data and analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered in this in-depth research study include:

• What amount of energy drinks does the typical U.S. consumer drink in a year, and how has that changed?

• What are the latest developments in the packaging mix for energy drinks?

• Which regions have the strongest markets?

• Is ""diet"" a priority for consumers? What percentage of volume is full- versus low-calorie?

• How have brand rankings changed recently?

• How have smaller players revitalized the segment lately and what are they doing to differentiate themselves?

• What are the growth prospects for the energy drink category?

• What is happening in the energy shot and healthy energy (including organic) sub-segments?

• What slice of the U.S. market share will slim cans command by 2025? How will that compare with the share held by 16-ounce (and larger)?

• How can I contact the leading energy drink and energy shot companies and succinctly ascertain what products they market in this segment?

This energy drinks report features
This comprehensive report offers an in-depth look at the category, companies and brands shaping the market and the forces impacting current and anticipated growth through 2025. This industry report provides sales and volume statistics including total market retail dollar sales, wholesale dollar data and volume data. It also shares statistics and discussion of the energy shot market, as well as an overview of the fledgling market for healthier energy drink options.

• Historical, current and projected market statistics, plus authoritative analysis to provide insight and put trends in context.

• Regional perspective on the U.S. marketplace, highlighting volume and growth pattern variations from region to region through 2025.

• Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data and market shares. Coverage includes Red Bull, Monster Beverage (including Monster, NOS and Full Throttle), Vital Pharmaceuticals (VPX), Nutrabolt (C4), PepsiCo (Rockstar, Amp and Kickstart), National Beverage (Rip It), Celsius Holdings, Anheuser-Busch (HiBall) and others.

• Analysis of regular vs. reduced calorie energy drink trends.

• Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume.

• A detailed analysis of packaging, analyzing volume and share by package size.

• Advertising expenditures of the leading energy drink and energy shot companies and a look at category spending by media type (including Internet and Hispanic-targeted advertising).

• Consumer demographic profiles comparing consumers of key brands.

• Perspective on the energy shot market and healthy energy segment and players, and how they affect the mainstream energy drink market.

• Five-year projections for the market and its packaging mix through 2025.

• A directory of the leading energy drink companies in the United States.


1. THE U.S. ENERGY DRINK MARKET
The Energy Drink Market
• Overview
• Volume and Dollars
• Per Capita Consumption
• Growth
• Quarterly Growth Trends
• Seasonality
• Recent Issues
Exhibits
1.1 New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2018 – 2025
1.2 New Age Beverage Market Segments Share of Wholesale Dollar Sales 2018 – 2025
1.3 New Age Beverage Market Segments Change in Wholesale Dollar Sales 2019 – 2025
1.4 New Age Beverage Market Segments Estimated Retail Dollar Sales 2018 – 2025
1.5 New Age Beverage Market Segments Share of Retail Dollar Sales 2018 – 2025
1.6 New Age Beverage Market Segments Change in Retail Dollar Sales 2019 – 2025
1.7 New Age Beverage Market Segments Estimated Volume 2018 – 2025
1.8 New Age Beverage Market Segments Share of Volume 2018 – 2025
1.9 New Age Beverage Market Segments Change in Volume 2019 – 2025
1.10 U.S. Energy Drink Market Estimated Wholesale and Retail Dollars and Volume 1997 – 2025
1.11 U.S. Energy Drink Market Per Capita Consumption 1997 – 2025
1.12 U.S. Energy Drink Market Compound Annual Growth 2002 – 2025
1.13 U.S. Energy Drink Market Volume and Growth by Quarter 2020 – 2021
1.14 U.S. Energy Drink Market Wholesale Dollars and Growth by Quarter 2020 – 2021
1.15 U.S. Energy Drink Market Quarterly Volume Shares in Measured Channels 2003 – 2020
1.16 U.S. Energy Drink Market Volume Comparisons Between Pre-Covid-19 and Post-Covid-19 2020 – 2025
1.17 U.S. Energy Drink Market Wholesale Dollar Comparisons Between Pre-Covid-19 and Post-Covid-19 2020 – 2025
1.18 U.S. Energy Drink Market Retail Dollar Comparisons Between Pre-Covid-19 and Post-Covid-19 2020 – 2025
2. ENERGY DRINK REGIONAL MARKETS
Regional Energy Drink Markets
• Overview
• The West
• The South
• The Midwest
• The Northeast
• Per Capita Consumption
Exhibits
2.19 The Regional Energy Drink Markets Estimated Case Volume 2015 – 2025
2.20 The Regional Energy Drink Markets Case Volume Share 2015 – 2025
2.21 The Regional Energy Drink Markets Case Volume Growth 2016 – 2025
2.22 The Regional Energy Drink Markets Per Capita Consumption 2015 – 2025
3. REDUCED CALORIE AND REGULAR ENERGY DRINKS
Regular and Low-Calorie Energy Drinks
Exhibits
3.23 U.S. Energy Drink Market Regular vs. Diet Volume and Share 2006 – 2025
3.24 U.S. Energy Drink Market Regular vs. Diet Volume Growth 2007 – 2025
3.25 U.S. Energy Drink Market Regular vs. Diet Wholesale Dollars and Share 2006 – 2025
3.26 U.S. Energy Drink Market Regular vs. Diet Wholesale Dollar Growth 2007 – 2025
4. ENERGY DRINK DISTRIBUTION CHANNELS
Energy Drink Distribution Channels
• Overview
• Convenience and Gas Stores
• Supermarkets
• Foodservice
• Mass Merchandisers
• Drug Stores
• Others
Exhibits
4.27 U.S. Energy Drink Market Volume by Distribution Channel 2015 – 2025
4.28 U.S. Energy Drink Market Share of Volume by Distribution Channel 2015 – 2025
4.29 U.S. Energy Drink Market Change in Volume by Distribution Channel 2016 – 2025
5. ENERGY DRINK PACKAGING
Energy Drink Packaging
Exhibits
5.30 Energy Drink Packaging Volume by Size 1997 – 2025
5.31 Energy Drink Packaging Share of Volume by Size 1997 – 2025
5.32 Energy Drink Packaging Change in Volume by Size 1998 – 2025
5.33 Energy Drink Packaging Estimated Wholesale Dollars by Size 1997 – 2025
5.34 Energy Drink Packaging Share of Wholesale Dollars by Size 1997 – 2025
5.35 Energy Drink Packaging Change in Wholesale Dollars by Size 1998 – 2025
6. LEADING ENERGY DRINK COMPANIES AND THEIR BRANDS
The Leading Companies
Red Bull
Monster Beverage Corporation
Vital Pharmaceuticals, Inc
PepsiCo, Inc. – Rockstar and Amp
National Beverage Corporation
Nutrabolt
Celsius Holdings
Ferolito, Vultaggio & Sons
Keurig Dr Pepper
Anheuser-Busch InBev
Crunk!!! Energy Drink
Energy Drink Retail Price Per Case
Exhibits
6.36 Leading Energy Drink Brands Estimated Wholesale Dollar Sales 2015 – 2021
6.37 Leading Energy Drink Brands Share of Wholesale Dollar Sales 2015 – 2021
6.38 Leading Energy Drink Brands Change in Wholesale Dollar Sales 2016 – 2021
6.39 Leading Energy Drink Brands Volume 2015 – 2021
6.40 Leading Energy Drink Brands Share of Volume 2015 – 2021
6.41 Leading Energy Drink Brands Change in Volume 2016 – 2021
6.42 U.S. Energy Drink Market Retail Price Per Case by Brand in Supermarkets 2017 – 2021
6.43 U.S. Energy Drink Market Retail Price Per Case by Brand in Drug Stores 2017 – 2021
7. THE ENERGY SHOT AND HEALTHY ENERGY SEGMENTS
Energy Shots
Healthy Energy
High-End Energy
Exhibits
7.44 U.S. Energy Shot Market Estimated Wholesale Dollars and Volume 2005 – 2025
7.45 Leading Energy Shot Brands Estimated Wholesale Dollar Sales 2015 – 2021
7.46 Leading Energy Shot Brands Share of Wholesale Dollar Sales 2015 – 2021
7.47 Leading Energy Shot Brands Change in Wholesale Dollar Sales 2016 – 2021
7.48 U.S. Organic Energy Drink Market Estimated Wholesale Dollars, Volume and Change
2005 – 2025
7.49 U.S. Organic Energy Drink Market Per Capita Consumption 2005 – 2025
7.50 Leading High-End Energy Drink Brands Estimated Wholesale Dollar Sales 2015 – 2021
7.51 Leading High-End Energy Drink Brands Share of Wholesale Dollar Sales 015 – 2021
7.52 Leading High-End Energy Drink Brands Change in Wholesale Dollar Sales 2016 – 2021
7.53 Leading High-End Energy Drink Brands Estimated Volume 2015 – 2021
7.54 Leading High-End Energy Drink Brands Share of Volume 2015 – 2021
7.55 Leading High-End Energy Drink Brands Change in Volume 2016 – 2021
8. ENERGY DRINK ADVERTISING EXPENDITURES
Energy Drink Advertising Expenditures
• Overview
• Expenditures by Medium
Exhibits
8.56 Leading Energy Drink Brands Advertising Expenditures 2015 – 2020
8.57 Leading Energy Drink Brands Share of Advertising Expenditures 2015 – 2020
8.58 Leading Energy Drink Brands Change in Advertising Expenditures 2016 – 2020
8.59 Energy Drink Advertising Expenditures by Media 2015 – 2020
8.60 Energy Drink Share of Advertising Expenditures by Media 2015 – 2020
8.61 Energy Drink Change in Advertising Expenditures by Media 2016 – 2020
9. DEMOGRAPHICS OF THE ENERGY DRINK CONSUMER
Demographics of the Energy Drink Consumer
• Overview
• Comparative Demographics of Energy Drink Brands
• Comparative Demographics of Energy Drinks versus Energy Shots
Exhibits
9.62 Demographics of the Energy Drink Consumer 2020
9.63 Demographics of the Red Bull Consumer 2020
9.64 Demographics of the Monster Consumer 2020
9.65 Demographics of the Rockstar Consumer 2020
9.66 Demographics of the 5-Hour Energy Consumer 2020
10. DIRECTORY OF ENERGY DRINK COMPANIES
Energy Drink Companies

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