Market Research Logo

U.S. Energy Drinks through 2021

U.S. Energy Drinks through 2021

Get the facts from Beverage Marketing Corporation and find out what is next for this dynamic segment where new players strive to grow and hope to take market share from the industry leaders. This research report profiles companies and brands and examines trends and issues impacting energy drinks and energy shots. It covers regional markets, quarterly growth, packaging, distribution, demographics and advertising breakouts for 18 media types, a broadened scope of market forecasts, expanded discussion of small energy drink companies, and more.


1. THE U.S. ENERGY DRINK MARKET
The Energy Drink Market
Overview
Volume and Dollars
Per Capita Consumption
Growth
Quarterly Growth Trends
Seasonality
Recent Issues
Exhibits
U.S. Energy Drink Market Estimated Wholesale and Retail Dollars and Volume 1997 – 2021
U.S. Energy Drink Market Per Capita Consumption 1997 – 2021
U.S. Energy Drink Market Compound Annual Growth 2002 – 2021
U.S. Energy Drink Market Volume and Growth by Quarter 2016 – 2017
U.S. Energy Drink Market Quarterly Volume Shares in Measured Channels 2003 – 2016
2. ENERGY DRINK REGIONAL MARKETS
Regional Energy Drink Markets
Overview
The West
The South
The Midwest
The Northeast
Per Capita Consumption
Exhibits
The Regional Energy Drink Markets Estimated Case Volume in Measured Channels 2011 – 2021
The Regional Energy Drink Markets Case Volume Share in Measured Channels 2011 – 2021
The Regional Energy Drink Markets Case Volume Growth in Measured Channels 2012 – 2021
The Regional Energy Drink Markets Per Capita Consumption 2011 – 2021
3. REDUCED CALORIE AND REGULAR ENERGY DRINKS
Regular and Low-Calorie Energy Drinks
Exhibits
U.S. Energy Drink Market Regular vs. Diet Volume and Share 2006 – 2021
U.S. Energy Drink Market Regular vs. Diet Volume Growth 2007 – 2021
U.S. Energy Drink Market Regular vs. Diet Wholesale Dollars and Share 2006 – 2021
U.S. Energy Drink Market Regular vs. Diet Wholesale Dollar Growth 2007 – 2021
4. ENERGY DRINK DISTRIBUTION CHANNELS
Energy Drink Distribution Channels
Overview
Convenience and Gas Stores
Supermarkets
Foodservice
Mass Merchandisers
Drug Stores
Others
Exhibits
U.S. Energy Drink Market Volume by Distribution Channel 2011 – 2021
U.S. Energy Drink Market Share of Volume by Distribution Channel 2011 – 2021
U.S. Energy Drink Market Change in Volume by Distribution Channel 2012 – 2021
5. ENERGY DRINK PACKAGING
Energy Drink Packaging
Exhibits
Energy Drink Packaging Volume by Size 1997 – 2021
Energy Drink Packaging Share of Volume by Size 1997 – 2021
Energy Drink Packaging Change in Volume by Size 1998 – 2021
Energy Drink Packaging Estimated Wholesale Dollars by Size 1997 – 2021
Energy Drink Packaging Share of Wholesale Dollars by Size 1997 – 2021
Energy Drink Packaging Change in Wholesale Dollars by Size 1998 – 2021
6. LEADING ENERGY DRINK COMPANIES AND THEIR BRANDS
The Leading Companies
Red Bull
Monster Beverage Corporation
Rockstar, Inc.
PepsiCo, Inc.
National Beverage Corporation
Ferolito, Vultaggio & Sons
Dr Pepper Snapple Group
HiBall Inc.
Crunk!!! Energy Drink
Energy Drink Retail Price Per Case
Exhibits
Leading Energy Drink Brands Estimated Wholesale Dollar Sales 2011 – 2016
Leading Energy Drink Brands Share of Wholesale Dollar Sales 2011 – 2016
Leading Energy Drink Brands Change in Wholesale Dollar Sales 2012 – 2016
Leading Energy Drink Brands Volume 2011 – 2016
Leading Energy Drink Brands Share of Volume 2011 – 2016
Leading Energy Drink Brands Change in Volume 2012 – 2016
U.S. Energy Drink Market Retail Price Per Case by Brand in Supermarkets 2013 – 2016
U.S. Energy Drink Market Retail Price Per Case by Brand in Drug Stores 2013 – 2016
7. THE ENERGY SHOT AND HEALTHY ENERGY SEGMENTS
Energy Shots
Healthy Energy
Exhibits
U.S. Energy Shot Market Estimated Wholesale Dollars and Volume 2005 – 2021
Leading Energy Shot Brands Estimated Wholesale Dollar Sales 2011 – 2016
Leading Energy Shot Brands Share of Wholesale Dollar Sales 2011 – 2016
Leading Energy Shot Brands Change in Wholesale Dollar Sales 2012 – 2016
U.S. Organic Energy Drink Market Estimated Wholesale Dollars, Volume and Change 2005 – 2021
U.S. Organic Energy Drink Market Per Capita Consumption 2005 – 2021
8. ENERGY DRINK ADVERTISING EXPENDITURES
Energy Drink Advertising Expenditures
Overview
Expenditures by Medium
Exhibits
Leading Energy Drink Brands Advertising Expenditures 2011 – 2016
Leading Energy Drink Brands Share of Advertising Expenditures 2011 – 2016
Leading Energy Drink Brands Change in Advertising Expenditures 2012 – 2016
Energy Drink Advertising Expenditures by Media 2011 – 2016
Energy Drink Share of Advertising Expenditures by Media 2011 – 2016
Energy Drink Change in Advertising Expenditures by Media 2012 – 2016
9. DEMOGRAPHICS OF THE ENERGY DRINK CONSUMER
Demographics of the Energy Drink Consumer
Overview
Comparative Demographics of Energy Drink Brands
Comparative Demographics of Energy Drinks versus Energy Shots
Exhibits
Demographics of the Energy Drink Consumer 2016
Demographics of the Red Bull Consumer 2016
Demographics of the Monster Consumer 2016
Demographics of the Rockstar Consumer 2016
Demographics of the 5-Hour Energy Consumer 2016
10. DIRECTORY OF ENERGY DRINK COMPANIES
Energy Drink Companies

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report