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U.S. Craft Beer through 2021

U.S. Craft Beer through 2021

A dynamic segment of the beer business receives a close examination in this report from Beverage Marketing Corporation. Situating craft beer in the context of the overall beer market, this market report analyzes the growth drivers and explains the trends. It offers data on regional markets, packaging and volume figures for the leading craft beer brands and microbreweries. The report also features advertising and demographic data and more.


1. THE U.S. BEER MARKET
The National Beer Market
Overview
Volume
Per Capita Consumption
Growth
Sales
The National Specialty Beer Market
Overview
Volume
Exhibits
U.S. Beer Market Volume 1965 – 2021
U.S. Beer Market Change in Volume 1976 – 2021
U.S. Beer Market Volume by Segment Q1, Q2 and First Half 2017
U.S. Beer Market Share of Volume by Segment Q1, Q2 and First Half 2017
U.S. Beer Market Change in Volume by Segment Q1, Q2 and First Half 2017
U.S. Beer Market Per Capita Consumption 1965 – 2021
U.S. Beer Market Compound Annual Growth 1982 – 2021
U.S. Beer Market Wholesale and Retail Dollar Sales 2005 – 2021
U.S. Specialty Beer Market Number of Breweries 2011 – 2016
U.S. Specialty Beer Market Volume, Growth and Per Capita Consumption 1990 – 2021
U.S. Specialty Beer Market Volume by Segment 2011 – 2021
U.S. Specialty Beer Market Share of Volume by Segment 2011 – 2021
U.S. Specialty Beer Market Change in Volume by Segment 2012 – 2021
2. THE REGIONAL BEER MARKETS
The Regional Beer Markets
Overview
Per Capita Consumption
The Regional Specialty Beer Markets
Overview
Per Capita Consumption
Exhibits
U.S. Beer Market Volume by Region 2011 – 2021
U.S. Beer Market Share of Volume by Region 2011 – 2021
U.S. Beer Market Change in Volume by Region 2012 – 2021
U.S. Beer Market Per Capita Consumption by Region 2011 – 2021
U.S. Specialty Beer Market Volume by Region 2011 – 2021
U.S. Specialty Beer Market Share of Volume by Region 2011 – 2021
U.S. Specialty Beer Market Change in Volume by Region 2012 – 2021
U.S. Specialty Beer Market Per Capita Consumption by Region 2011 – 2021
3. THE LEADING CRAFT BEER COMPANIES AND THEIR BRANDS
The Beer Companies and Their Strategies
The Leading Specialty Brewers
The Leading Microbrewers
The Leading Brewpubs
D.G. Yuengling & Son, Inc.
Overview
Marketing
Management
The Boston Beer Company
Overview
Marketing
Management
Sierra Nevada Brewing Company
Overview
Marketing
Management
New Belgium Brewing Company
Overview
Marketing
Management
Spoetzl Brewery
Overview
Marketing
Management
Craft Brew Alliance
Overview
Marketing
Management
Deschutes Brewery
Overview
Marketing
Management
Bell’s Brewery
Overview
Marketing
Management
Exhibits
Leading U.S. Craft Brewers Volume 2011 – 2016
Leading U.S. Craft Brewers Share of Volume 2011 – 2016
Leading U.S. Craft Brewers Change in Volume 2012 – 2016
Leading U.S. Microbrewers Volume 2011 – 2016
Leading U.S. Microbrewers Share of Volume 2011 – 2016
Leading U.S. Microbrewers Change in Volume 2012 – 2016
Leading U.S. Brewpubs Volume 2012 – 2016
Leading U.S. Brewpubs Share of Volume 2012 – 2016
Leading U.S. Brewpubs Change in Volume 2013 – 2016
4. PACKAGED AND DRAFT BEER IN THE U.S.
Beer Packaging
Overview
Packaged Beer Volume by Container Type
Packaged and Draft Volume by Region
Packaged Volume by State
Draft Volume by State
Specialty Beer Packaging
Packaged and Draft Specialty Beer
Specialty Beer Packaging by Segment
Exhibits
U.S. Beer Market Packaged and Draft Volume and Share 1975 – 2021
U.S. Beer Market Change in Packaged and Draft Volume 1980 – 2021
U.S. Beer Market Packaged Volume and Share by Container Type 1982 – 2021
U.S. Beer Market Change in Packaged Volume by Container Type 1983 – 2021
Regional Beer Markets Packaged and Draft Volume 2011 – 2021
Regional Beer Markets Share of Packaged and Draft Volume 2011 – 2021
Regional Beer Markets Change in Packaged and Draft Volume 2012 – 2021
The Leading States in Packaged Beer Volume 2011 – 2016
The Leading States in Draft Beer Volume 2011 – 2016
U.S. Specialty Beer Market Estimated Packaged and Draft Volume 2011 – 2021
U.S. Specialty Beer Market Share of Estimated Packaged and Draft Volume 2011 – 2021
U.S. Specialty Beer Market Change in Estimated Packaged and Draft Volume 2012 – 2021
5. BEER INDUSTRY PRICING IN THE U.S.
Beer Pricing
Consumer Prices
Producer Prices
Producer Prices by Package Type
Exhibits
Consumer Price Indexes Beer and Ale vs. All Items Change 1975 – 2016
Producer Price Indexes Malt Beverages vs. All Items Change 1990 – 2016
Producer Price Index Malt Beverages vs. All Commodities Change by Package Types 1991 – 2016
6. BEER ADVERTISING IN THE U.S.
Beer Marketing
Overview
Imported Beer
Domestic Beer
Advertising Expenditures by Category
Overview
Leading Beer Companies’ Advertising Expenditures
Overview
Advertising Dollars Per Barrel
Leading Brands’ Advertising Expenditures
Overview
Advertising Dollars Per Barrel
Leading Craft Brands’ Advertising Expenditures
Overview
Advertising Expenditures by Media
Overview
Exhibits
Domestic and Imported Beer Market Advertising Expenditures 1981 – 2016
U.S. Beer Market Advertising Expenditures by Category 2011 – 2016
U.S. Beer Market Share of Advertising Expenditures by Category 2011 – 2016
U.S. Beer Market Change in Advertising Expenditures by Category 2012 – 2016
Leading Beer Companies Advertising Expenditures 2011 – 2016
Leading Beer Companies Share of Advertising Expenditures 2011 – 2016
Leading Beer Companies Change in Advertising Expenditures 2012 – 2016
Leading Beer Companies Advertising Dollars Per Barrel 2011 – 2016
Leading Beer Brands Advertising Expenditures 2011 – 2016
Leading Beer Brands Share of Advertising Expenditures 2011 – 2016
Leading Beer Brands Change in Advertising Expenditures 2012 – 2016
Leading Beer Brands Advertising Dollars Per Barrel 2011 – 2016
Leading Craft Beer Brands Advertising Expenditures 2011 – 2016
Leading Craft Beer Brands Change in Advertising Expenditures 2012 – 2016
U.S. Beer Market Advertising Expenditures by Media 2011 – 2016
U.S. Beer Market Share of Advertising Expenditures by Media 2011 – 2016
U.S. Beer Market Change in Advertising Expenditures by Media 2012 – 2016
7. DEMOGRAPHICS OF THE U.S. BEER CONSUMER
The Beer Consumer
Overview
Budweiser and Miller Lite
The Specialty Beer Consumer
Microbrews
Samuel Adams
Exhibits
Demographics of the Beer Consumer 2016
Demographics of the Budweiser Consumer 2016
Demographics of the Miller Lite Consumer 2016
Demographics of the Microbrew Consumer 2016
Demographics of the Samuel Adams Consumer 2016
Appendix
U.S. Population by Region 1980 – 2016

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