Bottled Water in the U.S. through 2025

Bottled Water in the U.S. through 2025

This definitive U.S. bottled water market report looks at the largest beverage category by volume and considers every aspect of this resilient category and its competitive circumstances. From discussions of the impact of the Coronavirus pandemic to detailed analysis of key companies’ and brands' activities and sales results, this report covers it all. It also offers detailed analysis and data to put industry trends in perspective by covering nuances such as regional and state markets as well as packaging, quarterly category growth, distribution, advertising, demographics and more.

The answers you need
Bottled Water in the U.S. through 2025 provides in-depth data and market analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean. Questions answered include:

• How much bottled water is consumed per capita in the United States, how has this changed in recent years, and what is driving these developments?

• Which package sizes and types are hot right now and which are not?

• How did the various bottled water market segments perform in 2020, and how are they like to develop by 2025?

• Which bottled water companies and brands experienced growth in 2020, and which did not?

• What are the drivers of the home- and office-delivery market for bottled water?

• Which nations ship the most bottled water to the United States?

• Which non-sparkling water distribution channels will gain market share by 2025?

This bottled water research report features
The most comprehensive report available, Bottled Water in the U.S. through 2025 surveys the domestic landscape of the leading beverage category. The study provides volume, retail dollar, wholesale dollar and per capita consumption figures and provides analysis that gives true perspective to the wealth of historical, current and forecasted data it provides. An in–depth look at the leading companies and brands in the category and the drivers likely to propel consumption growth through 2025 are also provided.

Further, all aspects of the bottled water market are considered, including segmentation by package size, distribution channels, water type and source. Advertising and demographic data are also included. Backed by Beverage Marketing's reliable, all–sales–channel–inclusive research, this authoritative report provides readers a complete and thorough understanding of the bottled water landscape including:

• Historical and current statistics on all facets of the bottled water market, as well as insight into current trends and market drivers including the covid-19 crisis. Data and analysis putting the U.S. market in context of the global perspective.

• A regional look at the U.S. bottled water marketplace, with volume and growth of non-sparkling and sparkling water over the past three decades.

• Includes profiles of BlueTriton Brands (formerly Nestlé Waters North America), Nestle USA (which continues to handle imports such as Perrier), PepsiCo, Coca-Cola Company, Primo Water Corporation (the surviving corporation after the amalgamation of Primo and Cott Corporation/DS Services of America), CG Roxane, Culligan International, Keurig Dr Pepper, and Niagara Bottling. Also tracks the performance of the top domestic and imported brands.

• Detailed analysis of the home- and-office delivery (HOD) segment and the leading HOD water companies.

• Data detailing sales by key on- and off-premise, as well as non-retail, distribution channels totaling 100% of market volume.

• An analysis of non-sparkling volume by container type and by size as well as sparkling volume.

• Advertising expenditures of the leading bottled water companies and a look at category spending by media type (including Internet and Spanish network TV advertising).

• Consumer demographic profiles comparing consumers of key bottled water brands.

• Overview of the seltzer and club soda market and its key players.

• Projections for the bottled water market and its sub-segments including premium PET, 1 and 2.5 gallon, bulk delivered water, imports and sparkling water through 2025, as well as five-year volume forecasts by region, distribution channels and packaging, and more.


1. THE U.S. BOTTLED WATER MARKET
The Global Bottled Water Market
The National Bottled Water Market
• Volume
• Per Capita Consumption
• Volume by Segment
• Wholesale Dollar Sales
• Prices
• Seasonality
• Retail Dollar Sales
• Quarterly Growth Trends
• Bottled Water Market's Response to Covid-19
EXHIBITS
1.1 Global Bottled Water Market Consumption and Annual Change 1996 – 2020
1.2 U.S. Bottled Water Market Gallonage, Growth and Per Capita Consumption 1978 – 2025
1.3 U.S. Bottled Water Market Non-Sparkling, Domestic Sparkling & Import Gallonage 1977 – 2025
1.4 U.S. Bottled Water Market Gallonage by Segment 1978 – 2025
1.5 U.S. Bottled Water Market Share of Gallonage by Segment 1978 – 2025
1.6 U.S. Bottled Water Market Change in Gallonage by Segment 1979 – 2025
1.7 U.S. Bottled Water Market Estimated Non-Sparkling, Sparkling and Import Wholesale Dollars and Change 1984 – 2025
1.8 U.S. Bottled Water Market Estimated Wholesale Dollars by Segment 2000 – 2025
1.9 U.S. Bottled Water Market Share of Wholesale Dollars by Segment 2000 – 2025
1.10 U.S. Bottled Water Market Change in Wholesale Dollars by Segment 2001 – 2025
1.11 U.S. Bottled Water Market Estimated Wholesale Dollars, Gallonage and Price 2020
1.12 U.S. Bottled Water Market Quarterly Volume Shares by Segment 2020
1.13 U.S. Bottled Water Market Estimated Retail Dollars 2016 – 2025
1.14 U.S. Bottled Water Market Estimated Share of Retail Dollars 2016 – 2025
1.15 U.S. Bottled Water Market Change in Retail Dollars 2017 – 2025
1.16 U.S. Bottled Water Market Estimated Volume, Share and Growth by Segment Q1 2021
1.17 U.S. Bottled Water Market Volume Comparisons Between Pre-Covid-19 and Post- Covid-19 2020 - 2021
1.18 U.S. Bottled Water Market Wholesale Dollar Comparisons Between Pre-Covid-19 and Post-Covid-19 2020 - 2021
1.19 U.S. Bottled Water Market Retail Dollar Comparisons Between Pre-Covid-19 and Post-Covid-19 2020 - 2021
2. THE REGIONAL BOTTLED WATER MARKETS
Regional Bottled Water Markets
• Overview
• Non-Sparkling Water
• Sparkling Water
• Per Capita Consumption
EXHIBITS
2.20 U.S. Bottled Water Market Gallonage by Region 2015 – 2025
2.21 U.S. Bottled Water Market Share of Gallonage by Region 2015 – 2025
2.22 U.S. Bottled Water Market Change in Gallonage by Region 2016 – 2025
2.23 U.S. Non-Sparkling Bottled Water Market Gallonage by Region 2015 – 2025
2.24 U.S. Non-Sparkling Bottled Water Market Share of Gallonage by Region 2015 – 2025
2.25 U.S. Non-Sparkling Bottled Water Market Change in Gallonage by Region 2016 – 2025
2.26 U.S. Sparkling Bottled Water Market Gallonage by Region 2015 – 2025
2.27 U.S. Sparkling Bottled Water Market Share of Gallonage by Region 2015 – 2025
2.28 U.S. Sparkling Bottled Water Market Change in Gallonage by Region 2016 – 2025
2.29 U.S. Bottled Water Market Per Capita Consumption by Region 2015 – 2025
2.30 U.S. Non-Sparkling Bottled Water Market Per Capita Consumption by Region 2015 – 2025
2.31 U.S. Sparkling Bottled Water Market Per Capita Consumption by Region 2015 – 2025
3. THE HOD WATER MARKET
Home- and Office-Delivered Bottled Water
• Overview
• Recent Developments
• Leading Companies and Brands
• Number of Coolers
EXHIBITS
3.32 The Leading HOD Bottled Water Companies Estimated Water Only Revenues 2015 – 2020
3.33 The Leading HOD Bottled Water Companies Share of Estimated Water Only Revenues 2015 – 2020
3.34 The Leading HOD Bottled Water Companies Change in Estimated Water Only Revenues 2016 – 2020
3.35 The Leading HOD Bottled Water Companies Estimated Water Only Volume 2015 – 2020
3.36 The Leading HOD Bottled Water Companies Share of Estimated Water Only Volume 2015 – 2020
3.37 The Leading HOD Bottled Water Companies Change in Estimated Water Only Volume 2016 – 2020
3.38 The Leading HOD Bottled Water Brands Estimated Water Only Revenues 2015 – 2020
3.39 The Leading HOD Bottled Water Brands Share of Estimated Water Only Revenues 2015 – 2020
3.40 The Leading HOD Bottled Water Brands Change in Estimated Water Only Revenues 2016 – 2020
3.41 U.S. Water Cooler Market Estimated Millions of Units in Operation 1990 – 2025
4. THE IMPORTED BOTTLED WATER MARKET
Imported Bottled Water
• Overview
• Volume
Volume of Imports by Origin
• Regions of Origin
• Countries of Origin
Value of Imports by Origin
• Regions of Origin
• Countries of Origin
• Dollars Per Gallon
Imported Volume by Type
• Imported Sparkling and Non-Sparkling Water
EXHIBITS
4.42 Imported Bottled Water Market Gallonage, Sales and Growth 1978 – 2025
4.43 Imported Bottled Water Market Gallonage by Region 2015 – 2020
4.44 Imported Bottled Water Market Share by Region 2015 – 2020
4.45 Imported Bottled Water Market Change by Region 2016 – 2020
4.46 Leading Imported Water Countries Gallonage 2015 – 2020
4.47 Leading Imported Water Countries Share 2015 – 2020
4.48 Leading Imported Water Countries Gallonage Growth 2016 – 2020
4.49 Imported Bottled Water Market Dollar Value by Region 2015 – 2020
4.50 Imported Bottled Water Market Dollar Share by Region 2015 – 2020
4.51 Imported Bottled Water Market Dollar Growth by Region 2016 – 2020
4.52 Leading Imported Water Countries Dollar Value 2015 – 2020
4.53 Leading Imported Water Countries Share of Dollar Value 2015 – 2020
4.54 Leading Imported Water Countries Change in Dollar Value 2016 – 2020
4.55 Leading Imported Water Countries Dollars Per Gallon 2015 – 2020
4.56 Imported Bottled Water Market Volume by Type 1994 – 2025
4.57 Imported Bottled Water Market Share of Imports by Type 1994 – 2025
4.58 Imported Bottled Water Market Growth by Type 1995 – 2025
5. BOTTLED WATER DISTRIBUTION CHANNELS AND PRICING
Bottled Water Volume by Distribution Channel
Non-Sparkling Volume by Distribution Channel
Domestic Sparkling Volume by Distribution Channel
Imported Volume by Distribution Channel
PET Water Share by Outlet
Bottled Water Dollar Sales by Distribution Channel
Bottled Water Dollar Sales by Channel & Water Type
Bottled Water Sales Average Price Per Gallon
• Non-Sparkling
• Domestic Sparkling
• Imports
• Average Price in Supermarkets
EXHIBITS
5.59 U.S. Bottled Water Market Volume by Type of Distribution 2015 – 2025
5.60 U.S. Bottled Water Market Share by Type of Distribution 2015 – 2025
5.61 U.S. Bottled Water Market Growth by Type of Distribution 2016 – 2025
5.62 U.S. Bottled Water Market Volume by Distribution Channel 2015 – 2025
5.63 U.S. Bottled Water Market Share of Volume by Distribution Channel 2015 – 2025
5.64 U.S. Bottled Water Market Change in Volume by Distribution Channel 2016 – 2025
5.65 U.S. Bottled Water Market Gallonage by Water Type and Distribution 2010 – 2025
5.66 U.S. Bottled Water Market Gallonage Share by Water Type and Distribution 2010 – 2025
5.67 U.S. Bottled Water Market Growth by Water Type and Distribution 2011 – 2025
5.68 U.S. PET Water Market Volume by Distribution Channel 2015 – 2025
5.69 U.S. PET Water Market Share of Volume by Distribution Channel 2015 – 2025
5.70 U.S. PET Water Market Change in Volume by Distribution Channel 2016 – 2025
5.71 U.S. Bottled Water Market Wholesale Dollar Sales by Type of Distribution 2015 – 2025
5.72 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Type of Distribution 2015 – 2025
5.73 U.S. Bottled Water Market Dollar Growth by Type of Distribution 2016 – 2025
5.74 U.S. Bottled Water Market Wholesale Dollar Sales by Water Type and Distribution 2010 – 2025
5.75 U.S. Bottled Water Market Share of Wholesale Dollar Sales by Water Type and Distribution 2010 – 2025
5.76 U.S. Bottled Water Market Wholesale Dollar Growth by Water Type and Distribution 2011 – 2025
5.77 U.S. Bottled Water Market Average Per Gallon Wholesale Price by Water Type and Distribution 2010 – 2025
5.78 U.S. Bottled Water Market Change in Average Per Gallon Wholesale Price 2011 – 2025
5.79 U.S. Bottled Water Market Average Price Per Unit in Grocery Stores 2015 – 2020
6. BOTTLED WATER PACKAGING
Bottled Water Packaging Developments
Non-Sparkling Volume by Container Type
Non-Sparkling Volume by Container Size and Channel
Sparkling Volume by Container Type
EXHIBITS
6.80 Domestic Non-Sparkling and Sparkling Water Volume by Container Material 2015 – 2025
6.81 Domestic Non-Sparkling and Sparkling Water Share by Container Material 2015 – 2025
6.82 Domestic Non-Sparkling and Sparkling Water Growth by Container Material 2016 – 2025
6.83 Domestic Non-Sparkling Water Volume by Container Material 2015 – 2025
6.84 Domestic Non-Sparkling Water Share by Container Material 2015 – 2025
6.85 Domestic Non-Sparkling Water Growth by Container Material 2016 – 2025
6.86 Domestic Non-Sparkling Water Volume by Container Size 2015 – 2025
6.87 Domestic Non-Sparkling Water Share by Container Size 2015 – 2025
6.88 Domestic Non-Sparkling Water Growth by Container Size 2016 – 2025
6.89 Domestic Sparkling Water Volume by Container Material 2015 – 2025
6.90 Domestic Sparkling Water Share by Container Material 2015 – 2025
6.91 Domestic Sparkling Water Growth by Container Material 2016 – 2025
7. THE LEADING BOTTLED WATER COMPANIES AND THEIR BRANDS
The Leading Companies and Their Brands
BlueTriton Brands
• Poland Spring
• Arrowhead
• Deer Park
• Ozarka
• Zephyrhills
• Ice Mountain
• Nestlé Pure Life
Nestlé USA
• Perrier
• San Pellegrino
PepsiCo, Inc.
• Aquafina
• LIFEWTR
• bubly
Coca-Cola Company
• Dasani
• AHA
• Topo Chico
Primo Water Corporation
Danone Waters North America
• Evian
CG Roxane LLC
• Alpine Spring
Culligan International
Keurig Dr Pepper
Niagara Bottling, LLC
The PET Water Market
The Leading Imported Bottled Water Brands
• Evian
• Fiji
• San Pellegrino
• Perrier
• Volvic
• Acqua Panna
• Voss
• Icelandic Glacial
EXHIBITS
7.92 Leading Bottled Water Companies Estimated Wholesale Dollar Sales 2015 – 2020
7.93 Leading Bottled Water Companies Share of Estimated Wholesale Dollar Sales 2015 – 2020
7.94 Leading Bottled Water Companies Change in Estimated Wholesale Dollar Sales 2016 – 2020
7.95 Leading Bottled Water Companies Estimated Volume 2015 – 2020
7.96 Leading Bottled Water Companies Share of Estimated Volume 2015 – 2020
7.97 Leading Bottled Water Companies Change in Estimated Volume 2016 – 2020
7.98 Leading Bottled Water Companies Estimated Wholesale Dollar Sales by Brand 2015 – 2020
7.99 Leading Bottled Water Companies Estimated Share of Wholesale Dollar Sales by Brand 2015 – 2020
7.100 Leading Bottled Water Companies Estimated Change in Wholesale Dollar Sales by Brand 2016 – 2020
7.101 Leading Bottled Water Brands Wholesale Dollar Sales 2015 – 2020
7.102 Leading Bottled Water Brands Share of Wholesale Dollar Sales 2015 – 2020
7.103 Leading Bottled Water Brands Change in Wholesale Dollar Sales 2016 – 2020
7.104 PET Water Market in the U.S. Estimated Volume by Company 2015 – 2020
7.105 PET Water Market in the U.S. Volume Share by Company 2015 – 2020
7.106 PET Water Market in the U.S. Change in Volume by Company 2016 – 2020
7.107 The Leading Imported Water Brands Estimated Volume 2015 – 2020
7.108 The Leading Imported Water Brands Share of Estimated Volume 2015 – 2020
7.109 The Leading Imported Water Brands Volume Growth 2016 – 2020
8. THE U.S. CLUB SODA AND SELTZER WATER MARKET
Club Soda and Seltzer Water
• Overview
• Volume
Club Soda and Seltzer Water Companies and Brands
• Overview
• Polar
• Schweppes
• Canada Dry
• Vintage
• Seagram
EXHIBITS
8.110 Club Soda/Seltzer Estimated Volume 2015 – 2025
8.111 Club Soda/Seltzer Estimated Volume Share 2015 – 2025
8.112 Club Soda/Seltzer Estimated Volume Growth 2016 – 2025
8.113 Club Soda/Seltzer Estimated Volume by Brand 2015 – 2020
8.114 Club Soda/Seltzer Estimated Share by Brand 2015 – 2020
8.115 Club Soda/Seltzer Estimated Growth by Brand 2016 – 2020
9. BOTTLED WATER BY SOURCE
Purified and Spring Water7
• Overview
• Volume
EXHIBITS
9.116 Retail PET Bottled Water Volume by Source 2000 – 2025
9.117 Retail PET Bottled Water Share by Source 2000 – 2025
9.118 Retail PET Bottled Water Growth by Source 2001 – 2025
10. BOTTLED WATER ADVERTISING EXPENDITURES
Bottled Water Advertising
• Overview
• Domestic Brands
• Imported Brands
Bottled Water Advertising by Media
EXHIBITS
10.119 U.S. Bottled Water Market Advertising Expenditures 1979 – 2020
10.120 U.S. Domestic Bottled Water Advertising Expenditures 1979 – 2020
10.121 Imported Bottled Water Advertising Expenditures 1979 – 2020
10.122 Leading Domestic Brands by Advertising Expenditures 2015 – 2020
10.123 Leading Domestic Brands by Share of Advertising Expenditures 2015 – 2020
10.124 Leading Domestic Brands Change in Advertising Expenditures 2016 – 2020
10.125 Leading Imported Brands by Advertising Expenditures 2015 – 2020
10.126 Leading Imported Brands by Share of Advertising Expenditures 2015 – 2020
10.127 Leading Imported Brands Change in Advertising Expenditures 2016 – 2020
10.128 Estimated Advertising Expenditures for All Bottled Water Brands by Media 2015 – 2020
10.129 Estimated Share of Advertising Expenditures for All Bottled Water Brands by Media 2015 – 2020
10.130 Estimated Change in Advertising Expenditures for All Bottled Water Brands by Media 2016 – 2020
11. DEMOGRAPHICS OF THE BOTTLED WATER CONSUMER
Users of Bottled Waters in the U.S.
• Overview
• Comparative Demographics of Bottled Water Brands
EXHIBITS
11.131 Demographics of the Bottled Water Consumer 2020
11.132 Demographics of the Evian Consumer 2020
11.133 Demographics of the Aquafina Consumer 2020
11.134 Demographics of the Dasani Consumer 2020
Appendix
A. U.S. Population by Region 1981 – 2020

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook