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U.S. New Age Beverages through 2021

U.S. New Age Beverages through 2021

This market report from Beverage Marketing Corporation offers insight on a broad array of beverages that share similar attributes and consumer perceptions and often compete for shelf space and consumer loyalty. It examines ready-to-drink tea and coffee, sports beverages, energy drinks, single-serve-fruit beverages, kombucha and all the various New Age segments. The study also provides data on volume and sales plus discusses leading companies and their strategies.


1. THE MULTIPLE SEGMENT NEW AGE BEVERAGE MARKET
The Current New Age Market
Exhibits
New Age Beverage Market Dollar Sales and Volume 1985 – 2021
New Age Beverage Market Annual Growth 1995 – 2021
New Age Beverage Market Per Capita Consumption 1985 – 2021
2. NEW AGE SEGMENTS
New Age Beverage Market Segments – Dollars
Single-Serve Water
Single-Serve Fruit Beverages
Sports Beverages
Ready-to-Drink Tea
Sparkling Water
Premium Soda
Vegetable/Fruit Juice Blends
Ready-to-Drink Coffee
Energy Drinks
Single-Serve Dairy
Kombucha
Coconut Water
Plant Water
Protein Drinks
Probiotics
New Age Beverage Market Segments – Volume and Price
Exhibits
New Age Beverage Market Segments Estimated Retail Dollar Sales 2011 – 2021
New Age Beverage Market Segments Share of Retail Dollar Sales 2011 – 2021
New Age Beverage Market Segments Change in Retail Dollar Sales 2012 – 2021
New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2011 – 2021
New Age Beverage Market Segments Share of Wholesale Dollar Sales 2011 – 2021
New Age Beverage Market Segments Change in Wholesale Dollar Sales 2012 – 2021
New Age Beverage Market Segments Volume 2011 – 2021
New Age Beverage Market Segments Share of Volume 2011 – 2021
New Age Beverage Market Segments Change in Volume 2012 – 2021
New Age Beverage Market Segments Estimated Wholesale Prices 2011 – 2021
3. NEW AGE REGIONAL MARKETS
New Age Regional Markets
The South
The West
The Northeast
The Midwest
New Age Segments by Regional Markets
Sparkling Water
Premium Soda
Ready-to-Drink Tea
Single-Serve Fruit Beverages
Sports Beverages
Retail PET Water
Ready-to-Drink Coffee
Exhibits
New Age Beverage Regional Markets Wholesale Dollar Sales 2011 – 2021
New Age Beverage Regional Markets Share of Wholesale Dollars 2011 – 2021
New Age Beverage Regional Markets Change in Wholesale Dollars 2012 – 2021
New Age Beverage Regional Markets Wholesale Dollar Sales by Segment 2011 – 2021
New Age Beverage Regional Markets Share of Wholesale Dollars by Segment 2011 – 2021
New Age Beverage Regional Markets Change in Wholesale Dollars by Segment 2012 – 2021
4. NEW AGE DISTRIBUTION CHANNELS
Distribution of New Age Beverages
Exhibits
New Age Beverages Estimated Volume by Distribution Channel 2011 – 2021
New Age Beverages Volume Share by Distribution Channel 2011 – 2021
New Age Beverages Volume Growth by Distribution Channel 2012 – 2021
5. THE LEADING NEW AGE COMPANIES AND THEIR BRANDS
The Leading Companies
PepsiCo, Inc.
Overview
Gatorade – Overview
Gatorade – Marketing
Gatorade – Distribution
Aquafina – Overview
Aquafina – Marketing
Aquafina – Distribution
PLTP – Overview
PLTP – Marketing
PLTP – Distribution
SoBe – Overview
SoBe – Marketing
SoBe – Distribution
Frappuccino – Overview
Frappuccino – Marketing
Ocean Spray – Overview
Dole – Overview
Tropicana – Overview
Tropicana – Marketing
Naked Juice – Overview
Naked Juice – Marketing
Naked Juice – Distribution
Izze – Overview
Izze – Marketing
Izze – Distribution
Amp – Overview
Amp – Marketing
Coca-Cola Company
Overview
Dasani – Overview
Dasani – Marketing
Dasani – Distribution
Energy Brands – Overview
•Energy Brands – Marketing
Energy Brands – Distribution
Gold Peak – Overview
Gold Peak – Marketing
Peace Tea – Overview
Minute Maid – Overview
Minute Maid – Marketing
Minute Maid – Distribution
Fuze – Overview
Fuze – Marketing
Fuze – Distribution
Powerade – Overview
Powerade – Marketing
Powerade – Distribution
Honest Tea – Overview
Honest Tea – Marketing
Honest Tea – Distribution
Illy Issimo – Overview
Illy Issimo – Marketing
Nestlé Waters North America
Overview
Bottled Water Brands – Marketing
RTD Tea Brands – Marketing
Distribution
Dr Pepper Snapple Group, Inc.
Overview
Hawaiian Punch – Marketing
Snapple Beverage Group – Overview
Snapple Beverage Group – Marketing
Snapple Beverage Group – Distribution
Venom – Overview
Red Bull
Overview
Marketing
Distribution
Ferolito, Vultaggio & Sons
Overview
Marketing
Distribution
Rockstar, Inc.
Overview
Marketing
Distribution
Monster Beverage Corporation
Overview
Marketing
Distribution
Califia Farms
Overview
Marketing
Distribution
Exhibits
Leading New Age Beverage Companies Estimated Wholesale Dollar Sales 2011 – 2016
Leading New Age Beverage Companies Share of Wholesale Dollar Sales 2011 – 2016
Leading New Age Beverage Companies Change in Wholesale Dollar Sales 2012 – 2016
Leading New Age Beverage Brands Estimated Wholesale Dollar Sales 2011 – 2016
Leading New Age Beverage Brands Share of Wholesale Dollar Sales 2011 – 2016
Leading New Age Beverage Brands Change in Wholesale Dollar Sales 2012 – 2016
6. NEW AGE BEVERAGE ADVERTISING EXPENDITURES
New Age Beverage Brands Advertising Expenditures
New Age Beverage Advertising By Media
New Age Beverage Advertising By Category
Exhibits
Leading New Age Beverage Brands Advertising Expenditures 2011 – 2016
Leading New Age Beverage Brands Share of Advertising Expenditures 2011 – 2016
Leading New Age Beverage Brands Change in Advertising Expenditures 2012 – 2016
Estimated New Age Advertising Expenditures by Media 2011 – 2016
Estimated New Age Advertising Share of Expenditures by Media 2011 – 2016
Estimated New Age Advertising Change in Expenditures by Media 2012 – 2016
Estimated New Age Advertising Expenditures by Market Segment 2011 – 2016
Estimated New Age Advertising Share of Expenditures by Segment 2011 – 2016
Estimated New Age Advertising Change in Expenditures by Segment 2012 – 2016
7. DEMOGRAPHICS OF THE NEW AGE BEVERAGE CONSUMER
The New Age Beverage Consumer
Overview
Comparative Demographics of New Age Brands
Exhibits
Demographics of the Bottled Water Consumer 2016
Demographics of the RTD Tea Consumer 2016
Demographics of the Sports Beverage Consumer 2016
Demographics of the Energy Drink Consumer 2016
Demographics of the Poland Spring Consumer 2016
Demographics of the Aquafina Consumer 2016
Demographics of the Arizona Tea Consumer 2016
Demographics of the Lipton Consumer 2016
Demographics of the Gatorade Consumer 2016
Demographics of the Powerade Consumer 2016
Demographics of the Red Bull Consumer 2016
Demographics of the Monster Consumer 2016

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