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Fleet Management in Europe – 11th Edition

Fleet management in Europe is the eleventh consecutive report from Berg Insight analysing the latest developments on the fleet management market in this region. This strategic research report from Berg Insight provides you with 200 pages of unique business intelligence, including 5-year industry forecasts, expert commentary and real-life case studies on which to base your business decisions.

Highlights from the eleventh edition of this report:

Insights from 50 new executive interviews with market leading companies.
New data on vehicle populations and commercial fleets in Europe.
Comprehensive overview of the fleet management value chain and key applications.
In-depth analysis of market trends and key developments.
Updated profiles of 99 aftermarket fleet management solution providers.
Summary of OEM propositions from truck, trailer and construction equipment brands.
Revised market forecasts lasting until 2020.

This report answers the following questions:

What are the key drivers behind the adoption of FMS in Europe?
What is the geographical and ownership structure of commercial vehicle fleets in Europe?
Who are the leading international and regional providers of aftermarket fleet management solutions in Europe?
What offerings are available from truck, trailer and construction equipment OEMs?
What impact will the launch of standard factory installed FM systems from the OEMs have on the market?
Will the FM industry consolidate further during 2016–2017?
How will the commercial vehicle telematics industry evolve in the future?

Executive summary

Fleet management is an ambiguous term used in reference to a wide range of solutions for different vehicle-related applications. Berg Insight’s definition of a fleet management solution is a vehicle-based system that incorporates data logging, satellite positioning and data communication to a backoffice application. The history of fleet management solutions goes back several decades. On-board vehicle computers first emerged in the 1980s and were soon connected to various satellite and terrestrial wireless networks. Today mobile networks can provide ubiquitous online connectivity at a reasonable cost and mobile computing technology delivers very high performance, as well as excellent usability. All of these components combined enable the delivery of vehicle management, transport management, driver management and mobile workforce management applications linking vehicles and enterprise IT systems.

Commercial vehicle fleets play an essential role in the European economy. According to official statistics there were 36.2 million commercial vehicles in use in EU23+2 in 2014. The 5.8 million medium and heavy trucks accounted for more than 75 percent of all inland transports, forming a € 250 billion industry. Approximately 0.8 million buses and coaches stood for 9.3 percent of all passenger kilometres. Last but not least, the greater part of the 29.7 million light commercial vehicles (LCV) in Europe was used by mobile workers and for activities such as distribution of goods and parcels.

Berg Insight is of the opinion that the European fleet management market has entered a growth period that will last for several years to come. Individual markets may however suffer temporary setbacks, depending on the local economic developments. The number of fleet management systems in active use is forecasted to grow at a compound annual growth rate of 14.9 percent from 5.3 million units at the end of 2015 to 10.6 million by 2020. The penetration rate in the total population of non-privately owned commercial vehicles is estimated to increase from 18.1 percent in 2015 to 34.4 percent in 2020.

A group of international aftermarket solution providers have emerged as the leaders on the European fleet management market. Berg Insight ranks TomTom Telematics as the largest vendor in Europe at the end of 2015 with 529,000 subscribers in the region. Masternaut still holds the number two spot. Transics is ranked as the largest player in the heavy trucks segment with an estimated 100,000 active units installed. Other significant players include European companies such as Trakm8, Microlise, ABAX, Quartix, Tantalum Corporation, OCEAN (Orange Business Services) and Vehco and international players like Fleetmatics, Trimble and Teletrac Navman from the US, Astrata Europe from Singapore and the South African telematics providers Ctrack (Novatel Wireless) and MiX Telematics.

All major truck manufacturers on the European market offer OEM telematics solutions as a part of their product portfolio. Mercedes-Benz, Volvo and Scania launched their first products in the 1990s followed by MAN in 2000, Renault Trucks in 2004, DAF Trucks in 2006 and Iveco in 2008. A major trend in the past years has been the announcements of standard line fitment of fleet management solutions. Since the end of 2011, Scania is rolling out the Scania Communicator as standard on all European markets and includes a ten year basic service subscription. The new generation of the Actros trucks from Mercedes-Benz contains the FleetBoard vehicle computer as standard in all EU27 countries since October 2011. Volvo is going in the same direction offering Dynafleet as standard in Europe. MAN TeleMatics is since July 2012 standard on the truck model TGX EfficientLine. DAF Trucks will launch a completely new in-house developed solution in H2-2016 that will become standard on the larger truck models. The leading OEMs in Europe are Scania, Daimler and Volvo with 133,000, 86,000 and 81,000 active FM subscribers respectively at the end of 2015.

The consolidation trend continues and numerous M&A activities have taken place in 2016. Viasat entered the Polish market when CMA Monitoring was acquired in April adding 18,000 vehicle subscriptions and later in July the company also picked up EMIXIS that is headquartered in Belgium adding another 23,000 subscriptions. The investment firm Sofindev acquired a majority stake in GeoDynamics in April. GSGroup has acquired three companies in the past years and the most recent one was PPCT in Finland in May this year. In June, it was announced that Verizon had signed an agreement to acquire Telogis. The latest transaction was done in August when Verizon acquired also Fleetmatics for a price tag of US$_2.4 billion to become the largest fleet management solution vendor worldwide.

Johan Fagerberg is co-founder and an experienced analyst with a Masters degree in Electrical Engineering from Chalmers University of Technology. His areas of expertise include location-based services and wireless M2M/IoT markets, with a special focus on fleet management and car telematics.

Berg Insight offers premier business intelligence to the telecom industry. We produce concise reports providing key facts and strategic insights about pivotal developments in our focus areas. Berg Insight also offers detailed market forecast databases and advisory services. Our vision is to be the most valuable source of intelligence for our customers.

Executive summary
1 Commercial vehicle fleets in Europe
1.1 Light commercial vehicles
1.2 Medium and heavy trucks
1.3 Buses and coaches
1.4 Trailers and semi-trailers
1.5 Off-road construction and agriculture equipment
1.6 Ownership structure
1.6.1 Statistical estimates by industry and company size
1.6.2 Light commercial vehicle fleets
1.6.3 Medium and heavy commercial vehicle fleets
2 Fleet management solutions
2.1 Fleet management infrastructure
2.1.1 Vehicle segment
2.1.2 GNSS segment
2.1.3 Network segment
2.1.4 Backoffice segment
2.2 Vehicle management
2.2.1 Vehicle diagnostics and maintenance planning
2.2.2 Security tracking
2.3 Driver management
2.3.1 Driving data registration and analysis
2.3.2 Video-based driver monitoring
2.3.3 Eco-driving schemes
2.3.4 Insurance risk management
2.4 Operations management
2.4.1 Routing and navigation
2.4.2 Transport management
2.4.3 Mobile workforce management
2.5 Regulatory compliance and reporting
2.5.1 Digital tachograph data download
2.5.2 Electronic toll collection
2.5.3 Other applications
2.6 Business models
3 Market forecasts and trends
3.1 Market analysis
3.1.1 Fleet management installed base and unit shipments
3.1.2 Regional market dynamics
3.1.3 Fleet management vendor market shares
3.1.4 Trailer telematics shipments, installed base and vendor market shares
3.2 Market drivers and barriers
3.2.1 Macroeconomic environment
3.2.2 Regulatory environment
3.2.3 Competitive environment
3.2.4 Technology environment
3.3 Value chain analysis
3.3.1 Telematics industry players
3.3.2 Automotive industry players
3.3.3 Telecom industry players
3.3.4 IT industry players
3.4 Future industry trends
3.4.1 OEM fleet telematics market developments
3.4.2 New features are continuously added to fleet management solutions
3.4.3 LCV manufacturers collaborating with aftermarket players
3.4.4 Go-to-market strategy and pricing model evolution
3.4.5 The emergence of alliances among FM solution vendors
3.4.6 Insurance telematics for commercial fleets
3.4.7 Fleet management services based on mobile app platforms
3.4.8 Big data in the fleet management sector
3.4.9 More Pan-European players to enter the scene
3.4.10 Mergers and acquisitions to continue in 2016–2017
3.4.11 The long-term evolution of the fleet management ecosystem
4 OEM products and strategies
4.1 Truck manufacturers
4.1.1 Daimler Group
4.1.2 Volvo Group
4.1.3 Scania
4.1.4 MAN Truck & Bus
4.1.5 DAF Trucks
4.1.6 Iveco
4.2 Construction equipment manufacturers
4.2.1 Bobcat
4.2.2 Caterpillar
4.2.3 Deere & Company
4.2.4 Hyundai Construction Equipment
4.2.5 JCB
4.2.6 Komatsu
4.2.7 Volvo CE
4.3 Trailer manufacturers
4.3.1 Schmitz Cargobull
4.3.2 Krone
4.3.3 Kögel
4.4 OE suppliers
4.4.1 Actia
4.4.2 Continental
4.4.3 Stoneridge Electronics
4.4.4 WABCO
4.5 Hardware and software providers
4.5.1 Advantech
4.5.2 Aplicom
4.5.3 CalAmp
4.5.4 ERM Advanced Telematics
4.5.5 Falcom
4.5.6 IAV
4.5.7 John Deere Electronic Solutions
4.5.8 Mobile Devices
4.5.9 Pointer Telocation
4.5.10 Quake Global
4.5.11 Squarell Technology
4.6 Video-based driver monitoring solution vendors
4.6.1 Lytx
4.6.2 Seeing Machines
4.6.3 SmartDrive Systems
4.6.4 Guardvant
4.6.5 Safety Vision
5 International aftermarket solution providers
5.1 ABAX
5.2 Astrata Europe
5.3 Ctrack (Novatel Wireless)
5.4 Fleetmatics
5.5 Garmin and partners
5.6 Geotab
5.7 Masternaut
5.8 MiX Telematics
5.9 Teletrac Navman
5.10 Telogis
5.11 TomTom Telematics
5.12 Transics – a WABCO company
5.13 Trimble
5.14 Vehco
5.15 Viasat Group
6 Regional aftermarket solution providers
6.1 Benelux and France
6.1.1 EasyFleet
6.1.2 Eliot
6.1.3 GeoDynamics
6.1.4 GPS-Buddy
6.1.5 Groeneveld ICT Solutions
6.1.6 Inter-Data
6.1.7 IT Mobile
6.1.8 Locster
6.1.9 Micpoint
6.1.10 Novacom
6.1.11 OCEAN (Orange Business Services)
6.1.12 RAM Mobile Data
6.1.13 RouteVision
6.1.14 Sabatier Geolocalisation
6.1.15 SoFleet (Synox Group)
6.1.17 TEKSAT
6.1.18 Market-IP (Telefleet)
6.1.19 Traqueur
6.2 Germany and Central Europe
6.2.1 ArealControl
6.2.2 AROBS Transilvania Software
6.2.3 CVS Mobile
6.2.4 ETA Automatizari Industriale
6.2.5 Finder (TomTom Telematics)
6.2.6 Framelogic
6.2.7 GPS Bulgaria
6.2.8 i-Cell
6.2.9 ICOM
6.2.10 Idem Telematics
6.2.11 Logifleet
6.2.13 Mireo
6.2.14 mobileObjects
6.2.15 Openmatics
6.2.16 SAS Grup
6.2.17 Secar Bohemia
6.2.18 Spedion
6.2.19 WebEye International
6.2.20 Yellowfox
6.3 The Mediterranean
6.3.1 Detector
6.3.2 Frotcom International
6.3.3 G4S Telematix
6.3.4 GET Italia
6.3.5 GMV
6.3.6 Inosat
6.3.7 Locatel
6.3.8 Loqus
6.3.9 Macnil – Zucchetti Group
6.3.10 MobileFleet
6.3.11 Movildata
6.3.12 Satdata
6.3.13 Targa Telematics
6.3.14 Tecmic
6.3.15 Vodafone Automotive
6.4 Nordic countries
6.4.1 EcoFleet
6.4.2 Fleet 101
6.4.3 Fleetech
6.4.4 GateHouse
6.4.5 GSGroup
6.4.6 Locus
6.4.7 TelliQ
6.4.8 Total Car
6.4.9 Trackunit
6.4.10 Zeekit
6.5 UK and Ireland
6.5.1 Aeromark
6.5.2 BigChange
6.5.3 Blue Tree Systems
6.5.4 BT Fleet
6.5.5 Celtrak
6.5.6 GreenRoad
6.5.7 Isotrak
6.5.8 Matrix Telematics
6.5.9 Microlise
6.5.10 Quartix
6.5.11 RAM Tracking
6.5.12 Satmo
6.5.13 Tantalum Corporation
6.5.14 Trakm8
6.5.15 Transpoco
List of Figures
Figure 1.1: Commercial vehicles in use (EU23+2 2014)
Figure 1.2: New registrations of commercial vehicles (EU23+2 2015)
Figure 1.3: Commercial vehicle market trends by country (EU23+2 2015)
Figure 1.4: LCV manufacturer market shares (EU28+2 2015)
Figure 1.5: Trucks (>3.5t) market shares, by group and brand (EU28+2 2015)
Figure 1.6: Trucks (3.5–16t) market shares, by group and brand (EU28+2 2015)
Figure 1.7: Trucks (>16t) market shares, by group and brand (EU28+2 2015)
Figure 1.8: Bus and coach market shares, by group and brand (EU28+2 2015)
Figure 1.9: Trailer manufacturer production volumes and market share (EU23+2 2015)
Figure 1.10: Off-road equipment shipments by category (EU27+2 2015)
Figure 1.11: CVs and average fleet size by industry and company size (EU27 2006)
Figure 1.12: Examples of typical organisations for different LCV fleet sizes
Figure 1.13: Examples of typical organisations for different HCV fleet sizes
Figure 2.1: Fleet management infrastructure overview
Figure 2.2: Examples of FM unit form factors
Figure 2.3: Data interfaces used by FM units
Figure 2.4: Examples of devices connected to FM-units
Figure 2.5: Mobile network operators (EU23+2 2015)
Figure 2.6: Example of FM backoffice segment
Figure 2.7: Digital tachograph smart cards issued (EU23+2 Q4-2013)
Figure 2.8: Nationwide Toll systems for trucks in Europe (2015)
Figure 3.1: Fleet management shipments and penetration rate (EU27+2 2014–2020)
Figure 3.2: Fleet management installed base and penetration rate by region (Q4-2015)
Figure 3.3: Top-25 fleet management providers, by installed base (EU27+2 Q4-2015)
Figure 3.4: Trailer Telematics shipments and penetration rate (EU28+2 2014–2020)
Figure 3.5: Top-5 trailer telematics providers, by installed base (EU28+2 Q4-2015)
Figure 3.6: Financial data for leading telematics industry players (2015)
Figure 3.7: FM mergers and acquisitions in Europe (2010–2016)
Figure 3.8: Mobile operators in Europe by M2M subscriber base (Q4-2014)
Figure 3.9: Examples of fleet management offerings by mobile operators (2015)
Figure 5.1: ABAX Fleet Management
Figure 5.2: ABAX acquisition history
Figure 5.3: The Android-based Ctrack On-The-Road (OTR) driver terminal
Figure 5.4: Masternaut Connect overview
Figure 5.5: Enterprise customers across major industry verticals
Figure 5.6: Teletrac Navman DIRECTOR and DRIVE app suite
Figure 5.7: TomTom WEBFLEET, PRO 8275 TRUCK and LINK 510
Figure 5.8: Transics TX-SKY and TX-GO
Figure 5.9: Overview of the Trimble PULSE end-to-end field service management suite
Figure 5.10: Viasat WebConsole App
Figure 6.1: Active FM systems by region (Europe 2010–2020)
Figure 6.2: Active FM systems in Benelux and France (2010–2020)
Figure 6.3: Active FM systems in Germany and Central Europe (2010–2020)
Figure 6.4: Active FM systems in the Mediterranean (2010–2020)
Figure 6.5: Active FM systems in the Nordic countries (2010–2020)
Figure 6.6: Active FM systems in the UK and Ireland (2010–2020)

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