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Digital Signage M2M and IoT Applications – 2nd Edition

Digital Signage M2M and IoT Applications is the second consecutive report from Berg Insight analysing the latest developments on the global digital signage market. This strategic research report from Berg Insight provides you with 55 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

Highlights from the second edition of the report:

Detailed analysis of the digital signage industry.
Summary of the latest industry trends and developments.
Updated in-depth profiles of key players in the digital signage markets.
Reviews of vendor strategies and competitive dynamics.
Perspectives on the impact of new technological advancements.
Extensive global and regional market forecasts lasting until 2021.

This report answers the following questions:

How many connected digital signs are there worldwide?
What is the potential market size for digital signage solutions?
Which trends and developments are shaping the market?
Which are the leading digital signage display, CMS and media player vendors?
How is the competitive landscape evolving?
How are technological advancements affecting the industry?

Executive summary

Digital signage is an ambiguous term used in reference to a wide range of solutions for presenting media and information on digital displays. There is no universally accepted definition on what the term encompasses, but it generally includes a broad range of solutions as diverse as traffic signs, menu boards and in-flight entertainment displays. Berg Insight’s definition is a system that comprises a connected display screen, a media player and a content management system that are managed over a local network or remotely. Systems that require manual intervention, such as swapping a SD card in the media player to load new content, are left outside of the scope of this report.

The first connected digital signage solutions were commercially launched nearly three decades ago. Since then, digital signage solutions have found their way into nearly every possible vertical market and a wide variety of application areas. The untapped potential is nevertheless still vast and the market shows no signs of slowing down. Berg Insight forecasts that global shipments of display screens for digital signage will grow from 10.5 million units in 2016 at a compound annual growth rate (CAGR) of 16.7 percent to reach 22.9 million units by 2021. The number of digital signage displays in active use is at the same time estimated to grow at a CAGR of 18.3 percent during the next five years from 37.6 million units in 2016 to 87.2 million units in 2021.

Leading providers of digital signage solutions include CMS software providers such as Scala and its new owner STRATACACHE as well as Four Winds Interactive and Signagelive; media player vendors such as AOPEN, BrightSign and IAdea; and display manufacturers such as Samsung, LG, Panasonic and NEC. Despite many well-known vendors active in the market, the value chain is still fragmented and hundreds of companies compete worldwide. Industry consolidation has however intensified with numerous high-profile M&As in recent time. Berg Insight anticipates that market developments will accelerate in the coming years and increase the legitimacy of digital signage as a central platform for digital marketing, especially in areas such as targeted delivery of content with the help of location-based technology and analytics.

Executive summary
1 Introduction
1.1 Overview of the digital signage industry
1.2 The digital signage value chain
1.2.1 Display screen vendors
1.2.2 Media player vendors
1.2.3 Content management system providers
1.2.4 Installers, system integrators and network operators
1.3 Application areas
1.3.1 Retail
1.3.2 Office and enterprise
1.3.3 Healthcare
1.3.4 Transportation
1.3.5 Education
1.3.6 Foodservice
1.3.7 Outdoor signage
2 Evolution of the digital signage industry
2.1 Advancements in technology
2.1.1 From non-connected to connected digital signs
2.1.2 Media player form factors
2.1.3 Display technologies
3 Vendor profiles
3.1 Media player vendors
3.1.1 Advantech
3.1.2 AOPEN
3.1.3 Arrow Electronics
3.1.4 BrightSign
3.1.5 Hewlett-Packard (HP)
3.1.6 IAdea
3.1.7 iBASE
3.1.8 Rikomagic
3.1.9 Shuttle
3.2 Display screen vendors
3.2.1 DynaScan Technology
3.2.2 Elo Touch Solutions
3.2.3 Leyard and Planar
3.2.4 LG Electronics
3.2.5 NEC Display Solutions
3.2.6 Panasonic
3.2.7 Samsung Electronics
3.2.8 Sharp
3.3 Content management system providers
3.3.1 BroadSign
3.3.2 Cineplex Digital Media
3.3.3 Four Winds Interactive
3.3.4 Grassfish
3.3.5 Industry Weapon
3.3.6 Rise Vision
3.3.7 RMG
3.3.8 Scala (STRATACACHE)
3.3.9 Signagelive
3.3.11 Wondersign
4 Forecasts and conclusions
4.1 Market trends and drivers
4.1.1 Modularisation of the value chain continues
4.1.2 The digital signage market expands
4.1.3 Industry consolidation reduces market fragmentation
4.1.4 Technological advancements drive market development
4.1.5 Location sensing technologies enable targeted content delivery
4.1.6 Digital signage is becoming a central platform for digital marketing
4.2 Market forecasts
4.2.1 Digital signage displays
4.2.2 Media players
4.2.3 Connectivity in digital signage
List of Figures
Figure 1.1: Digital signage value chain
Figure 1.2: Examples of display form factors
Figure 1.3: Examples of DOOH network operators
Figure 1.4: Examples of digital signs in retail stores
Figure 1.5: Examples of a digital signs in an office building
Figure 1.6: An example of a digital sign in healthcare
Figure 1.7: Information displays for transportation
Figure 1.8: Interactive whiteboard in a classroom
Figure 1.9: Digital menu boards
Figure 1.10: Infotainment program for coffee & bagel shop customers
Figure 1.11: Digital billboard
Figure 2.1: Local and remote management of digital signage networks
Figure 2.2: Media player form factors
Figure 3.1: Chromebox Commercial and Chromebase Commercial by AOPEN
Figure 3.2: BrightSign’s lines of digital signage media players
Figure 3.3: iBASE’s ARD-028-N all-in-one bar-type fanless panel PC
Figure 3.4: Rikomagic’s MK22 Plus, MK902II, MK36S and V5
Figure 4.1: Examples of acquisitions in the digital signage space (Q4-2015–Q1-2017)
Figure 4.2: Installed base of digital signage systems (World 2015–2021)
Figure 4.3: Digital signage display market forecast (World 2015–2021)
Figure 4.4: Digital signage media player market forecast (World 2015–2021)
Figure 4.5: Digital signage connectivity technologies (World 2015–2021)

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