Digital Signage M2M and IoT Applications is the second consecutive report from Berg Insight analysing the latest developments on the global digital signage market. This strategic research report from Berg Insight provides you with 55 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.
Highlights from the second edition of the report:
Detailed analysis of the digital signage industry.
Summary of the latest industry trends and developments.
Updated in-depth profiles of key players in the digital signage markets.
Reviews of vendor strategies and competitive dynamics.
Perspectives on the impact of new technological advancements.
Extensive global and regional market forecasts lasting until 2021.
This report answers the following questions:
How many connected digital signs are there worldwide?
What is the potential market size for digital signage solutions?
Which trends and developments are shaping the market?
Which are the leading digital signage display, CMS and media player vendors?
How is the competitive landscape evolving?
How are technological advancements affecting the industry?
Digital signage is an ambiguous term used in reference to a wide range of solutions for
presenting media and information on digital displays. There is no universally accepted
definition on what the term encompasses, but it generally includes a broad range of solutions
as diverse as traffic signs, menu boards and in-flight entertainment displays. Berg Insight’s
definition is a system that comprises a connected display screen, a media player and a
content management system that are managed over a local network or remotely. Systems
that require manual intervention, such as swapping a SD card in the media player to load new
content, are left outside of the scope of this report.
The first connected digital signage solutions were commercially launched nearly three
decades ago. Since then, digital signage solutions have found their way into nearly every
possible vertical market and a wide variety of application areas. The untapped potential is
nevertheless still vast and the market shows no signs of slowing down. Berg Insight forecasts
that global shipments of display screens for digital signage will grow from 10.5 million units in
2016 at a compound annual growth rate (CAGR) of 16.7 percent to reach 22.9 million units by
2021. The number of digital signage displays in active use is at the same time estimated to
grow at a CAGR of 18.3 percent during the next five years from 37.6 million units in 2016 to
87.2 million units in 2021.
Leading providers of digital signage solutions include CMS software providers such as Scala
and its new owner STRATACACHE as well as Four Winds Interactive and Signagelive; media
player vendors such as AOPEN, BrightSign and IAdea; and display manufacturers such as
Samsung, LG, Panasonic and NEC. Despite many well-known vendors active in the market,
the value chain is still fragmented and hundreds of companies compete worldwide. Industry
consolidation has however intensified with numerous high-profile M&As in recent time. Berg
Insight anticipates that market developments will accelerate in the coming years and increase
the legitimacy of digital signage as a central platform for digital marketing, especially in areas
such as targeted delivery of content with the help of location-based technology and analytics.