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2016 U.S. Household & Institutional Furniture Mfg. Industry-Advertising and Marketing Report

The 2016 U.S. Household & Institutional Furniture Mfg. Industry-Advertising and Marketing Report, published annually Barnes Reports, contains timely and accurate industry statistics, forecasts and demographic data for spending on 35 advertising services for the industry.

The report features 2016 estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. Other data include financial ratios, number of firms, payroll, industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, and sales and employment by employee size of establishment (9 categories).

The general advertising services featured in the report include advertising placement services, advertising creative services, sales promotion, direct marketing services, public relations services, media planning and/or buying services, media representation services, direct mail advertising services, product or merchandise demonstrations, signs and custom fabrication, other services related to advertising, marketing research services, outdoor advertising, and advertising material distribution services.

The newspaper advertising services include sale of advertising in general newspapers, sale of advertising in specialized newspapers and sale advertising in other publishing related newspapers.

The magazine and periodical advertising services include sale of advertising in general interest periodicals, sale of advertising in financial, professional and academic periodicals, sale of advertising in other periodicals, and sale of advertising in other publishing related periodicals.

The directories and database advertising services include sale of advertising in directories, sale of advertising in databases and collections, sale of advertising in other publishing related directories and/or databases.

The broadcasting advertising services include national and regional radio advertising, local radio advertising, national and regional broadcast television advertising, local broadcast television advertising, national and regional cable television advertising, and local cable television advertising.

The internet advertising services include pay-per-click advertising, social media advertising and other internet advertising.

Barnes Reports' Industry & Market reports are an essential part of any GAP analysis, benchmarking project, SWOT analysis, business plan, risk analysis, or growth-share matrix.


Users' Guide
Industry Definition and Related Industries
Industry Establishments, Sales and Employment Trends
Other data include financial ratios, Establishments, Firms, payroll
5-Year Trend - Estimated Industry Sales ($Millions)
5-Year Trend - Estimated Number of Establishments
5-Year Trend - Estimated Number of Employees
Executive Summary: 2016 U.S. Economic Forecast
Manufacturing, Wholesale, Retail, Information Services, Financial, Insurance & Real Estate Services, Professional Services, Health Care Services, Accommodation & Food Services
GDP, Inflation, U.S. Deficit & Debt, Stock & Bond Markets, Imports & Exports
2016 U.S. Advertising placement services
2016 U.S. Advertising creative services
2016 U.S. Sales promotion services
2016 U.S. Direct marketing services
2016 U.S. Public relations services
2016 U.S. Media planning and/or buying svcs
2016 U.S. Media representation services
2016 U.S. Direct mail advertising services
2016 U.S. Product or merchandise demos
2016 U.S. Signs & custom fabrication
2016 U.S. Other services related to adv.
2016 U.S. Marketing research services
2016 U.S. Outdoor Advertising
2016 U.S. Adv. Material Distribution Svcs.
2016 U.S. Sale of adv. - General news.
2016 U.S. Sale of adv. - Specialized news.
2016 U.S. Other publishing - Sale of adv.
2016 U.S. Gen. Interest Periodicals Ads
2016 U.S. Financial & Prof. Periodicals Ads
2016 U.S. Other periodicals - Sale of adv.
2016 U.S. Other publishing - Sale of adv.
2016 U.S. Directories - Sale of advertising
2016 U.S. Databases & Collections Ads
2016 U.S. Other publishing - Sale of adv.
2016 U.S. Radio National and Regional Advertising
2016 U.S. Radio Local Advertising
2016 U.S. TV National and Regional Advertising
2016 U.S. TV Local Advertising
2016 U.S. Cable TV National and Regional Advertising
2016 U.S. Cable TV Local Advertising
2016 U.S. Publishing - Sale of Adv. - Internet
2016 U.S. Internet Advertising - Pay Per Click
2016 U.S. Internet Advertising - Social Media
2016 U.S. Internet Advertising - Other
Definitions and Terms

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