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Hydroponics Market By Crops (Tomato, Lettuce, Cucumber, Pepper ,Marijuana & Others): A Global Insight Through 2015 to 2022 with Special focus on the U.S. & India Market

Hydroponics Market By Crops (Tomato, Lettuce, Cucumber, Pepper ,Marijuana & Others): A Global Insight Through 2015 to 2022 with Special focus on the U.S. & India Market

The report identifies the factors which can propel the market demand for hydroponics. Further, it has been targeted at providing quantitative insights into the hydroponics market based on the key geographies and crop types.

The report delves deeper into the quantitative aspect of the hydroponics market. The overall market figures have been estimated on the basis of key geographies (viz. the Americas, Europe, Asia Pacific, and MEA), and key crop types (viz. Tomato, Cucumber, Pepper, Lettuce and others). The report provides market figures in terms of crop value and the land under hydroponics cultivation, mapped across the key geographies and crop type both.

The research study has modeled the analysis for emerging new market with India as a subject and therefore, has a dedicated segment for opportunity evaluation for Indian hydroponics market. The chapter entails a comprehensive SWOT analysis for hydroponics in India, to provide detailed insights regarding the present industry situation in the country. The result of a thorough market analysis and the perception of hydroponics in the country, both from the supplier and buyer’s point of view has led to the compilation of the Indian Hydroponic Market Opportunity Evaluation.

Key questions answered in the report:

  • What are the driving factors for the global Hydroponics market through 2015 to 2020?
  • Which factors need to be addressed for wide scale adoption of hydroponics through the forecast years?
  • Why should new entrants invest in Hydroponics irrespective of the high upfront cost when compared to conventional farming practices?
  • Which crop type will hold dominant share in the global hydroponics market value by 2020?
  • Which region will be exhibiting the fastest growth through 2015 to 2020?
  • How will the Indian Hydroponics market evolve through 2015 to 2020?
  • impact and the involvement of governmental and non-governmental organizations. The report has identified three key geographical regions served by the industry including Americas, Europe and Asia Pacific. These regions are further segmented listing the major countries in each region. The report identifies U.S. to be the largest market for the industry accounting for over 33% of the net market revenue (as of 2014) followed by Germany and Canada. The geographical analysis section also mentions the key market players driving the industry in the respective markets.
The report also includes the Competitive Landscape, benchmarking the key market participants on the basis of their involvement in the industry over the past 3 years. The study has also incorporated the detailed profiles of 18 top market players across the value chain of the industry, including component manufacturers, Original Equipment Manufacturers (OEMs), precision irrigation equipments providers and software and data management companies.

Some of the key private players in the industry include AgLeader, Ag Integrated, AgNav, AgSense, AgSync, Ally Precision Industries, Amazone GmbH, Arvus, Bestway Inc., CropMetrics, Dickey-john Corp., Micro Trak Systems, TeeJet technologies, Tru Count and ZedX Inc. among others.

The key public players in the industry include AGCO, AgJunction, John Deere & Company, Lindsay Corp., Monsanto, Syngenta, Toro Company, Trimble Navigation, Valmont, and Yara International among others.


Hydroponics is the fastest growing soil-less farming practice at a global level, wherein a tailored nutrient solution is used for the crop to attain its full growth with a superior quality in a sustainable manner. The technique introduced several advantages in terms of increased yield, higher returns on investment, and protected environment among others, attracting a larger share of producers as well as investors. The Hydroponics is the fastest growing soil-less farming practice at a global level, wherein a tailored nutrient solution is used for the crop to attain its full growth with a superior quality in a sustainable manner. The technique introduced several advantages in terms of increased yield, higher returns on investment, and protected environment among others, attracting a larger share of producers as well as investors. The global hydroponics crop value is anticipated to grow from $18.8 billion in 2014 to $27.29 billion in 2020 at an estimated CAGR of 6.39 % from 2015 to 2020.

Where greenhouse farming is an established concept at a global level, Greenhouse hydroponic farming is still making home in developing countries of Middle East and Africa and densely populous regions of Asia Pacific. There are certain factors which are driving the demand of hydroponically grown crops such as Copious produce quantity over shorter duration when compared to traditional farming techniques, profitable farming without “associated” environmental degradations of soil, water, etc, and increasing use of medicinal plants (and legalization of medical marijuana) among others. The most attractive feature of using hydroponics instead of conventional farming is without any doubt the increased yield. The following figure will exemplify the significant increase in yields when using hydroponics and soil-based farming.

1 EXECUTIVE SUMMARY
2 REPORT DESCRIPTION
3 INTRODUCTION TO HYDROPONICS
4 GLOBAL HYDROPONICS MARKET SNAPSHOT
5 HYDROPONICS INDUSTRY ANALYSIS
5.1 PORTER’S FIVE FORCES ANALYSIS
5.1.1 THREAT FROM NEW ENTRANTS
5.1.2 THREAT FROM SUBSTITUTES
5.1.3 BARGAINING POWER OF SUPPLIERS
5.1.4 BARGAINING POWER OF BUYERS
5.1.5 INTENSITY OF COMPETITIVE RIVALRY
6 HYDROPONICS MARKET DYNAMICS
6.1 GLOBAL HYDROPONIC MARKET DRIVERS
6.1.1 GROWING EMPHASIS ON FOOD SECURITY, ESPECIALLY IN DEVELOPING REGIONS
6.1.2 THE FEATURE OF CUSTOMIZED FARMING
6.1.3 THE SAFEST WAY TO ENSURE HIGH RETURN ON INVESTMENTS (ROI)
6.1.4 INCREASING USE OF MEDICINAL PLANTS (AND LEGALIZATION OF MEDICAL MARIJUANA)
6.1.5 HYDROPONICS SYSTEMS ARE LIKE FOOD FACTORIES WITH APPRECIABLE CONSISTENCY IN QUANTITY AND QUALITY
6.1.6 BUYER’S PROPENSITY TOWARDS SALAD CROPS AND EXOTIC VEGETABLES
6.1.7 PROFITABLE FARMING WITHOUT “ASSOCIATED” ENVIRONMENTAL DEGRADATIONS OF SOIL, WATER, ETC.
6.1.7.1 Water conservation
6.1.7.2 Pesticide and herbicide reduction
6.2 GLOBAL HYDROPONIC MARKET CHALLENGES
6.2.1 HIGH START-UP COST WHEN COMPARED WITH TRADITIONAL FARMING
6.2.2 SOIL-LESS FARMING TECHNIQUES SURROUNDED BY BELIEFS OF UNCERTAINTIES AND AMBIGUITY
6.2.3 REQUIREMENT OF TRAINED AND SKILLED FARMERS UNLIKE IN TRADITIONAL FARMING TECHNIQUE
6.2.4 LACK OF INDUSTRY STANDARDS
6.2.5 ABSENCE OF PRIVATE AND PUBLIC INVESTMENTS AND FUNDING
7 ANALYSIS OF KEY CROPS IN THE GLOBAL HYDROPONICS MARKET
7.1 INTRODUCTION
7.2 TOMATOES
7.3 CUCUMBER
7.4 PEPPERS
7.5 LETTUCE
7.6 OTHER CROPS
8 GEOGRAPHICAL ANALYSIS FOR GLOBAL HYDROPONICS MARKET
8.1 INTRODUCTION
8.2 EUROPE
8.3 AMERICAS
8.4 APAC
8.5 MEA
9 INDIAN HYDROPONICS MARKET STATISTICS AND DYNAMICS
9.1 INDIAN HYDROPONICS MARKET STATISTICS
9.2 INDIAN HYDROPONICS MARKET DRIVERS
9.2.1 EVOLVING POPULATION OF MIDDLE CLASS WITH INCREASING DISPOSABLE INCOME
9.2.2 EASE OF ACCESS TO TECHNOLOGY
9.2.4 INCREASING BUYER’S PROPENSITY TOWARDS SALAD CROPS AND EXOTIC VEGETABLES
9.2.5 RICH AND DIVERSE CLIMATIC CONDITIONS
9.3 INDIAN HYDROPONIC MARKET CHALLENGES
9.3.1 EXTREMELY PRICE SENSITIVE MARKET
9.3.2 FARMERS ARE POTENTIAL ENTRANTS, BUT ARE HESITANT TO ENTER BECAUSE OF HIGH START UP COST
9.3.3 ENERGY REQUIREMENT IN HYDROPONICS CONFLICTS WITH THE ENERGY AVAILABILITY IN THE COUNTRY (ESPECIALLY IN RURAL AREAS)
9.3.4 UNORGANIZED SUPPLY CHAIN AND POOR INFRASTRUCTURAL FACILITIES
9.3.5 END PRODUCTS BY TRADITIONAL FARMING AND THAT BY HYDROPONICS ARE TREATED AS EQUAL
9.3.6 IGNORANCE AND LACK OF AWARENESS ON THE PART OF PRODUCERS AND END-USERS
10 ANALYSING THE INDIAN HYDROPONICS MARKET
10.1 SWOT ANALYSIS FOR HYDROPONICS IN INDIA
10.1.1 STRENGTHS
10.1.2 WEAKNESS
10.1.3 OPPORTUNITIES
10.1.4 THREATS
10.2 INDIAN MARKET OPPORTUNITY EVALUATION
10.2.1 COMPETITIVE ACTIVITY
10.2.2 LETTUCE
10.2.2.1 Defining competitors
10.2.2.2 Price Advantages/Financial Muscle
10.2.2.3 Market Position/Strategic Plan
10.2.3 CHERRY TOMATOES
10.2.3.1 Defining competitors
10.2.3.2 Price Advantages/Financial Muscle
10.2.3.3 Market Position/Strategic Plans
10.2.4 BUYER’S REQUIREMENT
10.2.4.1 Product Attributes
10.2.4.1.1 Freshness/ Shelf Life
10.2.4.1.2 Appearance (Shape, Color, etc)
10.2.4.1.3 Taste
10.2.4.1.4 Price
10.2.4.2 Branding/Labeling
10.2.4.2.1 Product Quality
10.2.4.2.2 Choice
10.2.4.3 Packaging
10.2.5 PEST ANALYSIS
10.2.5.1 Political Forces
10.2.5.2 Economic Forces
10.2.5.3 Social Forces
10.2.5.4 Technological Forces
11 HYDROPONICS COMPETITIVE LANDSCAPE
11.1 DEFINING COMPETITORS
11.2 GLOBAL
11.3 INDIAN
12 KEY HYDROPONIC PRODUCERS PROFILE
12.1 VILLAGE FARMS INTERNATIONAL
12.1.1 COMPANY OVERVIEW
12.1.2 PRODUCT PORTFOLIO
12.1.2.1 Financials
12.1.2.2 Key Developments
12.1.3 THANET FARMS
12.1.3.1 Company Overview
12.1.3.2 Product Portfolio
12.1.3.3 Key Developments
12.1.4 PEGASUS AGRITECH
12.1.4.1 Company Overview
12.1.4.2 Product Portfolio
12.1.4.3 Key Developments
12.1.5 JAMES FOSKETT FARMS
12.1.5.1 Company Overview
12.1.5.2 Product Portfolio
12.1.5.3 Key Developments
12.2 KEY HYDROPONIC EQUIPMENT MANUFACTURER/SUPPLIER PROFILE
12.2.1 TERRA TECH
12.2.1.1 Company Overview
12.2.1.2 Product Portfolio
12.2.1.3 Financials
12.2.1.4 Key Developments
12.2.2 GROWLIFE
12.2.2.1 Company Overview
12.2.2.2 Product Portfolio
12.2.2.3 Financials
12.2.2.4 Key Developments
12.2.3 AMERICAN HYDROPONICS
12.2.3.1 Company Overview
12.2.3.2 Product Portfolio
12.2.3.3 Key Developments
12.2.4 GENERAL HYDROPONICS
12.2.4.1 Company Overview
12.2.4.2 Product Portfolio
13 HYDROPONICS: THE WAY FORWARD (CONCLUSION )
14 APPENDIX
14.1 INDIAN LETTUCE PRODUCERS/SUPPLIERS
14.2 INDIAN CHERRY TOMATO PRODUCERS/SUPPLIERS
LIST OF TABLES
TABLE 1 THREAT FROM NEW ENTRANTS
TABLE 2 THREAT FROM SUBSTITUTES
TABLE 3 BARGAINING POWER OF SUPPLIER
TABLE 4 BARGAINING POWER OF BUYERS
TABLE 5 INTENSITY OF COMPETITIVE RIVALRY
TABLE 6 HYDROPONICS VS OPEN FIELD: COMPARING THE YIELDS (METRIC TONS/HECTARE)
TABLE 7 COMPARISON OF GROWING MARIJUANA IN SOIL-BASED AND SOIL-LESS MEDIUM
TABLE 8 COMPARISON OF OPEN VS GLASSHOUSE FARMING (WATER USE)
TABLE 9 VALUE BY HYDROPONIC CROP SEGMENT ($MILLION), 2015-2020
TABLE 10 AREA UNDER HYDROPONIC PRODUCTION FOR TOMATO, WORLD MARKETS 2015-2020 (HECTARES)
TABLE 11 VALUE OF HYDROPONICALLY PRODUCED TOMATOES BY REGION ($MILLION), 2015-2020
TABLE 12 AREA UNDER HYDROPONIC PRODUCTION FOR CUCUMBER, WORLD MARKETS 2015-2020 (HECTARES)
TABLE 13 VALUE OF HYDROPONICALLY PRODUCED CUCUMBERS BY REGION ($MILLION), 2015-2020
TABLE 14 AREA UNDER HYDROPONIC PRODUCTION FOR PEPPER, WORLD MARKETS 2015-2020 (HECTARES)
TABLE 15 VALUE OF HYDROPONICALLY PRODUCED PEPPERS BY REGION ($MILLION), 2015-2020
TABLE 16 AREA UNDER HYDROPONIC PRODUCTION FOR LETTUCE/GREENS, WORLD MARKETS 2015-2020 (HECTARES)
TABLE 17 VALUE OF HYDROPONICALLY PRODUCED LETTUCE/GREENS, BY REGION ($ MILLION), 2015-2020
TABLE 18 AREA UNDER HYDROPONIC PRODUCTION FOR LETTUCE/GREENS, WORLD MARKETS 2015-2020 (HECTARES)
TABLE 19 VALUE OF HYDROPONICALLY PRODUCED OTHER CROPS BY REGION (MILLION USD)
TABLE 20 LAND AREA UNDER HYDROPONIC FOOD CROP PRODUCTION, BY REGION (HECTARES), WORLD MARKETS 2015-2020
TABLE 21 VALUE OF HYDROPONIC FOOD CROP PRODUCTION BY REGION, WORLD MARKETS 2015-2020 ($MILLION)
TABLE 22 VALUE OF HYDROPONIC FOOD CROP PRODUCTION IN EUROPE ($MILLION), 2015-2020
TABLE 23 VALUE OF HYDROPONIC FOOD CROP PRODUCTION IN THE AMERICAS, 2015-2020 ($MILLION)
TABLE 24 VALUE OF HYDROPONIC FOOD CROP PRODUCTION IN APAC ($MILLION), 2015-2020
TABLE 25 VALUE OF HYDROPONIC FOOD CROP PRODUCTION IN THE MEA ($MILLION), 2015-2020
TABLE 26 VALUE BY HYDROPONICS CROP SEGMENT FRO INDIA ($MILLION), 2015-2020
TABLE 27 COMPARING THE YIELD QUANTITIES FOR CONVENTIONAL, GREENHOUSE, AND HYDROPONICS FARMING
TABLE 28 COMPARISON OF HYDROPONICALLY AND CONVENTIONALLY GROWN LETTUCE
TABLE 29 SHELF LIFE OF LETTUCE GROWN CONVENTIONALLY AND HYDROPONICALLY
TABLE 30 PRICE COMPARISON FOR CONVENTIONALLY AND HYDROPONICALLY GROWN LETTUCE
TABLE 31 BUYER’S PREFERENCES FOR LETTUCE AND CHERRY TOMATO IN INDIA
TABLE 32 GLOBAL HYDROPONIC KEY PLAYERS
LIST OF FIGURES
FIGURE 1 COMPARING THE HYDROPONIC CROP VALUE BY REGION ($MILLION), 2015-2020
FIGURE 2 COMPARING THE YIELD QUANTITY: HYDROPONICS VS. OPEN FIELD FARMING
FIGURE 3 AREA UNDER HYDROPONIC PRODUCTION BY CROP SEGMENT (HECTARES), 2014
FIGURE 4 VALUE BY HYDROPONIC CROP SEGMENT, WORLD MARKETS ($MILLION), 2015-2020
FIGURE 5 YIELD COMPARISON FOR KEY HYDROPONICS CROPS WHEN GROWN IN SOIL AND SOIL-LESS MEDIUMS
FIGURE 6 LAND AREA UNDER HYDROPONIC FOOD CROP PRODUCTION, BY REGION FOR 2014 & 2020
FIGURE 7 EUROPEAN HYDROPONIC CROP VALUE ($ MILLION), 2015-2020
FIGURE 8 THE AMERICAS HYDROPONIC CROP VALUE ($ MILLION), 2015-2020
FIGURE 9 ASIA PACIFIC HYDROPONIC CROP VALUE ($MILLION), 2015-2020
FIGURE 10 MEA HYDROPONICS CROP VALUE ($MILLION), 2015-2020
FIGURE 11 VARIATION IN YIELD (METRIC TONS/HECTARE) OF PEPPERS AMONG GREENHOUSES USING SOIL/HYDROPONICS/GREENHOUSE
FIGURE 12 UNDERSTANDING HOW HYDROPONICS CAN ENSURE FOOD SECURITY
FIGURE 13 HOW HYDROPONICS IS HELPING THE ENVIRONMENT
FIGURE 14 DEAD ZONES AROUND THE WORLD (OF BOTH KNOWN AND UNKNOWN SIZE)
FIGURE 15 PERCENTAGE SPLIT OF AREA UNDER HYDROPONICS FOR KEY CROPS FOR 2014
FIGURE 16 COMPARISON OF CROP SEGMENT VALUE AND GROWTH, 2014-2020 ($ MILLION)
FIGURE 17 TOTAL INDIAN HYDROPONIC CROP VALUE ($MILLION) VS. Y-O-Y, 2015-2020
FIGURE 18 PRODUCTION SCENARIO FOR EXOTIC VEGETABLES IN INDIA (2014)
FIGURE 19 SWOT ANALYSIS FOR HYDROPONICS IN INDIA
FIGURE 20 INDIAN LETTUCE PRODUCERS/SUPPLIERS
FIGURE 21 INDIAN CHERRY TOMATO PRODUCERS/ SUPPLIERS
FIGURE 22 APPEARANCE OF CONVENTIONALLY GROWN LETTUCE
FIGURE 23 APPEARANCE OF HYDROPONICALLY GROWN LETTUCE
FIGURE 24 NORTH AMERICA: GREENHOUSE TOMATO PRODUCTION STATISTICS 2014
FIGURE 25 GLOBAL HYDROPONIC MARKET- KEY PLAYERS SPLIT
FIGURE 26 COMPETITIVE ADVANTAGE OF GREENS FARM TECH PVT. LTD. IN INDIA
FIGURE 27 VILLAGE FARMS PRODUCT PORTFOLIO
FIGURE 28 VILLAGE FARMS OVERALL FINANCIALS 2011-2014 ($ MILLION)
FIGURE 29 FINANCIALS BY GEOGRAPHY, 2011-2014
FIGURE 30 THANET EARTH PRODUCT PORTFOLIO
FIGURE 31 JAMES FOSKETT FARMS PRODUCT PORTFOLIO
FIGURE 32 TERRA TECH PRODUCT PORTFOLIO
FIGURE 33 TERRA TECH OVERALL FINANCIALS 2011-2014 ($MILLION)
FIGURE 34 GROWLIFE OVERALL FINANCIALS 2011-2014 ($ MILLION)
FIGURE 35 AMERICAN HYDROPONICS PRODUCT PORTFOLIO
FIGURE 36 GENERAL HYDROPONICS PRODUCT PORTFOLIO

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