Global Mobility as a Service Market: Focus on Business Models, Supply Chain, Case Study, Ride-Sharing, Ride-Hailing, Car-Sharing, Public Transport, Commuter Requirements, Electric Vehicle, Autonomous Vehicles, and Bikes– Analysis and Forecast, 2018-2028
Transportation industry encompasses a wide range of operations within the value network. Private vehicle ownership and public transport system together make up for the majority of the market value. Transportation is a concept which is designed as per the policy implemented by government regulators/authorities in the region. Some of the important criteria which influence the underwriting of regulation for a region can be the socio-economic condition, commuter lifestyle, acceptance of technology, demographic conditions, infrastructure availability, and global economic conditions (such as fossil fuel prices, international trade agreements, environmental challenges, and financial health). The transportation industry is experiencing higher pressure due to the exponential growth in the size (area) and population density of urban cities. The future of transportation industry is digitalization of various operations to enable optimum utilization of resources. Mobility as a Service (MaaS) providers have established a strong foundation for the development of transportation service which can be integrated in multi-direction. MaaS market is a unified part of the global transportation industry. The market trends also suggest that MaaS market will become a leading value generator by the end of 2040.
MaaS is the futuristic form of modern transportation service. The global MaaS ecosystem is a complex network of collaborators, strategists, and technologists. A leading factor of this service is on-demand assured ride with associated value-added features. It also gives the consumers a wide range of choices: types of commute, types of pricing, duration of service, choice of driver, and real-time journey optimization, among others. A local taxi service provider is at the grass root level in the mobility service supply chain. Service providers can easily integrate multi-modal options such as sharing of ride, car or bike and leasing of taxi or car for a time-span. A MaaS platform integrates activities such as journey planning, booking car/ride, journey tracking, payment, and service feedback.
At its core, mobility as a service combines service solution and manufacturing into an end-to-end service package. It collects various types of service requirements, modes, and planning requirements into an efficiently integrated platform to develop commuter interest in using a convenient service. It can cater to a vast customer base, irrespective of the age, gender, or demography of these customers. MaaS operator collects commuter data in the form of journey, locations, and time spent, among others. This data can be optimized by data analytics to draw important service insights. As one of the most valuable assets in the ecosystem, data enable customer-centric solution development. MaaS can penetrate a commuter’s lifestyle without impacting their daily routines.
The digitalization of service industry along with a high penetration of advanced smartphones has led to the acceptance of the mobility as a service market. Further, the development of ICT infrastructure and internet connectivity have resulted in easy accessibility of internet service for more than 65% of the global population. A commuter today prefers to control the services he/she wants, be it partial or complete. The developers of mobility as service supply chain focus on identifying the pain points of a commuter. Mobility service market is highly driven by big data, leveraging the advantage to develop a real-time evolving solution. The future of mobility modes / vehicles is under transformation phase in terms of propulsion technology, autonomous driving (extensive use of driving data, journey, human responses, and robotics), air travel (air-taxi for daily travel), autonomous self-driving mass systems, and high-speed public transport modes, among others.
The report addresses the following questions in the context of mobility as a service market:
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