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Asia-Pacific In-Vitro Fertilization Market: Focus on Device Type, Reagent Type, Services, Procedure Type, End Users, Six Countries’ Data, and Competitive Landscape – Analysis and Forecast, 2019-2029

Asia-Pacific In-Vitro Fertilization Market: Focus on Device Type, Reagent Type, Services, Procedure Type, End Users, Six Countries’ Data, and Competitive Landscape – Analysis and Forecast, 2019-2029

In-Vitro Fertilization (IVF) market is a well-established, multi-billion dollar market consisting of wide range of devices, reagents, and pharmaceuticals used in the complex series of IVF process. Increasing rate of infertility across the globe is a key factor responsible for the growth of IVF market. IVF treatment is a type of assisted reproductive technology that is used to overcome infertility. The World Health Organization (WHO) reports that one in every six couple suffers from infertility related issues, across the globe. Among the different regions of the world, Asia-Pacific demonstrates the highest potential and offer lucrative opportunities for the growth of IVF market. Ultra-low fertility rates in the countries of Asia-Pacific is the most prominent factor driving the growth of the Asia-Pacific IVF market. Japan, Singapore, Taiwan, South Korea, China, India, and Hong Kong SAR are among the very low-fertility countries in the world. Lifestyle changes including delaying pregnancy due to career-oriented goals, the increased age of the first birth, a shift from rural to urban societies, and lower marriage rates, among others, are factors contributing to the decreased total fertility rate (TFR) in these countries. Besides, continuous efforts by the industry contributors of Asia-Pacific region and initiative taken by the government to provide better reimbursement policies covering IVF treatment also act as potential drivers aiding the high adoption IVF treatment in countries of Asia-Pacific. In addition, continuous innovation taking place to improve the success rate of IVF treatment and technological upgradations of devices and reagents used in IVF procedure are further expected to propel the growth of the market in the upcoming years.

The market analysis of Asia-Pacific IVF market includes an in-depth examination of the key ecosystem players, and the key strategies and developments taking place in this market. Additionally, it includes market dynamics (market drivers, opportunities, and challenges), and industry analysis. Presently, the Asia-Pacific IVF market can be categorized into four product types including devices, reagents, pharmaceuticals, and services. Further, based on end user, the market is sub-segmented into fertility clinics, hospitals, clinical research centers, and cryobanks. Furthermore, based on the type of samples involved in the IVF procedure, the market is classified by procedures as fresh donor, fresh nondonor, frozen donor, and frozen nondonor. Geographically, the market is sub-segmented country-wise and provide data of seven countries including China, Japan, India, South Korea, Malaysia, Australia and New Zealand, Singapore, and the Rest-of-Asia-Pacific.

The purpose of the study is to gain a holistic view of the Asia-Pacific IVF market in terms of various factors influencing it such as key market trends, competitive and regulatory aspects of the market, and scientific innovations in the assisted reproductive technology fields. The scope of the report is centered upon conducting a detailed study of the solutions allied with the Asia-Pacific IVF market, which involves devices, reagents, pharmaceuticals, and services related to IVF treatment. The market is segmented into four distinct types: ‘by product type’, ‘by end user’, ‘by procedure, and ‘by countries’. The report offers the reader with an opportunity to unlock comprehensive insights with respect to the market and helps in forming well-informed strategic decisions. The research uncovers some of the substantial parameters that must be taken into consideration before entering the market.

This research report aims at answering questions related to various aspects of the Asia-Pacific market with the help of the key factors driving the market, threats that can possibly inhibit the overall market growth, and the current growth opportunities that are going to shape the future trajectory of the market expansion. The study considers the growth-share matrix model for a comprehensive study of the Asia-Pacific IVF market, and assesses the factors governing the same. Opportunity matrix and detailed product mapping have been included in the report.

The answers to the following key questions can be derived from this report:

  • What are different types of devices and reagents available in the market and what are they used for? What are the key companies offering these devices and reagents? What would be the Asia-Pacific market value for each of these devices and reagents for the time period between 2018 and 2029?
  • Based on devices, which IVF device type is anticipated to witness massive rise in the demand in the forecast period? Based on reagents, which reagent type is anticipated to witness massive rise in the demand in the forecast period?
  • What are the different categories of pharmaceuticals involved in IVF procedure and what are the key companies offering them? What would be the Asia-Pacific market value for pharmaceuticals for the time period between 2018 and 2029?
  • What are the major drivers, challenges, and opportunities of the Asia-Pacific IVF market?
  • What are the key developmental strategies implemented by the leading players to stand out in this market?
  • What are the leading companies dominating the Asia-Pacific IVF market? What are the share of these companies in the Asia-Pacific IVF market?
  • What are the regulations pertaining to the Asia-Pacific IVF market? What are initiatives implemented by different government bodies regulating the development and commercialization of IVF devices?
  • By end user type, what would the market value of the leading segments of the Asia-Pacific IVF market be? By procedure type, what would the market value of the leading segments of the Asia-Pacific IVF market be?
  • How will each segment of the Asia-Pacific IVF market grow during the forecast period, and what will be the revenue generated by each of the segments by the end of 2029?
  • How will the industry evolve during the forecast period 2019-2029?
  • What is the market scenario for IVF services market of the Asia-Pacific region?
  • What are the key trends of different countries of Asia-Pacific IVF market? Which country would contribute to the highest sales of the Asia-Pacific IVF market during the forecast period between 2019 and 2029?
The key players who have made significant contribution to the Asia-Pacific IVF market include Merck KGaA, Merck & Co., Inc., Olympus Corporation, Thermo Fisher Scientific Inc., The Cooper Companies Inc., Vitrolife AB, Teva Pharmaceuticals, Intas Pharmaceuticals Ltd., Cook Medical, Esco Group of Companies, Ferring Pharmaceuticals, FUJIFILM Irvine Scientific, Hunter Scientific Limited, IVFtech ApS, and Labotect Labor-Technik-Göttingen GmbH, among others.

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Executive Summary
1 Market Overview
1.1 Introduction to In-Vitro Fertilization (IVF) and its Benefits
1.2 Evolution of IVF
1.3 Steps Involved in IVF
1.4 Additional IVF Procedures
1.5 Key Trends of IVF in the Asia-Pacific Market
1.6 Assumptions and Limitations
2 Market Dynamics
2.1 Overview
2.2 Impact Analysis
2.3 Market Drivers
2.3.1 Growth in Median Age of First-Time Motherhood and Declining Fertility Rates
2.3.2 High Success Rate of IVF Treatment
2.3.3 Increasing Demand for Infertility Treatment to Support Aging Population
2.3.4 Impact of Fertility Tourism
2.4 Market Challenges
2.4.1 Unaffordable Cost of Assisted Reproductive Techniques (ART) in Low- and Middle- Income Countries
2.4.2 Lack of Guidelines and Regulations, and Low Awareness of IVF Treatment in some Under-Developed and Developing Nations
2.4.3 Embryo Smuggling Cases Affecting IVF Services Market
2.5 Market Opportunities
2.5.1 Technological Advancements of Time-Lapse Technology
2.5.2 Advances in Embryo Biopsy and Genetic Screening
3 Competitive Landscape
3.1 Key Developments and Strategies
3.1.1 Agreements, Collaborations and Partnerships
3.1.2 Mergers and Acquisitions
3.1.3 Launches
3.1.4 Rewards and Recognitions
3.1.5 Business Expansions, Regulatory Approvals, and Others
3.2 Market Share Analysis
4 Regulatory Framework
4.1 Overview
4.2 Legal Requirements and Framework at International Level
4.2.1 International Federation of Gynecology and Obstetrics (FIGO)
4.2.2 International Federation of Fertility Societies (IFFS)
4.3 Legal Requirements and Framework at Regional Level (Asia-Pacific)
4.3.1 Asia Pacific Initiative on Reproduction (ASPIRE)
4.4 Legal Requirements and Framework at Country Level (of Asia-Pacific Region)
4.4.1 Fertility Society of Australia (FSA)
4.4.2 Victorian Assisted Reproductive Treatment Authority (VARTA)
4.4.3 Indian Council of Medical Research (ICMR)
4.4.4 The Medical Council of India
4.4.5 Fertility Preservation Society of India
4.4.6 China’s Ministry of Health (CMOH)
4.4.7 Japan Society of Obstetrics and Gynecology (JSOG)
4.4.8 Ministry of Health (MOH), Singapore
4.4.9 Ministry of Health (MOH), Malaysia
4.4.10 Medical Council of Thailand
5 Asia-Pacific IVF Market (by Product Type)
5.1 Overview
5.2 Devices
5.2.1 Gamete Collection and Sorting Systems
5.2.2 Sample Handling Systems
5.2.3 Storage and Maintenance Systems
5.2.4 Consumables
5.2.5 Other IVF Equipment
5.3 Reagents
5.3.1 Embryo Culture Reagents
5.3.2 Cryopreservation Reagents
5.3.3 Gamete Processing Reagents
5.3.4 Others
5.4 Pharmaceuticals
5.5 Services
6 Asia-Pacific IVF Market (by End Users)
6.1 Overview
6.2 Fertility Clinics
6.3 Hospitals
6.4 Clinical Research Centers
6.5 Cryobanks
7 Asia-Pacific IVF Market (by Procedure)
7.1 Overview
7.2 Fresh Donor
7.3 Fresh Nondonor
7.4 Frozen Donor
7.5 Frozen Nondonor
8 Asia-Pacific IVF Market (by Country)
8.1 Overview
8.2 India
8.2.1 India IVF Market, by Product
8.3 Japan
8.3.1 Japan IVF Market, by Product
8.4 China
8.4.1 China IVF Market, by Product
8.5 Australia and New Zealand
8.5.1 Australia and New Zealand IVF Market, by Product
8.6 Singapore
8.6.1 Singapore IVF Market, by Product
8.7 South Korea
8.7.1 South Korea IVF Market, by Product
8.8 Rest-of-Asia Pacific
8.8.1 Rest-of-Asia-Pacific IVF Market, by Product
9 Company Profiles
9.1 Overview
9.2 Adorefem Gynec Pro-Infertility Division
9.2.1 Company Overview
9.2.2 Role of Adorefem Gynec Pro-Infertility Division in the Asia-Pacific IVF Market
9.2.3 SWOT Analysis
9.3 Cook Medical
9.3.1 Company Overview
9.3.2 Role of Cook Medical in the Asia-Pacific IVF Market
9.3.3 SWOT Analysis
9.4 Esco Group of Companies
9.4.1 Company Overview
9.4.2 Role of Esco Group of Companies in the Asia-Pacific IVF Market
9.4.3 SWOT Analysis
9.5 Ferring Pharmaceuticals
9.5.1 Company Overview
9.5.2 Role of Ferring Pharmaceuticals in the Asia-Pacific IVF Market
9.5.3 SWOT Analysis
9.6 FUJIFILM Irvine Scientific
9.6.1 Company Overview
9.6.2 Role of FUJIFILM Irvine Scientific in the Asia-Pacific IVF Market
9.6.3 SWOT Analysis
9.7 Hunter Scientific Limited
9.7.1 Company Overview
9.7.2 Role of Hunter Scientific Limited in the Asia-Pacific IVF Market
9.7.3 SWOT Analysis
9.8 IVFtech ApS
9.8.1 Company Overview
9.8.2 Role of IVFtech ApS in the Asia-Pacific IVF Market
9.8.3 SWOT Analysis
9.9 Labotect Labor-Technik-Göttingen GmbH
9.9.1 Company Overview
9.9.2 Role of Labotect Labor-Technik-Göttingen GmbH in the Asia-Pacific IVF Market
9.9.3 SWOT Analysis
9.10 Merck KGaA
9.10.1 Company Overview
9.10.2 Role of Merck KGaA in the Asia-Pacific IVF Market
9.10.3 Financials
9.10.3.1 Key Insights About Financial Health of the Company
9.10.4 SWOT Analysis
9.11 Olympus Corporation
9.11.1 Company Overview
9.11.2 Role of Olympus Corporation in the Asia-Pacific IVF Market
9.11.3 Financials
9.11.3.1 Key Insights About Financial Health of the Company
9.11.4 SWOT Analysis
9.12 Thermo Fisher Scientific Inc.
9.12.1 Company Overview
9.12.2 Financials
9.12.3 Key Insights About Financial Health of the Company
9.12.4 SWOT Analysis
9.13 The Cooper Companies Inc.
9.13.1 Company Overview
9.13.2 Role of The Cooper Companies Inc. in the Asia-Pacific IVF Market
9.13.3 Financials
9.13.3.1 Key Insights About Financial Health of the Company
9.13.4 SWOT Analysis
9.14 Vitrolife AB
9.14.1 Company Overview
9.14.2 Role of Vitrolife AB in the Asia-Pacific IVF Market
9.14.3 Financials
9.14.3.1 Key Insights About Financial Health of the Company
9.14.4 SWOT Analysis
9.15 Snapshot: Bangkok IVF Center
9.15.1 Company Overview
9.15.2 Role of Bangkok IVF Center in the Asia-Pacific IVF Market
9.16 Fertility First
9.16.1 Company Overview
9.16.2 Role of Fertility First in the Asia-Pacific IVF Market
10 Research Scope and Methodology
10.1 What is In-vitro fertilization (IVF)?
10.2 Scope of the Research Study
10.3 Asia-Pacific In-Vitro Fertilization (IVF) Market: Research Methodology
List of Tables
Table 2.1: Impact Analysis of Market Drivers
Table 2.2: Impact Analysis of Market Challenges
Table 2.3: IVF Cost Trend in Different Countries of Asia-Pacific
Table 3.1: Example of Organic and Inorganic Growth Strategies Adopted by Key Companies
Table 4.1: Regulatory Authorities in Countries of Asia-Pacific
Table 5.1: Examples of Device Types Offered by Key Companies
Table 5.2: Examples of Ovum Aspiration Pump Products Developed by Key Companies
Table 5.3: Examples of Imaging System Products Developed by Key Companies
Table 5.4: Examples of Micromanipulator Products Developed by Key Companies
Table 5.5: Examples of Laser System Products Developed by Key Companies
Table 5.6: Examples of Workstation and Cabinet Products Developed by Key Companies
Table 5.7: Examples of Incubator Products Developed by Key Companies
Table 5.8: Examples of Cryosystem Products Developed by Key Companies
Table 5.9: Examples of Consumables Developed by Key Companies
Table 5.10: Examples of Analyzer and Regulator Products Developed by Key Companies
Table 5.11: Examples of Table Products Developed by Key Companies
Table 5.12: Examples of Witness System Products Developed by Key Companies
Table 5.13: Examples of Devices (under Others Category) Developed by Key Companies
Table 5.14: Examples of Reagent Types Offered by Key Companies
Table 5.15: Examples of Imaging System Products Developed by Key Companies
Table 5.16: Examples of Cryopreservation Reagents Developed by Key Companies
Table 5.17: Examples of Gamete Processing Reagents Developed by Key Companies
Table 5.18: Examples of Reagents (under Others category) Developed by Key Companies
List of Figures
Figure 1: Asia-Pacific IVF Market Segmentation, 2018
Figure 2: Asia-Pacific IVF Market Segmentation, 2029
Figure 3: Impact of Market Dynamics, 2018
Figure 4: Share of Key Developments and Strategies, January 2015 to March 2019
Figure 5: Asia-Pacific IVF Devices, Reagents, and Pharmaceuticals Market Share, by Company, 2017
Figure 6: Asia-Pacific IVF Market Share (by Product Type), 2018-2029
Figure 7: Asia-Pacific IVF Market Share (by End User Type), 2018-2029
Figure 8: Asia-Pacific IVF Market Share (by Procedure Type), 2018-2029
Figure 9: Asia-Pacific IVF Market Share (by Country), 2018-2029
Figure 1.1: Major Milestone in the Field of In-Vitro Fertilization
Figure 1.2: Process of IVF
Figure 1.3: Asia-Pacific In-Vitro Fertilization (IVF) Market, 2018-2029
Figure 2.1: Market Dynamics
Figure 2.2: Trends of Fertility Rate in Major Countries of Asia-Pacific (1991-2016)
Figure 3.1: Competitive Landscape (January 2015-March 2019)
Figure 3.2: Share of Key Developments and Strategies, January 2015-March 2019
Figure 3.3: Agreements, Collaborations, and Partnerships (by Companies), January 2015-March 2019
Figure 3.4: Mergers and Acquisitions (by Companies), January 2015-March 2019
Figure 3.5: Launches (by Companies), January 2015-March 2019
Figure 3.6: Rewards and Recognition (by Companies), January 2015-March 2019
Figure 3.7: Asia-Pacific IVF Devices, Reagents, and Pharmaceuticals Market Share, by Companies, 2017 and 2018
Figure 5.1: Different Types of Offerings by Key Players of Asia-Pacific IVF Market
Figure 5.2: Asia-Pacific IVF Market (by Product Type), 2018 and 2029
Figure 5.3: Asia-Pacific IVF Devices Market, 2019-2029
Figure 5.4: Asia-Pacific IVF Devices Market (by Device Type), 2018 and 2029
Figure 5.5: Asia-Pacific Gamete Collection and Sorting Systems Market, 2019-2029
Figure 5.6: Asia-Pacific IVF Sample Handling Systems Market, 2019-2029
Figure 5.7: Asia-Pacific IVF Storage and Maintenance Systems Market, 2019-2029
Figure 5.8: Asia-Pacific IVF Consumables Market, 2019-2029
Figure 5.9: Asia-Pacific Other IVF Equipment Market, 2019-2029
Figure 5.10: Asia-Pacific IVF Reagents Market, 2019-2029
Figure 5.11: Asia-Pacific IVF Reagents Market (by Reagents Type), 2018 and 2029
Figure 5.12: Asia-Pacific IVF Embryo Culture Reagents Market, 2018-2029
Figure 5.13: Asia-Pacific IVF Cryopreservation Reagents Market, 2018-2029
Figure 5.14: Asia-Pacific IVF Gamete Processing Reagents Market, 2019-2029
Figure 5.15: Asia-Pacific IVF Reagents Market (by Other Reagents), 2018-2029
Figure 5.16: Asia-Pacific IVF Pharmaceuticals Market, 2018-2029
Figure 5.17: Historical Trend of Number of IVF Cycles in Countries of Asia-Pacific
Figure 5.18: Asia-Pacific IVF Pharmaceuticals Market, 2018-2029
Figure 6.1: Segmentation of Asia-Pacific IVF Market, by End Users
Figure 6.2: Asia-Pacific IVF Market (by End Users), 2018 and 2029
Figure 6.3: Asia-Pacific IVF Market for Fertility Clinics, 2018-2029
Figure 6.4: Asia-Pacific IVF Market for Hospitals, 2018-2029
Figure 6.5: Asia-Pacific IVF Market for Clinical Research Centers, 2018-2029
Figure 6.6: Asia-Pacific IVF Market for Cryobanks, 2018-2029
Figure 7.1: Segmentation of Asia-Pacific IVF Market, by Procedure
Figure 7.2: Asia-Pacific IVF Market (by Procedure), 2018 and 2029
Figure 7.3: Asia-Pacific IVF Market by Fresh Donor, 2018-2029
Figure 7.4: Asia-Pacific IVF Market by Fresh Nondonor, 2018-2029
Figure 7.5: Asia-Pacific IVF Market by Fresh Donor, 2018-2029
Figure 7.6: Asia-Pacific IVF Market by Frozen Nondonor, 2018-2029
Figure 8.1: Asia-Pacific IVF Market, 2018-2029
Figure 8.2: Asia-Pacific IVF Market (by Country), 2018 and 2029
Figure 8.3: India IVF Market, 2018-2029
Figure 8.4: India IVF Market, by Product, 2018-2029
Figure 8.5: Japan IVF Market, 2018-2029
Figure 8.6: Japan IVF Market, by Product, 2018-2029
Figure 8.7: China IVF Market, 2018-2029
Figure 8.8: China IVF Market, by Product, 2018-2029
Figure 8.9: Australia and New Zealand IVF Market, 2018-2029
Figure 8.10: Australia and New Zealand IVF Market, by Product, 2018-2029
Figure 8.11: Singapore IVF Market, 2018-2029
Figure 8.12: Singapore IVF Market, by Product, 2018-2029
Figure 8.13: South Korea IVF Market, 2018-2029
Figure 8.14: South Korea IVF Market, by Product, 2018-2029
Figure 8.15: Rest-of-Asia Pacific IVF Market, 2018-2029
Figure 8.16: Rest-of-Asia-Pacific IVF Market, by Product, 2018-2029
Figure 9.1: Shares of Key Company Profiles
Figure 9.2: Adorefem Gynec Pro-Infertility Division: Product Portfolio for Asia-Pacific IVF Market
Figure 9.3: Adorefem Gynec Pro-Infertility Division: SWOT Analysis
Figure 9.4: Cook Medical: Product Portfolio for Asia-Pacific IVF Market
Figure 9.5: Cook Medical: SWOT Analysis
Figure 9.6: Esco Group of Companies: Product Portfolio for Asia-Pacific IVF Market
Figure 9.7: Esco Group of Companies: SWOT Analysis
Figure 9.8: Ferring Pharmaceuticals: Product Portfolio for Asia-Pacific IVF Market
Figure 9.9: Ferring Pharmaceuticals: SWOT Analysis
Figure 9.10: FUJIFILM Irvine Scientific: Product Portfolio for Asia-Pacific IVF Market
Figure 9.11: FUJIFILM Irvine Scientific: SWOT Analysis
Figure 9.12: Hunter Scientific Limited: Product Portfolio for Asia-Pacific IVF Market
Figure 9.13: Hunter Scientific Limited: SWOT Analysis
Figure 9.14: IVFtech ApS: Product Portfolio for Asia-Pacific IVF Market
Figure 9.15: IVFtech ApS: SWOT Analysis
Figure 9.16: Labotect Labor-Technik-Göttingen GmbH: Product Portfolio for Asia-Pacific IVF Market
Figure 9.17: Labotect Labor-Technik-Göttingen GmbH: SWOT Analysis
Figure 9.18: Merck KGaA: Product Portfolio for Asia-Pacific IVF Market
Figure 9.19: Merck KGaA: Overall Financials, 2016-2018
Figure 9.20: Merck KGaA: Revenue (by Segment), 2016-2018
Figure 9.21: Merck KGaA: Revenue (by Region), 2016-2018
Figure 9.22: Merck KGaA: R&D Expenditure (2016-2018)
Figure 9.23: Merck KGaA: SWOT Analysis
Figure 9.24: Olympus Corporation: Product Portfolio for Asia-Pacific IVF Market
Figure 9.25: Olympus Corporation: Overall Financials, 2016-2018
Figure 9.26: Olympus Corporation: Revenue (by Segment), 2016-2018
Figure 9.27: Olympus Corporation: Revenue (by Region), 2016-2018
Figure 9.28: The Olympus Corporation: R&D Expenditure (2016-2018)
Figure 9.29: Olympus Corporation: SWOT Analysis
Figure 9.30: Thermo Fisher Scientific Inc.: Product Portfolio for Asia-Pacific IVF Market
Figure 9.31: Thermo Fisher Scientific Inc: Overall Financials, 2016-2018
Figure 9.32: Thermo Fisher Scientific Inc.: Revenue (by Segment), 2016-2018
Figure 9.33: Thermo Fisher Scientific Inc.: Revenue (by Region), 2016-2018
Figure 9.34: Thermo Fisher Scientific Inc.: R&D Expenditure (2016-2018)
Figure 9.35: Thermo Fisher Scientific Inc.: SWOT Analysis
Figure 9.36: The Cooper Companies Inc.: Product Portfolio for Asia-Pacific IVF Market
Figure 9.37: The Cooper Companies Inc.: Overall Financials, 2016-2018
Figure 9.38: The Cooper Companies Inc.: Revenue (by Segment), 2016-2018
Figure 9.39: The Cooper Companies Inc.: Revenue (by CooperSurgical Category), 2016-2018
Figure 9.40: The Cooper Companies Inc.: Revenue (by Region), 2016-2018
Figure 9.41: The Cooper Companies Inc.: R&D Expenditure (2016-2018)
Figure 9.42: The Cooper Companies Inc.: SWOT Analysis
Figure 9.43: Vitrolife AB: Product Portfolio for Asia-Pacific IVF Market
Figure 9.44: Vitrolife AB: Overall Financials, 2015-2017
Figure 9.45: Vitrolife AB: Revenue (by Segment), 2015-2017
Figure 9.46: Vitrolife AB: Revenue (by Region), 2015-2017
Figure 9.47: Vitrolife AB: R&D Expenditure (2015-2017)
Figure 9.48: Vitrolife AB: SWOT Analysis
Figure 9.49: Bangkok IVF Center: Service Portfolio for Asia-Pacific IVF Market
Figure 9.50: Fertility First: Service Portfolio for Asia-Pacific IVF Market
Figure 10.1: Segmentation of the Asia-Pacific IVF Market
Figure 10.2: Asia-Pacific IVF Market Research Methodology
Figure 10.3: Primary Research
Figure 10.4: Secondary Research
Figure 10.5: Data Triangulation
Figure 10.6: Bottom-up Approach (Segment-wise Analysis)
Figure 10.7: Top-Down Approach (Segment-wise Analysis)
Figure 10.8: Assumptions and Limitations
Figure 10.9: Considered Factors for Data Prediction and Modelling

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