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Mobile Technologies: Global Markets

Mobile Technologies: Global Markets

The global market for mobile applications was valued at nearly $10.9 billion in 2015. This market is expected to increase from $12.2 billion in 2016 to nearly $24.0 billion in 2021 at a compound annual growth rate (CAGR) of 14.4% for 2016-2021.

This report provides:
An overview of the global market for mobile technologies.
Analyses of global market trends, with data from 2015, 2016, and projections of compound annual growth rates (CAGRs) through 2021.
Exploration of the total available market for mobile applications and segmentation by category.
Discussion of key software development platforms
Breakdowns by key features of the SDK, popular CPU architectures and models
Examination of the marketplace for mobile applications by pricing strategies and business models, and by gaming, multimedia, and personal use.
Profiles of major players in the industry


REPORT SCOPE AND ORGANIZATION

This report segments mobile applications by the most popular operating systems in the market: Android, iOS and Windows. For each segment, the report provides estimated total market, number of applications, and average revenue per application.

The following is provided for each segment:
Definition of technical details.
Overall market description.
Comparison with other segments.
Growth forecast and market trends.
Business models.
Key players and market share.

The goal of the report is to provide readers with the following:
Understanding of the underlying operating system and how it shapes the market.
Knowledge of various software development kits offered by manufacturers to develop applications.

Knowledge of business models used in different market segments.
Understanding of the market potential for each segment and projections for the next five years.

CHAPTER 1 INTRODUCTION
STUDY GOALS AND OBJECTIVES
REPORT SCOPE AND ORGANIZATION
TARGET AUDIENCE
RESEARCH METHODOLOGY
ANALYST'S CREDENTIALS
RELATED BCC RESEARCH REPORTS
BCC RESEARCH WEBSITE
DISCLAIMER
CHAPTER 2 SUMMARY
SUMMARY TABLE GLOBAL MARKET FOR MOBILE APPLICATIONS, BY PLATFORM, THROUGH 2021 ($ MILLIONS)
SUMMARY FIGURE GLOBAL MARKET FOR MOBILE APPLICATIONS, BY PLATFORM, 2015-2021 ($ MILLIONS)
CHAPTER 3 OVERVIEW OF MOBILE PLATFORMS
FEATURE PHONE VS. SMARTPHONE
MOBILE DEVICE OPERATING SYSTEMS
ANDROID
BADA-TIZEN
FIREFOX OS
IOS
SYMBIAN
WINDOWS MOBILE
WINDOWS PHONE
OPEN-SOURCE DEVELOPMENT
TABLE 1 CUMULATIVE NUMBER OF MOBILE DEVICE SHIPMENTS, 2015 ($ MILLIONS)
KEY FEATURES OF SMARTPHONES
DISPLAY
TABLE 2 TYPICAL SPECIFICATIONS FOR POPULAR SMARTPHONES, 2016
CAMERA
GLOBAL POSITIONING SYSTEM (GPS)
MOBILE APPLICATIONS
MOBILE APPLICATIONS MARKET
TABLE 3 GLOBAL MOBILE APPLICATIONS MARKET, BY OPERATING SYSTEM, THROUGH 2021 (THOUSANDS)
FIGURE 1 GLOBAL MOBILE APPLICATIONS MARKET, BY OPERATING SYSTEM, 2015-2021 (THOUSANDS)
TABLE 4 GLOBAL MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 ($ MILLIONS)
FIGURE 2 GLOBAL MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 ($ MILLIONS)
MOBILE APPLICATIONS BY REGION
TABLE 5 GLOBAL MOBILE APPLICATIONS MARKET, BY REGION, THROUGH 2021 ($ MILLIONS)
FIGURE 3 GLOBAL MOBILE APPLICATIONS MARKET, BY REGION, 2015-2021 ($ MILLIONS)
SMARTPHONE USAGE
TABLE 6 NORTH AMERICAN MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 ($ MILLIONS)
FIGURE 4 NORTH AMERICAN MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 ($ MILLIONS)
TABLE 7 EUROPEAN UNION MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 ($ MILLIONS)
FIGURE 5 EUROPEAN UNION MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 ($ MILLIONS)
TABLE 8 ASIAN MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 ($ MILLIONS)
FIGURE 6 ASIAN MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 ($ MILLIONS)
TABLE 9 REST OF THE WORLD MOBILE APPLICATIONS MARKET, BY PLATFORM, THROUGH 2021 ($ MILLIONS)
FIGURE 7 REST OF THE WORLD MOBILE APPLICATIONS MARKET, BY PLATFORM, 2015-2021 ($ MILLIONS)
CHAPTER 4 ANDROID PLATFORM
INTRODUCTION
TABLE 10 TOTAL NUMBER OF APPLICATIONS AVAILABLE IN THE ANDROID MARKETPLACE, THROUGH 2021 (THOUSANDS)
TABLE 11 GLOBAL ANDROID MOBILE APPLICATIONS MARKET, BY REGION, THROUGH 2021 ($ MILLIONS)
FIGURE 8 GLOBAL ANDROID MOBILE APPLICATIONS MARKET, BY REGION, 2015-2021 ($ MILLIONS)
ANDROID MARKETPLACE
ANDROID SOFTWARE DEVELOPMENT KIT
FIGURE 9 ANDROID OPERATING SYSTEM ARCHITECTURE
NATIVE DEVELOPMENT KIT
HYPERNEXT ANDROID CREATOR
LICENSING
RECEPTION
ANDROID ADAPTATION FOR TABLETS
ALTERNATE MARKETPLACES
POPULAR ANDROID APP STORES
Amazon Appstore
Appoke
F-Droid
GetJar
SlideME
Others
TABLE 12 APPLICATIONS IN VARIOUS CATEGORIES, 2015 (%)
SELECTED COMPANY PROFILES
ACER
ASUSTEK
GOOGLE
Products and Services
Advertising
HTC
HUAWEI
KYOCERA
LG
MOTOROLA (GOOGLE)
PANTECH
SAMSUNG
SONY
ZTE
CHAPTER 5 IOS
INTRODUCTION
NO MORE HEADPHONES
IPHONE HISTORY
TABLE 13 GLOBAL NUMBER OF APPLICATIONS AVAILABLE IN THE IOS MARKETPLACE, THROUGH 2021 ($ MILLIONS)
TABLE 14 GLOBAL IOS MOBILE APPLICATIONS MARKET, BY REGION, THROUGH 2021 ($ MILLIONS)
FIGURE 10 GLOBAL IOS MOBILE APPLICATIONS MARKET, BY REGION, 2015-2021 ($ MILLIONS)
IPHONE FEATURES
Screen and Input
Sensors
Proximity Sensor
Ambient Light Sensor
Accelerometer
Magnetometer
Gyroscopic Sensor
Audio and Output
Bluetooth
Video Out
Battery
Camera
TABLE 15 COMPARISON OF VARIOUS IPHONE MODELS
Storage and SIM
Liquid Contact Indicators
Included Items
IOS FEATURES
User Interface
Phone Functionality
Multimedia
Internet Connectivity
Maps
Text Input
Email and Text Messages
Accessibility
IOS SOFTWARE DEVELOPMENT KIT
iOS SOFTWARE DEVELOPMENT KIT (SDK) HISTORY
Software Development Kit (SDK) Contents
Licensing
APPLE VERSUS ANDROID
TABLE 16 COMPARISON OF IOS AND ANDROID MARKETPLACE
In-built Applications
Policies
Developers
Access
Average Time Spent per Day on Applications
SELECTED COMPANY PROFILES
APPLE
1984 Debut of the Macintosh
FOXCONN
WISTRON
CHAPTER 6 WINDOWS PHONE
WINDOWS PHONE 7 AND 8
HARDWARE SUPPORT
KEY FEATURES OF THE OPERATING SYSTEM (OS)
User Interface
Text Input
Messaging
Web Browser
Contacts
Email
Multimedia
Media Support
Games
Search
Office Suite
Multitasking
Sync
Updates
Advertising Platform
WINDOWS PHONE APP STORE
Music and Videos
Applications and Games Development
Submission
ORIGINAL EQUIPMENT MANUFACTURERS (OEMS) DEVELOPING WINDOWS
PHONES
TOTAL MARKET FOR WINDOWS APPLICATIONS
TABLE 17 TOTAL NUMBER OF APPLICATIONS FOR WINDOWS PHONE, THROUGH 2021 (THOUSANDS)
TABLE 18 GLOBAL WINDOWS PHONE APPLICATIONS MARKET, BY REGION, THROUGH 2021 ($ MILLIONS)
FIGURE 11 GLOBAL WINDOWS PHONE APPLICATIONS MARKET, BY REGION, 2015-2021 ($ MILLIONS)
SELECTED COMPANY PROFILES
MICROSOFT
Product Divisions
CHAPTER 7 BLACKBERRY
BLACKBERRY OPERATING SYSTEM (OS)
BLACKBERRY 10
BlackBerry 10 Key Features
Gestures
Multitasking
BlackBerry Hub
BlackBerry Balance
Time Shift Camera
BlackBerry Messenger Video
Android Player
Keyboard
Voice Control
BlackBerry Link
Included Applications
Third-Party Application
Distribution
Devices
APPLICATION DEVELOPMENT STRATEGY
IMPACT OF THE APPLE IPHONE
IMPACT OF GOOGLE ANDROID
COMPANY PROFILES
BLACKBERRY (FORMERLY RESEARCH IN MOTION)
Company History
CHAPTER 8 SOFTWARE APPLICATIONS ON MOBILE PLATFORMS
SOFTWARE DEVELOPMENT METHODOLOGY
FIGURE 12 SOFTWARE DEVELOPMENT CYCLE AND METHODOLOGY IN A TYPICAL MOBILE ENVIRONMENT
TABLE 19 PLATFORM-SPECIFIC DEVELOPMENT ENVIRONMENT
MONETIZATION
Trial Period
Affiliate Marketing
In-App Purchasing
Advertising
TOP-GROSSING CATEGORIES
TABLE 20 TOP-GROSSING MOBILE APPLICATION CATEGORIES, 2016 (% OF REVENUE)
SELECTED APPLICATIONS
TABLE 21 SOME OF THE POPULAR MOBILE APPLICATIONS AND VENDORS
Words with Friends
Angry Birds Free
Sudoku
Facebook
Skype
Evernote
SELECTED COMPANY PROFILES
ADOBE SYSTEMS
ELECTRONIC ARTS
EVERNOTE
GAMELOFT
KABAM
PANDORA
ROVIO
SEGA
UBISOFT ENTERTAINMENT
WHATSAPP
ZYNGA
CHAPTER 9 PATENT ANALYSIS
MOBILE SOFTWARE PATENTS
TABLE 22 NUMBER OF U.S. PATENTS AWARDED FOR MOBILE APPLICATIONS, 1976-2013 (NUMBER OF PATENTS)
TABLE 23 NUMBER OF U.S. PATENTS AWARDED FOR MULTIMEDIA TECHNOLOGY FOR ANDROID AND IOS, 1976-2013 (NUMBER OF PATENTS)
TABLE 24 NUMBER OF U.S. PATENTS AWARDED TO SELECTED COMPANIES FOR MULTIMEDIA TECHNOLOGY, 1976-2013 (NUMBER OF PATENTS)
TABLE 25 NUMBER OF U.S. PATENTS AWARDED TO SELECTED COUNTRIES FOR MULTIMEDIA TECHNOLOGY, 1976-2013 (NUMBER OF PATENTS)

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