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US Licensed Sports Merchandise Market: Trends, Opportunities and Forecasts (2016-2021) (By Segment - Sports Apparel, Sports Footwear, Sports Equipment -Videogames, Sporting goods and Toys; By Leagues – NFL, NBA, MLB, NHL; By Key Players – Competitive Lan

US Licensed Sports Merchandise Market: Trends, Opportunities and Forecasts (2016-2021) (By Segment - Sports Apparel, Sports Footwear, Sports Equipment -Videogames, Sporting goods and Toys; By Leagues – NFL, NBA, MLB, NHL; By Key Players – Competitive Landscape)

Executive Summary

Licensed Sports Merchandise Market in US is seeing rapid expansion amidst increasing popularity of leagues and their TV Viewership which has resulted in the increase in retail sales of licensed sports based categories.

US Licensed Sports Merchandise Market has been growing at a moderate rate over the last five years with growth being majorly driven by increasing popularity of leagues , increasing TV deal /partnerships of major professional leagues , surging demand for licensed sports apparel as well as licensed multimedia products ( Videogames /Software ) who are targeting the underserved market ( Children’s segment ) in sports licensing and have been propelling the growth in the US Licensed Sports Merchandise Market.

According to Azoth Analytics research report, “US Licensed Sports Merchandise Market: Trends, Opportunities and Forecasts (2016-2021) – (By Segment - Sports Apparel, Sports Footwear, Sports Equipment -Videogames, Sporting goods and Toys; By Leagues – NFL, NBA, MLB, NHL; By Key Players – Competitive Landscape)”, the market is dominated by professional sports leagues and increasing demand and fascination of consumers towards licensed sports goods as well as the increase in popularity of leagues across US which make up for a considerable share on the heels of Increasing adoption of licensed sports apparel for their favourite team and player . Among the segments, sports Apparel have the highest growth rate while among the sporting equipment, videogames/software are expected to grow at a faster rate as compared to sporting goods & toys and games. The market is ripe for swift expansion with key players of the industry licensee include VF Corporation , Adidas – Reebok , Nike , G-III Apparel & Jarden Corporation.

Scope of the Report

“US Licensed Sports Merchandise Market: Trends, Opportunities and Forecasts (2016-2021) – (By Segment - Sports Apparel, Sports Footwear, Sports Equipment -Videogames, Sporting goods and Toys; By Leagues – NFL, NBA, MLB, NHL; By Key Players – Competitive Landscape)” analyses the following aspects:

US Licensed Sports Merchandise Market Size & Forecast (By Value)
Market Segmentation - Licensed Sports Apparel , Footwear & Equipment
Executive Summary – Market, Drivers & Challenges and Trends
Professional Sports League in US

Why You Should Buy This Report?

To gain an in-depth understanding of US Licensed Sports Merchandise Market
To identify the on-going trends and anticipated growth in the next five years
To help industry consultants align their market-centric strategies
To obtain research based business decision and add weight to presentations
To gain competitive knowledge of leading players
To avail limited customization in the report without any extra charges


1. Research Methodology
2. Global Licensed Merchandise Market Overview
3. US Licensed Merchandise Market Overview
4. Global Licensed Merchandise Market Outlook: An Analysis
4.1. Retail Sales of Global Licensed Merchandise, By Value (Historic 2010-2015)
Table 1: Retail Sales of Global Licensed Merchandise, By Value (Historic 2010-15)
Table 2: Retail Sales of Global Licensed Merchandise, By Value (Forecast 2016 E- 2021F)
4.2. US Licensed Merchandise Market Analysis , Focus on North America
Table 3: Retail Sales of US Licensed Merchandise, By Value (Historic 2010-15)
Table 4: Retail Sales of Licensed Merchandise Accessories in North America 2013-14
Table 5: Retail Sales of Licensed Merchandise , By Value( Forecast 2016E-2021F)
4.3. US Licensed Sports Based Merchandise Market Analysis
Table 6: Retail Sales of Licensed Sports Based Merchandise Market by Value (Historic 2010-2015)
Table 7: Retail Sales of Licensed Sports Based Merchandise Market by Value (Forecast 2016E-
2021F)
4.4. US Licensed Sports Apparel Market Analysis
Table 8: Retail Sales of US Licensed Sports Apparel Market, By Value (Historic 2010-2015)
Table 9: Average TV Viewership of NHL in Millions
Table 10: Average TV Viewership of MLB in Millions
Table 11: Retail Sales of US Licensed Sports Apparel Market , By Value , (Forecast 2016E-2021F)
4.5. US Licensed Sports Footwear Market Analysis
Table 12: US Licensed Sports Footwear Market, By Value (Historic 2010-2015)
Table 13: Average TV Viewership of College Sports 2011-2014 in Millions
Table 14: US Licensed Sports Footwear Market, By Value (Forecast 2016 E- 2021F)
4.6. US Licensed Sports Equipment Market Analysis
Table 15: US Licensed Sports Equipment Market, By Value (Historic 2010-2015)
Table 16: Market share of major licensed product categories in Sporting Equipment (2013)
Table 17: Market share of major licensed product categories in Sporting Equipment (2014)
Table 18: US Licensed Sports Equipment Market, By Value (Forecast 2010-2015)
5. Market Dynamics
5.1 Emerging Trends
5.2 Challenges
5.3 Growth & Drivers
6.Competitive Analysis of Major Sports League
Table 19: Percentage share of retail sales of sports league in 2013
Table 20 : Percentage share of retail sales of sports league in 2014
Table 21 : Competitive Positioning of Major Leagues 2014
7. Major Professional Sports Leagues In US
7.1 National Hockey League
Table 22: Fan Ranking of Top 5 NHL Teams 2015
Table 23: TV Viewership of NHL (2011-15) and Stanley Cups (2012-15)
Table 24: Average game attendance NHL 2010-2015
Table 25: Average Ticket Price NHL 2010-15
6.2 National Basketball Association
Table 26: Fan ranking of Top 5 NBA teams 2015
Table 27: Fan value of top 5 NBA teams
Table 28: TV Viewership of NBA Regular Season (2011-2015)
Table 29: Average Game Attendance of NBA 2011-2015
Table 30: Average ticket Price of NBA (2010-2015)
6.3 National Football League
Table 31: Fan Rankings of Top 5 NFL Teams 2015
Table 32: Average Game Attendance of NFL 2011-2015
Table 33: Average ticket Price of NFL (2010-2015)
6.4 Major League Baseball
Table 34: TV Viewership of MLB Regular Season (2011-2015) ESPN Telecast
Table 35: Average Game Attendance of MLB (2011-2015)
Table 36: Average Ticket Price of MLB (2010-2015)
8. Company Profile
8.1 VF Corporation
Table 37: VF Corporation Revenue (2011-2015) in USD Billion
Table 38: VF Corporation EBITDA growth (2011-2015)
8.2 Jarden
Table 39: Year wise Significant Acquisition by Jarden
Table 40: Jarden Revenue (2011-2015)
Table 41: Jarden EBITDA growth ( 2011-2015)
8.3 Nike Inc.
Table 42: Nike Wholesale Equivalent Revenue by Product Categories 2014
Table 43: Nike Wholesale Equivalent Revenue by Product Categories 2015
Table 44: Nike Revenue 2011-2015
Table 45: Nike EBITDA growth 2011-2015
8.4 Adidas – Reebok
Table 46: Adidas – Reebok Brand Portfolio
Table 47: Adidas – Reebok Revenue (2011-2015)
Table 48: Adidas EBITDA growth 2011-2015
8.5 G-III Apparel
Table 49: G-III Apparel Licensed Brands among various categories
Table 50: Market Share of licensed, non-licensed & retail operations of G-II I Apparel 2015
Table 51: G-III Apparel Revenue 2011-2015
Table 52: G-III Apparel EBITDA Growth 2011-2015
8.6 Dick’s Sporting Goods
Table 53: Market Share of Dick’s Sporting Goods by Business Segments 2014
Table 54: Dick’s Sporting Goods Revenue 2011-2015
Table 55: Dick’s Sporting Goods EBITDA Growth
Top 5 Companies Financials
Table 56: Top 5 Licensee Revenue 2011-2015 in USD Billion
Table 57: Gross Income of Top 5 Licensee in USD Billion
Table 58: PBT of top 5 licensee 2011-2015 in USD Billion
Table 59: EBITDA of top 5 licensee 2011-2015 in USD Billion
Table 60: PAT of Top 5 Licensee 2011-2015 in USD Billion
8.7 Under Armour
Table 61: Under Armour Net Revenues by Product Category
Table 62: Under Armour Net Revenues by Distribution 2014
8.8 New Era Cap
8.9 Knight Apparels
8.10 Great American Products
9 Strategic Recommendations

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