Market Research Logo

India Women Innerwear Market - Analysis By Product Type, By Price, By Distribution Channel (2019 Edition): Opportunities and Forecast (2019-2024)

Executive Summary The India Women Innerwear Market was valued at USD 2,900.97 Million in the year 2018. Women Innerwear Market is expected to grow due to a number of factors including rise in disposable income, increase in grooming awareness, rising number of women participation in sports and physical activities, increased changing preferences, deep expertise in design of the innerwear. India Women Innerwear Market is primarily driven by rise in adoption of western culture, growing urbanization, increasing disposable income, expansion of online marketplace and social media impact. The market condition of women innerwear market in India has been improving gradually with easy availability of innerwear products in vast number of hypermarkets, supermarkets, Multi brand Outlets, Exclusive Business Outlets, online platforms, etc. coupled with rising consumer base. Scope of the Report India Women Innerwear Market (Actual Period: 2017-2018, Forecast Period: 2019-2024) • Women Innerwear Market – Size, Growth, Forecast • Analysis by Product Type: Upper Innerwear, Bottom Innerwear, Others • Analysis By Price - Super Premium, Premium, Mid-market, Economy, Low/Basic Segment • By Distribution Channel: Online, Offline Other Report Highlights • Competitive Landscape • Leading Companies • Market Dynamics – Drivers and Restraints • Market Trends • Porter Five Forces Model • SWOT Analysis. • Company Analysis – Arvind Ltd., Aditya Birla Fashion and Retail Limited (ABFRL), Rupa and Company Limited, Bodycare Creations Limited, Zivame. Customization of the Report The report could be customized according to the client’s specific research requirements. No additional cost will be required to pay for limited additional research.


1. Research Methodology
2. Executive Summary
3. Strategic Recommendation
3.1 Large Innovation in the production of women innerwear
3.2 Enhancement in marketing stratégies
4. India Women Innerwear Market : Product Overview
5. India Women Innerwear Market :An Analysis
5.1 Indian Women Innerwear Market Size, By Value, 2017-2024 (USD Billion)
Table 1.: Indian Women Innerwear Market Size, By Value, 2017-2024 (USD Billion)
Table A: List of Companies and their brands
5.2 List of Companies and their brands
5.3 India Industrial and Economic Statistics
Table 2: Van Heusen Distribution
Table 3: Van Heusen - Distribution Strategy (2020-2021)
Table 4: PAG - Exclusive Business Outlets (2016-2019)
Table 5: Jockey Exclusive Business Outlets - 2019
Table 6: GDP (current US$ Trillion) – India (2014-2018)
Table 7: Labor force, female (% of total labor force) - India
Table 8: Population, female (% of total population) 2014-2018
Table 9: Female share of employment in senior and middle management (%) - India
5.4 India Women Innerwear Market: Segmental Analysis
5.4.1 India Women Innerwear Market, By Product Type Market Share
Table 10: India Women Innerwear Market Share, By Product Type, 2018 (%)
Table 11: India Women Innerwear Market Share, By Product Type, 2024F (%)
5.4.2 India Women Innerwear Market : By Product Type, By Value, 2017-2024 (USD Million)
Table 12: India Women Innerwear Market : By Product Type, By Value, 2017-2024 (USD Million)
5.4.3 Market Opportunity Chart of India Women Innerwear Market- By Product Type (Year- 2024)
Table 13: Market Opportunity Chart of India Women Innerwear Market- By Product Type (Year- 2024)
5.4.4 India Women Innerwear Market Share -By Price
Table 14: Segmental Share according to Price 2018 (%)
Table 15: Segmental Share according to Price, 2024E (%)
5.4.5 India Women Innerwear Market Size : By Price, By Value, 2017-2024 (USD Million)
Table 16: India Women Innerwear Market Size : By Price, By Value, 2017-2024 (USD Million)
5.4.6 Market Opportunity Chart of India Women Innerwear Market- By Price (Year- 2024)
Table 17: Market Opportunity Chart of India Women Innerwear Market- By Price (Year- 2024)
5.4.7 India Women Innerwear Market, By Distribution Channel Market Share
Table 18: Segmental Share according to Distribution Channel, 2018 (%)
Table 19: Segmental Share according to Distribution Channel, 2024E (%)
5.4.8 India Women Innerwear Market: By Distribution Channel, By Value, 2017-2024 (USD Million)
Table 20: India Women Innerwear Market: By Distribution Channel, By Value, 2017-2024 (USD Million)
5.4.9 Market Opportunity Chart of India Women Innerwear Market- By Distribution Channel (Year- 2024)
Table 21: Market Opportunity Chart of India Women Innerwear Market- By Distribution Channel (Year- 2024)
6. India Women Innerwear: Market Dynamics
6.1 Market Drivers
6.1.1 Increased changing preferences
6.1.2 Rise in e-commerce
6.1.3 Increased Women participation in Fitness and Sports and other physical activities
6.2 Market Restraints
6.2.1 Lack of affordability of branded product in developing nations.
6.2.2 High cost of brand building
6.3 Market Trends
6.3.1 Rising demand for quality and comfort
6.3.2 Technical advancements in lingerie manufacturing
7. Porter Five Force Analysis
8. SWOT Analysis
9. Market Share of Leading Global Companies
Table 22: India Women Innerwear Market Share, By Company (%) (2019)
10. Product Benchmarking
11. Competitive Landscape
12. Company Profiles
12.1 Arvind Ltd.
12.1.1 Business Overview
12.1.2 Recent Developments
12.1.3 Financial Overview : Annual Revenue
Table 23: Arvind Ltd. , Revenue, 2014-2019 (USD Millions)
12.1.4 Segmental Overview : Net Revenue
Table 24 : Arvind Ltd. , Revenue, By Business Segment, 2019 (%)
Table 25: Arvind Ltd. , Revenue, By Geography, 2019 (%)
12.2 Aditya Birla Fashion and Retail Limited (ABFRL)
12.2.1 Business Overview
12.2.2 Recent Developments
12.2.3 Financial Overview: Annual Revenue
Table 26: Aditya Birla Fashion and Retail Limited (ABFRL), Revenue, 2014-2019 (USD Millions)
12.2.4 Segmental Overview : Net Revenue
Table 27: ABFRL, Revenue,
By Business Segment, 2019 (%)
12.3 Rupa And Company Limited
12.3.1 Business Overview
12.3.2 Recent Developments
12.3.3 Financial Overview : Annual Revenue
Table 28 : Rupa And Company Limited, Revenue, 2014- 2019 (USD Million)
12.3.4 Segmental Overview : Net Revenue
Table 29: Rupa And Company Limited, Net Sales, By Geographic Region, 2019 (%)
12.4 Bodycare Creations Limited
12.4.1 Business Overview
12.4.2 Recent Developments
12.5 Zivame
12.5.1 Business Overview
12.5.2 Recent Developments
12.6 Lovable
12.6.1 Business Overview
12.6.2 Recent Developments
12.6.3 Financial Overview: Annual Revenue
Table 30: Lovable, Revenue, 2014- 2019 (USD Million)
Table 31: Lovable., Net Profit/loss, 2014- 2019 (USD Million)

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook