Sportswear Industry in United States – Porter’s Five Forces Strategy Analysis
The sportswear industry in the United States is the biggest in the world and accounts for over 40% of all sales worldwide. There has been a marked increase in the use of sportswear amongst consumers as more and more of the population becomes health conscious and willing to exercise. While the sportswear industry experienced a sharp drop in sales combined with a reduction in inventory during the 2008-2009 economic recession, the market has since then regained its growth.
The industry faces stiff competition and pricing pressure as several factors affect the price points of sportswear. Furthermore, industry consolidation has also put a lot of pressure on the remaining leading players in the market.
Aruvian Research analyzes the Sportswear Industry in United States in Michael Porter’s Five Forces Analysis. It uses concepts developed in Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market.
Apart from the Porter’s Five Forces analysis, the report also includes an analysis of the sportswear industry in the United States. The industry analysis is brief but includes an industry definition, industry profile, an analysis of the major industry segments, and a brief overview of the leading players in the market. There is also an industry outlook till 2020 included in the report.