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Analyzing the Media Industry in United States 2017

Analyzing the Media Industry in United States 2017

We take the US media industry to comprise of the following sectors:

    - Advertising- Broadcasting and Cable TV- Digital Media- Movies and Entertainment- Publishing
The US media industry is one of the biggest media industries in the world and accounts for nearly a third of the global media industry itself. There is no doubt the US movies and entertainment sector is the biggest in the world. However, the US media industry has been witnessing fluctuating growth in recent years. The US media industry is expected to cross a value of USD 325 billion by the end of 2020.

Regulations remain stringent across all sectors of the industry and there entry for new players is limited. Furthermore, piracy of video and music lately has had a massive impact on the industry.

Digital media is one sub sector of the media industry that has witnessed immense growth in recent years and is expected to continue this trend in the coming years as well. Streaming appears to be latest trend that has been prevalent across the US digital music industry and it is expected to continue its edge over digital downloads in the coming years as well.

Aruvian Research analyzes the US media industry in this in-depth research report – Analyzing the Media Industry in United States 2017. The report begins with a brief analysis of the global media industry and moves on to the analysis of the media industry in the United States. The US media industry is analyzed through an industry overview, market growth analysis by value, industry segmentation and an industry forecast up to 2020. Data analyzed in the report ranges from 2011 till 2020.

A Porter's Five Forces strategy analysis is undertaken on the US media industry and we look at the bargaining power of buyers and suppliers, competitive rivalry in the industry and the threat of new entrants and substitutes to the media industry in the US.

Advertising, Broadcasting and Cable TV, Digital Media, Movies and Entertainment and Publishing are the five sub sectors of the US media industry that are analyzed in this report. Each sector is analyzed through an industry definition, industry overview, market growth analysis, industry segmentation and an industry forecast.

Analysis of the major industry players is undertaken through an in-depth corporate analysis, a financial analysis and a SWOT analysis.


A. Executive Summary
B. Introduction to the Global Media Industry
B.1 Industry Definition
B.2 Industry Overview
B.3 Market Growth Analysis
B.4 Industry Segmentation
B.5 Global Media Industry: Forecast
C. Media Industry in the United States
C.1 Industry Overview
C.2 Market Growth Analysis
C.3 Industry Segmentation
C.4 Industry Forecast
D. Media Industry in the United States: Porter’s Five Forces Strategy Analysis
D.1 Introduction
D.2 Bargaining Power of Buyers
D.3 Bargaining Power of Suppliers
D.4 Competitive Rivalry in the Industry
D.5 Threat of New Entrants
D.6 Threat of Substitutes
E. Advertising Market in the United States
E.1 Industry Definition
E.2 Industry Overview
E.3 Market Growth Analysis
E.4 Industry Segmentation
E.5 Industry Forecast
F. Broadcasting and Cable TV Industry in the United States
F.1 Industry Definition
F.2 Industry Overview
F.3 Market Growth Analysis
F.4 Industry Segmentation
F.5 Industry Forecast
G. Digital Media in the United States
G.1 Industry Definition
G.2 Industry Overview
G.3 Market Growth Analysis
G.4 Industry Segmentation
G.5 Industry Forecast
H. Movies and Entertainment Industry in the United States
H.1 Industry Definition
H.2 Industry Overview
H.3 Market Growth Analysis
H.4 Industry Segmentation
H.5 Industry Forecast
I. Publishing Industry in the United States
I.1 Industry Definition
I.2 Industry Overview
I.3 Market Growth Analysis
I.4 Industry Segmentation
I.5 Industry Forecast
J. Analysis of Major Industry Players
J.1 Amazon.com, Inc.
J.1.1 Corporate Analysis
J.1.2 Financial Analysis
J.1.3 SWOT Analysis
J.2 Apple Inc.
J.2.1 Corporate Analysis
J.2.2 Financial Analysis
J.2.3 SWOT Analysis
J.3 Bertelsmann SE & Co. KGaA
J.3.1 Corporate Analysis
J.3.2 Financial Analysis
J.3.3 SWOT Analysis
J.4 Comcast Corporation
J.4.1 Corporate Analysis
J.4.2 Financial Analysis
J.4.3 SWOT Analysis
J.5 Google Inc.
J.5.1 Corporate Analysis
J.5.2 Financial Analysis
J.5.3 SWOT Analysis
J.6 Omnicom Group Inc.
J.6.1 Corporate Analysis
J.6.2 Financial Analysis
J.6.3 SWOT Analysis
J.7 Publicis Groupe SA
J.7.1 Corporate Analysis
J.7.2 Financial Analysis
J.7.3 SWOT Analysis
J.8 Sony Corporation
J.8.1 Corporate Analysis
J.8.2 Financial Analysis
J.8.3 SWOT Analysis
J.9 The Interpublic Group of Companies, Inc.
J.9.1 Corporate Analysis
J.9.2 Financial Analysis
J.9.3 SWOT Analysis
J.10 The Walt Disney Company
J.10.1 Corporate Analysis
J.10.2 Financial Analysis
J.10.3 SWOT Analysis
J.11 Time Warner Inc.
J.11.1 Corporate Analysis
J.11.2 Financial Analysis
J.11.3 SWOT Analysis
J.12 Twenty-First Century Fox, Inc.
J.12.1 Corporate Analysis
J.12.2 Financial Analysis
J.12.3 SWOT Analysis
J.13 Viacom, Inc.
J.13.1 Corporate Analysis
J.13.2 Financial Analysis
J.13.3 SWOT Analysis
J.14 WPP Plc
J.14.1 Corporate Analysis
J.14.2 Financial Analysis
J.14.3 SWOT Analysis
J.15 Gannett Co., Inc.
J.15.1 Corporate Analysis
J.15.2 Financial Analysis
J.16 Netflix, Inc.
J.16.1 Corporate Analysis
J.16.2 Financial Analysis
J.17 News Corporation
J.17.1 Corporate Analysis
J.17.2 Financial Analysis
List of Figures
Figure 1: Growth of the Global Media Industry by Value (in USD Billion), 2011-2015
Figure 2: Segmentation of the Global Media Industry (in USD Billion), 2011-2015
Figure 3: Share of the Global Media Industry by Regions (%), 2015
Figure 4: Forecast of the Global Media Industry (in USD Billion), 2015-2020
Figure 5: Growth of the Media Industry in the US by Value (in USD Billion), 2011-2015
Figure 6: Segmentation of the Media Industry in the US (in USD Billion), 2011-2015
Figure 7: Share of the US in the Global Media Industry (%), 2015
Figure 8: Forecast of the Media Industry in the US (in USD Billion), 2015-2020
Figure 9: Porter’s Five Forces Strategy Analysis of the Media Industry in United States
Figure 10: Bargaining Power of Buyers in the US Media Industry
Figure 11: Bargaining Power of Suppliers in the US Media Industry
Figure 12: Competitive Rivalry in the US Media Industry
Figure 13: Threat of New Entrants to the US Media Industry
Figure 14: Threat of Substitutes to the US Media Industry
Figure 15: Growth of the Advertising Industry in the US by Value (in USD Billion), 2011-2015
Figure 16: Segmentation of the Advertising Industry in the US (in Percentage Share of the Market) by Value, 2015
Figure 17: Share of the US in the Global Advertising Industry (%), 2015
Figure 18: Forecast of the Advertising Industry in the US (in USD Billion), 2015-2020
Figure 19: Growth of the Broadcasting and Cable TV Industry in the US by Value (in USD Billion), 2011-2015
Figure 20: Segmentation of the Broadcasting and Cable TV Industry in the US by Percentage Share of Value (%), 2015
Figure 21: Share of the US in the Global Broadcasting and Cable TV Industry (%), 2015
Figure 22: Forecast of the Broadcasting and Cable TV Industry in the US (in USD Billion), 2015-2020
Figure 23: Growth of the US Digital Media Industry by Value (in USD Billion), 2011-2015
Figure 24: Segmentation of the US Digital Media Industry (%), 2015
Figure 25: Share of the US in the Global Digital Media Industry (%), 2015
Figure 26: Forecast of the US Digital Media Industry (in USD Billion), 2015-2020
Figure 27: Growth of the Movies and Entertainment Industry in the US by Value (in USD Billion), 2011-2015
Figure 28: Segmentation of the Movies and Entertainment Industry in the US by Percentage Share of Value (%), 2015
Figure 29: Share of the US in the Global Movies and Entertainment Industry (%), 2015
Figure 30: Forecast of the Movies and Entertainment Industry in the US (in USD Billion), 2015-2020
Figure 31: Growth of the Publishing Industry in the US by Value (in USD Billion), 2011-2015
Figure 32: Segmentation of the Publishing Industry in the US (in USD Billion), 2011-2015
Figure 33: Share of the US in the Global Publishing Industry (%), 2015
Figure 34: Forecast of the Publishing Industry in the US (in USD Billion), 2015-2020
Figure 35: Profitability and Revenues of Amazon.com, Inc. (in USD Million), 2011-2015
Figure 36: Profitability and Revenues of Apple Inc. (in USD Million), 2011-2015
Figure 37: Profitability and Revenues of Bertelsmann SE & Co. KGaA (in USD Million), 2010-2014
Figure 38: Profitability and Revenues of Comcast Corporation (in USD Million), 2011-2015
Figure 39: Profitability and Revenues of Google Inc. (in USD Million), 2011-2015
Figure 40: Profitability and Revenues of Omnicom Group Inc. (in USD Million), 2011-2015
Figure 41: Profitability and Revenues of Publicis Groupe (in USD Million), 2010-2014
Figure 42: Profitability and Revenues of Sony Corporation (in USD Million), 2011-2015
Figure 43: Profitability and Revenues of The Interpublic Group of Companies Inc. (in USD Million), 2011-2015
Figure 44: Profitability and Revenues of The Walt Disney Company (in USD Million), 2011-2015
Figure 45: Profitability and Revenues of Time Warner Inc. (in USD Million), 2011-2015
Figure 46: Profitability and Revenues of Twenty-First Century Fox, Inc. (in USD Million), 2011-2015
Figure 47: Profitability and Revenues of Viacom (in USD Million), 2011-2015
Figure 48: Profitability and Revenues of WPP Plc (in USD Million), 2010-2014
Figure 49: Profitability and Revenues of Gannett Co., Inc. (in USD Million), 2011-2015
Figure 50: Profitability and Revenues of Netflix, Inc. (in USD Million), 2010-2014
Figure 51: Profitability and Revenues of News Corporation (in USD Million), 2011-2015
List of Tables
Table 1: Growth of the Global Media Industry by Value (in USD Billion), 2011-2015
Table 2: Segmentation of the Global Media Industry by Percentage Share of Value (%), 2011-2015
Table 3: Segmentation of the Global Media Industry (in USD Billion), 2011-2015
Table 4: Share of the Global Media Industry by Regions (in USD Billion & %), 2015
Table 5: Forecast of the Global Media Industry (in USD Billion), 2015-2020
Table 6: Growth of the Media Industry in the US by Value (in USD Billion), 2011-2015
Table 7: Segmentation of the Media Industry in the US by Percentage Share of Value (%), 2011-2015
Table 8: Segmentation of the Media Industry in the US (in USD Billion), 2011-2015
Table 9: Share of the US in the Global Media Industry (in USD Billion & %), 2015
Table 10: Forecast of the Media Industry in the US (in USD Billion), 2015-2020
Table 11: Growth of the Advertising Industry in the US by Value (in USD Billion), 2011-2015
Table 12: Segmentation of the Advertising Industry in the US (in USD Billion & %), 2015
Table 13: Share of the US in the Global Advertising Industry (in USD Billion & %), 2015
Table 14: Forecast of the Advertising Industry in the US (in USD Billion), 2015-2020
Table 15: Growth of the Broadcasting and Cable TV Industry in the US by Value (in USD Billion), 2011-2015
Table 16: Segmentation of the Broadcasting and Cable TV Industry in the US (in USD Billion & %), 2015
Table 17: Share of the US in the Global Broadcasting and Cable TV Industry (in USD Billion & %), 2015
Table 18: Forecast of the Broadcasting and Cable TV Industry in the US (in USD Billion), 2015-2020
Table 19: Growth of the US Digital Media Industry by Value (in USD Billion), 2011-2015
Table 20: Segmentation of the US Digital Media Industry (in USD Billion & %), 2015
Table 21: Share of the US in the Global Digital Media Industry (in USD Billion & %), 2015
Table 22: Forecast of the US Digital Media Industry (in USD Billion), 2015-2020
Table 23: Growth of the Movies and Entertainment Industry in the US by Value (in USD Billion), 2011-2015
Table 24: Segmentation of the Movies and Entertainment Industry in the US (in USD Billion & %), 2015
Table 25: Share of the US in the Global Movies and Entertainment Industry (in USD Billion & %), 2015
Table 26: Forecast of the Movies and Entertainment Industry in the US (in USD Billion), 2015-2020
Table 27: Growth of the Publishing Industry in the US by Value (in USD Billion), 2011-2015
Table 28: Segmentation of the Publishing Industry in the US (in Percentage Share of the Market) by Value, 2011-2015
Table 29: Segmentation of the Publishing Industry in the US (in USD Billion), 2011-2015
Table 30: Share of the US in the Global Publishing Industry (in USD Billion & %), 2015
Table 31: Forecast of the Publishing Industry in the US (in USD Billion), 2015-2020
Table 32: Key Financials of Amazon.com, Inc. (in USD Million), 2011-2015
Table 33: Key Financials of Apple Inc. (in USD Million), 2011-2015
Table 34: Key Financials of Bertelsmann SE & Co. KGaA (in USD Million), 2010-2014
Table 35: Key Financials of Comcast Corporation (in USD Million), 2011-2015
Table 36: Key Financials of Google Inc. (in USD Million), 2011-2015
Table 37: Key Financials of Omnicom Group Inc. (in USD Million), 2011-2015
Table 38: Key Financials of Publicis Groupe (in USD Million), 2010-2014
Table 39: Key Financials of Sony Corporation (in USD Million), 2011-2015
Table 40: Key Financials of The Interpublic Group of Companies Inc. (in USD Million), 2011-2015
Table 41: Key Financials of The Walt Disney Company (in USD Million), 2011-2015
Table 42: Key Financials of Time Warner Inc. (in USD Million), 2011-2015
Table 43: Key Financials of Twenty-First Century Fox, Inc. (in USD Million), 2011-2015
Table 44: Key Financials of Viacom (in USD Million), 2011-2015
Table 45: Key Financials of WPP Plc (in USD Million), 2010-2014
Table 46: Key Financials of Gannett Co., Inc. (in USD Million), 2011-2015
Table 47: Key Financials of Netflix, Inc. (in USD Million), 2010-2014
Table 48: Key Financials of News Corporation (in USD Million), 2011-2015

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