We take the media industry in China to comprise of the following sectors:
Advertising Broadcasting and Cable TV Movies and Entertainment Publishing
Being an economic powerhouse in the world, China has been looking to expand and put its Media and Entertainment industry on the global landscape for some years now. The media industry in China has been growing at a steady pace in recent years and the government has been encouraging growth by easing restrictions as well as encouraging investments into the industry. Furthermore, the rapid rise in digital media has also opened up many growth opportunities in the country for media and entertainment companies around the world.
As Beijing gets ready to host the Winter Olympics in 2022, the focus will be particularly strong on the growth of the media industry throughout the country. In its bid to expand globally, many Chinese companies are investing in their infrastructure and are firming up their staff. Chinese media companies have been quick to jump on to the social media bandwagon and actively use these platforms for promotion. Alibaba's Tmall is also focussing on expanding globally and Baidu's search engine is also being adapted in local languages in coutries such as Malaysia, Thailand, Egypt and Brazil.
Change is gaining momentum in the Chinese media industry and Aruvian Research takes this opportunitiy to analyze the happenings of this lucrative industry.
Aruvian Research analyzes the Chinese media industry in this in-depth research report – Analyzing the Media Industry in China 2017. The report begins with a brief analysis of the global media industry and moves on to the analysis of the media industry in Asia Pacific. The Chinese media industry is analyzed through an industry overview, market growth analysis by value, industry segmentation and an industry forecast up to 2020. Data analyzed in the report ranges from 2011 till 2020.
A Porter's Five Forces strategy analysis is undertaken on the Chinese media industry and we look at the bargaining power of buyers and suppliers, competitive rivalry in the industry and the threat of new entrants and substitutes to the media industry in China.
Advertising, Broadcasting and Cable TV, Movies and Entertainment and Publishing are the four sub sectors of the Chinese media industry that are analyzed in this report. Each sector is analyzed through an industry definition, industry overview, market growth analysis, industry segmentation and an industry forecast.
Analysis of the major industry players is undertaken through an in-depth corporate analysis, a financial analysis and a SWOT analysis. Players analyzed include China Central Television, China Film Group Corporation, China Publishing Group, Dentsu, Next Media, People's Daily and many others.