Analyzing the Digital Media Industry in Japan 2017
The Japanese digital media industry is one of the fastest growing markets amongst other Asia Pacific countries. The Japanese population uses social platforms and search engines in significant numbers as compared to other APAC countries. Yahoo! is one of the most popular search engines in Japan, even ahead of Google. With the Japanese youth being glued to their smartphones, the economy is fast shifting towards a paperless society. In fact, within the country, experts say it is getting harder and harder to find anyone under the age of 35 who regularly reads print media.
In fact, the Japanese digital media market crossed the value of USD 2 billion in 2015 itself and it is expected that by the end of 2020, the market will reach revenues of USD 3 billion.
Aruvian Research analyzes the Japanese digital media industry in this in-depth research report – Analyzing the Digital Media Industry in Japan 2017. The report begins with a brief profile of the media industry in Japan. The media industry is analyzed through an industry overview, analysis of market growth by value, industry segmentation and an industry forecast. Data included in the report ranges from 2011 till 2020.
The market for digital media in Japan is analyzed through an industry definition, industry overview, market growth analysis and an industry segmentation. A Porter's Five Forces Strategy Analysis of the Digital Media Industry in Japan is carried out in the report as well. Bargaining power of buyers and suppliers, competitive rivalry in the industry, threat of new entrants to the industry and the threat of substitutes is analyzed in the report.
Industry forecast up to 2020 is also included in the report.
An analysis of the major industry players is carried out through corporate analysis, financial analysis and a SWOT analysis. Players analyzed include stalwarts like Rakuten, Amazon.com, Apple Inc., and others.