Analyzing the Digital Media Industry in Germany 2017
Digital media is having a far reaching and complex impact on our society today. Moving to a paperless society has perhaps become the expected norm in today's day and age. In this era, Germany has been somewhat slow to adapt to this digital revolution. However, the country is on its way and digitalization has been rapid in the last two to three years. As compared to other European nations, the traditional media in Germany has proved itself to be far more resilient to digitalization. While digital media has been growing in leaps and bounds and the trend is expected to continue, there is no doubt that one of the biggest EU countries needs to make more strides in the field of digital media.
In the year 2015, the digital media market in Germany had revenues of roughly USD 1.3 billion and it is expected that by the end of 2020, showing substantial growth, the market will comfortably cross a value of USD 2 billion.
Aruvian Research analyzes the German digital media industry in this in-depth research report – Analyzing the Digital Media Industry in Germany 2017. The report begins with a brief profile of the media industry in Germany. The media industry is analyzed through an industry overview, analysis of market growth by value, industry segmentation and an industry forecast. Data included in the report ranges from 2011 till 2020.
The market for digital media in Germany is analyzed through an industry definition, industry overview, market growth analysis and an industry segmentation. A Porter's Five Forces Strategy Analysis of the Digital Media Industry in Germany is carried out in the report as well. Bargaining power of buyers and suppliers, competitive rivalry in the industry, threat of new entrants to the industry and the threat of substitutes is analyzed in the report.
Industry forecast up to 2020 is also included in the report.
An analysis of the major industry players is carried out through corporate analysis, financial analysis and a SWOT analysis. Players analyzed include stalwarts like Amazon.com, Apple Inc., Spotify and others.