Chinese cable TV market has been witnessing excellent growth in recent years, though the industry underwent a decline in 2015. However, this has been touted to be a temporary decline and the market is likely to bounce back within the forecast period. China Central Television is the country's biggest and most powerful national television channel, though today, there are over 3,000 television stations across China. Many international cable TV companies are also making their foray into the country.
As Beijing gets ready to host the Winter Olympics in 2022, the focus will be particularly strong on the growth of the media industry throughout the country. In its bid to expand globally, many Chinese companies are investing in their infrastructure and are firming up their staff. Change is gaining momentum in the Chinese cable TV industry and Aruvian Research takes this opportunitiy to analyze the happenings of this market.
Aruvian Research analyzes the Chinese cable TV industry in this in-depth research report – Analyzing the Market for Cable TV in China 2017. The report begins with a brief analysis of the global media industry and moves on to the analysis of the cable TV industry in Asia Pacific. The Chinese cable TV industry is analyzed through an industry overview, market growth analysis by value, industry segmentation and an industry forecast up to 2020. Data analyzed in the report ranges from 2011 till 2020.
A Porter's Five Forces strategy analysis is undertaken on the Chinese Cable TV industry and we look at the bargaining power of buyers and suppliers, competitive rivalry in the industry and the threat of new entrants and substitutes to the cable TV industry in China.
Major industry players analyzed in this report include China Central Television, Hunan TV & Broadcast and Shanghai Media Group.