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Analyzing the Market for Cable TV in China 2017

Analyzing the Market for Cable TV in China 2017

Chinese cable TV market has been witnessing excellent growth in recent years, though the industry underwent a decline in 2015. However, this has been touted to be a temporary decline and the market is likely to bounce back within the forecast period. China Central Television is the country's biggest and most powerful national television channel, though today, there are over 3,000 television stations across China. Many international cable TV companies are also making their foray into the country.

As Beijing gets ready to host the Winter Olympics in 2022, the focus will be particularly strong on the growth of the media industry throughout the country. In its bid to expand globally, many Chinese companies are investing in their infrastructure and are firming up their staff. Change is gaining momentum in the Chinese cable TV industry and Aruvian Research takes this opportunitiy to analyze the happenings of this market.

Aruvian Research analyzes the Chinese cable TV industry in this in-depth research report – Analyzing the Market for Cable TV in China 2017. The report begins with a brief analysis of the global media industry and moves on to the analysis of the cable TV industry in Asia Pacific. The Chinese cable TV industry is analyzed through an industry overview, market growth analysis by value, industry segmentation and an industry forecast up to 2020. Data analyzed in the report ranges from 2011 till 2020.

A Porter's Five Forces strategy analysis is undertaken on the Chinese Cable TV industry and we look at the bargaining power of buyers and suppliers, competitive rivalry in the industry and the threat of new entrants and substitutes to the cable TV industry in China.

Major industry players analyzed in this report include China Central Television, Hunan TV & Broadcast and Shanghai Media Group.


A. Executive Summary
B. Introduction to the Global Media Industry
B.1 Industry Definition
B.2 Industry Overview
B.3 Market Growth Analysis
B.4 Industry Segmentation
B.5 Global Media Industry: Forecast
C. Analysis of the Asia Pacific Cable TV Market
C.1 Industry Definition
C.2 Industry Overview
C.3 Market Growth Analysis
C.4 Industry Segmentation
C.5 Industry Forecast
D. Cable TV Industry in China
D.1 Industry Overview
D.2 Market Growth Analysis
D.3 Industry Segmentation
D.4 Industry Forecast
E. Cable TV Industry in China: Porter’s Five Forces Strategy Analysis
E.1 Introduction
E.2 Bargaining Power of Buyers
E.3 Bargaining Power of Suppliers
E.4 Competitive Rivalry in the Industry
E.5 Threat of New Entrants
E.6 Threat of Substitutes
F. Analysis of Major Industry Players
F.1 China Central Television
F.2 Hunan TV & Broadcast
F.3 Shanghai Media Group
List of Figures
Figure 1: Growth of the Global Media Industry by Value (in USD Billion), 2011-2015
Figure 2: Segmentation of the Global Media Industry (in USD Billion), 2011-2015
Figure 3: Share of the Global Media Industry by Regions (%), 2015
Figure 4: Forecast of the Global Media Industry (in USD Billion), 2015-2020
Figure 5: Growth of the Cable TV Market in Asia Pacific by Value (in USD Billion), 2011-2015
Figure 6: Segmentation of the Cable TV Market in Asia Pacific (%), 2015
Figure 7: Share of the Cable TV Market in Asia Pacific by Countries (%), 2015
Figure 8: Forecast of the Cable TV Market in Asia Pacific (in USD Billion), 2015-2020
Figure 9: Growth of the Broadcasting and Cable TV Industry in China by Value (in USD Billion), 2011-2015
Figure 10: Segmentation of the Broadcasting and Cable TV Industry in China by Percentage Share of Value (%), 2015
Figure 11: Share of China in the Asia Pacific Broadcasting and Cable TV Industry (%), 2015
Figure 12: Forecast of the Broadcasting and Cable TV Industry in China (in USD Billion), 2015-2020
Figure 13: Porter’s Five Forces Strategy Analysis of the Cable TV Industry in China
Figure 14: Bargaining Power of Buyers in the Chinese Cable TV Industry
Figure 15: Bargaining Power of Suppliers in the Chinese Cable TV Industry
Figure 16: Competitive Rivalry in the Chinese Cable TV Industry
Figure 17: Threat of New Entrants to the Chinese Cable TV Industry
Figure 18: Threat of Substitutes to the Chinese Cable TV Industry
List of Tables
Table 1: Growth of the Global Media Industry by Value (in USD Billion), 2011-2015
Table 2: Segmentation of the Global Media Industry by Percentage Share of Value (%), 2011-2015
Table 3: Segmentation of the Global Media Industry (in USD Billion), 2011-2015
Table 4: Share of the Global Media Industry by Regions (in USD Billion & %), 2015
Table 5: Forecast of the Global Media Industry (in USD Billion), 2015-2020
Table 6: Growth of the Cable TV Market in Asia Pacific by Value (in USD Billion), 2011-2015
Table 7: Segmentation of the Cable TV Market in Asia Pacific (in USD Billion & %), 2015
Table 8: Share of the Cable TV Market in Asia Pacific by Countries (in USD Billion & %), 2015
Table 9: Forecast of the Cable TV Market in Asia Pacific (in USD Billion), 2015-2020
Table 10: Growth of the Broadcasting and Cable TV Industry in China by Value (in USD Billion), 2011-2015
Table 11: Segmentation of the Broadcasting and Cable TV Industry in China (in USD Billion & %), 2015
Table 12: Share of China in the Asia Pacific Broadcasting and Cable TV Industry (in USD Billion & %), 2015
Table 13: Forecast of the Broadcasting and Cable TV Industry in China (in USD Billion), 2015-2020
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