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Vapor Products Market (E-vapor and Heat-not-Burn Devices) - Global Outlook and Forecast 2018-2023

Vapor Products Market (E-vapor and Heat-not-Burn Devices) - Global Outlook and Forecast 2018-2023

This market research report on the vapor products market offers an analysis about market size and forecast, market share, industry trends, growth drivers, and vendor analysis. The market study offers insights about segmentation in terms of products (cig-a-likes, closed tanks systems, VTMs, e-liquids, cartomizers, e-cigarette batteries, heat-not-burn (HnB) devices, tobacco sticks, and tobacco cartridges), and by distribution (retail and online), and by region (APAC, Europe, Latin America, MEA, and North America).

Vapor Products Market - Overview

The e-cigarette market is growing at a tremendous rate, thereby gaining popularity worldwide. Several key vendors are introducing next generation vapor products such as Heat-not -Burn (HnB) devices, e-vapor, smoke vapes, smokeless tobacco products, cig-a-likes, and reduced risk products (RRP) cigarettes due to the increasing popularity of e-cigarettes. The recent developments in the vapor products market are the introduction of vaping devices or battery-powered inhalers. These vaping products reduce the risk of tobacco-related diseases by eliminating the inhalation of tar and other toxicants by active and passive smokers. E-cigarettes/e-vapor and HnB devices are designed to simulate tobacco smoking by providing inhaled doses of e-juices through vaporizing the flavored liquid, which, in turn, will boost sales in the e-cigarette market.

About one billion people in the world fall under the category of tobacco smokers, constituting approximately 13% of the total world population. According to the WHO, around 7 million people die due to tobacco smoking annually, out of which 890,000 die due to passive smoking. The growing global health awareness and technological developments aiding safer smoking is driving the global vapor products (e-vapor and heat-not-burn (HnB) devices) market and is expected to cross $43 billion by 2023, growing at an impressive CAGR of over 15% over 2017–2023.

Vapor Products Market - Dynamics

Launch of new vapor product lines to contribute to the growth of the e-cigarette market globally

The perception of end-users toward e-vapor and HnB tobacco vapor products is changing worldwide. The vapor products market is witnessing an increase in desire among end-users globally to quit smoking because of the increasing number of deaths caused by smoking-related cancer, respiratory diseases, and heart diseases. These factors are primarily contributing to the decline of the global sales volume of traditional cigarettes over the last few years. This trend, coupled with continuous innovations in e-vapor and HnB devices, is prompting large tobacco companies such as Altria Group, Imperial Tobacco, Philip Morris International, and British American Tobacco to shift their focus toward the development of these products.

HnB Devices Market - Brief Analysis

The increasing demand and the potential growth of the vapor products market can be estimated through the case of Philip Morris. The company launched its first HnB device, iOQS, in Japan for pilot testing. Due to its high popularity, iQOS was launched nationwide in Japan in 2016 and became an immediate sensation in the HnB tobacco vapor market in Japan. As of November 2017, the penetration of iQOS in the Japanese tobacco market reached 11.9%. It also made its way into markets in 31 countries worldwide, with Japan being its largest market. According to Philip Morris, over 3.7 million consumers have already switched to iQOS globally.

Vapor Products Market Segmentation

This market research report includes a detailed segmentation of the market by products, by distribution channels, and by geography.

Vapor Products Market – By Products

Global vapor products (e-vapor and heat-not-burn (HnB) Devices) market expected to grow at a faster pace over the next few years

E-vapors or e-cigarettes are electronic nicotine delivery systems that heat liquid nicotine or flavored juices to create inhalable vapor. These devices are categorized into cig-a-likes, closed tanks systems, and open tanks systems. The availability of these products will boost the sale in the vapor products market.

HnB tobacco vapor systems heat tobacco instead of burning them. They are commonly cited as the next-generation products in the tobacco market and are segmented into direct and indirect heating devices and infused/hybrid systems, based on the way the nicotine is delivered to end-users. This product category also has an aftermarket consisting of products such as tobacco sticks, tobacco capsules, and tobacco cartridges.

Vapor Products Market – By Distribution Channels

Online sales to increase significantly due to availability of more choices to consumers than retail stores

E-vapor and HnB tobacco vapor products are mainly sold through retail distribution channels such as convenience stores, vape shops, tobacco shops, grocery shops, drug stores, and other retail outlets. These products are also available to end-users through online OEMs’ e-commerce portals and online direct-to-consumer stores such as Amazon, eBay, Alibaba, and AliExpress. Retail sales constitute the bulk of the distribution model in the e-cigarette market.

Therefore, analysts at Arizton forecast online sales in the vapor products market to increase significantly during the next five years on account of more choices available online as compared to retail stores.

Vapor Products Market – By Geography

APAC expected to be the largest potential retail market by 2023

In 2017, North America was the largest e-vapor and HnB tobacco vapor product market globally. The popularity of vapor products in the US and Canada is increasing rapidly due to the easy availability of vapor products in vape shops and over the Internet. However, the FDA regulations pose a significant threat to the vaping industry in North America.

E-vapor and HnB devices are gaining popularity in many Asian countries such as China, Japan, South Korea, and Malaysia. Driven by rapid urbanization, increasing per capita disposable income, availability of low-cost vapor products, advancements in vendor products technology, and increase in the number of smokers in the region. APAC is expected to be the largest potential retail market during the forecast period.

Europe, led by the UK, in spite of losing share to the rapidly growing market in North America during the forecast period, is expected to account for more than 30% of the market share by 2023.

The sales of e-vapor products are restricted in several countries in MEA and Latin America such as Saudi Arabia, Brazil, and Argentina.

Key Countries Profiled

The key countries profiled in the report are as following:

  • US
  • Canada
  • Australia
  • China
  • Japan
  • Malaysia
  • UK
  • Poland
  • France
  • Germany
  • Italy
  • Spain
Key Vendor Analysis

The competitive scenario in the global vapor products (e-vapor and heat-not-burn (HnB) Devices) market is currently intensifying with continual innovations and upgrades being the primary characteristics of the market. The vapor products market is highly fragmented with over 300 vendors that operate and sell e-cigarettes under different brand names across the world.

The major vendors in the global market are as following:
  • Altria Group
  • British American Tobacco
  • Imperial Brands
  • Japan Tobacco International
  • JUUL Labs
  • Philip Morris International
Other prominent vendors include Ballantyne Brands, CB Distributors, ECIG, Gamucci, Gilla, International Vapor Group, Johnson Creek, Joyetech Co, KangerTech. MCIG, Nicotek, NJOY, PAX Labs, RR Chemicals, Totally Wicked E-Liquid USA, Vape Holdings, Vapor Hub, VMR Products, VPR Brands, White Cloud, and XEO International.

Key market insights include

1. Analysis of the vapor products market provides market size and growth rate for the forecast period 2018–2023.

2. Comprehensive insights on current industry trends, trend forecasts, and growth drivers of vapor products market.

3. Latest analysis of market share, growth drivers, challenges, and investment opportunities

4. A complete overview of market segments and regional outlook of global vapor products market

5. A detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage

Report Snapshot

Vapor products (E-vapor and Heat-not-Burn Devices) are battery-powered inhaler that simulates tobacco smoking. It is designed to provide inhaled doses of e-juices by vaporizing the flavored liquid, and then simulating the effects of smoking by vaporizing the liquid, which the user inhales and exhales. E-vapor devices, also known as e-vaping devices, personal vaporizers, or ENDS use a heating element to vaporize the flavored liquid

Report Scope

Historical Year: 2015-2016

Base Year: 2017

Forecast Year: 2018-2023

The report considers 2017 as the base year. All calculations involving quantitative data are based on the year 2017. The values represented in the report are actual values for 2017, whereas, the values are estimated for the 2018−2023 period.

Market Segmentation by Distribution Channel
  • Retail
  • Convenience Stores
  • Vape Shops
  • Tobacco Shops
  • Grocery Shops
  • Drug Shops
  • Others
  • Online
Market Segmentation by Product Category
  • E-Vapor
  • Cig-a-likes
  • Disposables
  • Rechargeable
  • Closed Tanks Systems
  • VTMs
  • E-Liquids
  • Pre-filled cartridges
  • Refill bottles
  • E-vapor aftermarket
  • Cartomizers
  • E-cigarette batteries
  • Heat-not-Burn (HnB) Tobacco Vapor Products
  • HnB Devices
  • HnB Tobacco Vapor Product Aftermarket
Market Segmentation by Geography
  • APAC
  • Australia
  • China
  • Japan
  • Malaysia
  • North America
  • US
  • Canada
  • Europe
  • France
  • Germany
  • Italy
  • Poland
  • Spain
  • UK
  • MEA
  • Latin America


1 Research Methodology
2 Research objectives
3 Research process
4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
4.3.1 Market Segmentation by Product Type
4.3.2 Market Segmentation by Distribution Channels
4.3.3 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.1.1 Inclusions
5.1.2 Exclusions
5.2 Currency Conversion rate
5.3 Teminology used
5.4 Pricing Assumption
5.5 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview
7.2 Working Systems
7.2.1 E-vapor Devices
7.2.2 HnB Tobacco Vapor Systems
7.3 E-Liquid
7.3.1 Vegetable Glycerin (VG)
7.3.2 Propylene Glycol (PG)
7.3.3 Flavorings
7.3.4 Nicotine
7.3.5 Distilled Water
8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Increase in Awareness and Change in Consumer Perception
8.1.2 Growth of Distribution Networks
8.1.3 Increased Marketing and Promotion Efforts
8.1.4 YOY Impact of Market Growth Enablers
8.1.5 YOY Impact of Market Growth Enablers on Geographies
8.2 Market Growth Restraint
8.2.1 Stringent Government Regulations
8.2.2 Increased Concern over Vaping Effects on Health
8.2.3 Increased Market Competition
8.2.4 YOY Impact of Market Growth Restraint
8.2.5 YOY Impact of Market Growth Restraint on Regions
8.3 Market Opportunities & trends
8.3.1 Shift from Smoking Toward Vaping
8.3.2 Increased Market Consolidation
8.3.3 Introduction of E-juices
8.3.4 YOY Impact of Market Opportunities & Trends
8.3.5 YOY Impact of Market Opportunities & Trends on Regions
8.3.6 Sensitivity Analysis of Key Market Trends and Opportunities
9 Value Chain Analysis
9.1 Overview
9.1.1 Raw Material Supplier
9.1.2 Manufacturing Process
9.1.3 Retailers
9.1.4 End-user Consumers
10 Global E-Vapor and HnB Tobacco Vapor Market
10.1 market Overview
10.1.1 Historical Data 2015−2016
10.1.2 Market Size & Forecast
10.2 Health concern Analysis
10.2.1 Overview
10.2.2 Negative Reviews
10.2.3 Positive Reviews
10.3 Porter’s Five Forces Analysis
10.3.1 Threat of New Entrants
10.3.2 Bargaining Power of Suppliers
10.3.3 Bargaining Power of Buyers
10.3.4 Threat of Substitutes
10.3.5 Competitive Rivalry
11 Market By Product Segmentation
11.1 Market Overview
12 Global E-Vapor Market
12.1 Market Overview
12.2 Global E-liquid Market
12.2.1 Market Size & Forecast
12.2.2 E-liquid by Product Type – Pre-filled Cartridges and Refill Bottles
12.3 Global Open Tanks System/VTMs Market
12.3.1 Market Size & Forecast
12.4 Global Closed tanks systems market
12.4.1 Market Size & Forecast
12.5 Global Cig-a-likes market
12.5.1 Market Size & Forecast
12.5.2 Cig-a-likes by Product Type – Disposables and Rechargeables (Pre-filled Cartridge Systems)
12.6 Global E-vapor Product Aftermarket
12.6.1 Market Size & Forecast
12.6.2 Global E-vapor Product Aftermarket by Product Type
13 Heat-bot-burn (HnB) Tobacco Vapor Market
13.1 Market Overview
13.2 Global Hnb Tobacco Device Market
13.2.1 Market Size & Forecast
13.2.2 HnB Tobacco Vapor Device by Product Type – Direct & Indirect Heating
13.2.3 HnB Tobacco Vapor Device by Product Type – Infused/Hybrid Systems
13.3 Global HNB Tobacco VaPOR Product AFTerMarket
13.3.1 Market Size & Forecast
13.3.2 Global HnB Tobacco Vapor Aftermarket by Product Type – Tobacco Sticks, Cartridges, and Capsules
14 Market by Distribution Channel
14.1 Market overview
14.1.1 Manufacture, Production, and Distribution
14.1.2 Distribution through Retail Stores
14.1.3 Distribution through Online Websites
14.1.4 Shift of Manufacturing Base from China
14.1.5 Traditional Tobacco Cigarette vis-à-vis E-vapor and HnB Tobacco Vapor Product Distribution Channel
15 Geographical Segmentation
15.1 MARKET OVERVIEW
16 North America: E-Vapor and HnB Tobacco Vapor Market
16.1 Market Overview
16.1.1 Historical Data 2015−2016
16.1.2 Market Size & Forecast 2017−2023
16.2 Key Countries
16.2.1 US: Market Size & Forecast
16.2.2 Canada: Market Size & Forecast
16.3 Leading Trend, Enabler, and Restraint
17 APAC: E-vapor and HnB Tobacco Vapor Market
17.1 Market Overview
17.1.1 Historical Data 2015–2016
17.1.2 Market Size & Forecast 2017–2023
17.2 Key Countries
17.2.1 Australia: Market Size and Forecast
17.2.2 China: Market Size and Forecast
17.2.3 Japan: Market Size and Forecast
17.2.4 Malaysia: Market Size and Forecast
17.3 Leading Trend, Enabler, and Restraint
18 Europe: E-vapor and HnB Tobacco Vapor Market
18.1 Market Overview
18.1.1 Historical Data 2015−2016
18.1.2 Market Size & Forecast 2017−2023
18.2 Key Countries
18.2.1 UK: Market Size and Forecast
18.2.2 Poland: Market Size and Forecast
18.2.3 France: Market Size and Forecast
18.2.4 Germany: Market Size and Forecast
18.2.5 Italy: Market Size and Forecast
18.2.6 Spain: Market Size and Forecast
18.3 Leading Trend, Enabler, and Restraint
19 MEA: E-vapor and HnB Tobacco Vapor Market
19.1 Market Overview
19.1.1 Historical Data 2015−2016
19.1.2 Market Size & Forecast 2017−2023
19.2 Key Countries
19.3 Leading Trend, Enabler, and Restraint
20 Latin America: E-vapor and HnB Tobacco Vapor Market
20.1 Market Overview
20.1.1 Historical Data: 2015−2016
20.1.2 Market Size & Forecast 2017−2023
20.2 Key countries
20.3 Leading Trend, Enabler, and Restraint
21 Competitive Landscape
21.1 market overview
21.2 Market VENDOR Share Analysis
21.2.1 Altria Group
21.2.2 British American Tobacco (BAT)
21.2.3 Imperial Brands
21.2.4 Japan Tobacco International
21.2.5 JUUL Labs
21.2.6 Philip Morris International
21.3 Market Structure and Mapping of Competition
21.3.1 Herfindahl-Hirschman Index
22 Key Company Profiles
22.1 Altria Group
22.1.1 Business Overview
22.1.2 Altria Group in E-vapor and HnB Tobacco Vapor Market
22.1.3 Major Product Offerings
22.1.4 Key Strategies
22.1.5 Key Strengths
22.1.6 Key Opportunities
22.2 British AMerican Tobacco (BAT)
22.2.1 Business Overview
22.2.2 BAT in E-vapor and HnB Tobacco Vapor Market
22.2.3 Major Product Offerings
22.2.4 Key Strategies
22.2.5 Key Strengths
22.2.6 Key Opportunities
22.3 Imperial Brands
22.3.1 Business Overview
22.3.2 Imperial Brands in E-vapor and HnB Tobacco Vapor Market
22.3.3 Major Product Offerings
22.3.4 Key Strategies
22.3.5 Key Strengths
22.3.6 Key Opportunities
22.4 Japan Tobacco International (JTI)
22.4.1 Business Overview
22.4.2 JTI in E-vapor and HnB Tobacco Vapor Market
22.4.3 Major Product Offerings
22.4.4 Key Strategies
22.4.5 Key Strengths
22.4.6 Key Opportunities
22.5 JUUL Labs
22.5.1 Business Overview
22.5.2 JUUL Labs in E-vapor and HnB Tobacco Vapor Market
22.5.3 Major Product Offerings
22.5.4 Key Strategies
22.5.5 Key Strengths
22.5.6 Key Opportunities
22.6 Philip Morris International
22.6.1 Business Overview
22.6.2 Philip Morris in E E-vapor and HnB Tobacco Vapor Market
22.6.3 Major Product Offerings
22.6.4 Key Strategies
22.6.5 Key Strengths
22.6.6 Key Opportunities
23 Other Prominent Companies
23.1 Ballantyne Brands
23.1.1 Company Overview
23.1.2 Strength
23.1.3 Strategy
23.2 CB Distributors
23.2.1 Company Overview
23.2.2 Strength
23.2.3 Strategy
23.3 ECIG (formerly known as Victory Electronic Cigarettes)
23.3.1 Company Overview
23.3.2 Strength
23.3.3 Strategy
23.4 Gamucci
23.4.1 Company Overview
23.4.2 Strength
23.4.3 Strategy
23.5 Gilla
23.5.1 Company Overview
23.5.2 Strength
23.5.3 Strategy
23.6 International Vapor Group
23.6.1 Company Overview
23.6.2 Strength
23.6.3 Strategy
23.7 Johnson Creek
23.7.1 Company Overview
23.7.2 Strength
23.7.3 Strategy
23.8 Joyetech Co
23.8.1 Company Overview
23.8.2 Strength
23.8.3 Strategy
23.9 KangerTech Technology
23.9.1 Company Overview
23.9.2 Strength
23.9.3 Strategy
23.10 Mainstream Cannabis Innovations Group (MCIG)
23.10.1 Company Overview
23.10.2 Strength
23.10.3 Strategy
23.11 Nicotek
23.11.1 Company Overview
23.11.2 Strength
23.11.3 Strategy
23.12 NJOY
23.12.1 Company Overview
23.12.2 Strength
23.12.3 Strategy
23.13 PAX labs
23.13.1 Company Overview
23.13.2 Strength
23.13.3 Strategy
23.14 RR Chemicals
23.14.1 Company Overview
23.14.2 Strength
23.14.3 Strategy
23.15 Totally Wicked E-liquid
23.15.1 Company Overview
23.15.2 Strength
23.15.3 Strategy
23.16 Vape Holdings
23.16.1 Company Overview
23.16.2 Strength
23.16.3 Strategy
23.17 Vapor Hub International
23.17.1 Company Overview
23.17.2 Strength
23.17.3 Strategy
23.18 VMR Products
23.18.1 Company Overview
23.18.2 Strength
23.18.3 Strategy
23.19 VPR brands
23.19.1 Business Overview
23.19.2 Strength
23.19.3 Strategy
23.20 White Cloud (Leads by Sales)
23.20.1 Company Overview
23.20.2 Strength
23.20.3 Strategy
23.21 XEO International
23.21.1 Company Overview
23.21.2 Strength
23.21.3 Strategy
23.22 Other Chinese Vendors Worth Mention
24 Report Summary
24.1 Key Takeaways
24.2 Strategic Recommendation
24.3 Qualitative Summary: E-vapor and HnB Tobacco Vapor Market
24.4 Quantitative Summary: E-vapor and HnB Tobacco Vapor Market
25 Appendix
25.1 List of Abbreviations
List of Exhibits
Exhibit 1 Segmentation of E-vapor and HnB Tobacco Vapor Market
Exhibit 2 Equivalency Assumption
Exhibit 3 Market Size Calculation Approach 2017
Exhibit 4 Types and Components of E-cigarettes
Exhibit 5 Types and Components of HnB Tobacco Vapor Systems
Exhibit 6 Proportion of US Smoking Population 2005–2015
Exhibit 7 Annual Number of Deaths in US Due to Tobacco Smoking
Exhibit 8 Major Tobacco Marketing Spending on Smokeless Tobacco 2012–2014 ($ million)
Exhibit 9 End-user Exposure Sources of E-cigarette Advertising in US (million)
Exhibit 10 Calls Received by US AAPCC Related to E-cigarette and Liquid Nicotine Exposure and Poisoning 2011–2017
Exhibit 11 E-vapor Products Market in US: Cig-a-likes vis-à-vis VTMs 2013–2016 ($ billion)
Exhibit 12 Toxicity Level in Various Tobacco Products
Exhibit 13 Sensitivity Analysis of Key Market Trends 2017–2023
Exhibit 14 Value Chain Analysis of Global E-vapor and HnB Tobacco Vapor Market
Exhibit 15 Global E-vapor and HnB Tobacco Vapor Market: Historical Data 2015−2016 ($ billion)
Exhibit 16 Global E-vapor and HnB Tobacco Vapor Market 2017−2023 ($ billion)
Exhibit 17 Reasons Cited by End-users to Shift Toward Vapor Products (Percentage of Regular Users
Exhibit 18 Aids Used to Quit Smoking in UK 2009–2015
Exhibit 19 Global Urban and Rural Human Population 1950−2050 (million)
Exhibit 20 E-vapor Products' End-users as a Percentage of Adult Smoking Population in Select Countries (2013–2015)
Exhibit 21 Prevalence of Tobacco Smoking and Use of Vapor Products in Select Countries (percentage of adults) 2017
Exhibit 22 Penetration of VTMs in Vapor Products Markets in Select Countries 2017
Exhibit 23 Most Commonly Used Vapor Products' Flavors in Select Countries 2017
Exhibit 24 Five Forces Analysis 2017
Exhibit 25 Various Types of E-vapor and HnB Tobacco Vapor Products
Exhibit 26 Global E-vapor and HnB Tobacco Vapor Market by Product Type 2017 and 2023
Exhibit 27 E-vapor Market: Product Overview
Exhibit 28 Global E-vapor Market by Product Type 2017 and 2023
Exhibit 29 Global E-vapor Market 2017–2023 ($ billion)
Exhibit 30 Global E-liquid Market 2017–2023 ($ billion)
Exhibit 31 Global E-liquid Market by Flavor 2017
Exhibit 32 Global Open Tanks Systems/VTMs Market 2017−2023 ($ billion)
Exhibit 33 Global Closed Tanks System (Pre-filled Capsule Systems) Market 2017−2023 ($ billion)
Exhibit 34 Global Cig-a-likes Market 2017−2023 ($ billion)
Exhibit 35 Global E-vapor Product Aftermarket 2017−2023 ($ billion)
Exhibit 36 HnB Tobacco Vapor Market: Product Overview
Exhibit 37 Global HnB Tobacco Vapor Market by Product Type 2017 and 2023
Exhibit 38 Global HnB Tobacco Vapor Market 2017–2023 ($ billion)
Exhibit 39 Global HnB Tobacco Vapor Device Market 2017−2023 ($ billion)
Exhibit 40 Global Direct and Indirect Heating HnB Tobacco Vapor Device Market 2017−2023 ($ billion)
Exhibit 41 Global Hybrid/Infused HnB Tobacco Vapor Device Market 2017−2023 ($ billion)
Exhibit 42 Global HnB Tobacco Vapor Product Aftermarket 2017−2023 ($ billion)
Exhibit 43 Various Distribution Channels of E-vapor & HnB Tobacco Vapor Market
Exhibit 44 Distribution Channel of Traditional Tobacco Cigarette
Exhibit 45 Distribution Channel Flow of E-vapor and HnB Tobacco Vapor Products
Exhibit 46 Global E-vapor Products Market by Distribution Channels 2017
Exhibit 47 Global E-vapor Products: Open Systems Market by Distribution Channels 2017
Exhibit 48 Global E-vapor Products: Closed Systems Market by Distribution Channels 2017
Exhibit 49 Global HnB Tobacco Vapor Market by Distribution Channels 2017
Exhibit 50 Market Share of Geographies in E-vapor and HnB Tobacco Vapor Market 2017
Exhibit 51 CAGRs of Key Geographies 2017−2023
Exhibit 52 E-vapor and HnB Tobacco Vapor Market in North America: Historical Data 2015−2016 ($ billion)
Exhibit 53 Annual Saving Ratio of US 2008−2017
Exhibit 54 E-vapor and HnB Tobacco Vapor Market in North America 2017−2023 ($ billion)
Exhibit 55 Change in US GDP Growth Rate (Q1 2006−Q2 2016)
Exhibit 56 Traditional Tobacco Cigarette Retail Sales Volume in US 2006–2017 (billions of units/sticks
Exhibit 57 E-vapor and HnB tobacco Vapor Market in US 2017-2023 ($ billion)
Exhibit 58 Tobacco Cigarette Prevalence in US
Exhibit 59 E-vapor and HnB Tobacco Vapor Market in Canada 2017–2023 ($ billion)
Exhibit 60 E-vapor and HnB Tobacco Vapor Product Market in APAC: Historical Data 2015−2016 ($ billion)
Exhibit 61 E-vapor and HnB Tobacco Vapor Market in APAC 2017−2023 ($ billion)
Exhibit 62 Gross Domestic Savings of Key APAC Countries 2008−2014 (percentage of income)
Exhibit 63 Increase in Urban Population in APAC (Overall Population %) 2005−2045
Exhibit 64 Comparison of Southeast Asian Countries with Income Brackets 2010−2025
Exhibit 65 E-vapor and HnB Tobacco Vapor Market in Australia 2017–2023 ($ billion)
Exhibit 66 Urban Households in China: Income Breakup 2010−2020
Exhibit 67 E-vapor and HnB Tobacco Vapor Market in China 2017–2023 ($ billion)
Exhibit 68 E-vapor and HnB Tobacco Vapor Market in Japan 2017–2023 ($ billion)
Exhibit 69 E-vapor and HnB Tobacco Vapor Market in Europe: Historical Data 2015−2016 ($ billion)
Exhibit 70 E-vapor and HnB Tobacco Vapor Market in Europe 2017−2023 ($ billion)
Exhibit 71 Changes in Per Capita Disposable Income in EU-27+1 Countries 2006−2015
Exhibit 72 Annual Saving Ratio of Western European Countries 2008−2017
Exhibit 73 Change in Annual Household Disposable Income in Europe 2008−2015 (%)
Exhibit 74 E-vapor and HnB Tobacco Vapor Market in UK 2017–2023 ($ billion)
Exhibit 75 E-vapor and HnB Tobacco Vapor Market in Poland 2017–2023 ($ billion)
Exhibit 76 E-vapor and HnB Tobacco Vapor Market in France 2017-2023 ($ billion)
Exhibit 77 E-vapor and HnB Tobacco Vapor Market in Germany 2017–2023 ($ billion)
Exhibit 78 E-vapor and HnB Tobacco Vapor Market in Italy 2017–2023 ($ billion)
Exhibit 79 E-vapor and HnB Tobacco Vapor Market in Spain 2017–2023 ($ billion)
Exhibit 80 E-vapor and HnB Tobacco Vapor Market in MEA: Historical Data 2015−2016 ($ billion)
Exhibit 81 E-vapor and HnB Tobacco Vapor Market in MEA 2017–2023 ($ billion)
Exhibit 82 E-vapor and HnB Tobacco Vapor Market in Latin America: Historical Data 2015−2016 ($ billion)
Exhibit 83 E-vapor and HnB Tobacco Vapor Market in Latin America 2017−2023 ($ billion)
Exhibit 84 Global E-vapor and HnB Tobacco Vapor Market Vendor Share Analysis 2017
Exhibit 85 Overview of Market Concentration in Geographies 2017 (as illustrated by HHI)
List Of Tables
Table 1 Key Geographies Definition
Table 2 Key Caveats
Table 3 Currency Conversion 2013−2017
Table 4 Various Terminology used in Report
Table 5 Pricing Assumption for Various E-vapor and HnB Products
Table 6 Comparison of Nicotine Levels in E-vapor Products and Tobacco Cigarettes
Table 7 Comparison of E-vapor Products and Tobacco Cigarettes
Table 8 YOY Impact of Market Growth Enablers 2017−2023
Table 9 YOY Impact of Market Growth Enablers on Regions 2017
Table 10 YOY Impact of Market Growth Restraint 2017−2023
Table 11 YOY Impact of Market Growth Restraint on Regions 2017
Table 12 Recent Mergers and Acquisitions Witnessed in Vapor Products Market
Table 13 Various Flavors Available in Global Vapor Products Market
Table 14 YOY Impact of Market Opportunities & Trends 2017−2023
Table 15 YOY Impact of Market Opportunities & Trends on Regions 2017
Table 16 E-vapor Products End-users by Tobacco Smoking Characteristics 2015 (percentage of end-users)
Table 17 Global E-vapor Market by Sub-products 2017−2023 ($ billion)
Table 18 Global Cig-a-likes Market by Product Type 2017−2023 ($ billion)
Table 19 Global E-vapor Product Aftermarket by Product Type 2017−2023 ($ billion)
Table 20 Global HnB Tobacco Vapor Aftermarket – Tobacco Sticks, Cartridges, and Capsules 2017–2023 ($ billion)
Table 21 Altria Group: Product Offerings
Table 22 British American Tobacco: Product Offerings
Table 23 Imperial Brands: Product Offerings
Table 24 Japan Tobacco International: Product Offerings
Table 25 JUUL Labs: Product Offerings
Table 26 Philip Morris International: Product Offerings
Table 27 Qualitative Summary of Global E-vapor and HnB Tobacco Vapor Market
Table 28 Quantitative Summary of E-vapor and HnB Tobacco Vapor Market 2017–2023 ($ billion)
Table 29 Quantitative Summary of E-vapor Market by Product Type 2017–2023 ($ billion)
Table 30 Quantitative Summary of E-vapor Market by Product Type 2017–2023 (%)
Table 31 Quantitative Summary of HnB Tobacco Vapor Market by Product Type 2017–2023 ($ billion)
Table 32 Quantitative Summary of HnB Tobacco Vapor Market by Product Type 2017–2023 (%)
Table 33 Quantitative Summary of E-vapor and HnB Tobacco Vapor Market by Geography 2017–2023 ($ billion)
Table 34 Quantitative Summary of E-vapor and HnB Tobacco Vapor Market by Geography 2017–2023 (Revenue %)

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