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Sexual Wellness Market in East Asia - Industry Outlook and Forecast 2019-2024

Sexual Wellness Market in East Asia - Industry Outlook and Forecast 2019-2024

The East Asia sexual wellness market is expected to grow at a CAGR of more than 7% during 2018−2024.

The increasing demand for condoms and other sexual wellness products in China, Japan, and South Korea is driving the East Asia sexual wellness market. The growing openness toward the concept of sex is increasing growth opportunities in the sexual wellness market.

The presence of a large young population, the growth in per capita disposable incomes in several East Asian countries, and the increasing openness toward sexual fantasies are the significant factors contributing to the growth of the East Asia sexual wellness market. Branding has emerged as a critical strategy for vendors to create a lasting impression on the end-user. The use of social media is one of the most effective branding strategies, which is boosting the East Asia sexual wellness market. The rapid growth of the digital world is helping vendors to increase their reach and scope in the market. Attractive and informative branding and campaigning is emerging as a significant source of revenue for vendors. Further, the increasing collaboration with government agencies for increasing awareness about STD, the growing use of contraceptives, the popularity of sexual education, and the acceptance of sexual wellness products among women are likely to boost the sale of sexual wellness products in socially restrictive societies such as East Asia.

The East Asia sexual wellness market research report covers market sizing and forecast, market shares, industry trends, growth drivers, and vendor analysis. The study includes insights on segmentation by product types (sex toys, condoms, exotic lingerie, sexual lubricants, and others), end-users (male and female), distribution types (retail and online), and geography (China, Japan, South Korea, Malaysia, Indonesia, Thailand, Singapore, the Philippines, Vietnam, and Cambodia).

The study considers the present scenario of the East Asia sexual wellness market and its market dynamics for the period 2019−2024. It covers a detailed overview of various market growth enablers, restraints, and trends. The report covers both the demand and supply aspect of the market. It also profiles and examines leading companies and other prominent companies operating in the East Asia sexual wellness market.

East Asia Sexual Wellness Market: Segmentation

This market research report includes a detailed segmentation of the market by product, distribution channel, end-users, and geography. A high inclination toward adopting new technology in sexual wellness products is a significant factor, which is contributing to the growth of the market. For instance, the introduction of sex dolls, which are manufactured in China, powered with artificial intelligence, is expected to disrupt the sexual wellness market worldwide. China has emerged as a key manufacturer of sex toys, which is encouraging other vendors to set up manufacturing units in the country. Further, Japan has also shown incremental growth in the demand for sex dolls due to low levels of sexual satisfaction in the aging population.

Condoms have emerged as a preventive solution for preventing STDs and decreasing fertility rates, thereby helping to evolve demographics changes and prevent the population explosion in East Asia. China and Malaysia are the key condom manufacturers. Further, the sex lubricants market is witnessing a rise in the demand for female-centric lubricants. Herbal sexual lubricants have noticed a significant growth in the East Asia sexual wellness market. Similarly, the exotic lingerie market is also witnessing strong demand from developing countries such as Singapore, Thailand, and South Korea.

The increasing likeness of males toward sexual wellness products is expected to drive the East Asia sexual wellness market during the forecast period. Further, the sexual wellness market has witnessed a shift as it is increasingly introducing women sexual products. The introduction of several female-centric products is driving the market.

Sexual wellness products are mainly sold through retail distribution channels such as specialty stores, supermarkets, hypermarkets, mass-market players, drug stores or pharmacies, and grocery stores. Sexual wellness product manufacturers are harnessing sex specialty stores and supermarkets due to personalized customer services, which is boosting the offline retail market. Although online purchasing is increasing, a significant share of sexual wellness product distribution takes place through sex specialty stores.

Market Segmentation by Product Types

  • Sex Toys
  • Condoms
  • Exotic Lingerie
  • Sexual Lubricants
  • Others
Market Segmentation by End-users
  • Male
  • Female
Market Segmentation by Distribution Types
  • Retail
  • Online
East Asia Sexual Wellness Market: Geography

China is the largest sexual wellness products manufacturer in the industry and captured more than half of the East Asia sexual wellness market in 2018. Well-defined expansion strategies such as the introduction of sex toy vending machines and artificial intelligence-based toys and sexy robots are driving the market in the region. Further, Japan is witnessing steady growth because of the aging population of the country. However, the Japanese sexual wellness market is expected to grow rapidly during the Tokyo Olympic 2020, which will emerge as a lucrative opportunity for vendors to showcase their products.

Malaysia is one of the leading rubber-manufacturing industries, which is contributing to market growth significantly. Stringent laws about the distribution of sex toys have generated lucrative opportunities for online retailers. Further, Indonesia is one of the first countries to export innerwear. The country provides a wide business scope for exotic lingerie manufacturers. With several ongoing awareness programs, the country’s demographic is expected to change, which is likely to boost the East Asia sexual wellness market during the forecast period.

Key Countries
  • Cambodia
  • China
  • Indonesia
  • Japan
  • Malaysia
  • Philippines
  • Singapore
  • South Korea
  • Thailand
  • Vietnam
Key Vendor Analysis

Currently, the competitive landscape of the sexual wellness market is intensifying. Rapidly changing market dynamics is attracting new vendors and start-ups toward the East Asia sexual wellness market. China and Japan are highly fragmented markets. Thus, to gain a competitive edge, vendors are continuously looking for upgrades and innovations in the specified product segment.

Further, the influx of local vendors is high. The adoption rate of new products is relatively high in developed countries. However, vendors are utilizing innovation as their key strategy to gain a competitive edge in certain product segment such as sex dolls. The presence of low-cost manufacturers in the market is making the market more challenging for established brands. Thus, well-known brands are using the acquisition and mergers strategy to penetrate the market. Also, vendors are focusing on boosting the distribution channel and utilizing social media platforms to enhance their market shares.

Major Vendors
  • LifeStyles
  • Karex Berhad
  • Church & Dwight
  • Reckitt Benckiser
  • Diamond Products
  • Okamoto
  • ther Prominent Vendors
  • Bally
  • Beijing Aimer
  • BioGenetics
  • BMS Factory
  • Cosmo Lady
  • Dongguan Secret 365 Biotechnology Co. Ltd.
  • DongkukTechco
  • Embry
  • Fuji Latex
  • Innolatex Ltd.
  • Lealso
  • Meditex
  • Medivice3s
  • MTLC Latex
  • Nulatex
  • Orient Industry
  • T. Vonix Latexindo
  • Raquel Lingerie
  • Sagami Rubber Industries
  • Shandong Ming Yuan Latex
  • Shanghai Dahua Medical Apparatus Co.
  • Tenga
  • Thai Nippon Rubber Industry (TNR)
  • Tianjin Condombao
  • Tianjin Human Care Latex Corp.
  • Wmdolls Sextoy Technology Co. Ltd.
Key market insights include

The report provides the following insights into the East Asia sexual wellness market for the forecast period 2019–2024.
  • It offers comprehensive insights on current industry trends, trend forecast, and growth drivers about the East Asia sexual wellness market.
  • The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.
  • It offers a complete overview of market segments and the regional outlook of East Asia sexual wellness market.
  • The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain a competitive advantage in the East Asia sexual wellness market.


1 Research Methodology
2 Research Objectives
3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope of the study
4.4 Market Segments
4.4.1 Market Segmentation by Products
4.4.2 Market Segmentation by Channel Distribution
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview
8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Rising Awareness About Contraception
8.1.2 Growth in STDs
8.1.3 Growth in Acceptance of Sexual Wellness Products
8.1.4 Focus on Awareness Programs for Women
8.2 Market Growth Restraints
8.2.1 Rise in Product Counterfeiting
8.2.2 Sex Education Still a Taboo
8.2.3 Limited Access to Sexual Wellness Products in East Asia
8.2.4 Restricted Government Support
8.3 Market Opportunities & Trends
8.3.1 Increasing Utilization of Digital Channels
8.3.2 Branding via Campaigns
8.3.3 Increasing Collaborations with Government Entities
8.3.4 Millennials: Target Audience
9 Value Chain
9.1 Overview
9.1.1 Raw Materials
9.1.2 Manufacturers
9.1.3 Distributors/Dealers
9.1.4 Retailers
9.1.5 End-users
10 Market Landscape
10.1 Market Overview
10.2 Market Size & Forecast
10.3 Five Forces Analysis
10.3.1 Threat of New Entrants
10.3.2 Bargaining Power of Suppliers
10.3.3 Bargaining Power of Buyers
10.3.4 Threat of Substitutes
10.3.5 Competitive Rivalry
11 By Product
11.1 Market Snapshot & Growth Engine
11.2 Market Overview
11.3 Sex Toys
11.3.1 Market Size & Forecast
11.3.2 Market by Country
11.4 Condoms
11.4.1 Market Size & Forecast
11.4.2 Market by Country
11.5 Sexual Lubricants
11.5.1 Market Size & Forecast
11.5.2 Market by Country
11.6 Exotic Lingerie
11.6.1 Market Size & Forecast
11.6.2 Market by Country
11.7 Others
11.7.1 Market Size & Forecast
11.7.2 Market by Country
12 By Gender
12.1 Market Snapshot & Growth Engine
12.2 Market Overview
12.3 Male
12.3.1 Market Size & Forecast
12.4 Female
12.4.1 Market Size & Forecast
13 By Country
13.1 Market Snapshot & Growth Engine
13.2 Key Countries
13.2.1 Overview
13.3 China
13.3.1 Market Size & Forecast
13.3.2 Market By Product
13.4 Japan
13.4.1 Market Size & Forecast
13.4.2 Market By Product
13.5 South Korea
13.5.1 Market Size & Forecast
13.5.2 Market By Product
13.6 Singapore
13.6.1 Market Size & Forecast
13.6.2 Market By Product
13.7 Indonesia
13.7.1 Market Size & Forecast
13.7.2 Market By Product
13.8 Malaysia
13.8.1 Market Size & Forecast
13.8.2 Market By Product
13.9 Philippines
13.9.1 Market Size & Forecast
13.9.2 Market By Product
13.1 Thailand
13.10.1 Market Size & Forecast
13.10.2 Market By Product
13.11 Vietnam
13.11.1 Market Size & Forecast
13.11.2 Market By Product
13.12 Cambodia
13.12.1 Market Size & Forecast
13.12.2 Market By Product
14 By Distribution
14.1.1 Manufacture, Production, & Distribution
14.1.2 Distribution through Retail Stores
14.1.3 Distribution through Online Websites
15 Competitive Landscape
15.1 Competition Overview
16 Key Company Profiles
16.1 Church & Dwight
16.1.1 Business Overview
16.1.2 Church & Dwight in Sexual Wellness Market
16.1.3 Major Product Offerings
16.1.4 Key Strengths
16.1.5 Key Strategies
16.1.6 Key Opportunities
16.2 Diamond Products
16.2.1 Business Overview
16.2.2 Diamond Products in Sexual Wellness Market
16.2.3 Major Product Offerings
16.2.4 Key Strengths
16.2.5 Key Strategies
16.2.6 Key Opportunities
16.3 Karex Berhad
16.3.1 Company Overview
16.3.2 Karex Berhad in Sexual Wellness Market
16.3.3 Product Offerings
16.3.4 Key Strengths
16.3.5 Key Strategy
16.3.6 Key Opportunities
16.4 Lifestyles (Lifestyles Holdco)
16.4.1 Business Overview
16.4.2 LifeStyles in Sexual Wellness Market
16.4.3 Major Product Offerings
16.4.4 Key Strengths
16.4.5 Key Strategies
16.4.6 Key Opportunities
16.5 Okamoto Industries
16.5.1 Business Overview
16.5.2 Okamoto Industries in Sexual Wellness Market
16.5.3 Major Product Offerings
16.5.4 Key Strengths
16.5.5 Key Strategies
16.5.6 Key Opportunities
16.6 Reckitt Benckiser
16.6.1 Business Overview
16.6.2 Reckitt Benckiser in Sexual Wellness Market
16.6.3 Major Product Offerings
16.6.4 Key Strengths
16.6.5 Key Strategies
16.6.6 Key Opportunities
17 Other Prominent Vendors
17.1 Bally
17.1.1 Business Overview
17.1.2 Key strengths
17.2 BioGenetics
17.2.1 Business Overview
17.2.2 Key Strengths
17.3 Beijing Aimer
17.3.1 Business Overview
17.3.2 Key Strengths
17.4 BMS Factory
17.4.1 Business Overview
17.4.2 Key Strengths
17.5 Cosmo Lady
17.5.1 Business Overview
17.5.2 Key Strengths
17.6 Dongkuk Techco
17.6.1 Business Overview
17.6.2 Key Strengths
17.7 Dongguan Secret 365 Biotechnology
17.7.1 Business Overview
17.7.2 Key Strengths
17.8 Embry
17.8.1 Business Overview
17.8.2 Key Strengths
17.9 Fuji Latex
17.9.1 Business Overview
17.9.2 Key Strengths
17.10 Innolatex Limited
17.10.1 Business Overview
17.10.2 Key Strengths
17.11 Lealso International Sex Toy
17.11.1 Business Overview
17.11.2 Key Strengths
17.12 Meditex
17.12.1 Business Overview
17.12.2 Key Strengths
17.13 MTLC Latex
17.13.1 Business Overview
17.13.2 Key Strengths
17.14 Medevice3s
17.14.1 Business Overview
17.14.2 Key Strengths
17.15 Nulatex
17.15.1 Business Overview
17.15.2 Key Strengths
17.16 Orient Industry
17.16.1 Business Overview
17.16.2 Key Strengths
17.17 P.T. Vonix Latexindo
17.17.1 Business Overview
17.17.2 Key Strengths
17.18 Raquel Lingerie
17.18.1 Business Overview
17.18.2 Key Strengths
17.19 Sagami Rubber Industry
17.19.1 Business Overview
17.19.2 Key Strengths
17.20 Shandong Ming Yuan Latex
17.20.1 Business Overview
17.20.2 Key Strengths
17.21 Shanghai Dahua Medical Apparatus/PATH
17.21.1 Business Overview
17.21.2 Key Strengths
17.22 Tenga
17.22.1 Business Overview
17.22.2 Key Strengths
17.23 Thai Nippon Rubber Industry
17.23.1 Business Overview
17.23.2 Key Strengths
17.24 Tianjin Condombao Medical Polyurethane Tech
17.24.1 Business Overview
17.24.2 Key Strengths
17.25 Tianjin Human Care Latex Corporation
17.25.1 Business Overview
17.25.2 Key Strengths
17.26 Wmdolls Sextoy Technology
17.26.1 Business Overview
17.26.2 Key Strengths
18 Report Summary
18.1 Key Takeaways
18.2 Strategic Recommendations
18.3 Quantitative Summary
18.3.1 Market By Country
18.3.2 Market By Gender
18.3.3 Market By Product
19 Appendix
19.1 Abbreviations
List of Exhibits
Exhibit 1 Segmentation of Sexual Wellness Market for East Asia
Exhibit 2 Market Size Calculation Approach 2018
Exhibit 3 Sexual Wellness Market in East Asia: Overview
Exhibit 4 Rising Awareness About Contraception
Exhibit 5 Thailand: Decrease in HIV Infected Individuals From 2005, 2010, & 2017
Exhibit 6 Growth in STDs
Exhibit 7 Increase in Number of People with HIV 2005–2017
Exhibit 8 Growth in Acceptance of Sexual Wellness Products
Exhibit 9 Focus on Awareness Programs for Women
Exhibit 10 Rise in Product Counterfeiting
Exhibit 11 Sex Education Still a Taboo
Exhibit 12 Limited Access to Sexual Wellness Products in East Asia
Exhibit 13 Restricted Government Support
Exhibit 14 Increasing Utilization of Digital Channels
Exhibit 15 Branding via Campaigns
Exhibit 16 Increasing Collaborations with Government Entities
Exhibit 17 Millennials: Target Audience
Exhibit 18 Median Age of Internet Penetration in East Asian Countries in FY2018
Exhibit 19 General Value Chain Analysis for Sexual Wellness Market
Exhibit 20 Sexual Wellness Market in East Asia 2018–2024 ($ billion)
Exhibit 21 Five Forces Analysis 2018
Exhibit 22 Incremental Growth by Product 2018–2024 (revenue)
Exhibit 23 Sexual Wellness Market Product: Overview
Exhibit 24 Sexual Wellness Market in East Asia by Products 2018 & 2024
Exhibit 25 Sex Toy Market in East Asia 2018−2024 ($ million)
Exhibit 26 Condom Market in East Asia 2018−2024 ($ million)
Exhibit 27 Sexual Lubricant Market in East Asia 2018−2024 ($ million)
Exhibit 28 Exotic Lingerie Market in East Asia 2018−2024 ($ million)
Exhibit 29 Others Sexual Wellness Products Market in East Asia 2018−2024 ($ million)
Exhibit 30 Incremental Growth by Gender 2018−2024 (Revenue)
Exhibit 31 Sexual Wellness Market by Gender: Overview
Exhibit 32 Sexual Wellness Market in East Asia by Gender: 2018 & 2024
Exhibit 33 Male Sexual Wellness Market in East Asia 2018–2024 ($ billion)
Exhibit 34 Female Sexual Wellness Market in East Asia 2018–2024 ($ billion)
Exhibit 35 Incremental Growth by Key Countries 2018–2024 (Revenue)
Exhibit 36 Overview of Key Countries in East Asia: 2018 ($ million)
Exhibit 37 Overview of Key Countries in East Asia: 2024 ($ million)
Exhibit 38 Sexual Wellness Market in China 2018–2024 ($ million)
Exhibit 39 Sexual Wellness Market in Japan 2018–2024 ($ million)
Exhibit 40 Sexual Wellness Market in South Korea 2018–2024 ($ million)
Exhibit 41 Sexual Wellness Market in Singapore 2018–2024 ($ million)
Exhibit 42 Sexual Wellness Market in Indonesia 2018–2024 ($ million)
Exhibit 43 Sexual Wellness Market in Malaysia 2018–2024 ($ million)
Exhibit 44 Sexual Wellness Market in Philippines 2018–2024 ($ million)
Exhibit 45 Sexual Wellness Market in Thailand 2018–2024 ($ million)
Exhibit 46 Sexual Wellness Market in Vietnam 2018–2024 ($ million)
Exhibit 47 Sexual Wellness Market in Cambodia 2018–2024 ($ million)
Exhibit 48 Distribution of Sexual Wellness Products
Exhibit 49 Distribution Channel Flow of Sexual Wellness Products
Exhibit 50 Sexual Wellness Market in East Asia by Distribution Channel 2018
List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013−2018
Table 3 List of Awareness Programs for Women in Asia
Table 4 Laws & Policies in Asian Countries
Table 5 Internet Statistics in Various Asian Countries 2018
Table 6 Sex Toy Market in East Asia by Country 2018-2024 ($ million)
Table 7 Condom Market in East Asia by Country 2018-2024 ($ million)
Table 8 Sexual Lubricant in East Asia by Country 2018-2024 ($ million)
Table 9 Exotic Lingerie Market in East Asia by Country 2018-2024 ($ million)
Table 10 Others Sexual Wellness Products Market in East Asia by Country 2018-2024 ($ million)
Table 11 Sexual Wellness Market in China by Product 2018-2024 ($ million)
Table 12 Sexual Wellness Market in Japan by Product 2018-2024 ($ million)
Table 13 Sexual Wellness Market in South Korea by Product 2018-2024 ($ million)
Table 14 Sexual Wellness Market in Singapore by Product 2018-2024 ($ million)
Table 15 Sexual Wellness Market in Indonesia by Product 2018-2024 ($ million)
Table 16 Sexual Wellness Market in Malaysia by Product 2018-2024 ($ million)
Table 17 Sexual Wellness Market in Philippines by Product 2018-2024 ($ million)
Table 18 Sexual Wellness Market in Thailand by Product 2018-2024 ($ million)
Table 19 Sexual Wellness Market in Vietnam by Product 2018-2024 ($ million)
Table 20 Sexual Wellness Market in Cambodia by Product 2018-2024 ($ million)
Table 21 Church & Dwight: Product Offerings
Table 22 Diamond Products: Product Offerings
Table 23 Karex Berhad: Product Offerings
Table 24 LifeStyles: Product Offerings
Table 25 Okamoto Industries: Product Offerings
Table 26 Reckitt Benckiser: Product Offerings
Table 27 Market in East Asia by Countries 2018-2024 ($ million)
Table 28 Market in China by Product 2018-2024 ($ million)
Table 29 Market in Japan by Product 2018-2024 ($ million)
Table 30 Market in South Korea by Product 2018-2024 ($ million)
Table 31 Market in Singapore by Product 2018-2024 ($ million)
Table 32 Market in Indonesia by Product 2018-2024 ($ million)
Table 33 Market in Malaysia by Product 2018-2024 ($ million)
Table 34 Market in Philippines by Product 2018-2024 ($ million)
Table 35 Market in Thailand by Product 2018-2024 ($ million)
Table 36 Market in Vietnam by Product 2018-2024 ($ million)
Table 37 Market in Cambodia by Product 2018-2024 ($ million)
Table 38 East Asia Sexual Wellness Market by Gender 2018-2024 ($ billion)
Table 39 Market in East Asia by Product 2018-2024 ($ million)
Table 40 Sex Toy Market in East Asia by Country 2018-2024 ($ million)
Table 41 Condom Market in East Asia by Country 2018-2024 ($ million)
Table 42 Sex Lubricants Market in East Asia by Country 2018-2024 ($ million)
Table 43 Exotic Lingerie Market in East Asia by Country 2018-2024 ($ million)
Table 44 Market of Other Products in East Asia by Country 2018-2024 ($ million)

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