Robotic Lawn Mower Market in Europe - Industry Outlook and Forecast 2019-2024
The Europe robotic lawn mower market by revenue is expected to reach over $1.5 billion by 2024, growing at a CAGR of approx.13% during the period 2018–2024.
A favorable retail environment and high disposable incomes in European countries are driving the Europe robotic lawn mower market. The small-sized robotic lawn mower segment will dominate the robotic lawn mower market in Europe. However, the medium-sized segment is growing slowly. Also, the residential user segment will lead the European market both in terms of revenue and shipment. The sale of lawn mowers by the online medium is expected to gain increasing prominence during the forecast period. The market is witnessing an inclination toward simpler and more intuitive integration and collaboration systems. Vendors are increasingly trying hard to make robotic lawn mowers user-friendly and smart.
Global vendors with the vast infrastructure and R&D support are rapidly expanding their footprint in the Europe robotic lawn mower market. They are competing in terms of reliability, technology, and price. The competitive environment in the market is likely to intensify further with an increase in product/service extensions, technological innovations, and mergers and acquisitions.
Also, factors such as a large base of tech-savvy population, growth in per capita disposable income, initiatives toward green projects in EU, and the launch of Horizon 2022 are a few major drivers that are expected to increase growth potential of the Europe robotic lawn mower market.
This market research report on Europe robotic lawn mower market offers analysis on market size and forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by (small, medium, and large-sized), end-users (residential users, professional landscaping services providers, and golf courses and others), technology (smart robotic mowers and non-smart robotic mowers), distribution (retail and online stores), and by country (Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, and UK).
Europe Robotic Lawn Mower Market: Segmentation
The market research report includes detailed market segmentation by lawn size, end-user, technology, distribution, and country. Small-sized mowers are dominating the Europe robotic lawn mower market as they easily fit into small lawns and yards of the European households. Several new entrants are launching their products in this segment given their high market potential and lucrativeness. The growth of middle-sized automatic lawn mower is slow across the region; however, it is expected to witness growth in the professional landscaping services segment during the forecast period. Husqvarna, STIGA, ZCS (Ambrogio), Yamabiko Europe (Belrobotics), and Robomow (MTD Products) are a few known vendors catering to the middle-sized segment. The demand for large-sized lawn mowers is rapidly increasing in the European market.
The residential segment dominated the market both in terms of revenue and unit shipment in 2018. Also, several European countries have come out of the Eurozone debt crisis recently, therefore, the pent-up demand for replacement of old lawn mowers is fueling market growth. The increased user participation in sports activities and the rise in government spending have led to the rapid expansion of golf courses across Europe. This has significantly affected the demand for robotic mowers.
The demand for professional landscaping services is highly prevalent across Europe. The UK and Germany in Europe are largely witnessing robust growth in the demand for commercial landscaping services.
Non-smart robotic lawn mowers captured the largest segment of the Europe lawn mowers market in 2018. However, smart robotic mowers are overtaking the market rapidly. They are witnessing an increase in the market proliferation in Europe. These include smart navigation systems, which are controlled via smartphones.
The distribution environment is rapidly evolving with systems and processes being upgraded at a rapid pace. Changes are being spurred by expanding competition, accelerating digitization, constant disintermediation, and consumerization of expectations. Retail and online are the two major distribution channels in the Europe robotic lawn mower market. The retail segment is a major revenue contributor. With the market being highly time-sensitive, distributors are increasingly focusing on extending their reach to improve the speed to market maintenance parts and services. Further, the Europe robotic lawn mower market is witnessing an increase in online sales. Several offline distributors are entering the online space by adopting e-commerce solutions and enterprise resource planning systems. The growth in online sales is set to increase by over 15% YOY during the forecast period. Amazon.com, eBay, RobotShop, MowDirect, Alibaba, and AliExpress are some of the prominent online retailers in Europe.
Market Segmentation by Lawn Area Type
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