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Maternity Care Market in North America - Industry Outlook and Forecast 2017-2023

Maternity Care Market in North America - Industry Outlook and Forecast 2017-2023

The maternity care market in North America is expected to cross $3 billion by 2023, growing at a CAGR of 2.12% during the forecast period 2017–2023.

Increasing birth rates and growing disposable income are expected to increase the demand for maternity care products. The demand for these products are also likely to be driven by large number of women delaying childbirth due to professional commitments as well as preferring to work late into their pregnancies. Although the maternity apparels segment is having the highest market share, the pregnancy vitamins and supplements segment is likely to witness the fastest growth during the forecast period.

Maternity Care Market in North America: Key Vendor Analysis

The market is characterized by the presence of diversified international, regional, and local vendors. However, as global players increase their presence in the market given their strong infrastructure and immense R&D support, regional and local vendors will find it tough to compete with them in terms of reliability, technology, and price.

The major vendors included in the report are as follows:

  • ASOS
  • Seraphine
  • Cake Maternity
  • Destination Maternity
  • The Hut Group
  • E.T. Browne Drug
  • The Honest Company
  • Merz Pharma
  • New Chapter
  • Garden of Life
  • Nature's Way
Other prominent vendors include Anita Dr. Helbig, Belabumbum, Boobdesign, Bravado Designs, GAP, Hotmilk Lingerie, H&M, Pinkblush Maternity, Tiffany Rose, Bella B Natural Bodycare, Bio-Oil, Earth Mama, Medela Inc., Philips AVENT, Prairie Bloom, SOFT Style, The Boppy Company, Abbott Nutrition, Biotics Research Corp., Country Life, Fairhaven Health, Matsun Nutrition, Metagenics, Nurture, Nature's Plus, Solgar Inc., Thorne Research, Twinlab, Ultra Laboratories.

Maternity Care Market in North America: Dynamics

High disposable income and increased demand for premium pregnancy products to propel market growth

With the increasing demand for stylish pregnancy wear, particularly from working pregnant women, manufacturers have introduced a variety of pregnancy wear, which are expected to increase the demand for pregnancy apparels during the forecast period. Similarly, introduction of innovative innerwear and increased preference for organic and radiation-proof pregnancy wear are going to boost the maternity apparels market in North America. Likewise, increased awareness of skin care products will boost the personal care market in the region. With high disposable income among the consumers in the region, the demand for high-quality and premium pregnancy personal care products is increasing in the region. The demand for these personal care products from pregnant women is also increasing due to drastic changes in the skin of pregnant women. Thus, the demand for organic care products is expected to increase over the next few years.

Maternity Care Market in North America: Key Country Analysis

The US to remain the dominant country in the region with maximum market share

The US dominated the North America maternity care market with 86% market share. A majority of manufacturers are present in the US. Additionally, as the number of female population is nearly nine-times higher in the US than Canada, which means a majority of potential customers are present in the US, the revenue share of the US in the maternity care market is high. The demand for maternity vitamins, apparels, and personal care is high in both countries.

Canada contributed 14% to the North America market and is expected to grow at a CAGR of 2.16% during the period 2017–2023. The maternity apparels market is similar to the US. The demand for pregnancy wears in the country is high due to increasing demand for fashionable and stylish maternity wear from pregnant women. The sale of pregnancy apparels through the online channel is increasing exponentially due to increased internet penetration.

Maternity Care Market in North America: Segmental Analysis

The maternity apparels market to witness the highest share

Stretch marks, weight gain, itching, and sore breasts, and nipples are some of the most common problems faced by women during pregnancy. The demand for maternity personal care products to provide relief from these problems are high among pregnant women in the region. The growing awareness of harmful effects of chemicals is propelling the demand for organic personal care products. This trend is expected to continue over the next few years and increase the market for organic personal care products in North America.

Nearly 42% of the adults in the US suffer from vitamin D deficiency. Growing awareness among women about the deficiency of vitamin and mineral is driving the demand for prenatal and postnatal vitamins in the region. In 2016, the prenatal vitamins segment witnessed the highest share in the maternal vitamins market. However, increased marketing and advertising by manufacturers to highlight the benefits of postnatal vitamins for mothers and new-born babies has led to increased demand for postnatal vitamins. Also, with increasing online shopping trend, the sale of prenatal and postnatal vitamins through the online channel is expected to increase exponentially during the forecast period.

Report Snapshot

Increased trend among women to continue working till the third semester of pregnancy is likely to push the maternity care market globally. North America will continue to be the largest market in this segment and is expected to cross $3 billion by 2023, growing at an impressive CAGR of 2.12% over 2017-2023.

Report Timeline
  • Base Year: 2017
  • Forecast Year: 2018–2023
The major vendors included in the report are as follows:
  • ASOS
  • Seraphine
  • Cake Maternity
  • Destination Maternity
  • The Hut Group
  • E.T. Browne Drug
  • The Honest Company
  • Merz Pharma
  • New Chapter
  • Garden of Life
  • Nature's Way
Other prominent vendors include Anita Dr. Helbig, Belabumbum, Boobdesign, Bravado Designs, GAP, Hotmilk Lingerie, H&M, Pinkblush Maternity, Tiffany Rose, Bella B Natural Bodycare, Bio-Oil, Earth Mama, Medela Inc., Philips AVENT, Prairie Bloom, SOFT Style, The Boppy Company, Abbott Nutrition, Biotics Research Corp., Country Life, Fairhaven Health, Matsun Nutrition, Metagenics, Nurture, Nature's Plus, Solgar Inc., Thorne Research, Twinlab, Ultra Laboratories.

Scope of the Report

The report considers the present scenario of the maternity care market in North America and its market dynamics for the period 2017−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The report covers both the demand and supply sides of the market. The report also profiles and analyzes the leading 12 companies and 29 other prominent companies operating in the market.

This report provides the details of the market size in revenue from the following segments:

Product
  • Apparel
  • Personal care
  • Vitamins and supplements
Country
  • US
  • Canada


1 Research Methodology
2 Research Objectives
3 Research Process
4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
4.3.1 Market Segmentation by Product Type
4.3.2 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Inclusions
5.3 Exclusions
5.4 Currency Conversion
5.5 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Per Capita GDP in Developing Markets
7.2 Dual-income Households in Developed Markets
8 Global Maternity Care Market
8.1 market Overview
9 Maternity Care Market in North America
9.1 Market Overview
9.1.1 Market Size & Forecast
9.2 Porter’s Five Forces Analysis
9.2.1 Threat of New Entrants
9.2.2 Bargaining Power of Suppliers
9.2.3 Bargaining Power of Buyers
9.2.4 Threat of Substitutes
9.2.5 Competitive Rivalry
10 Maternity Care Market - by Product Type
10.1 Market Overview
11 Maternity Apparels Market in North America
11.1 Market Size & Forecast
12 Maternity Apparel Market Dynamics
12.1 Market Growth Enablers
12.1.1 Increased Tendency among Women to Work During Pregnancy
12.2 Market Growth Restraint
12.2.1 Reduction in Birth Rates
12.2.2 Delay in Marriages
12.3 Market Opportunities & Trends
12.3.1 Introduction of Organic and Radiation Proof Maternity Clothing
12.3.2 Introduction of Innovative Innerwear
12.3.3 Increased Sales through Online Maternity Shops
12.3.4 YOY Impact of Market Dynamics
13 Maternity Personal Care Market in North America
13.1 Market Overview
14 Maternity Personal Care Market Dynamics
14.1 Market Growth Enablers
14.1.1 Growing Awareness about Skin Care Products
14.2 Market Growth Restraint
14.2.1 Increased Awareness among Consumers about Harmful Effects of Chemicals Used in Maternity Personal Care Products
14.2.2 Alternative Skin Treatments for Stretch Marks
14.3 Market Opportunities & Trends
14.3.1 Introduction of Advanced Stretch Mark Products in Market
14.3.2 New Marketing Strategies
14.3.3 Subscription and Bundling Services Offered by Retailers and Manufacturers
14.3.4 YOY Impact of Market Dynamics
15 Maternity Vitamins and Supplements Market in North America
15.1 Market Overview
16 Maternity Vitamins & Supplements Market Dynamics
16.1 Market Growth Enablers
16.1.1 Increased Prevalence of Vitamin and Nutrient Deficiencies among Adults Globally
16.2 Market Growth Restraint
16.2.1 Ineffectiveness of Maternity Vitamins
16.3 Market Opportunities & Trends: Maternity Vitamins
16.3.1 Introduction of New Prenatal Vitamins
16.3.2 Presence of Prenatal Vitamins in Different Forms
16.3.3 Increased Sales of Vitamins through Online Channels
16.3.4 YOY Impact of Market Dynamics
17 Maternity Care Market – By Country
17.1 Market Overview
17.1.1 Market Size & Forecast
18 US: Maternity Care Market
18.1 Market Size & Forecast
19 Canada: Maternity Care Market
19.1 Market Size & Forecast
20 Competitive Landscape: Maternity Apparel Market
20.1 Competition overview
21 Key Company Profiles
21.1 ASOS
21.1.1 Business Overview
21.1.2 Product Offerings
21.1.3 Key Strengths
21.1.4 Key Strategies
21.1.5 Key Opportunities
21.2 Seraphine
21.2.1 Business Overview
21.2.2 Product Offerings
21.2.3 Key Strengths
21.2.4 Key Strategies
21.2.5 Key Opportunities
21.3 Cake maternity
21.3.1 Business Overview
21.3.2 Product Offerings
21.3.3 Key Strengths
21.3.4 Key Strategies
21.3.5 Key Opportunities
21.4 Destination Maternity
21.4.1 Business Overview
21.4.2 Business Segment
21.4.3 Product Offerings
21.4.4 Key Strengths
21.4.5 Key Strategies
22 Other Prominent Companies
22.1 Anita Dr. Helbig
22.1.1 Product Offerings
22.1.2 Key Strengths
22.2 Belabumbum
22.2.1 Product Offerings
22.2.2 Key Strengths
22.3 Boobdesign
22.3.1 Product Offerings
22.3.2 Key Strengths
22.4 Bravado Designs
22.4.1 Product Offerings
22.4.2 Key Strengths
22.5 GAP
22.5.1 Product Offerings
22.5.2 Key Strengths
22.6 Hotmilk Lingerie
22.6.1 Product Offerings
22.6.2 Key Strengths
22.7 H&M
22.7.1 Product Offerings
22.7.2 Key Strengths
22.8 PinkBlush Maternity
22.8.1 Product Offerings
22.8.2 Key Strengths
22.8.3 Key Strengths
22.9 Tiffany Rose
22.9.1 Product Offerings
22.9.2 Key Strengths
23 Competitive Landscape: Maternity Personal Care
23.1 Competition overview
24 Key Company Profiles
24.1 The hut group
24.1.1 Business Overview
24.1.2 Business Segment
24.1.3 Product Offerings
24.1.4 Key Strengths
24.1.5 Key Strategies
24.1.6 Key Opportunities
24.2 E.T. Browne Drug
24.2.1 Business Overview
24.2.2 Product Offerings
24.2.3 Key Strengths
24.2.4 Key Strategies
24.3 The honest company
24.3.1 Business Overview
24.3.2 Product Offerings
24.3.3 Key Strengths
24.3.4 Key Strategies
24.4 Merz Pharma
24.4.1 Business Overview
24.4.2 Product Offerings
24.4.3 Key Strengths
24.4.4 Key Strategies
25 Other Prominent Companies
25.1 Bella B Natural Bodycare
25.1.1 Business Overview
25.1.2 Product Offerings
25.2 SOFT Style
25.2.1 Business Overview
25.2.2 Product Offerings
25.3 Prairie Bloom
25.3.1 Business Overview
25.3.2 Product Offerings
25.4 The Boppy Company
25.4.1 Business Overview
25.4.2 Product Offerings
25.5 Earth Mama
25.5.1 Business Overview
25.5.2 Product Offerings
25.6 Bio-Oil
25.6.1 Business Overview
25.6.2 Product Offerings
25.7 Philips Avent
25.7.1 Business Overview
25.7.2 Product Offerings
26 Competitive Landscape: Maternity Vitamins and Supplements Market
26.1 Competition Overview
27 Key Company Profiles
27.1 New Chapter
27.1.1 Business Overview
27.1.2 Product Offerings
27.1.3 Key Strengths
27.1.4 Key Strategies
27.2 Garden of Life
27.2.1 Business Overview
27.2.2 Product Offerings
27.2.3 Key Strengths
27.2.4 Key Strategies
27.3 Nature’s Way
27.3.1 Business Overview
27.3.2 Product Offerings
27.3.3 Key Strengths
27.3.4 Key Strategies
27.4 The honest company
27.4.1 Business Overview
27.4.2 Product Offerings
27.4.3 Key Strengths
27.4.4 Key Strategies
28 Other Prominent Companies
28.1 Abbott Nutrition
28.1.1 Product Offerings
28.2 Biotics Research Corp.
28.2.1 Product Offerings
28.3 Country Life
28.3.1 Product Offerings
28.4 Fairhaven Health
28.4.1 Product Offerings
28.5 Matsun Nutrition
28.5.1 Product Offerings
28.6 Metagenics
28.6.1 Product Offerings
28.7 Nurture
28.7.1 Product Offerings
28.8 Nature's Plus
28.8.1 Product Offerings
28.9 Solgar INc.
28.9.1 Product Offerings
28.10 Thorne Research
28.10.1 Product Offerings
28.11 Twinlab
28.11.1 Product Offerings
28.12 Ultra laboratories
28.12.1 Product Offerings
29 Report Summary
29.1 Key Takeaways
29.2 Qualitative Summary
29.3 Quantitative Summary
30 Appendix
30.1 List of Abbreviations
List of Exhibits
Exhibit 1 Segmentation of Maternity Care Market in North America
Exhibit 2 Market Size Calculation Approach 2016
Exhibit 3 Market Size Calculation 2016
Exhibit 4 Projections of Global Population 2015–2100
Exhibit 5 Dual-income Households in US (1982 vs. 2016)
Exhibit 6 Growth of Global Maternity Care Market by Geography
Exhibit 7 Growth of Global Maternity Care Market by Product Type
Exhibit 8 Global Maternity Care Market 2016–2023 ($ million)
Exhibit 9 Female Labor Force Participation in US
Exhibit 10 Maternity Care Market in North America ($ million)
Exhibit 11 Five Forces Analysis 2016
Exhibit 12 Maternity Care Market in North America by Product 2017 & 2023
Exhibit 13 Market Share of Maternity Care in North America by Product Type
Exhibit 14 Maternity Care Market in North America by Product Type ($ million)
Exhibit 15 Maternity Apparels Market by Product Type 2017 & 2023
Exhibit 16 Market Share of Maternity Apparels in North America by Product Type
Exhibit 17 Maternity Apparels Market in North America by Product Type ($ million)
Exhibit 18 Declining Fertility Rates in Major Countries in Europe 2009–2014 (births per woman)
Exhibit 19 Decline in Marriage Rate in US 1960–2015
Exhibit 20 Maternity Personal Care Product Segmentation 2017 & 2023
Exhibit 21 Market Share of Maternity Personal Care in North America by Product Type (%)
Exhibit 22 Maternity Personal Care Market in North America by Product Type ($ million)
Exhibit 23 Maternity Vitamins & Supplements Market by Product Type 2017 & 2023
Exhibit 24 Market Share of Maternity Vitamins and Supplements Market in North America by Product Type (%)
Exhibit 25 Maternity Vitamins and Supplements Market in North America by Product Type ($ million)
Exhibit 26 Maternity Care Market by Country 2017 & 2023
Exhibit 27 Share of Maternity Care Market in North America by Country 2016
Exhibit 28 Maternity Care Market in US by Product Type 2017 & 2023
Exhibit 29 Maternity Care Market in US ($ million)
Exhibit 30 Maternity Care Market in Canada by Product Segmentation 2017 & 2023
Exhibit 31 Maternity Care Market in Canada ($ million)
List of Tables
Table 1 Key Geographies Definition
Table 2 Key Caveats
Table 3 Currency Conversion 2013−2017
Table 4 Real GDP per Capita Growth in Various Developing Countries 2013–2015
Table 5 Maternity Care Market in North America by Product Type ($ million)
Table 6 Maternity Apparels Market in North America by Product Type ($ million)
Table 7 YOY Impact of Market Growth Enablers 2016−2023
Table 8 YOY Impact of Market Restraints 2016−2023
Table 9 YOY Impact of Market Trends & Opportunities 2016−2023
Table 10 Maternity Personal Care Market in North America by Product Type ($ million)
Table 11 YOY Impact of Market Growth Enablers 2016−2023
Table 12 YOY Impact of Market Restraints 2016−2023
Table 13 YOY Impact of Market Trends & Opportunities 2016−2023
Table 14 Maternity Vitamins and Supplements Market in North America by Product Type ($ million)
Table 15 YOY Impact of Market Growth Enablers 2016−2023
Table 16 YOY Impact of Market Restraints 2016−2023
Table 17 YOY Impact of Market Trends & Opportunities 2016−2023
Table 18 Maternity Apparels Market in US by Product Type ($ million)
Table 19 Maternity Personal Care Market in US by Product Type ($ million)
Table 20 Maternity Vitamins and Supplements Market in US by Product Type ($ million)
Table 21 Maternity Apparels Market in Canada by Product Type ($ million)
Table 22 Maternity Personal Care Market in Canada by Product Type ($ million)
Table 23 Maternity Vitamins and Supplements Market in Canada by Product Type ($ million)
Table 24 Qualitative Summary of Maternity Care Market in North America
Table 25 Maternity Care Market in North America by Product Type ($ million)
Table 26 Maternity Apparels Market in North America ($ million)
Table 27 Maternity Apparels Market in North America by Country ($ revenue)
Table 28 Maternity Personal Care Market in North America by Type ($ million)
Table 29 Maternity Personal Care Market in North America by Country ($ revenue)
Table 30 Maternity Vitamins and Supplements Market in North America ($ million)
Table 31 Maternity Vitamins and Supplements Market in North America by Country ($ million)

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