US Lawn Mowers Market Analysis & Forecast 2022-2027
The U.S. lawn mower market is expected to grow at a CAGR of 5.28% during 2022-2027.
The U.S. is one of the largest lawn mower markets. The region's growth is attributed to the growing governmental investments in expanding green spaces, including parks, playgrounds, and others, and the construction of new sports facilities owing to the increasing participation. The governmental initiatives to develop smart cities will encourage the adoption of smart technologies. Moreover, monitoring and addressing environmental issues are the focus areas of smart city initiatives. Also, energy conservation & efficiency are the prime concern which is expected to propel the demand for battery-powered mowers in the U.S. market.
According to the U.S. Environmental Protection Agency (EPA), around 30% of the water in the U.S. is used for watering gardens and lawns. The increasing water crisis in the western U.S. is expected to hamper the green cover across the country. The government of several cities, including California, Las Vegas, and others, are offering incentives to xeriscape the lawns. The water shortage is projected to shift consumer demand towards artificial grass, thereby hampering the U.S. lawn mower market during the forecast period.
a) The lawn mower vendors must adhere to various standards and regulations to operate in the industry. For instance, ANSI/OPEI B71.1-2017 and ANSI/OPEI B71.4 – 2017 are the regulations that ensure the safety of the equipment.
b) The country's government focuses on expanding outdoor spaces by investing in public park improvements. In 2022, California's local & state leaders granted nearly USD 15 million in funds for the expansion of outdoor facilities. For instance, the government invested almost USD 6 million to construct Radio Park to serve underserved communities. Hence, such expansion of parks and playgrounds will support the U.S. lawn mower market.
c) The country has around 40 million acres of lawns, of which approximately 30 million are residential lawns.
d) The high gasoline prices in states such as California, Nevada, Hawaii, and others are expected to hamper the industry's demand for gasoline-powered lawn mowers.
e) Approximately 75,000 injuries in the U.S. (10,000 of those are children below ten years of age) occur yearly while a lawn mower, suggests a study by the University of Michigan, US. Thus, safety is a crucial challenge while dealing with traditional lawn mowers and other gardening equipment.
f) Several investments are made to expand educational institutions across the state, which is expected to boost the green areas across campuses and further boost the U.S. lawn mower market. For instance, in August 2021, the Governor of Illinois announced an investment of USD 140 million for the construction of a new facility and renovation of existing facilities at the University of Illinois Urbana-Champaign (UIUC).
INDUSTRY TRENDS & OPPORTUNITIES
Innovative Robotic Product Offering
The robotic lawn mowers, equipped with navigation & operation software, offer better productivity and minimize labor expenditure. These mowers are equipped with sensors such as obstacle identification, anti-theft system, weather sensing, and others. These mowers are expected to witness incremental revenue growth of USD 353.41 million in the U.S. lawn mower market during the forecast period due to the growing awareness and the adoption of autonomous technology. Husqvarna, STIGA, ZCS (Ambrogio), and Robomow (MTD Products) are some vendors catering to the market needs of this category.
Increasing Demand from Golf Courses
The U.S., accounting for more than 16,000 golf courses, is one of the leading golf course markets worldwide. In 2020, the number of golfers across the region reached around 25 million, witnessing a growth of nearly 500,000 and an increase of about 2% compared to 2019. Women golfers have seen a rise of over 7% year-over-year. The growth in public golf clubs further encourages individuals' sports participation. Hence, the increasing participation is boosting the construction of new golf courses, thereby driving the U.S. lawn mower market.
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