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Global Electric Lawn Mower Market – Comprehensive Study and Strategic Analysis 2019-2024

Global Electric Lawn Mower Market – Comprehensive Study and Strategic Analysis 2019−2024

This comprehensive market research and strategic analysis study of the global electric lawn mower market offers investment opportunities, market size, and trend forecast during the period 2019−2024. The global electric lawn mower market is estimated to generate revenues of around $7 billion by 2024, growing at a CAGR of approximately 8% during 2018-2024.

Information offered in the global electric lawn mower report include:
Overview of the economic development and per capita GDP in developing markets
Adoption of robotic lawn mowers and understanding its design and working systems
Details about the growth of the landscaping industry
Market growth enablers –trends, opportunity assessment, drivers, and restraints
Garden equipment market overview – Market size and forecast | 2018−2024
Global electric lawn mower market - Historical data | 2016−2017
Market segmentation − Detailed analysis of market segmentation that includes product type, end-user type, mower blade type, and drive type across 21 countries.
Geography − A complete overview of 5 regions and market size and forecast of the leading 21 countries
Competitive landscape – It includes information about leading 7 key vendors and 49 other prominent players.

Key Highlights of the Global Electric Lawn Mower Market:
1. The continual product development and the addition of new features will boost the adoption of these devices in the global market.
2. The exponential growth of the landscaping industry and commercial real estate will drive the need for commercial lawn mowers in the global electric lawn mower market.
3. The launch of new garden equipment with multiple applications in countries such as India, China, and Japan will increase product penetration in APAC.
4. The government initiatives to promote sustainable cities will drive the demand for lawn care solutions and fuel demand in the global electric lawn mower market.
5. The leading 50 companies account for 90% of the global electric lawn mower market.
6. Leading vendors such as Husqvarna, Robert Bosch, and STIGA offers a diverse range of products and solutions in the global market, whereas most players provide only single category devices.

Electric Lawn Mower Market – Segmentation Analysis

Market Size & Forecast by Product Type | 2019-2024
Unit Volume
Product Type
Walk-behind Mowers
Push Mower (excl. Reel)
Hover Mowers
Ride-on Mowers
Standard Ride-on
Zero Turn
Lawn Tractor
Garden Tractor
Robotic Mowers

Market Size & Forecast by End-user Type| 2019-2024
Unit Volume
End-user Type
Residential Users
Professional Landscaping Services
Golf Courses
Government & Others

Market Size & Forecast by Mower Blade | 2019-2024
Unit Volume
Mower Blades
Cylinder Blades
Deck/Standard Blades
Mulching Blades
Lifting Blades

Market Size & Forecast by Drive Type | 2019-2024
Unit Volume
Drive Type
Manual Drive
AWD (All-wheel Drive)
FWD (Front-wheel Drive)
RWD (Rear-wheel Drive)

Market Size & Forecast by Geography | 2019-2024
Unit Volume
Key Countries
Product Type
End-User Type
Mower Blade Type
Drive Type
North America
China & SAR
South Korea
Latin America
Saudi Arabia
South Africa

Electric Lawn Mower Market – Overview

The growing demand for garden equipment for grass cutting and lawn mowing purposes is fueling the growth of the global electric lawn mower market. The emergence and integration of voice-activated control systems will revolutionize the global market. For instance, vendors such as Husqvarna, in March 2018 demonstrated the functions of Just Ask Alexa, and future Amazon Alexa features for Husqvarna Automower mowers through its Automower Connect application. The increasing focus on better manageability, better information security, lower maintenance cost, and overall benefits will help players gain a larger global market share. The increase in sustainable living behaviors and unconventional sources that have risen out of the urban phenomenon of mixed-use community spaces and is driving the demand in the global electric lawn mower market. The launch new products that have power, speed, versatility, and capabilities of handling numerous terrains will boost the profitability in the global electric lawn mower market. The use of a number of channels and agile technologies has enabled commercial landscapers to keep track of valuable information such as product performance and operation statistics in the market. Asian countries such as China and India are witnessing increased adoption of power garden equipment for lawn care, which in turn will positively impact the growth of the market. Europe is the largest market for robotic lawn mowers in the global market. These mowers are light-weight, easy to operate, and eco-friendly, which acts as an advantage and drives the sale of these products in the global electric lawn mower market.

Electric Lawn Mower Market – Dynamics

The increasing adoption of green spaces and green roofs will propel the adoption of new machinery and boost revenues in the global electric lawn mower market. Green spaces typically help to improve air and water quality and reduce heat build-up in the environment. The several health and environmental benefits associated with green roofs will propel the growth of the global market. These devices have various applications in golf courses and other large parks and lawns and are fueling the development of the market. The urban planners and city officials worldwide are giving an increased emphasis on the allocation of green spaces in cities to improve livability in the global electric lawn mower market. Robotic lawn mowers are an alternate choice over traditional mowers for mowing these green roofs as they are better suited for mowing in closed locations bordered by wires. Thus, these green roofs initiatives would drive the market for battery-powered mowers and add to the increased profitability in the global electric lawn mower market during the forecast period.

Top trends observed in the global lawn mower market include:
Growing Influx of Battery-powered Products & Multi-use Equipment
Shifting Consumer Focus toward Smart Technology
The emergence of Robotic Lawn Mowers
Development of Sustainable Cities

Electric Lawn Mower Market - Key Vendor Analysis
The global electric lawn mower market is witnessing a stiff competition between the players on the basis of offerings and pricing. The vendors are diversifying their product portfolio to increase their technical expertise and consumer base in the global electric lawn mower market.

The major vendors in the global market are:
Deere & Co
Honda Power Equipment
MTD Products
The Toro Company
Other prominent vendors include AGCO, Alamo Group, AL-KO, Ariens Company, AS-Motor, Bad Boy Mowers, Black + Decker, Blount International, Bobcat Company, Briggs & Stratton, Carraro, Chevron Group, Cobra, Einhell Germany, Emak Group, ErkuntTraktorSanayii, E.ZICOM, Generac Power Systems, Grey Technology (GTECH), Hangzhou Favor Robot Technology, Hayter Limited, Hitachi, Hustler Turf Equipment, Linea Tielle, LG, Lowe’s Corporation (Kobalt), Makita Corporation, Mamibot, Masport, McLane Manufacturing, Mean Green Products, MilagrowHumanTech, Moridge Manufacturing, Ningbo NGP Industry, Positec Tool (WORX), SCAG Power Equipment, Schiller Grounds Care, Shibaura, Snow Joe, STIHL, SUMEC (Yard force), Swisher Acquisition, Techtronic Industries, Textron, Kobi Company, Turflynx, Yamabiko Europe (Belrobotics), Zhejiang Tianchen Intelligence & Technology, and Zucchetti Centro Sistemi (ZCS).

The report also includes
1. The analysis of the global electric lawn mower market provides market size and growth rates for the forecast period 2019-2024.
2. It offers comprehensive insights into current industry trends, trend forecast, and growth drivers about the global electric lawn mower market.
3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.
4. It offers a complete overview of market segments and the regional outlook of global electric lawn mower market.
5. The study offers a detailed overview of the vendor landscape, competitive analysis, and critical market strategies to gain competitive advantage.

1 Research Methodology
2 Research Objectives
3 Research Process
4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
4.3.1 Market Segmentation by Product Type
4.3.2 Market Segmentation by End-user Type
4.3.3 Market Segmentation by Mower Blade Type
4.3.4 Market Segmentation by Drive Type
4.3.5 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Inclusions
5.3 Exclusions
5.4 Currency Conversion
5.5 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Market Overview
7.2 Landscaping Industry Dynamics
7.2.1 Overview
7.3 Dawn of Robotic Lawn Mowers
7.3.1 Overview
7.3.2 Design & Working System
7.4 Alternate Spaces & Community Creation
7.5 Macroeconomic Factors Enabling Market Growth
7.5.1 Economic Development
7.5.2 Per Capita GDP in Developing Markets
7.5.3 Dual-income Households in Developed Markets
8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Healthy Growth of Landscaping Industry
8.1.2 Emergence of Robotic Lawn Mowers
8.1.3 Growing Marketing Efforts and Promotional Activities by Vendors
8.1.4 Development of Sustainable Cities
8.1.5 YOY Impact of Market Growth Enablers
8.1.6 YOY Impact of Market Growth Enablers on Regions
8.2 Market Growth Restraints
8.2.1 Rise of Drought-tolerant Landscaping and High Adoption of Artificial Grass
8.2.2 Shortage of Skilled and Qualified Labors
8.2.3 Political Turbulences in Key Markets
8.2.4 Increasing Labor Cost and Cost Trade-offs
8.2.5 YOY Impact of Market Growth Restraints
8.2.6 YOY Impact of Market Growth Restraints on Regions
8.3 Market Opportunities & Trends
8.3.1 Shifting Consumer Focus toward Smart Technology
8.3.2 Influence of Internet in Shaping End-users' Purchasing Behavior
8.3.3 Increased Adoption of Green Spaces and Green Roofs
8.3.4 Growing Influx of Battery-powered Products & Multi-use Equipment
8.3.5 YOY Impact of Market Opportunities & Trends
8.3.6 YOY Impact of Market Opportunities & Trends on Regions
9 Value Chain Analysis
9.1 Value Chain overview
9.2 Value Chain Analysis
9.2.1 Raw Material and Component Suppliers
9.2.2 Manufacturers
9.2.3 Distributors/Dealers/Retailers
9.2.4 End-user
10 Market Landscape
10.1 Garden Equipment Market Overview
10.1.1 Market Size & Forecast
10.2 Global Electric Lawn Mower Market
10.2.1 Historical Data 2016−2017
10.2.2 Market Size & Forecast 2018−2024
10.3 Porter’s Five Forces Analysis
10.3.1 Threat of New Entrants
10.3.2 Bargaining Power of Suppliers
10.3.3 Bargaining Power of Buyers
10.3.4 Threat of Substitutes
10.3.5 Competitive Rivalry
11 Market by Product Type
11.1 Market Overview
11.2 Walk-behind Electric Lawn Mower
11.2.1 Market Size & Forecast
11.2.2 Market by Product Type
11.2.3 Market by Geography
11.3 Ride-on Lawn Mower
11.3.1 Market Size & Forecast
11.3.2 Market by Product Type
11.3.3 Market by Geography
11.4 Robotic Lawn Mower
11.4.1 Market Size & Forecast
11.4.2 Market by Geography
12 Market By End-user Type
12.1 Market Overview
12.2 Residential End-Users
12.2.1 Market Size & Forecast
12.2.2 Market by Geography
12.3 Professional Landscaping Services
12.3.1 Market Size & Forecast
12.3.2 Market by Geography
12.4 Golf Courses
12.4.1 Market Size & Forecast
12.4.2 Market by Geography
12.5 Government & Others
12.5.1 Market Size & Forecast
12.5.2 Market by Geography
13 Market By Mower Blade Type
13.1 Market Overview
13.2 Cylinder Blades
13.2.1 Market Size & Forecast
13.2.2 Market by Geography
13.3 Deck/Standard Blades
13.3.1 Market Size & Forecast
13.3.2 Market by Geography
13.4 Mulching Blades
13.4.1 Market Size & Forecast
13.4.2 Market by Geography
13.5 Lifting Blades
13.5.1 Market Size & Forecast
13.5.2 Market by Geography
14 Market By Drive Type
14.1 Market Overview
14.2 AWD
14.2.1 Market Size & Forecast
14.2.2 Market by Geography
14.3 FWD
14.3.1 Market Size & Forecast
14.3.2 Market by Geography
14.4 RWD
14.4.1 Market Size & Forecast
14.4.2 Market by Geography
15 Market by Distribution Channel
15.1 Market Overview
15.1.1 Manufacture, Production, and Distribution
15.1.2 Distribution through Retail Stores
15.1.3 Distribution through Online Websites
16 By Geographical Segmentation
16.1 Market Overview
17 Europe
17.1 Historic Data 2016−2017
17.2 Market Size & Forecast 2018−2024
17.3 Segmentation by Product type
17.3.1 Market Size & Forecast: Unit Shipment
17.3.2 Market Size & Forecast: Revenue
17.4 Segmentation by End-user Type
17.4.1 Market Size & Forecast: Unit Shipment
17.4.2 Market Size & Forecast: Revenue
17.5 Segmentation by Mower Blade Type
17.5.1 Market Size & Forecast: Unit Shipment
17.5.2 Market Size & Forecast: Revenue
17.6 Segmentation by Drive Type
17.6.1 Market Size & Forecast: Unit Shipment
17.6.2 Market Size & Forecast: Revenue
17.7 Germany: Market Size & Forecast
17.8 France: Market Size & Forecast
17.9 UK: Market Size & Forecast
17.1 Spain: Market Size & Forecast
17.11 Italy: Market Size & Forecast
17.12 Sweden: Market Size & Forecast
17.13 Switzerland: Market Size & Forecast
17.14 Belgium: Market Size & Forecast
17.15 Netherlands: Market Size & Forecast
17.16 Leading Trend, Enabler, and Restraint
18 North America
18.1 Historic Data 2016−2017
18.2 Market Size & Forecast 2018−2024
18.3 Segmentation by Product type
18.3.1 Market Size & Forecast: Unit Shipment
18.3.2 Market Size & Forecast: Revenue
18.4 Segmentation by End-user Type
18.4.1 Market Size & Forecast: Unit Shipment
18.4.2 Market Size & Forecast: Revenue
18.5 Segmentation by Mower Blade Type
18.5.1 Market Size & Forecast: Unit Shipment
18.5.2 Market Size & Forecast: Revenue
18.6 Segmentation by Drive Type
18.6.1 Market Size & Forecast: Unit Shipment
18.6.2 Market Size & Forecast: Revenue
18.7 US: Market Size & Forecast
18.8 Canada: Market Size & Forecast
18.9 Leading Trend, Enabler, and Restraint
19.1 Historic Data: 2016−2017
19.2 Market Size & Forecast 2018−2024
19.3 Segmentation by Product type
19.3.1 Market Size & Forecast: Unit Shipment
19.3.2 Market Size & Forecast: Revenue
19.4 Segmentation by End-user Type
19.4.1 Market Size & Forecast: Unit Shipment
19.4.2 Market Size & Forecast: Revenue
19.5 Segmentation by Mower Blade Type
19.5.1 Market Size & Forecast: Unit Shipment
19.5.2 Market Size & Forecast: Revenue
19.6 Segmentation by Drive Type
19.6.1 Market Size & Forecast: Unit Shipment
19.6.2 Market Size & Forecast: Revenue
19.7 China & SAR: Market Size & Forecast
19.8 Australia: Market Size & Forecast
19.9 Japan: Market Size & Forecast
19.1 South Korea: Market Size & Forecast
19.11 Leading Trend, Enabler, and Restraint
20 Latin America
20.1 Historical Data: 2016−2017
20.2 Market Size & Forecast 2018−2024
20.3 Segmentation by Product type
20.3.1 Market Size & Forecast: Unit Shipment
20.3.2 Market Size & Forecast: Revenue
20.4 Segmentation by End-user Type
20.4.1 Market Size & Forecast: Unit Shipment
20.4.2 Market Size & Forecast: Revenue
20.5 Segmentation by Mower Blade Type
20.5.1 Market Size & Forecast: Unit Shipment
20.5.2 Market Size & Forecast: Revenue
20.6 Segmentation by Drive Type
20.6.1 Market Size & Forecast: Unit Shipment
20.6.2 Market Size & Forecast: Revenue
20.7 Brazil: Market Size & Forecast
20.8 Mexico: Market Size & Forecast
20.9 Leading Trend, Enabler, and Restraint
21 Middle-East & Africa
21.1 Historical Data 2016−2017
21.2 Market Size & Forecast 2018−2024
21.3 Segmentation by Product type
21.3.1 Market Size & Forecast: Unit Shipment
21.3.2 Market Size & Forecast: Revenue
21.4 Segmentation by End-user Type
21.4.1 Market Size & Forecast: Unit Shipment
21.4.2 Market Size & Forecast: Revenue
21.5 Segmentation by Mower Blade Type
21.5.1 Market Size & Forecast: Unit Shipment
21.5.2 Market Size & Forecast: Revenue
21.6 Segmentation by Drive Type
21.6.1 Market Size & Forecast: Unit Shipment
21.6.2 Market Size & Forecast: Revenue
21.7 Saudi Arabia: Market Size & Forecast
21.8 UAE: Market Size & Forecast
21.9 South Africa: Market Size & Forecast
21.1 Leading Trend, Enabler, and Restraint
22 Competitive Landscape
22.1 Market Overview
22.2 Market Structure and Mapping of Competition
22.2.1 Herfindahl-Hirschman Index
23 Key company profiles
23.1 Deere & Co.
23.1.1 Business Overview
23.1.2 Business Segments
23.1.3 Product Offerings
23.1.4 Key Strategies
23.1.5 Key Strengths
23.1.6 Key Opportunities
23.2 Honda Power Equipment
23.2.1 Business Overview
23.2.2 Business Segments
23.2.3 Product Offerings
23.2.4 Key Strategies
23.2.5 Key Strengths
23.2.6 Key Opportunities
23.3 Husqvarna
23.3.1 Business Overview
23.3.2 Business Segments
23.3.3 Product Offerings
23.3.4 Key Strategies
23.3.5 Key Strengths
23.3.6 Key Opportunities
23.4 MTD Products
23.4.1 Business Overview
23.4.2 Business Segments
23.4.3 Product Offerings
23.4.4 Key Strategies
23.4.5 Key Strengths
23.4.6 Key Opportunities
23.5 Robert Bosch
23.5.1 Business Overview
23.5.2 Business Segment
23.5.3 Product Offerings
23.5.4 Key Strategies
23.5.5 Key Strengths
23.5.6 Key Opportunities
23.6 Stiga
23.6.1 Business Overview
23.6.2 Product Offerings
23.6.3 Key Strategies
23.6.4 Key Strengths
23.6.5 Key Opportunities
23.7 The Toro Company
23.7.1 Business Overview
23.7.2 Business Segment
23.7.3 Major Product Offerings
23.7.4 Key Strategies
23.7.5 Key Strengths
23.7.6 Key Opportunities
24 Other Prominent Vendors
24.1 AGCO
24.1.1 Company Overview
24.1.2 Strategy
24.2 Alamo Group
24.2.1 Company Overview
24.2.2 Strategy
24.3 AL-KO
24.3.1 Company Overview
24.3.2 Strategy
24.4 Ariens Company
24.4.1 Company Overview
24.4.2 Strategy
24.5 As-motor
24.5.1 Company Overview
24.5.2 Strategy
24.6 Bad Boy Mowers
24.6.1 Company Overview
24.6.2 Strategy
24.7 Black + Decker
24.7.1 Company Overview
24.7.2 Strategy
24.8 Blount International
24.8.1 Company Overview
24.8.2 Strategy
24.9 Bobcat Company
24.9.1 Company Overview
24.9.2 Strategy
24.10 Briggs & Stratton
24.10.1 Company Overview
24.10.2 Strategy
24.11 Carraro
24.11.1 Company Overview
24.11.2 Strategy
24.12 Chevron Group
24.12.1 Company Overview
24.12.2 Strategy
24.13 Cobra
24.13.1 Company Overview
24.13.2 Key Strategy
24.14 Einhell Germany
24.14.1 Company Overview
24.14.2 Strategy
24.15 Emak Group
24.15.1 Company Overview
24.15.2 Strategy
24.16 Erkunt Traktor Sanayii
24.16.1 Company overview
24.16.2 Strategy
24.17 E.ZICOM
24.17.1 Company Overview
24.17.2 Strategy
24.18 Generac Power Systems
24.18.1 Company Overview
24.18.2 Strategy
24.19 Greenworks Tool
24.19.1 Company Overview
24.19.2 Strategy
24.20 Grey Technology (Gtech)
24.20.1 Company Overview
24.20.2 Strategy
24.21 Hangzhou Favor Robot Technology
24.21.1 Company Overview
24.21.2 Strategy
24.22 Hayter Limited
24.22.1 Company Overview
24.22.2 Strategy
24.23 Hitachi
24.23.1 Company Overview
24.23.2 Strategy
24.24 Hustler Turf Equipment
24.24.1 Company Overview
24.24.2 Strategy
24.25 Linea Tielle
24.25.1 Company Overview
24.25.2 Strategy
24.26 LG
24.26.1 Company Overview
24.26.2 Strategy
24.27.1 Company Overview
24.27.2 Strategy
24.28 Makita Corporation
24.28.1 Company Overview
24.28.2 Strategy
24.29 Mamibot
24.29.1 Company Overview
24.29.2 Strategy
24.30 Masport
24.30.1 Company Overview
24.30.2 Strategy
24.31 McLane manufacturing
24.31.1 Company Overview
24.31.2 Strategy
24.32 Mean Green Products
24.32.1 Company Overview
24.32.2 Strategy
24.33 Milagrow HumanTech
24.33.1 Company Overview
24.33.2 Strategy
24.34 Moridge manufacturing
24.34.1 Company Overview
24.34.2 Strategy
24.35 Ningbo NGP Industry
24.35.1 Company Overview
24.35.2 Strategy
24.36 Positec Tool (WORX)
24.36.1 Company Overview
24.36.2 Strategy
24.37 SCAG Power Equipment
24.37.1 Company Overview
24.37.2 Strategy
24.38 Schiller Grounds Care
24.38.1 Company Overview
24.38.2 Strategy
24.39 Shibaura
24.39.1 Company overview
24.39.2 Strategy
24.40 Snow Joe
24.40.1 Company Overview
24.40.2 Strategy
24.40.3 STIHL
24.40.4 Company Overview
24.40.5 Strategy
24.41 SUMEC (Yard force)
24.41.1 Company Overview
24.41.2 Strategy
24.42.1 Company Overview
24.42.2 Strategy
24.43 Techtronic Industries
24.43.1 Company Overview
24.43.2 Strategy
24.44 Textron
24.44.1 Company Overview
24.44.2 Strategy
24.45 The Kobi Company
24.45.1 Company Overview
24.45.2 Strategy
24.46 Turflynx
24.46.1 Company Overview
24.46.2 Strategy
24.47 Yamabiko EuRope (Belrobotics)
24.47.1 Company Overview
24.47.2 Strategy
24.48 Zhejiang Tianchen Intelligence & Technology
24.48.1 Company Overview
24.48.2 Strategy
24.49 Zucchetti Centro Sistemi (ZCS)
24.49.1 Company Overview
24.49.2 Strategy
25 Report Summary
25.1 Key Takeaways
25.2 Strategic Recommendation
25.3 Qualitative Summary
25.4 Quantitative Summary
25.4.1 Market by Geography
25.4.2 Market by Product Type
25.4.3 Market by End-users
25.4.4 Market by Blade Type
25.4.5 Market by Drive Type
26 Appendix
26.1 Abbreviations

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