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Functional Chewing Gum Market - Global Outlook and Forecast 2019-2024

Functional Chewing Gum Market - Global Outlook and Forecast 2019-2024

The functional chewing gum market is likely to reach around $10 billion by 2024, growing at a CAGR of approximately 4.5% during 2018–2024.

The functional chewing gum market has gained prominence in the health industry in the last few decades. The growing popularity of smoking cessation therapy, the increasing demand for sliming chewing gum, growing innovations, and increasing demand for sugarless gum have affected the global functional chewing gum industry globally.

Anti-aging, cholesterol lowering, acne treatment, menopause gum, cellulite treatment, and breast enlargements are some other benefits of medical chewing gums. Thus, such innovations are likely to add medicinal values to chewing gums, thereby increasing health benefits for consumers. Nowadays, vendors are introducing several innovative chewing gums with functional benefits such as energy gums, tooth whitening gums, sleep gums, weight reducing gums, and focus gums. This will further help to increase the demand for functional chewing gum during the forecast period.

The research report on the functional chewing gum market covers market sizing and forecast, market share, industry trends, growth drivers, and vendor analysis. The study includes insights on market segmentation by products (nicotine, oral, dietary, and lifestyle), distribution channels (online and offline), and geography (North America, Europe, Latin America, MEA, and APAC).

The study considers the present scenario of the functional chewing gum market and its market dynamics for the period 2019−2024. The report covers a detailed overview of several market growth enablers, restraints, and trends. It covers both the demand and supply aspect of the market. It profiles and examines leading and prominent companies operating in the functional chewing gum market.

Global Functional Chewing Gum Market: Segmentation

The functional chewing gum market by products can be segmented into nicotine, oral, dietary, and lifestyle. Nicotine gums are the largest segment and are expected to grow at a CAGR of 4.27% during the forecast period. The rising health awareness among smokers has boosted growth market of nicotine gums. Hence, the growing use of cigarette substitutes is expected to affect the sale of nicotine during the forecast period. Geographically, APAC accounts for the largest share of around 50% of the nicotine segment and is expected to grow at a faster rate during the forecast period.

Chewing gums with oral health properties are the second largest segment of the functional chewing gum market. The increasing consumer conscious about appearances in social gatherings has fueled the demand for teeth whitening oral care products, which are likely to affect the functional chewing gum market in the coming years. Further, several global chewing gum brands have introduced functional chewing gums with added oral health benefits such as Orbit, Airwaves, Doublemint, Trident, Vivident, and Happydent White. CONFADENT Oral Technology has introduced functional chewing gum for oral care, which helps in whitening teeth, preventing plaque and gingivitis and freshening breath.

The functional chewing gum market by distribution can be segmented into offline and online. The offline segment captured more than one-third of the market in 2018, and it is expected to grow at a CAGR of 3% during the forecast period. Supermarkets and hypermarkets dominated the offline sale segment and have captured nearly around half of the market. Supermarkets and hypermarkets provide multiple options under one roof at discounted prices, which is adding momentum in the functional chewing gum market. Walmart, Whole Foods Market, Costco, and Kroger are the major retailers of functional chewing gums in North America, whereas, Auchan, Tesco, Carrefour, and Argos are the major sellers of functional chewing gums in Europe. With the penetration of the internet and smartphones, the online functional chewing gum segment is gaining prominence. The online channel segment is expected to be the fastest growing distribution channel during the forecast period and is likely to grow at a CAGR of 22.10%. Chewing gums have been part of the impulsive purchase for consumers for years now, however, with the rising trend of online shopping, the impulsive purchasing of chewing gum is declining significantly. Manufacturers are focused on increasing the online sale of chewing gums by implementing several online marketing strategies.

Market Segmentation by Products

  • Nicotine
  • Oral
  • Dietary
  • Lifestyle
Market Segmentation by Distribution
  • Online
  • Offline
Functional Chewing Gum Market: Geography

The functional chewing gum market by geography can be segmented into North America, Europe, Latin America, MEA, and APAC. APAC dominated the segment in 2018 and captured nearly half of the market. Also, lifestyle gums are expected to grow at a CAGR of 6% during the forecast period. Factors such as the presence of a large proportion of youth population, high prevalence of smoking habits among adults, and the increase in health awareness are driving the functional chewing gum market. Further, the increasing health consciousness has fueled the demand for anti-hunger, diet, and fat-burning functional chewing gums, thereby expecting an increase in the functional chewing gum market during the forecast period.

The functional chewing gum market in Europe and North America has been growing consistently. This could be attributed to increasing health awareness among consumers. With increasing health consciousness among consumers, manufacturers have introduced gums with added functions that increase energy levels, help in sleep and concentration, improve immunity, and enhance teeth whitening. Such value additions are expected to drive the functional chewing gum market during the forecast period.Latin America and MEA are also witnessing a massive demand for functional chewing gums. In MEA, nicotine chewing gum holds around one-third of the market and is expected to grow at a rapid rate during the forecast period.

Market Segmentation by Geography
  • North America
  • US
  • Canada
  • Europe
  • Germany
  • UK
  • France
  • Latin America
  • Brazil
  • Mexico
  • MEA
  • UAE
  • South Africa
  • APAC
  • China
  • Japan
  • South Korea
Key Vendor Analysis

The functional chewing gum market is highly fragmented with the presence of a large number of local and global players. Market vendors compete in terms of product quality, new products, and competitive pricing. The competition is expected to intensify further during the forecast period with an increase in product innovations.

Prominent Vendors
  • Mars Incorporated
  • Business Overview
  • Product Offerings
  • Key Strengths
  • Key Strategies
  • Key Opportunities
  • MONDELĒZ International Inc.
  • Perfetti Van Melle
  • Lotte
  • The Hershey’s Company
Other Prominent Vendors
  • Cloetta
  • Business Overview
  • Khloros
  • Lemon Pharma
  • Functional gums S.R.L
  • Ezaki Glico
  • Masterfoodah
  • Per Os Bio
  • Meiji Holdings,
  • Project 7
  • SmartGum
  • Wugum
  • Ragolds
  • Think gum
  • Retrobrands USA LLC
  • Omega Pharma
  • GlaxoSmithKline
  • Cipla
  • Fazer
  • Fertin Pharma
Key Market Insights
  • Offers market sizing and growth prospects of the functional chewing gum market for the forecast period 2019–2024
  • Provides comprehensive insights on the latest industry trends, market forecast, and growth drivers in the functional chewing gum market
  • Includes a detailed analysis of market growth drivers, challenges, and investment opportunities
  • Delivers a complete overview of market segments and the regional outlook of the functional chewing gum market
  • Offers an exhaustive summary of the vendor landscape, competitive analysis, and key market strategies to gain a competitive advantage in the functional chewing gum market


1 Research Methodology
2 Research Objectives
3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.2 Base Year
4.3 Scope of the study
4.4 Market Segments
4.4.1 Market Segmentation by Products
4.4.2 Market Segmentation by Distribution Channel
4.4.3 Market Segmentation by Geography
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Market at A Glance
7 Introduction
7.1 Overview
8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Growing Popularity of Smoking Cessation Therapy
8.1.2 Beneficial Effects on Reducing Anxiety & Increasing Alertness
8.1.3 Rising Demand for Slimming Chewing Gum
8.3 Market Growth Restraints
8.3.1 Health Issues Arising from Overconsumption of Chewing Gum
8.3.2 Lack of Regulations
8.3.3 Internet & Smartphones Affecting Consumer Behavior
8.4 Market Opportunities & Trends
8.4.1 Rising Number of Innovative Products
8.4.2 Increasing Demand for Sugarless Gum
8.4.3 Innovative Marketing Strategies
9 Global Functional Chewing Gum Market
9.1 Market Overview
9.2 Five Forces Analysis
9.2.1 Threat of New Entrants
9.2.2 Bargaining Power of Suppliers
9.2.3 Bargaining Power of Buyers
9.2.4 Threat of Substitutes
9.2.5 Competitive Rivalry
10 By Product Type
10.1 Market Snapshot & Growth Engine
10.2 Market Overview
10.3 Nicotine GUM
10.3.1 Market Size & Forecast
10.3.2 By Geography
10.4 Oral Health
10.4.1 Market Size & Forecast
10.4.2 By Geography
10.5 Dietary GUM
10.5.1 Market Size & Forecast
10.5.2 By Geography
10.6 Lifestyle
10.6.1 Market Size & Forecast
10.6.2 By Geography
11 By Distribution Channel
11.1 Market Snapshot & Growth Engine
11.2 Market Overview
11.3 Online Channel
11.3.1 By Geography
11.4 Offline Channel
11.4.1 By Geography
12 By Geography
12.1 Market Snapshot & Growth Engine
12.2 Market Overview
13 APAC
13.1 Market Overview
13.1.1 Market Size & Forecast
13.2 Market Segmentation
13.2.1 By Product Type
13.2.2 By Distribution
13.3 Key Countries
13.3.1 China: Market Size & Forecast
13.3.2 Japan: Market Size & Forecast
13.3.3 South Korea: Market Size & Forecast
14 Europe
14.1 Market Overview
14.1.1 Market Size & Forecast
14.2 Market Segmentation
14.2.1 By Product Type
14.2.2 By Distribution
14.3 Key Countries
14.3.1 Germany: Market Size & Forecast
14.3.2 UK: Market Size & Forecast
14.3.3 France: Market Size & Forecast
15 North America
15.1 Market Overview
15.1.1 Market Size & Forecast
15.2 Market Segmentation
15.2.1 By Product Type
15.2.2 By Distribution
15.3 Key Countries
15.3.1 US: Market Size & Forecast
15.3.2 Canada: Market Size & Forecast
16 Latin America
16.1 Market Overview
16.1.1 Market Size & Forecast
16.2 Market Segmentation
16.2.1 By Product Type
16.2.2 By Distribution
16.3 Key Countries
16.3.1 Brazil: Market Size & Forecast
16.3.2 Mexico: Market Size & Forecast
17 Middle-East and Africa
17.1 Market Overview
17.1.1 Market Size & Forecast
17.2 Market Segmentation
17.2.1 By Product Type
17.2.2 By Distribution
17.3 Key Countries
17.3.1 UAE: Market Size & Forecast
17.3.2 South Africa: Market Size & Forecast
18 Competitive Landscape
18.1 Competition Overview
19 Key Company Profiles
19.1 Mars Incorporated
19.1.1 Business Overview
19.1.2 Major Product Offerings
19.1.3 Key Strengths
19.1.4 Key Strategies
19.1.5 Key Opportunities
19.2 Mondelēz International Inc
19.2.1 Business Overview
19.2.2 Major Product Offerings
19.2.3 Key Strengths
19.2.4 Key Strategies
19.2.5 Key Opportunities
19.3 Perfetti Van Melle
19.3.1 Business Overview
19.3.2 Major Product Offerings
19.3.3 Key Strengths
19.3.4 Key Strategies
19.3.5 Key Opportunities
19.4 Lotte
19.4.1 Business Overview
19.4.2 Major Product Offerings
19.4.3 Key Strengths
19.4.4 Key Strategies
19.4.5 Key Opportunities
19.5 The Hershey’s Company
19.5.1 Business Overview
19.5.2 Major Product Offerings
19.5.3 Key Strengths
19.5.4 Key Strategies
19.5.5 Key Opportunities
20 Other Prominent Vendors
20.1 Cloetta
20.1.1 Business Overview
20.1.2 Major Product Offerings
20.2 Khloros Innovation
20.2.1 Business Overview
20.2.2 Major Product Offerings
20.3 Lemon Pharma
20.3.1 Business Overview
20.3.2 Major Product Offerings
20.4 Functional Gums s.r.l
20.4.1 Business Overview
20.4.2 Major Product Offerings
20.5 Ezaki Glico
20.5.1 Business Overview
20.5.2 Major Product Offerings
20.6 Masterfoodah
20.6.1 Business Overview
20.6.2 Major Product Offerings
20.7 Per Os Biosciences LLC
20.7.1 Business Overview
20.7.2 Major Product Offerings
20.8 Meiji Holdings
20.8.1 Business Overview
20.8.2 Major Product Offerings
20.9 Project 7
20.9.1 Business Overview
20.9.2 Major Product Offerings
20.10 SmartGum LLC
20.10.1 Business Overview
20.10.2 Major Product Offerings
20.11 Wugum
20.11.1 Business Overview
20.11.2 Major Product Offerings
20.12 Fazer
20.12.1 Business Overview
20.12.2 Major Product Offerings
20.13 Ragolds
20.13.1 Business Overview
20.13.2 Major Product Offerings
20.14 Think Gum
20.14.1 Business Overview
20.14.2 Major Product Offerings
20.15 Retrobrands usa LLC
20.15.1 Business Overview
20.15.2 Major Product Offerings
20.16 Omega Pharma
20.16.1 Business Overview
20.16.2 Major Product Offerings
20.17 GlAxoSmithKline
20.17.1 Business Overview
20.17.2 Major Product Offerings
20.18 Cipla
20.18.1 Business Overview
20.18.2 Major Product Offerings
20.19 Fertin Pharma
20.19.1 Business Overview
20.19.2 Major Product Offerings
21 Report Summary
21.1 Key Takeaways
21.2 Strategic Recommendations
21.3 Quantitative Summary
21.3.1 By Product Type
21.3.2 By Distribution Channel
21.3.3 By Geography
22 Appendix
22.1 Abbreviations
List of Exhibits
Exhibit 1 Segmentation of Global Functional Chewing Gum Market
Exhibit 2 Market Size Calculation Approach 2018
Exhibit 3 Global Functional Chewing Gum Market 2018 ($ million)
Exhibit 4 Global Functional Chewing Gum Market Overview
Exhibit 5 Key Customer Preferences for Purchasing Functional Chewing Gum
Exhibit 6 Impact of Growing Popularity of Smoking Cessation Therapy
Exhibit 7 Impact of Beneficial Effects on Reducing Anxiety & Increasing Alertness
Exhibit 8 Prevalence of Anxiety Disorders by Regions 2015 (millions)
Exhibit 9 Impact of Rising Demand for Slimming Chewing Gum
Exhibit 10 Global Obesity Rate by Regions 2000−2014 (% of the population)
Exhibit 11 Global Obesity and Overweight Population
Exhibit 12 Impact of Health Issues Arising from Overconsumption of Chewing Gum
Exhibit 13 Impact of Lack of Regulations
Exhibit 14 Impact of Internet & Smartphones Affecting Consumer Behavior
Exhibit 15 Factors Causing Declining Chewing Gum Sales
Exhibit 16 Impact of Rising Number of Innovative Products
Exhibit 17 Impact of Increasing Demand for Sugarless Gum
Exhibit 18 Impacts of Using Sugar-free Gum for 20 Minutes after Meal
Exhibit 19 Impact of Innovative Marketing Strategies
Exhibit 20 Global Functional Chewing Gum Market 2018−2024 ($ million)
Exhibit 21 Five Forces Analysis 2018
Exhibit 22 Incremental Growth by Product Type 2018−2024
Exhibit 23 Global Functional Chewing Gum Market by Product Type
Exhibit 24 Global Nicotine Functional Gum Market 2018−2024 ($ million)
Exhibit 25 Global Nicotine Functional Gum Market - Geographic Overview
Exhibit 26 Dental Expenditure in US 2010−2016 ($ billion)
Exhibit 27 Global Oral Functional Chewing Gum Market 2018−2024 ($ million)
Exhibit 28 Global Oral Functional Chewing Gum Market - Geographic Overview
Exhibit 29 Global Dietary Functional Chewing Gum Market 2018−2024 ($ million)
Exhibit 30 Global Dietary Functional Chewing Gum Market - Geographic Overview
Exhibit 31 Global Anxiety and Depression Prevalence by Geography 2015 (million)
Exhibit 32 Global Lifestyle Functional Chewing Gum Market 2018−2024 ($ million)
Exhibit 33 Global Lifestyle Functional Chewing Gum Market - Geographic Overview
Exhibit 34 Incremental Growth by Distribution Channel 2018−2024
Exhibit 35 Global Functional Chewing Gum Market by Distribution Channel Overview
Exhibit 36 Global Online Functional Chewing Gum Market 2018−2024 ($ million)
Exhibit 37 Global Online Functional Chewing Gum Geographic Overview 2018−2024 ($ million)
Exhibit 38 Global Offline Functional Chewing Gum Market by Segments 2018
Exhibit 39 Global Offline Functional Chewing Gum Market 2018−2024 ($ million)
Exhibit 40 Global Offline Functional Chewing Gum Market 2018 ($ million)
Exhibit 41 Global Offline Functional Chewing Gum Market - Geographic Overview
Exhibit 42 Incremental Growth by Geography 2018−2024
Exhibit 43 Global Functional Chewing Gum Market Overview by Geography
Exhibit 44 Global Functional Chewing Gum Market Share by Geography 2018−2024 (%)
Exhibit 45 Functional Chewing Gum Market in APAC Overview 2018
Exhibit 46 Functional Chewing Gum Market in APAC 2018−2024 ($ million)
Exhibit 47 Incremental Growth in APAC 2018−2024
Exhibit 48 Confectionery Market in China 2018−2024 ($ million)
Exhibit 49 Functional Chewing Gum Market in China 2018−2024 ($ million)
Exhibit 50 Confectionery Market in Japan by Types 2015−2019 ($ million)
Exhibit 51 Functional Chewing Gum Market in Japan 2018−2024 ($ million)
Exhibit 52 Smoking Rate among Korean Men 2012−2017 (%)
Exhibit 53 Functional Chewing Gum Market in South Korea 2018−2024 ($ million)
Exhibit 54 Functional Chewing Gum Market in Europe Overview
Exhibit 55 Functional Chewing Gum Market in Europe 2018−2024 ($ million)
Exhibit 56 Incremental Growth in Europe 2018−2024
Exhibit 57 Functional Chewing Gum Market in Germany 2018−2024 ($ million)
Exhibit 58 Smoking Prevalence in UK by Age Group (% of the population)
Exhibit 59 Functional Chewing Gum Market in UK 2018−2024 ($ million)
Exhibit 60 Functional Chewing Gum Market in France 2018−2024 ($ million)
Exhibit 61 Functional Chewing Gum Market in North America Overview
Exhibit 62 Functional Chewing Gum Market in North America 2018−2024 ($ million)
Exhibit 63 Obesity Rate in US 2011−2017 (%)
Exhibit 64 Incremental Growth in North America 2018−2024
Exhibit 65 Functional Chewing Gum Market in US 2018−2024 ($ million)
Exhibit 66 Retail Sales of Chewing Gum in Canada 2010−2017 ($ billion)
Exhibit 67 Functional Chewing Gum Market in Canada 2018−2024 ($ million)
Exhibit 68 Functional Chewing Gum Market in Latin America 2018
Exhibit 69 Functional Chewing Gum Market in Latin America 2018−2024 ($ million)
Exhibit 70 Incremental Growth in Latin America 2018−2024
Exhibit 71 Functional Chewing Gum Market in Brazil 2018−2024 ($ million)
Exhibit 72 Functional Chewing Gum Market in Mexico 2018−2024 ($ million)
Exhibit 73 Functional Chewing Gum Market in MEA Overview 2018
Exhibit 74 Functional Chewing Gum Market in MEA 2018−2024 ($ million)
Exhibit 75 Incremental Growth in MEA 2018−2024
Exhibit 76 Functional Chewing Gum Market in UAE 2018−2024 ($ million)
Exhibit 77 Functional Chewing Gum Market in South Africa 2018−2024 ($ million)
List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013−2018
Table 3 Therapeutic Uses of Functional Chewing Gum
Table 4 Global Functional Chewing Gum Market by Product Type 2018−2024 ($ million)
Table 5 Global Nicotine Functional Gum Market by Geography 2018−2024 ($ million)
Table 6 Global Oral Functional Chewing Gum Market by Geography 2018−2024 ($ million)
Table 7 Countries with Highest Obesity Prevalence 2018
Table 8 Global Dietary Functional Chewing Gum Market 2018−2024 by Geography ($ million)
Table 9 Global Lifestyle Functional Chewing Gum Market by Geography 2018−2024 ($ million)
Table 10 Global Functional Chewing Gum Market by Distribution Channels 2018−2024 ($ million)
Table 11 Global Online Functional Chewing Gum Market by Geography 2018−2024 ($ million)
Table 12 Global Offline Sales of Functional Chewing Gum by Geography 2018-2024 ($ million)
Table 13 Global Functional Chewing Gum Market by Geography 2018−2024 ($ million)
Table 14 Functional Chewing Gum Market in APAC by Product Type 2018−2024 ($ million)
Table 15 Functional Chewing Gum Market in APAC by Distribution 2018−2024 ($ million)
Table 16 Functional Chewing Gum Market in Europe by Product Type 2018−2024 ($ million)
Table 17 Functional Chewing Gum Market in Europe by Distribution 2018−2024 ($ million)
Table 18 Functional Chewing Gum Market in North America by Product Type 2018−2024 ($ million)
Table 19 Functional Chewing Gum Market in North America by Distribution 2018−2024 ($ million)
Table 20 Functional Chewing Gum Market in Latin America by Product Type 2018−2024 ($ million)
Table 21 Functional Chewing Gum Market in Latin America by Distribution 2018−2024 ($ million)
Table 22 Dental Expenditure per Capita 2010−2016 ($)
Table 23 Functional Chewing Gum Market in MEA by Product Type 2018−2024 ($ million)
Table 24 Functional Chewing Gum Market in MEA by Distribution 2018−2024 ($ million)
Table 25 Mars Inc: Product Offerings
Table 26 MONDELĒZ: Product Offerings
Table 27 Perfetti: Product Offerings
Table 28 Lotte: Product Offerings
Table 29 Hershey’s: Product Offerings
Table 30 Cloetta: Product Offerings
Table 31 Khloros: Product Offerings
Table 32 Lemon Pharma: Product Offerings
Table 33 Functional Gums: Product Offerings
Table 34 Ezaki Glico: Product Offerings
Table 35 Masterfoodah: Product Offerings
Table 36 Per Os Bio: Product Offerings
Table 37 Meiji: Product Offerings
Table 38 Project 7: Product Offerings
Table 39 SmartGum: Product Offerings
Table 40 Wugum: Product Offerings
Table 41 Fazer: Product Offerings
Table 42 Ragolds: Product Offerings
Table 43 Think Gum: Product Offerings
Table 44 Retrobrands: Product Offerings
Table 45 Omega: Product Offerings
Table 46 GSK: Product Offerings
Table 47 Cipla: Product Offerings
Table 48 Fertin Pharma: Product Offerings
Table 49 Global Functional Chewing Gum Market by Product Type 2018−2024 ($ million)
Table 50 Global Oral Health Functional Chewing Gum by Geography 2018−2024 ($ million)
Table 51 Global Lifestyle Functional Chewing Gum Market by Geography 2018−2024 ($ million)
Table 52 Global Dietary Functional Chewing Gum Market 2018−2024 by Geography ($ million)
Table 53 Global Nicotine Functional Gum Market by Geography 2018−2024 ($ million)
Table 54 Functional Chewing Gum Market by Distribution Channels 2018−2024 ($ million)
Table 55 Online Functional Chewing Gum Market 2018−2024 by Geography ($ million)
Table 56 Offline Functional Chewing Gum Market by Geography 2018−2024 ($ million)
Table 57 Functional Chewing Gum Market by Geography 2018−2024 ($ million)
Table 58 Functional Chewing Gum Market in APAC by Product Type 2018−2024 ($ million)
Table 59 Functional Chewing Gum Market in APAC by Distribution 2018−2024 ($ million)
Table 60 Functional Chewing Gum Market in North America by Product Type 2018−2024 ($ million)
Table 61 Functional Chewing Gum Market in North America by Distribution 2018−2024 ($ million)
Table 62 Functional Chewing Gum Market in Europe by Product Type 2018−2024 ($ million)
Table 63 Functional Chewing Gum Market in Europe by Distribution 2018−2024 ($ million)
Table 64 Functional Chewing Gum Market in Latin America by Product Type 2018−2024 ($ million)
Table 65 Functional Chewing Gum Market in Latin America by Distribution 2018−2024 ($ million)
Table 66 Functional Chewing Gum Market in MEA by Product Type 2018−2024 ($ million)
Table 67 Functional Chewing Gum Market in MEA by Distribution 2018−2024 ($ million)

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