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Exhibitions Market - Global Outlook and Forecast 2018-2023

Exhibitions Market - Global Outlook and Forecast 2018-2023

This market research report on the global exhibitions market offers analysis on market size and forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by economic development (mature economies and emerging economies) and by geography (APAC, Europe, North America, and ROW).

Exhibitions Market - Overview

An exhibition is an impressive marketing tool, and it helps organizations to showcase skills and works of art, demonstrate products, drive innovations, fine-tune strategy, and gather data. The concentration of the traditional and online channels of marketing is increasing the preference for exhibitions as a marketing channel for many businesses. The integration of exhibitions as complementing content marketing opportunities helps organization to fill the void left by online activities, with face-to-face conversations and authenticity. The uncertain business environment and frequent policy changes are encouraging exhibitions organizers to face the challenges with creativity, crafting new condensed show formats and enabling digital environments at show floors. New opportunities in developing and emerging economies will fuel rapid growth in the global exhibitions market.

Business owners are shifting their focus to exhibitions as they offer opportunities to create meaning at multiple touch points via face-to-face interactions and hands-on experiences. The leading vendors are leveraging technology to make exhibitions more personal and interactive by providing compelling, salient, and relevant experience for visitors. The global exhibitions market is projected to generate revenues of around $36.35 billion, growing at a CAGR of 4.88% by 2023.

Exhibitions Market - Dynamics

The use of big data analytics will enable exhibitors to make strategic marketing programs and digital campaigns

The integration of exhibitions and big data analytics will help organizers develop effective strategies that will drive the growth of the global exhibitions market. Exhibition organizers are using Big Data to provide valuable business intelligence that can help them stay on top of the game. The data gathered from these analytics helps drive better logistics planning, increases sponsorship opportunities, and boosts exhibition participation. Analytics aids in improving revenues, and companies use big data to increase the attendance rate at exhibitions. Moreover, big data analytics offers solutions that are used to crunch numbers for CRM, marketing, e-mail marketing, sales, and event management. The increasing presence of big data analytics will propel the growth of the global exhibitions market during the forecast period.

Exhibitions Market Segmentation

This market research report includes a comprehensive segmentation of the market by economic development and by geography.

Exhibitions Market – By Economic Development

Mature economies to lead the global exhibitions market by 2023

The global exhibitions market is categorized into the following channels: mature economies and emerging economies. The mature economies dominated the economic development segment, occupying more than 77% of the total market share. In mature economies, the impact of exhibitions directly affects the takeaway experience and brand awareness. Exhibitions in mature economies impact the success of the business year around and help track consumer moments.

In emerging markets, exhibitions help stimulate commercial and industrial development through technology transfer, advancing national and regional industries, and increasing foreign investments in infrastructure and the industry. These programs also aid in boosting the revenues and support SME development in the market.

Exhibitions Market – By Geography

Exhibitors in North America hold exhibitions outside the region to gain international exposure

The global exhibitions market is divided into four major geographical regions such as North America, Europe, APAC, and ROW. The exhibitions market in North America is expected to grow at a CAGR of more than 4% during the forecast period. The increasing number of partnerships among tech companies with service providers to offer bundles of digital technologies to exhibition organizers will propel the growth in the North American market.

APAC is the fastest growing region in the global exhibitions market at a CAGR of around 7% by 2023. The increase in investments in Hong Kong, China, and India will drive the market for exhibitions in the region. The importance of face-to-face conversations will propel the need for B2B exhibitions in the APAC market to promote industrial development.

Key Countries Profiled

The key countries profiled in the report are:

  • US
  • Canada
  • Germany
  • France
  • UK
  • China
  • Hong Kong
  • India
  • Brazil
  • GCC
  • Mexico
Key Vendor Analysis

The global exhibitions market is highly fragmented, and leading ten vendors control around 20% of the total market share. Other prominent vendors also have a sizeable international and local presence with some of the leading players in the exhibition market. The market players are primarily focusing on effective strategies to maintain their market share. Increased mergers and acquisitions will lead to the consolidation of the market. Additionally, the market is also witnessing a trend of acquiring niche exhibitions for diversification of portfolios and increasing profitability among leading vendors.

The major vendors in the global market are:
  • Fiera Milano
  • GL Events
  • ITE Group
  • MCH Group
  • Messe Frankfurt
  • RELX Group
  • UBM
Other prominent vendors include Emerald Expositions, Deutsche Messe, HKTDC, Informa Exhibitions, Koelnmesse, Messe Dusseldorf, Messe Munchen, and Viparis.

Key market insights include

1. The analysis of the exhibitions market provides market size and growth rate for the forecast period 2018–2023.

2. The report offers comprehensive insights on current industry trends, trend forecast, and growth drivers of exhibitions market.

3. It provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.

4. The report offers a complete overview of market segments and regional outlook of global exhibitions market.

5. It includes a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.

Report Snapshot

The global exhibitions market is expected to witness a spike in B2B marketing spends in specific markets and create new areas for revenue in the market. Exhibition formats are witnessing innovations in terms of patterns, textures, colors, and materials. There is a trend toward high and suspended structures and intersecting shapes and angles in exhibition stalls.
  • Base Year: 2017
  • Forecast Year: 2018–2023
The study considers the present scenario of the global exhibitions market and its market dynamics for the period 2018−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The report covers both the demand and supply sides of the market. It also profiles and analyzes the leading four exhibitions companies and nine other prominent companies operating in the market.

Major Vendors in the Global Exhibitions Market
  • Fiera Milano
  • Business Overview
  • Business Segment
  • Product Offerings
  • Key Strengths
  • Key Strategies
  • Key Opportunities
  • GL Events
  • ITE Group
  • MCH Group
  • Messe Frankfurt
  • RELX Group
  • UBM
Prominent Players in the Global Exhibitions Market
  • Emerald Expositions
  • Product Offerings
  • Key Strengths
  • Key Strategies
  • Deutsche Messe
  • Informa Exhibitions
  • Koelnmesse
  • Messe Dusseldorf
  • Messe Munchen
  • Viparis
Market Segmentation by Economic Development
  • Mature Economies
  • Emerging Economies
Market Segmentation by Geography
  • APAC
  • China
  • India
  • Hong Kong
  • North America
  • US
  • Canada
  • Europe
  • France
  • Germany
  • UK
  • ROW
  • Brazil
  • GCC
  • Mexico

1 Research Methodology
2 Research objectives
3 Research Process
4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
4.3.1 Market Segmentation by Economic Development
5 Report Assumptions and Caveats
5.1.1 Inclusions
5.1.2 Exclusions
5.2 Currency Conversion rate
5.3 Market Derivation
6 Market at a Glance
7 Introduction
7.1 The State of the Global Economy
7.2 General Profile of Attendees and Exhibitors
7.2.1 Exhibitors and Attendees Span Multiple Sectors
7.2.2 High Percentage of Decision Makers at Tradeshows
7.2.3 Employees from Varied Organizational Sizes
7.2.4 Preferred Activity
7.3 The Impact of Demographics
8 Market Growth Dynamics
8.1 Market Enablers
8.1.1 Increased Budget Allocations for Brand Experiences
8.1.2 Sustained Popularity in Elusive Industry Sectors
8.1.3 Increased Number of Venues with Expanding Capacities
8.1.4 Integration of Tradeshows and Digital Technology
8.2 Market Restraints
8.2.1 Operational Hindrances
8.2.2 Low Exhibitor Advocacy
8.2.3 Political Turbulences in Key Markets
8.2.4 Lack of Innovation and Diversity
8.3 Market Trends and Opportunities
8.3.1 Redesign of Exhibition Models
8.3.2 Growing Use of Big Data
8.3.3 Increased Focus on Security
8.3.4 Geographical Divergence of Global Exhibitions
9 Global Exhibitions Market
9.1 Global Exhibitions Market By Revenue
9.1.1 Market Size & Forecast
9.2 Global Exhibitions Market by Rented space
9.2.1 Market Size & Forecast
9.3 Porter’s five force analysis
9.3.1 Threat of New Entrants
9.3.2 Bargaining Power of Suppliers
9.3.3 Bargaining Power of Buyers
9.3.4 Threat of Substitutes
9.3.5 Competitive Rivalry
10 Global Exhibitions Market By Economic Development
10.1 Market Overview
10.2 Mature economies
10.2.1 Market Size & Forecast
10.3 Emerging economies
10.3.1 Market Size & Forecast
11 Global Exhibitions Market By Geography
11.1 Market Overview
12 North America: Exhibitions Market
12.1 Market Size & Forecast
12.2 Key Country
12.2.1 US: Market Size and Forecast
12.2.2 Canada: Market Size and Forecast
13 Europe: Exhibitions Market
13.1 Market Size & Forecast
13.2 Key Countries
13.2.1 Germany: Market Size & Forecast
13.2.2 France: Market Size & Forecast
13.2.3 UK: Market Size & Forecast
14 APAC: Exhibitions Market
14.1 Market Size & Forecast
14.2 Key Countries
14.2.1 China: Market Size & Forecast
14.2.2 Hong Kong: Market Size & Forecast
14.2.3 India: Market Size & Forecast
15 ROW: Exhibitions Market
15.1 Market Overview
15.2 Market Size & Forecast
15.3 Key Countries
15.3.1 Brazil: Market Size & Forecast
15.3.2 GCC: Market Size & Forecast
15.3.3 Mexico: Market Size & Forecast
16 Competitive Landscape
16.1 market overview
16.1.1 Effects of Digitization
16.2 Market VENDOR Analysis
17 Key Company Profiles
17.1 Fiera Milano
17.1.1 Business Overview
17.1.2 Business Segment
17.1.3 Product Offerings
17.1.4 Key Strengths
17.1.5 Key Strategies
17.1.6 Key Opportunities
17.2.1 Business Overview
17.2.2 Business Segment
17.2.3 Product Offerings
17.2.4 Key Strengths
17.2.5 Key Strategies
17.2.6 Key Opportunities
17.3 ITE Group
17.3.1 Business Overview
17.3.2 Business Segments
17.3.3 Product Offerings
17.3.4 Key Strengths
17.3.5 Key Strategies
17.3.6 Key Opportunities
17.4 MCH Group
17.4.1 Business Overview
17.4.2 Business Segment
17.4.3 Product Offerings
17.4.4 Key Strengths
17.4.5 Key Strategies
17.4.6 Key Opportunities
17.5 Messe Frankfurt
17.5.1 Business Overview
17.5.2 Business Segments
17.5.3 Product Offerings
17.5.4 Key Strengths
17.5.5 Key Strategies
17.5.6 Key Opportunities
17.6 RELX Group
17.6.1 Business Overview
17.6.2 Business Segment
17.6.3 Product Offerings
17.6.4 Key Strengths
17.6.5 Key Strategies
17.6.6 Key Opportunities
17.7 UBM
17.7.1 Business Overview
17.7.2 Business Segment
17.7.3 Product Offerings
17.7.4 Key Strengths
17.7.5 Key Strategies
17.7.6 Key Opportunities
18 Other Prominent Companies
18.1 Deutsche Messe
18.1.1 Product Offerings
18.1.2 Key Strengths
18.1.3 Key Strategies
18.2 Emerald Expositions
18.2.1 Product Offerings
18.2.2 Key Strengths
18.2.3 Key Strategies
18.3 HKTDC
18.3.1 Product Offerings
18.3.2 Key Strengths
18.3.3 Key Strategies
18.4 Informa Exhibitions
18.4.1 Product Offerings
18.4.2 Key Strengths
18.4.3 Key Strategies
18.5.1 Product Offerings
18.5.2 Key Strengths
18.5.3 Key Strategies
18.6.1 Product Offerings
18.6.2 Key Strengths
18.6.3 Key Strategies
18.7 Messe Munchen
18.7.1 Product Offerings
18.7.2 Key Strengths
18.7.3 Key Strategies
18.8.1 Product Offerings
18.8.2 Key Strengths
18.8.3 Key Strategies
19 Report Summary
19.1 Key Takeaways
19.2 Qualitative Summary of Global EXHIBITIONS Market
19.3 Quantitative Summary of Global EXHIBITIONS Market
20 Appendix
20.1 List of Abbreviation
List Of Exhibits
Exhibit 1 Segmentation of Global Exhibitions Market
Exhibit 2 Market Size Calculation Approach 2017
Exhibit 3 Market Size Calculation 2017
Exhibit 4 Global Exhibitions Market Statistics 2017
Exhibit 5 GDP Growth in Advanced Economies, Emerging Market and Developing Economies and Global Market 2010–2023 (annual % change)
Exhibit 6 Global GDP Growth 2017 (annual % change)
Exhibit 7 Media Consumption by Age Group (hours)
Exhibit 8 Statistics on Perception of Brand Experience among Marketers 2017
Exhibit 9 Total Indoor Exhibition Space by Region 2017 (million sq. mtr.)
Exhibit 10 Global Exhibition Venue Statistics 2017
Exhibit 11 Degree of Implementation of Digital Technology 2017
Exhibit 12 Exhibitor Satisfaction by Region 2017
Exhibit 13 Net Protectionist Measures Implemented in Select Countries 2017
Exhibit 14 Global Exhibitions Market by Revenue 2017–2023 ($ million)
Exhibit 15 Global Exhibitions Market by Space Rented 2017–2023 (million sq. mtr.)
Exhibit 16 Global Exhibitions Market by Geography (Rented Space) 2017
Exhibit 17 Five Forces Analysis 2017
Exhibit 18 Global Exhibitions Market by Economic Segmentation 2017 and 2023
Exhibit 19 Global Exhibitions Market by Economic Segmentation 2017–2023 ($ million)
Exhibit 20 Global Exhibitions Market by Distribution Segmentation 2017–2023
Exhibit 21 Global Exhibitions Market by Mature Economies 2017–2023 ($ million)
Exhibit 22 Exhibitions Market by Emerging Economies 2017–2023 ($ million)
Exhibit 23 Global Exhibitions Market by Geography 2017–2023 ($ million)
Exhibit 24 Market Revenue Growth Comparison by Geography 2017–2023
Exhibit 25 Exhibitions Market in North America 2017–2023 ($ million)
Exhibit 26 Exhibitions Market in US 2017–2023 ($ million)
Exhibit 27 Exhibitions Market in Canada 2017–2023 ($ million)
Exhibit 28 Exhibitions Market in Europe 2017–2023 ($ million)
Exhibit 29 Exhibitions Market in Europe by Rented Space 2017
Exhibit 30 Exhibitions Market in Germany 2017–2023 ($ million)
Exhibit 31 Exhibitions Market in France 2017–2023 ($ million)
Exhibit 32 Exhibitions Market in UK 2017–2023 ($ million)
Exhibit 33 Exhibitions Market in APAC 2017–2023 ($ million)
Exhibit 34 Exhibitions Market in China 2017–2023 ($ million)
Exhibit 35 Exhibitions Market in Hong Kong 2017–2023 ($ million)
Exhibit 36 Exhibitions Market in India 2017–2023 ($ million)
Exhibit 37 Exhibitions Market in ROW 2017–2023 ($ million)
Exhibit 38 Exhibitions Market in Brazil 2017–2023 ($ million)
Exhibit 39 Exhibitions Market in GCC 2017–2023 ($ million)
Exhibit 40 Exhibitions Market in Mexico 2017–2023 ($ million)
Exhibit 41 Strategic Initiatives of Vendors in the Global Exhibitions Industry 2017
Exhibit 42 Challenges Facing Vendors in the Market 2017
Exhibit 43 Global Implementation of Digitization among Exhibition Companies 2017
Exhibit 44 Market Ranking Analysis 2017
List Of Tables
Table 1 Key Geographies Definition
Table 2 Key Caveats
Table 3 Currency Conversion 2013−2017
Table 4 Global Exhibitions Market by Economic Development 2017–2023 ($ million)
Table 5 Leading 10 Destinations for Meetings and Events in North America 2017
Table 6 Leading 8 Destinations for Meetings and Events in Europe 2017
Table 7 Leading 8 Destinations for Meetings and Events in APAC 2017
Table 8 Leading 8 Destinations for Meetings and Events in ROW 2017
Table 9 Qualitative Summary of Global Exhibitions Market
Table 10 Quantitative Summary of Global Exhibitions Market by Geography ($ million)
Table 11 Quantitative Summary of Global Exhibitions Market by Geography (revenue %)
Table 12 Quantitative Summary of Global Exhibitions Market by Economic Development ($ million)
Table 13 Quantitative Summary of Global Exhibitions Market by Economic Development (revenue %)

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