Market Research Logo

Exhibition Market in Europe - Industry Outlook and Forecast 2018-2023

Exhibition Market in Europe - Industry Outlook and Forecast 2018-2023

This market research report on exhibition market in Europe offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by exhibition type (B2B, B2C, and mixed exhibitions), by industry type (AFF & energy, automotive & transportation, consumer goods & retail, hospitality, industrial, and other), by revenue stream (exhibitor fees, services, sponsorship fees, and public admission charges), and by key countries (France, Germany, Italy, Russia, Spain, Turkey, and UK).

Exhibition Market in Europe - Overview

The extensive need for marketing businesses by showcasing skills and works of art, demonstrating products, driving innovations, fine-tuning strategy, and gathering data is promoting the development of the exhibition market in Europe. The growing popularity of face-to-face conversations and authenticity in business promotions across various industries will promote the growth of the European market. The organizers in the European market are using their creativity, crafting new condensed show formats and enabling digital environments at show floors to attract more consumers and boost business opportunities. The shifting focus from product demos to conversations and enhancing consumer experiences will encourage exhibitors to launch new ideas to attract more consumers in these trades shows in the European market. Technological innovations and launch of new products and services will boost the demand in the European market. The UK, France, Germany, Spain, and Italy are the largest revenues generators in the exhibition market in Europe.

The transformation of the market with the inclusion of multifunctional characteristics and diversification of business sectors is providing new opportunities for companies to exhibit and attributing to the revenues in the European market. The implementation of European commissioned-funded initiative called on European SMEs for a one-to-one with international trading partners resulted in the organization of several trade fairs in Europe during 2017. The exhibition market in Europe is expected to generate revenues of over $20 billion by 2023 and is projected to grow at a CAGR of more than 5% during the forecast period.

Exhibition Market in Europe - Dynamics

The dynamic changes that led to redesigning of exhibit models will augment the growth of the exhibition market in Europe. The increasing proliferation of digital media is helping to bridge the gap in terms of comprehensive product marketing and access to free information and is encouraging exhibitors to shift from trade to branding content in the European market. The convergence in synergies of tradeshows, congresses, and conferences is driving the growth of the market in Europe. The rise in a new business model that combines the value of the two event formats will help organizers gain a larger market share and a consumer base in the European market. Show floors offer breakout sessions, workshops, and keynotes and provide subject matter expertise that helps companies draw large crowds and create new opportunities for vendors in the European market.

Exhibition Market in Europe - Segmentation

This market research report includes a detailed segmentation of the market by exhibition types, industry type, revenue stream, and key countries.

Exhibition Market in Europe – By Exhibition Type

B2B formats to dominate the exhibition market size in Europe during the forecast period

The exhibition market in Europe by type is segmented into B2B, B2C, and mixed exhibitions. B2B exhibition formats dominated the market in 2017 and are estimated to grow at a CAGR of more than 5% during the forecast period. The growth of digital communities and the popularity of keynotes and breakout sessions at trade shows are attributing to the growth of this market segment in Europe. The introduction of hybrid formats is integrated with entertainment elements to sync with changing audiences and revolutionizing the physical space will help organizers increase the attendance in these events in the B2B sector. For instance, the establishment of charging stations that are metamorphosing into networking hubs which feature videos, games, and activities will revolutionize this segment in the European market. The extensive use of technology that amps up the relevance of these events and helps in marketing products and services will boost revenues in the European market.

Exhibition Market in Europe – By Industry Type

Consumer goods and retail industry to contribute maximum revenues to the exhibition market size in Europe during the forecast period

The industry type segment in the exhibition market in Europe is classified into AFF & energy, automotive & transportation, consumer goods & retail, hospitality, industrial, and other. The consumer goods and retail industry occupied the largest market share in 2017 and is projected to grow at a CAGR of over 5% during the forecast period. Consumer technologies contribute the maximum revenues in this segment in the European market. The innovations on the show floor, use of data analytics to target consumers, and the diversity and flexibility of products and solutions exhibited are some of the factors attributing to the growth of the market in Europe. The technological transformation across Western Europe will boost the demand and create lucrative opportunities for vendors in the European market. The advancement in retail disruption, restructuring, and innovative technologies will transform the European market during the forecast period.

Exhibition Market in Europe – By Revenue Stream

Exhibitor fees to account for the largest exhibition market size in Europe during the forecast period

The exhibition market in Europe by revenue stream is divided into exhibitor fees, services, sponsorship fees, and public admission charges. Exhibitors fees dominated the market in 2017 and are anticipated to grow at a CAGR of more than 5% during the forecast period. The exhibitor fees consist of booth fees collected from exhibitors including space charges, registration charges, and admission fees. The competitive edge, particularly among SMBs and innovations in organizing formats, is propelling the growth of this segment in the European market. The launch of non-conventional shows that offer a new perspective on various industries is encouraging companies to leverage this platform to introduce new products and lines of businesses in the market. The new formats of trade shows help create camaraderie and a strong sense of community the results in increased level of interaction and a new breed of ideas and thinking in the European market. Such developments will boost the revenues in the European market over the next few years.

Exhibition Market in Europe – By Key Countries

Germany to dominate the exhibition market size in Europe during the forecast period

The key countries segment in the exhibition market in Europe is categorized into France, Germany, Italy, Russia, Spain, Turkey, and the UK. Germany occupied the largest market share in 2017 and is estimated to grow at a CAGR around 5% during the forecast period. The high convergence of key trade fairs is propelling the growth of Germany in the European market. The development efforts and innovative presentation platforms are some of the factors promoting the growth of the German market in Europe. The growth of the public sector is fueling the demand in the German market during the forecast period. The initiatives such as special trade fair subsidies are available for new, innovative businesses will offer new opportunities to vendors in the European market. The advancement in the energy, transport, health, mobility, technology, ICT, media, logistics, optics, and creative industries will attribute to the revenues in the European market.

Key Vendor Analysis

The emergence of new players is resulting in intensifying the competition in the exhibition market in Europe. The market is highly fragmented, and the top five vendors dominate the largest market share. The influx of international companies will revolutionize the exhibition market in Europe. The intensified price wars among players due to similar product specifications in the European market. The rise in product/service extensions, technological innovations, and M&As will help players expand their businesses and attract new consumers in the market.

The major vendors in the market are:

  • GL Events
  • Koelnmesse
  • MCH Group
  • Messe Düsseldorf
  • Messe Frankfurt
  • Messe Munchen
  • RELX Group
Other prominent vendors include Comexposium, Deutsche Messe, Emerald Expositions, Fiera Milano, HKTDC, Informa Exhibitions, ITE Group, Messe Berlin Group, NürnbergMesse, PennWell Corporation, Tarsus Group, UBM, and Viparis.

Key market insights include

1. The analysis of exhibition market in Europe provides market size and growth rate for the forecast period 2018-2023.

2. It offers comprehensive insights on current industry trends, trend forecast, and growth drivers about the exhibition market in Europe.

3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.

4. It offers a complete overview of market segments and the regional outlook of exhibition market in Europe.

5. The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.

Report Snapshot

The exhibition market size in Europe is expected to reach values of around $20 billion by 2023, growing at a CAGR of more than 5% by 2018–2023.

The market in Europe is driven by the expansion activities in industries such as tourism, agriculture, and renewable energy sources. The introduction of new resources such as lounges and show-floor activations will propel the demand in the European market. The market research report provides in-depth market analysis and segmental analysis of the exhibition market size in Europe by exhibition types, industry type, revenue stream, and key countries.

Base Year: 2017

Forecast Year: 2018–2023

The report considers the present scenario of the market in Europe and its market dynamics for the period 2018−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the market.

Major Vendors in the Exhibition Market in Europe
  • GL Events
  • Business Overview
  • Business Segment
  • Product Offerings
  • Key Strengths
  • Key Strategies
  • Key Opportunities
  • Koelnmesse
  • MCH Group
  • Messe Düsseldorf
  • Messe Frankfurt
  • Messe Munchen
  • RELX Group
Prominent Players in the Exhibition Market in Europe
  • Comexposium
  • Business Overview
  • Key Strengths
  • Key Strategies
  • Deutsche Messe
  • Emerald Expositions
  • Fiera Milano
  • HKTDC
  • Informa Exhibitions
  • ITE Group
  • Messe Berlin Group
  • NürnbergMesse
  • PennWell Corporation
  • Tarsus Group
  • UBM
  • Viparis
Market Segmentation by Exhibition Type
  • B2B
  • B2C
  • Mixed
Market Segmentation by Industry Type
  • AFF & Energy
  • Automotive & Transportation
  • Consumer Goods & Retail
  • Hospitality
  • Industrial
  • Other
Market Segmentation by Revenue Stream
  • Exhibitor Fees
  • Services
  • Sponsorship Fees
  • Public Admission Charges
Market Segmentation by Key Countries
  • France
  • Germany
  • Italy
  • Russia
  • Spain
  • Turkey
  • UK


1 Research Methodology
2 Research Objectives
3 Research Process
4 Report Coverage
4.1 Market Definitions
4.2 Base Year
4.3 Scope of Study
4.3.1 Market Segmentation by Exhibition Type
4.3.2 Market Segmentation by Industry Type
4.3.3 Market Segmentation by Revenue Stream Type
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Inclusions
5.3 Exclusions
5.4 Currency Conversion
5.5 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview
7.2 MacroEconomic Factors Driving Market
7.2.1 Economic Development
7.3 General Profile of Attendees and Exhibitors
7.3.1 Exhibitors and Attendees Span Multiple Sectors
7.3.2 High Percentage of Decision Makers at Tradeshows
7.3.3 Employees from Varied Organizational Sizes
7.3.4 Preferred Activity
7.4 The Impact of Demographics
8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Increasing Number of Venues and Expansion of Capacity
8.1.2 Growing Vendors' Needs to Demonstrate Product & Service Portfolio
8.1.3 Exhibition Emerging as a Tool of Promotion for Elusive Industries
8.1.4 Digital Technologies Making Inroads in Tradeshows
8.1.5 YOY Impact of Market Growth Enablers
8.2 Market Growth Restraints
8.2.1 Political Turbulences in Key Markets
8.2.2 Lack of Innovation and Diversity
8.2.3 Operational Issues
8.2.4 Low Exhibitor Advocacy
8.2.5 YOY Impact of Market Growth Restraints
8.3 Market Opportunities & Trends
8.3.1 Increasing Focus on Exhibition Safety and Security
8.3.2 Growing Adoption of Big Data
8.3.3 Changing Dynamics – Redesigning of Exhibition Models
8.3.4 YOY Impact of Market Opportunities & Trends
9 Global Exhibition Market
9.1 Market Overview
9.1.1 Historic Market
9.1.2 Market Size & Forecast
10 Exhibition Market in Europe
10.1 Market Overview
10.1.1 Historical Market
10.1.2 Market Size & Forecast
10.2 Porter’s Five Forces Analysis
10.2.1 Threat of New Entrants
10.2.2 Bargaining Power of Suppliers
10.2.3 Bargaining Power of Buyers
10.2.4 Threat of Substitutes
10.2.5 Competitive Rivalry
11 Exhibition Market in Europe by Exhibition Type
11.1 Market Overview
11.2 B2B Exhibitions
11.2.1 Market Size & Forecast
11.3 Mixed (Both B2B & B2C) Exhibitions
11.3.1 Market Size & Forecast
11.4 B2C Exhibitions
11.4.1 Market Size & Forecast
12 Exhibition Market in Europe by Industry Type
12.1 Market Overview
12.2 Exhibition market in Europe by Consumer Goods & Retail Sector
12.2.1 Market Size & Forecast
12.3 Exhibition Market in Europe by Hospitality Sector
12.3.1 Market Size & Forecast
12.4 Exhibition Market in Europe by AFF & Energy Sector
12.4.1 Market Size & Forecast
12.5 Exhibition Market In Europe by Automotive & transportation Sector
12.5.1 Market Size & Forecast
12.6 Exhibition Market in Europe by Industrial Sector
12.6.1 Market Size & Forecast
12.7 Exhibition Market in Europe by Other Sectors
12.7.1 Market Size & Forecast
13 Exhibition Market in Europe by Revenue Stream
13.1 Market Overview
13.2 Exhibitor fees
13.2.1 Market Size & Forecast
13.3 Services
13.3.1 Market Size & Forecast
13.4 Sponsorship Fees
13.4.1 Market Size & Forecast
13.5 Public Admission Charges
13.5.1 Market Size & Forecast
14 Key Countries
14.1 Market Overview
14.2 Germany
14.2.1 Market Size & Forecast
14.3 France
14.3.1 Market Size & Forecast
14.4 UK
14.4.1 Market Size & Forecast
14.5 Turkey
14.5.1 Market Size & Forecast
14.6 Italy
14.6.1 Market Size & Forecast
14.7 Spain
14.7.1 Market Size & Forecast
14.8 Russia
14.8.1 Market Size & Forecast
15 Competitive Landscape
15.1 market overview
15.2 Effects of Digitization
15.3 Market Structure and Mapping of Competition
15.3.1 Herfindahl-Hirschman Index
15.4 Market Vendor Share Analysis
15.4.1 Overview
16 Key Company profiles
16.1 GL Events
16.1.1 Business Overview
16.1.2 Business Segments
16.1.3 Product Offerings
16.1.4 Key Strengths
16.1.5 Key Strategies
16.1.6 Key Opportunities
16.2 Koelnmesse
16.2.1 Business Overview
16.2.2 Product Offerings
16.2.3 Key Strengths
16.2.4 Key Strategies
16.2.5 Key Opportunities
16.3 MCH Group
16.3.1 Business Overview
16.3.2 Business Segments
16.3.3 Product Offerings
16.3.4 Key Strengths
16.3.5 Key Strategies
16.3.6 Key Opportunities
16.4 Messe Düsseldorf
16.4.1 Business Overview
16.4.2 Product Offerings
16.4.3 Key Strengths
16.4.4 Key Strategies
16.4.5 Key Opportunities
16.5 Messe Frankfurt
16.5.1 Business Overview
16.5.2 Business Segments
16.5.3 Product Offerings
16.5.4 Key Strengths
16.5.5 Key Strategies
16.5.6 Key Opportunities
16.6 Messe Munchen
16.6.1 Business Overview
16.6.2 Product Offerings
16.6.3 Key Strengths
16.6.4 Key Strategies
16.6.5 Key Opportunities
16.7 RELX Group
16.7.1 Business Overview
16.7.2 Business Segments
16.7.3 Product Offerings
16.7.4 Key Strengths
16.7.5 Key Strategies
16.7.6 Key Opportunities
17 Other Prominent Vendors
17.1 Comexposium
17.1.1 Business Overview
17.1.2 Key Strengths
17.1.3 Key Strategies
17.2 Deutsche Messe
17.2.1 Business Overview
17.2.2 Key Strengths
17.2.3 Key Strategies
17.3 Emerald Expositions
17.3.1 Business Overview
17.3.2 Key Strengths
17.3.3 Key Strategies
17.4 Fiera Milano
17.4.1 Business Overview
17.4.2 Key Strengths
17.4.3 Key Strategies
17.5 HKTDC
17.5.1 Business Overview
17.5.2 Key Strengths
17.5.3 Key Strategies
17.6 Informa Exhibitions
17.6.1 Business Overview
17.6.2 Key Strengths
17.6.3 Key Strategies
17.7 ITE Group
17.7.1 Business Overview
17.7.2 Key Strengths
17.7.3 Key Strategies
17.8 Messe Berlin Group
17.8.1 Business Overview
17.8.2 Key Strengths
17.8.3 Key Strategies
17.9 NürnbergMesse
17.9.1 Business Overview
17.9.2 Key Strengths
17.9.3 Key Strategies
17.10 PennWELL Corporation
17.10.1 Business Overview
17.10.2 Key Strengths
17.10.3 Key Strategies
17.11 Tarsus Group
17.11.1 Business Overview
17.11.2 Key Strengths
17.11.3 Key Strategies
17.12 UBM
17.12.1 Business Overview
17.12.2 Key Strengths
17.12.3 Key Strategies
17.13 VIPARIS
17.13.1 Business Overview
17.13.2 Key Strengths
17.13.3 Key Strategies
18 Report Summary
18.1 Key Takeaways
18.2 Strategic Recommendation
18.3 Qualitative Summary: Exhibition Market in Europe
18.4 Quantitative Summary: Exhibition Market in Europe
18.4.1 Market by Geography
18.4.2 Market by Exhibition Type
18.4.3 Market by Industry
18.4.4 Market by Revenue Stream
19 Appendix
19.1 Abbreviations
List of Exhibits
Exhibit 1 Segmentation Exhibition Market in Europe
Exhibit 2 Market Size Calculation Approach 2017
Exhibit 3 Exhibition Market in Europe: Overview
Exhibit 4 Global Exhibition Market: A Glance
Exhibit 5 GDP Growth 2010–2023 (annual % change)
Exhibit 6 Global GDP Growth 2017 (annual % change)
Exhibit 7 Media Consumption by Age Group in Europe 2017
Exhibit 8 Average Indoor Exhibition Venue Size: Europe vis-à-vis Other Regions 2017 (thousand sq. ft.)
Exhibit 9 Average Exhibition Venue Growth: Europe vis-à-vis Other Regions 2010−2017
Exhibit 10 Statistics on Perception of Brand Experience among Marketers 2017
Exhibit 11 Degree of Implementation of Digital Technology 2017
Exhibit 12 Net Protectionist Measures Implemented in Select European Countries vis-à-vis Other Countries 2009−2017
Exhibit 13 Trade Contribution to GDP in Key European Countries
Exhibit 14 Exhibitor Satisfaction: Europe vis-à-vis Other Region 2017
Exhibit 15 Global Exhibition Market: Historic Data 2015−2016
Exhibit 16 Global Exhibition Market 2017−2023 ($ billion)
Exhibit 17 Global Exhibition Market 2017−2023 (billion sq. ft.)
Exhibit 18 Exhibition Market in Europe: Historic Data 2015−2016
Exhibit 19 Exhibition Market in Europe 2017−2023 ($ billion)
Exhibit 20 Exhibition Market in Europe by Key Geographies 2017
Exhibit 21 Exhibition Market in Europe 2017−2023 (million sq. ft.)
Exhibit 22 Exhibition Market CAGR Comparison: Europe vis-à-vis Global 2017−2023
Exhibit 23 Changes in Per Capita Disposable Income in EU-27+1 Countries 2006−2015
Exhibit 24 Annual Saving Ratio of Western European Countries 2008−2017
Exhibit 25 Change in Annual Household Disposable Income in Europe 2008−2015 (%)
Exhibit 26 Five Forces Analysis 2017
Exhibit 27 Exhibition Market in Europe: Exhibition Type Overview
Exhibit 28 Exhibition Market in Europe by Exhibition Type 2017 and 2023
Exhibit 29 Exhibition Market in Europe by Exhibition Type 2017−2023 ($ billion)
Exhibit 30 B2B Exhibition Market in Europe 2017−2023 ($ billion)
Exhibit 31 Mixed Exhibition Market in Europe 2017−2023 ($ billion)
Exhibit 32 B2C Exhibition Market in Europe 2017−2023 ($ billion)
Exhibit 33 Exhibition Market in Europe by Industry: Overview
Exhibit 34 Exhibition Market in Europe by Industry 2017 & 2023
Exhibit 35 Exhibition Market in Europe by Consumer Goods & Retail Sector 2017–2023
Exhibit 36 Exhibition Market in Europe by Hospitality Sector 2017–2023
Exhibit 37 Exhibition Market in Europe by AFF & Energy Sector 2017–2023
Exhibit 38 Exhibition Market in Europe by Automotive & Transportation Sector 2017–2023
Exhibit 39 Exhibition Market in Europe by Industrial Sector 2017–2023
Exhibit 40 Exhibition Market in Europe by Other Sectors 2017–2023
Exhibit 41 Exhibition Market in Europe by Revenue Stream: Overview
Exhibit 42 Exhibition Market in Europe by Revenue Stream 2017 & 2023
Exhibit 43 Exhibition Market in Europe by Revenue Stream 2017−2023 ($ billion)
Exhibit 44 Exhibition Market in Europe by Exhibitor Fees 2017−2023 ($ billion)
Exhibit 45 Exhibition Market in Europe by Services 2017−2023 ($ billion)
Exhibit 46 Exhibition Market in Europe by Sponsorship Fees 2017−2023 ($ billion)
Exhibit 47 Exhibition Market in Europe by Public Admission Charges 2017−2023 ($ billion)
Exhibit 48 Exhibition Market in Europe: Share of Key Countries 2017 & 2023
Exhibit 49 Exhibition Market CAGRs of Key European Countries 2017−2023
Exhibit 50 Exhibition Market in Germany 2017−2023 ($ billion)
Exhibit 51 Exhibition Market in France 2017−2023 ($ billion)
Exhibit 52 Exhibition Market in UK 2017−2023 ($ billion)
Exhibit 53 Exhibition Market in Turkey 2017−2023 ($ billion)
Exhibit 54 Exhibition Market in Italy 2017−2023 ($ billion)
Exhibit 55 Exhibition Market in Spain 2017−2023 ($ billion)
Exhibit 56 Exhibition Market in Russia 2017−2023 ($ billion)
Exhibit 57 Strategic Initiatives of Vendors in the Exhibitions Industry 2017
Exhibit 58 Challenges Facing Vendors in Market 2017
Exhibit 59 Implementation of Digitization among Exhibition Companies 2017
Exhibit 60 Overview of Market Concentration in Various European Countries 2017 (as illustrated by HHI)
Exhibit 61 Exhibition Market in Europe by Vendor Share 2017
List Of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013−2017
Table 3 YOY Impact of Market Growth Enablers 2017−2023
Table 4 YOY Impact of Market Growth Restraints 2017−2023
Table 5 YOY Impact of Market Opportunities & Trends 2017−2023
Table 6 Top 10 Exhibition Venues in Germany 2017
Table 7 Top 10 Exhibition Venues in France 2017
Table 8 Top 10 Exhibition Venues in UK and Ireland 2017
Table 9 Top 10 Exhibition Venues in Turkey 2017
Table 10 Top 10 Exhibition Venues in Italy 2017
Table 11 Top 10 Exhibition Venues in Spain 2017
Table 12 Top 10 Exhibition Venues in Russia 2017
Table 13 Qualitative Summary of Exhibition Market in Europe
Table 14 Quantitative Summary of Market by Key Countries ($ billion)
Table 15 Quantitative Summary of Market by Key Countries 2017−2023 (%)
Table 16 Quantitative Summary of Market by Exhibition Type 2017–2023 ($ billion)
Table 17 Quantitative Summary of Market by Exhibition Type 2017−2023 (%)
Table 18 Quantitative Summary of Market by Industry (Revenue) 2017–2023 ($ billion)
Table 19 Quantitative Summary of Market by Industry (Revenue) 2017−2023 (%)
Table 20 Quantitative Summary of Market by Industry (Volume) 2017–2023 (million sq. ft.)
Table 21 Quantitative Summary of Market by Industry (Volume) 2017−2023 (%)
Table 22 Quantitative Summary of Market by Revenue Stream 2017–2023 ($ billion)
Table 23 Quantitative Summary of Market by Revenue Stream 2017−2023 (%)

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report