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Death Care Market in US - Industry Outlook and Forecast 2018-2023

Death Care Market in US - Industry Outlook and Forecast 2018-2023

The US death care market is estimated to reach revenues of around $68 billion by 2023, growing at a CAGR of over 4% during 2017-2023.

Several companies are either developing an existing model/blueprint by improving marketing, products, and distribution methods or bringing on board entirely innovations in the US market. The rise in the number of GoFundMe and Kickstarter campaigns that are crowdfunding funeral costs is becoming a trend especially among cases where the death was sudden.The US death care market is driven by the digital revolution and innovated business models to draw consumers. The leading vendors are also investing in premium products and services to serve the boutique consumers in the US market. The market research report provides in-depth market analysis and segmental analysis of the US death care market by operations, arrangements, and products and services.

The report considers the present scenario of the US death care market and its market dynamics for the period 2018−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and several other prominent companies operating in the market.

Death Care Market in US - Dynamics

Increases in cremations overtakes the traditional burial methods in the US death care market.Demographics, economics and a host of other factors are driving a steadily slow movement towards cremation.Cremation is an energy-intensive process that puts out particulates and greenhouse gases, emitting 600 million+ lbs. of CO2 in a year. Then again there are new processes of water cremation called alkaline hydrolysis where the body is liquefied, and the bones are crushed into ashes. While it is still legal in only about 15 states, it is more environment friendly and is almost similar in cost to the regular process. Green burials are the next big step towards sustainability in the US death care market. The green burial process includes no caskets, no embalming chemicals that were toxic to the environment, and nothing metal, whether urns, caskets, or tombs.The extent of the level of greening of the burial process is only climbing with services ranging from something as simple as covering the deceased in a cotton shroud to burying in a conservation park such as Greenacres,Washington where the families have the option of planting flowers, plants, and shrubs on the grave.Customers increasingly want the personality to show through, celebrating the life that was, and are thus seeking personalization. The industry is also racing to meet these wishesby consolidating to gain from economies of scale and transforming their businesses to function beyond simply offering paraphernalia and vaults.Personalization is also helping offset some of the losses occurring due to the growing trend towards cremationin the US death care market.

Death Care Market in US - Segmentation

This market research report includes a detailed segmentation of the market by operations, arrangements, and products and services.The US death care market by operations is segmented into funeral homes and cemeteries. Funeral homes dominated more than half of the market share in 2017, growing at a CAGR of around 2% during the forecast period.The introduction of new adaptations that include reception rooms, kitchen space and equipment, adequate parking, and banquet spaces will drive the growth of the US death care market.While people are beginning to prefer cremation thanks to better value and more sustainable alternatives to burial and cremation, they are also buying property at cemeteries so that they have a site where they can visit their loved ones.

Pre-need arrangements are the fastest growing segment in the US market, growing at a CAGR of around 2% during the forecast period. Pre-need arrangement usually consists of cemeteries, mortuaries, and insurance companies prior to the occurrence of death.The aging population and the economy play a big role in determining the demand for at-need arrangements - and the prospects are good. Population that is 80+, among the key audiences for the market, is expected to 5X times the national average across several years, driving the growth of at-need services.The US death care market by products and services is divided into caskets & vaults, facility rentals, embalming & cosmetic preparation, urns, and others. Caskets & vaults segment occupied the largest market share in 2017, growing at a CAGR of more than 1% during the forecast period. The rise in the number of consumer-direct caskets via the warehouse and retail stores is propelling the growth of this segment in the US death care market.Modern urns are being dished out in a host of shapes, sizes and for every taste. For instance, while some eco-friendly urns are made from rapidly renewable wood, clay, and salt, other environmentally- conscious ones are made from recycled materials plastics.

Market Segmentation by Operations

  • Funeral Homes
  • Cemeteries
Market Segmentation by Arrangement
  • At-Need
  • Pre-Need
Market Segmentation by Products & Services
  • Caskets & Vaults
  • Facility Rentals
  • Embalming & Cosmetic Preparation
  • Urns
  • Others
Key Vendor Analysis

The US death care market is highly fragmented and consist of three categories such as funeral homes, cemetery owners and operators, and producers of memorial and burial products. The consolidation of the players is intensifying the competition in the US market. The four major players namely, StoneMor, Carriage Services, NorthStar Memorial Group, and Hillenbrand control majority of the US market share. The entrant of e-commerce giants such as Walmart and Amazon offering products at low prices will impact the level of competition in the US market. The vendors are offering packaged services to attract a maximum number of consumers in the US death care market.

The major vendors in the US death care market are:
  • Service Corporation International (SCI)
  • Hillenbrand
  • StoneMor
  • Carriage Services
  • NorthStar Memorial Group
Other prominent vendors include Astral, Baalmann Mortuary, Campbell Funeral Homes, Charbonnet Family Services, Classic Memorials, CJ. Boots Casket Company, Creter Vault Corporation, Doric Products, Evergreen Washelli, Giles Memory Gardens, Kepner Funeral Homes, McMahon, Lyon & Hartnett Funeral Home, Musgrove Mortuaries and Cemeteries, Natural Legacy USA, Newton Cemetery, The Northern Craft Advantage, Nosek-McCreery Funeral, Cremation & Green services, Park Lawn Cemetery, Rock of Ages, Sauder Funeral Products, Sich, Sunset Memorial Park, Starbuck Funeral Home, Thacker Caskets, Trigard, The Tribute Companies, Victoriaville & Co., and Wilbert Funeral Services.

Key market insights include

1. The analysis of US death care market provides market size and growth rate for the forecast period 2018-2023.

2. It offers comprehensive insights into current industry trends, trend forecast, and growth drivers about the US death care market.

3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.

4. It offers a complete overview of market segments and the regional outlook of US death care market

5. The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.


1 Research Methodology
2 Research Objectives
3 Research Process
4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of Study
4.3.1 Market Segmentation by Operations
4.3.2 Market Segmentation by Arrangement
4.3.3 Market Segmentation by Products and Services
5 Report Assumptions and Caveats
5.1 Key Caveats
5.2 Inclusions
5.3 Exclusions
5.4 Currency Conversion
5.5 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview
7.2 State Of US Economy
7.3 State of US Health
7.4 Death Care Industry: Overview
7.4.1 Customer journey
7.4.2 Considerations for arranging funerals
7.4.3 Customer profiles
7.4.4 Existing business models
8 Market Dynamics
8.1 Market Growth Enablers
8.1.1 Impending death of baby boomers
8.1.2 Concerns about dying of despair
8.1.3 Shifting attitude towards death
8.1.4 Rise of the “Nones”
8.1.5 YOY Impact of Market Growth Enablers
8.2 Market Growth Restraints
8.2.1 Violations in death care services
8.2.2 Exorbitant charges for death care
8.2.3 Anti-consumer practices
8.2.4 At-home funerals
8.2.5 Medical system built on fixing
8.2.6 YOY Impact of Market Growth Restraints
8.3 Market Opportunities and Trends
8.3.1 Increasing rate of cremations in tradition takeover
8.3.2 Green signal for green burial
8.3.3 Change in focus from hardware and products to services
8.3.4 Tailored send-offs
8.3.5 Pet loss and aftercare gaining traction
8.3.6 YOY Impact of Market Opportunities and Trends
9 Death Care Market In US
9.1 Market Size & Forecast
9.2 Porter’s Five Forces Analysis
9.2.1 Threat of New Entrants
9.2.2 Bargaining Power of Suppliers
9.2.3 Bargaining Power of Buyers
9.2.4 Threat of Substitutes
9.2.5 Competitive Rivalry
10 By Operations
10.1 Market Overview
10.2 By Funeral Homes
10.2.1 Market Size & Forecast
10.3 By Cemeteries
10.3.1 Market Size & Forecast
11 By Arrangement
11.1 Market Overview
11.2 At-need Arrangement
11.2.1 Market Size & Forecast
11.3 Pre-need Arrangement
11.3.1 Market Size & Forecast
12 By Products and Services
12.1 Market Overview
12.2 By Caskets and vaults
12.2.1 Market Size & Forecast
12.3 By facility rentals
12.3.1 Market Size & Forecast
12.4 By Embalming and Cosmetic Preparation
12.4.1 Market Size & Forecast
12.5 By Urns
12.5.1 Market Size & Forecast
12.6 By Transportation
12.6.1 Market Size & Forecast
12.7 By Other Services
12.7.1 Market Size & Forecast
13 Competitive Landscape
13.1 Market Overview
14 Market Vendor Analysis
14.1 Market Ranking Analysis
15 Key Company Profiles
15.1 Service Corporation International
15.1.1 Business Overview
15.1.2 Major Product and Service Offerings
15.1.3 Key Strengths
15.1.4 Key Strategies
15.1.5 Key Opportunities
15.2 Hillenbrand
15.2.1 Business Overview
15.2.2 Major Product Offerings
15.2.3 Key Strengths
15.2.4 Key Strategies
15.2.5 Key Opportunities
15.3 Stonemor
15.3.1 Business Overview
15.3.2 Major Product and Service Offerings
15.3.3 Key Strengths
15.3.4 Key Strategies
15.3.5 Key Opportunities
15.4 Carriage Services
15.4.1 Business Overview
15.4.2 Product and Service Offerings
15.4.3 Key Strengths
15.4.4 Key Strategies
15.4.5 Key Opportunities
15.5 NorthStar Memorial Group
15.5.1 Business Overview
15.5.2 Major Service Offerings
15.5.3 Key Strengths
15.5.4 Key Strategies
15.5.5 Key Opportunities
16 Other Prominent Vendors
16.1 Astral
16.1.1 Business Overview
16.1.2 Product & Service Offerings
16.2 Baalmann Mortuary
16.2.1 Business Overview
16.2.2 Product & Service Offerings
16.3 Campbell Funeral Homes
16.3.1 Business Overview
16.3.2 Product & Service Offerings
16.4 Charbonnet family services
16.4.1 Business Overview
16.4.2 Product & Service Offerings
16.5 Classic Memorials
16.5.1 Business Overview
16.5.2 Product & Service Offerings
16.6 CJ Boots Casket company
16.6.1 Business Overview
16.6.2 Product & Service Offerings
16.7 Creter Vault corporation
16.7.1 Business Overview
16.7.2 Product & Service Offerings
16.8 Doric products
16.8.1 Business Overview
16.8.2 Product & Service Offerings
16.9 Evergreen Washelli
16.9.1 Business Overview
16.9.2 Product & Service Offerings
16.10 Giles Memory Gardens
16.10.1 Business Overview
16.10.2 Product & Service Offerings
16.11 Kepner funeral
16.11.1 Business Overview
16.11.2 Product & Service Offerings
16.12 McMahon, lyon & Hartnett Funeral Home
16.12.1 Business Overview
16.12.2 Product & Service Offerings
16.13 Musgrove Mortuaries and Cemeteries
16.13.1 Business Overview
16.13.2 Product & Service Offerings
16.14 Natural Legacy USA
16.14.1 Business Overview
16.14.2 Product & Service Offerings
16.15 Newton Cemetery
16.15.1 Business Overview
16.15.2 Product & Service Offerings
16.16 The Northern Craft Advantage
16.16.1 Business Overview
16.16.2 Product & Service Offerings
16.17 Nosek-McCreery Funeral, Cremation & Green services
16.17.1 Business Overview
16.17.2 Product & Service Offerings
16.18 Park Lawn Cemetery
16.18.1 Business Overview
16.18.2 Product & Service Offerings
16.19 Rock of Ages
16.19.1 Business Overview
16.19.2 Product & Service Offerings
16.20 Sauder Funeral Products
16.20.1 Business Overview
16.20.2 Product & Service Offerings
16.21 Sich
16.21.1 Business Overview
16.21.2 Product & Service Offerings
16.22 Sunset Memorial Park
16.22.1 Business Overview
16.22.2 Product & Service Offerings
16.23 Starbuck Funeral Home
16.23.1 Business Overview
16.23.2 Product & Service Offerings
16.24 Thacker Caskets
16.24.1 Business Overview
16.24.2 Product & Service Offerings
16.25 Trigard
16.25.1 Business Overview
16.25.2 Product & Service Offerings
16.26 The Tribute Companies
16.26.1 Business Overview
16.26.2 Product & Service Offerings
16.27 Victoriaville & Co
16.27.1 Business Overview
16.27.2 Product & Service Offerings
16.28 Wilbert Funeral Services
16.28.1 Business Overview
16.28.2 Product & Service Offerings
17 Report Summary
17.1 Key Takeaways
17.2 Strategic Recommendations
17.3 Qualitative Summary
17.4 Quantitative Summary
17.4.1 Market Size
18 Appendix
18.1 Abbreviations
List of Exhibits
Exhibit 1 Segmentation of Death Care Market in the US
Exhibit 2 Market Size Calculation Approach 2017
Exhibit 3 Defining Elements in Death Care Market in US
Exhibit 4 Change in Real GDP in US 2017−2023 (%)
Exhibit 5 Number of Deaths for Leading Causes of Death
Exhibit 6 Specific Expectations from Personnel in Terms of their Nature
Exhibit 7 Customer Profiles in US Death Care Industry
Exhibit 8 Baby Boomer and Age Statistics in US
Exhibit 9 Generational Statistics in US 2016
Exhibit 10 Grayest Counties in US 2014
Exhibit 11 Rise in Suicide Rates across US 1999−2016
Exhibit 12 Cause of Death Statistics
Exhibit 13 Statistics on Religious Observance 2004 and 2014
Exhibit 14 Percentage Change in Consumer Prices for Funeral Expenses and Producer Prices for Burial Caskets 1988−2017
Exhibit 15 States with Highest and Lowest Dying Costs 2017
Exhibit 16 Survey of Price Information in Select* States 2015
Exhibit 17 Healthcare Costs Per Capita 2015 ($)
Exhibit 18 Cremation and Burial Statistics 2015−2018
Exhibit 19 Cremation Options Explored 2015
Exhibit 20 Green and Standard Burial Statistics 2015 and 2017
Exhibit 21 US Pet Cremation Statistics 2015
Exhibit 22 Death Care Market in US 2017–2023 ($ billion)
Exhibit 23 Five Forces Analysis 2017
Exhibit 24 Death Care Market in US by Operations 2017 & 2023
Exhibit 25 Death Care Market in US by Operations ($ billion)
Exhibit 26 Death Care Market in US by Operations 2017 & 2023
Exhibit 27 Death Care Market in US - Comparison by Operations 2017–2023
Exhibit 28 Funeral Homes Market in US 2017–2023 ($ billion)
Exhibit 29 Funeral Homes Revenue per Capita by State 2017
Exhibit 30 Funeral Homes Revenue by State 2017
Exhibit 31 Cemetery Revenue per Capita by State 2017
Exhibit 32 Cemetery Revenue by State 2017
Exhibit 33 Cemeteries Market in US 2017–2023 ($ billion)
Exhibit 34 Death Care Market in US by Arrangement 2017 & 2023
Exhibit 35 Death Care Market in US by Arrangement ($ billion)
Exhibit 36 Contract Types in Death Care Market in US
Exhibit 37 Death Care Market in US by Arrangement 2017 & 2023
Exhibit 38 Death Care Market Growth in US Comparison by Arrangement 2017–2023
Exhibit 39 Death Care At-need Arrangement Market in US 2017–2023 ($ billion)
Exhibit 40 Estimates for Pre-need Cemetery and Funeral Customers 2010–2035 (thousands)
Exhibit 41 Death Care Pre-need Arrangement Market in US 2017–2023 ($ billion)
Exhibit 42 Death Care Market in US by Products and Services Segmentation 2017 & 2023
Exhibit 43 Death Care Market in US by Products and Services ($ billion)
Exhibit 44 Death Care Market in US by Products and Services 2017
Exhibit 45 Death Care Market in US by Products and Services 2023
Exhibit 46 Death Care Market in US - Comparison by Products & Services 2017–2023
Exhibit 47 Death Care Caskets and Vaults Market in US 2017–2023 ($ billion)
Exhibit 48 Death Care Facility Rentals Market in US 2017–2023 ($ billion)
Exhibit 49 Death Care Embalming & Cosmetic Preparation Market in US 2017–2023 ($ billion)
Exhibit 50 Death Care Urns Market in US 2017–2023 ($ billion)
Exhibit 51 Death Care Transportation Market in US 2017–2023 ($ billion)
Exhibit 52 Death Care Market in US by Others 2017–2023 ($ billion)
Exhibit 53 Overview of Vendor Landscape and Funeral Homes 2017
List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013−2017
Table 3 YOY Impact of Market Growth Enablers 2017−2023
Table 4 National Median Cost of an Adult Funeral with Viewing & Burial and Viewing & Cremation: 2017
Table 5 YOY Impact of Market Growth Restraints 2017−2023
Table 6 Standard Vs Green: A Comparison of Burials
Table 7 YOY Impact of Market Opportunities and Trends 2017−2023
Table 8 Important Factors in Selection of a Funeral Home Location 2017
Table 9 Market Ranking Analysis 2017
Table 10 Service Corporation International: Product & Service Offerings
Table 11 Hillenbrand: Product Offerings
Table 12 StoneMor: Product and Service Offerings
Table 13 Carriage Services: Product and Service Offerings
Table 14 NorthStar Memorial Group: Product and Service Offerings
Table 15 Qualitative Summary of Death Care Market in US
Table 16 Death Care Market in US by Operations ($ billion)
Table 17 Death Care Market in US by Operations (%)
Table 18 Death Care Market in US by Arrangement ($ billion)
Table 19 Death Care Market in US by Arrangement (%)
Table 20 Death Care Market in US by Products & Services ($ billion)
Table 21 Death Care Market in US by Products & Services (%)

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