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Corporate Wellness Market in US - Industry Outlook and Forecast 2018-2023

Corporate Wellness Market in US - Industry Outlook and Forecast 2018-2023

This market research report on corporate wellness market in US offers analysis on market size & forecast, market share, industry trends, growth drivers, and vendor analysis. The market study also includes insights on segmentation by delivery model (onsite and offsite), by program (HRA, nutrition and weight management, smoking cessation, fitness services, alcohol and drug rehab, stress management, health education services, and others), by end-user (large private sector businesses, medium private sector businesses, public sector companies, small private sector businesses, non-profit organizations), and by revenue model (recurring revenues and seasonal revenues).

Corporate Wellness Market in US - Overview

The growing requirement for healthy eating habits, exercise, the high prevalence of obesity, and reduction of insurance and healthcare costs are some of the major factors driving the growth of the corporate wellness market in US. The increasing focus on work-life balance and implementation of company-wide employee-centric healthcare campaigns that offer lifestyle coaching and benefits will revolutionize the corporate wellness market in the region. The leading vendors are leveraging digital technology to host virtual screenings and give information through company portals to attract more consumers and gain a larger market share. Financial wellness programs are gaining immense popularity in the US market. These programs are designed to offer resources and tools that provide support to the employees. The financial programs part of the corporate wellness programs offers debt management tools, financial counseling, mortgages, income protection, student loan counseling, budgeting education, and repayment assistance.

The prominent players are launching integrated programs that provide information on health assessment, goal setting, and performance tracking. These platforms can be monitored from tied in apps, and it offers a comprehensive snapshot of the effectiveness of the program at an employee level. The introduction of such platforms will promote the growth of the corporate wellness market in US generating revenues of over $13 billion by 2023 and is expected to grow at a CAGR of more than 8% during the forecast period.

Corporate Wellness Market in US - Dynamics

The adoption of artificial intelligence (AI) to offer customized education and solutions to each individual as per their needs will transform the corporate wellness market in US. The usage of AI will improve employee engagement between human touchpoints, build a deeper profile about the employees in real-time, and aid in scaling up the wellness programs without relying heavily on resources. Moreover, these solutions are the quickest way to analyze personality traits and habits and enable the employers to identify trends and create better development plans for the employees. The prominent vendors are focusing on the development of AI personal assistants that help employees to monitor health, determine work patterns, stress level changes, and triggers, and suggests a way to improve workspaces and increase satisfaction levels.

Corporate Wellness Market in US Segmentation

This market research report includes a detailed segmentation of the market by delivery model, program, end-user, and revenue model.

Corporate Wellness Market in US – By Program

Preference for preventive care to boost the growth of HRA segment in the corporate wellness market in US

The corporate wellness market in US by programs is segmented into HRA, nutrition and weight management, smoking cessation, fitness services, alcohol and drug rehab, stress management, health education services, and others. The HRA program dominated the market occupying over 17% of the total market share in 2017 and projected to grow at a CAGR of more than 7% during the forecast period. The rapid increase in healthcare cost is fueling the popularity of preventive care thereby driving the growth of the HRA market segment. The market is also observing the trend of syncing HRA participation with health insurance premiums. The employees are using this incentive for HRA completions and participation in biometric screenings and physical activity programs. Additionally, the introduction HRA programs that are integrated with other methods and customization will drive the growth of this segment in the corporate wellness market in US.

Corporate Wellness Market in US – By End-Users

Large private sector businesses to dominate the corporate wellness market share in US during forecast period

The end-user segment in corporate wellness market is classified into large private sector businesses, medium private sector businesses, public sector companies, small private sector businesses, non-profit organizations. The large private sector businesses were the largest end-user segment in market and are projected to grow at a considerable CAGR of over 8% during the forecast period. It is estimated that about 89% of larger businesses offer various corporate wellness programs that help the company create a long-term impact on health and productivity of the employee. The adoption of digital technologies to measure the VOI and customized programs to meet the employee requirements is augmenting the growth of the large private sector businesses in the market. Various companies are using on-demand healthcare assistants in their corporate wellness programs. These innovative programs are offering communication that is multi-directional and depending on high-touchpoints such as social media, apps, websites, emails, face-to-face, text messaging, and portals. The adoption of platforms that provide constant reviews and helps in performance improvement will create the demand for corporate wellness programs in this market segment.

Corporate Wellness Market in US – By Revenue Model

Recurring revenue model to dominate the corporate wellness market in US during the forecast period.

The corporate wellness market in US by revenue model is divided into recurring revenues and seasonal revenues. Recurring revenues segment to dominate the and is anticipated to generate revenues of over 8% during the forecast period. The integration of corporate wellness programs into facility operations in order to make them permanent with the workplace culture is propelling the growth of this market segment in the corporate wellness market. The implementation of multimedia, multi-channel communications that include emails, HR intranet, and social media, will enable the proper flow of information and create open channels of communication in the workplace. Such initiatives will promote the development of this market segment during the forecast period.

Corporate Wellness Market in US – By Delivery Model

Onsite wellness programs to increase the overall participation and boost the growth of corporate wellness market in US

The delivery model segment in the corporate wellness market in US consists of onsite and offsite. The onsite model was the largest delivery segment in the market accounting for over three-fourth of the total market share in 2017 and is expected to grow at a CAGR of more than 8% during the forecast period. Onsite services include nutrition, fitness, recreation, health education, personal health coaching, and immunization services either offered by the employer or in partnership with a third party. The use of different administrative methods such as emails, posters, newsletters, face-to-face interaction, kiosks, and orientations makes it easier to deliver these services to the end-users. The incorporation of digital portals that aid in data collection, online reporting, scheduling, faster delivery of results and provision of tools such as articles and videos is propelling the growth of this market segment in the corporate wellness market in US.

Key Vendor Analysis

The corporate wellness market in US is highly fragmented, and the leading four players account for less than 15% of the total market share. Majority of the companies in the market specialize in offering a limited number of programs to cater to a specific end-user segment. The entry of a number of external players to offer in-house services to large businesses by offering memberships on discount will help them gain a larger market share in the corporate wellness market in US. The leading players are offering wellness portals, wellness management services, and incentive programs to sustain the competition in the market and attract a large number of consumers.

The major vendors in the US market are:

  • Compsych
  • Wellness Corporate Solutions
  • Virgin Pulse
  • Provant Health Solutions
Other prominent vendors include Beacon Health Options, Ceridian, Exos, Marino Wellness, OptumHealth, Privia Health, The Vitality Group, Wellsource, Wisdom Works Group, and WorkStride.

Key market insights include

1. The analysis of corporate wellness market in US provides market size and growth rate for the forecast period 2018-2023.

2. It offers comprehensive insights on current industry trends, trend forecast, and growth drivers about the corporate wellness market in US.

3. The report provides the latest analysis of market share, growth drivers, challenges, and investment opportunities.

4. It offers a complete overview of market segments and the regional outlook of corporate wellness market in US.

5. The report offers a detailed overview of the vendor landscape, competitive analysis, and key market strategies to gain competitive advantage.

Report Snapshot

According to the latest industry analysis by Arizton, the corporate wellness market in US size is expected to cross $13 billion by 2023, growing at an impressive CAGR of 8.04% 2017–2023. The market research report provides in-depth market analysis and segmental analysis of the corporate wellness market in US by type, program, delivery model, revenue model, and geography.

Base Year: 2017

Forecast Year: 2018–2023

The report considers the present scenario of the corporate wellness market in the US and its market dynamics for the period 2018−2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the market.

Major Vendors in the Corporate Wellness Market in US
  • Compsych
  • Business Overview
  • Service Offerings
  • Key Strategies
  • Key Strengths
  • Key Opportunities
  • Wellness Corporate Solutions
  • Virgin Pulse
  • Provant Health Solutions
Prominent Players in the Corporate Wellness Market in US
  • Beacon Health Options
  • Business Overview
  • Service Offerings
  • Key Strategies
  • Key Strengths
  • Ceridian
  • Exos
  • Marino Wellness
  • OptumHealth
  • Privia Health
  • The Vitality Group
  • Wellsource
  • Wisdom Works Group
  • WorkStride
Market Segmentation by Program
  • Hra
  • Nutrition and Weight Management
  • Smoking Cessation
  • Fitness Services
  • Alcohol and Drug Rehab
  • Stress Management
  • Health Education Services
  • Others
Market Segmentation by End-users
  • Systems Large Private Sector Businesses
  • Medium Private Sector Businesses
  • Public Sector Companies
  • Small Private Sector Businesses
  • Non-Profit Organizations
Market Segmentation by Revenue Model
  • Recurring Revenues
  • Seasonal Revenues
Market Segmentation by Delivery Model
  • Onsite
  • Offsite


1 Research Methodology
2 Research Objectives
3 Research Process
4 Report Coverage
4.1 Market Definition
4.2 Base Year
4.3 Scope of the Study
4.3.1 Market Segmentation by Program
4.3.2 Market Segmentation by End-users
4.3.3 Market Segmentation by Revenue Model
4.3.4 Market Segmentation by Delivery Model
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Inclusions
5.3 Exclusions
5.4 Currency Conversion
5.5 Market Derivation
6 Market at a Glance
7 Introduction
7.1 Overview
7.2 The State of the US Economy
7.3 The State Of US Healthcare
7.4 Success Factors for Wellness Programs
7.4.1 Effective Communication
7.4.2 Approach
7.4.3 Constant Evaluation
7.4.4 Engagement of Employees in Creation of Program
7.4.5 Freshness of Programs
7.4.6 Initiatives
7.5 Regulatory Framework
7.5.1 HIPAA
7.5.2 EEOC
8 Overview Of Corporate Wellness
8.1 Business Model
8.2 Pillars of Corporate Wellness
8.2.1 Overall Wellness (No risk to low risk)
8.2.2 Risk Reduction (At risk to medium risk)
8.2.3 Chronic Condition Management (High risk)
8.3 Types of Wellness Programs
8.3.1 Participatory Wellness Programs
8.3.2 Health-contingent Wellness Programs
8.4 Lifecycle Stage of Corporate Wellness Market in the US
8.5 Supply chain
8.6 Growth Prospects
8.6.1 Time Off
8.6.2 Morale Boosters
8.6.3 Healthy Cafeteria/Vending Options
8.6.4 Foster Relationships
8.6.5 Flexible Hours/ Work from Home
8.7 Pulse of American Workforce
8.8 Employee Behavior Insights
8.8.1 Millennials
8.8.2 Generation X
8.8.3 Baby Boomers
8.8.4 Media Consumption across Generations
9 Market Dynamics
9.1 Market Growth Enablers
9.1.1 Evolution of Value Proposition
9.1.2 Longer Work Days and Weeks
9.1.3 Broad Shift in Perspective of Wellness
9.1.4 Corporate Wellness Programs fill in for Limiting US Healthcare System
9.1.5 YOY Impact of Market Growth Enablers
9.2 Market Growth Restraints
9.2.1 Constant Struggle for Employee Engagement and Participation
9.2.2 Perceived Expensiveness of Wellness Programs
9.2.3 Wariness Regarding Misuse of Data
9.2.4 Counterproductive to Employee Health
9.2.5 Increased Sense of Anxiety
9.2.6 YOY Impact of Market Growth Restraints
9.3 Market Opportunities & Trends
9.3.1 Increased Incorporation of Incentives
9.3.2 Data Analytics Increasingly Powering Wellness
9.3.3 Use of Technology to Improve Outcomes
9.3.4 Growing Reign of Artificial Intelligence
9.3.5 Extension of Wellness Programs to Family
9.3.6 YOY Impact of Market Opportunities & Trends
10 Corporate Wellness Market in the US
10.1 Market Overview
10.1.1 Market Size & Forecast 2017–2023
10.2 Porter’s Five Forces Analysis
10.2.1 Threat of New Entrants
10.2.2 Bargaining Power of Suppliers
10.2.3 Bargaining Power of Buyers
10.2.4 Threat of Substitutes
10.2.5 Competitive Rivalry
11 Corporate Wellness in The US By programs
11.1 Market Overview
11.2 Corporate Health and Risk Assessment (HRA)
11.2.1 Market Size & Forecast
11.3 Corporate Nutrition and Weight Management
11.3.1 Market Size & Forecast
11.4 Corporate smoking cessation
11.4.1 Market Size & Forecast
11.5 Corporate Fitness Service
11.5.1 Market Size & Forecast
11.6 Corporate Alcohol and Drug Rehab
11.6.1 Market Size & Forecast
11.7 Corporate Stress Management
11.7.1 Market Size & Forecast
11.8 CorPorate Health Education Services
11.8.1 Market Size & Forecast
11.9 Other Corporate wellness services market
11.9.1 Market Size & Forecast
12 Corporate Wellness In The US By End-User
12.1 Market Overview
12.2 Large Private Sector Businesses
12.2.1 Market Size & Forecast
12.3 Medium Private Sector Businesses
12.3.1 Market Size & Forecast
12.4 Public Sector Companies
12.4.1 Market Size & Forecast
12.5 Small Private Sector Businesses: Corporate wellness market
12.5.1 Market Size & Forecast
12.6 Non-profit Organizations
12.6.1 Market Size & Forecast
13 Corporate Wellness In The US By Revenue Model
13.1 Market Overview
13.2 Recurring Revenue Model
13.2.1 Market Size & Forecast
13.3 Seasonal Revenues Model
13.3.1 Market Size & Forecast
14 Corporate Wellness In The US By Delivery Model
14.1 Market Overview
14.2 Onsite: Corporate Wellness Market
14.2.1 Market Size & Forecast
14.3 Offsite: Corporate wellness market
14.3.1 Market Size & Forecast
15 Competitive Landscape
15.1 Market Overview
16 Market Vendor Analysis
16.1 Market Ranking Analysis
17 Key Company Profiles
17.1 ComPsych
17.1.1 Business Overview
17.1.2 Service Offerings
17.1.3 Key Strategies
17.1.4 Key Strengths
17.1.5 Key Opportunities
17.2 Wellness Corporate Solutions
17.2.1 Business Overview
17.2.2 Major Service Offerings
17.2.3 Key Strategies
17.2.4 Key Strengths
17.2.5 Key Opportunities
17.3 Virgin Pulse
17.3.1 Business Overview
17.3.2 Major Service Offerings
17.3.3 Key Strategies
17.3.4 Key Strengths
17.3.5 Key Opportunities
17.4 Provant Health Solutions
17.4.1 Business Overview
17.4.2 Major Service Offerings
17.4.3 Key Strategies
17.4.4 Key Strengths
17.4.5 Key Opportunities
18 Other Prominent Vendors
18.1 Beacon health options
18.1.1 Business Overview
18.1.2 Service Offerings
18.1.3 Key Strengths
18.1.4 Key Strategies
18.2 Ceridian
18.2.1 Business Overview
18.2.2 Product Offerings
18.2.3 Key Strengths
18.2.4 Key Strategies
18.3 EXOS
18.3.1 Business Overview
18.3.2 Service Offerings
18.3.3 Key Strengths
18.3.4 Key Strategies
18.4 Marino Wellness
18.4.1 Business Overview
18.4.2 Service Offerings
18.4.3 Key Strengths
18.4.4 Key Strategies
18.5 OptumHealth
18.5.1 Business Overview
18.5.2 Service Offerings
18.5.3 Key Strengths
18.5.4 Key Strategies
18.6 Privia Health
18.6.1 Business Overview
18.6.2 Service Offerings
18.6.3 Key Strengths
18.6.4 Key Strategies
18.7 Vitality Group
18.7.1 Business Overview
18.7.2 Service Offerings
18.7.3 Key Strengths
18.7.4 Key Strategies
18.8 Wellsource
18.8.1 Business Overview
18.8.2 Service Offerings
18.8.3 Key Strengths
18.8.4 Key Strategies
18.9 Wisdom Works Group
18.9.1 Business Overview
18.9.2 Service Offerings
18.9.3 Key Strengths
18.9.4 Key Strategies
18.10 Workstride
18.10.1 Business Overview
18.10.2 Service Offerings
18.10.3 Key Strengths
18.10.4 Key Strategies
19 Report Summary
19.1 Key Takeaways
19.2 Strategic Recommendations
19.3 Qualitative Summary: Corporate Wellness Market in the US
19.4 Quantitative Summary: Corporate wellness Market in the US
19.4.1 Market by Program
19.4.2 Market by End-user
19.4.3 Market by Revenue Model
19.4.4 Market by Delivery Model
20 Appendix
20.1 Abbreviations
List of Exhibits
Exhibit 1 Segmentation of Corporate Wellness Market
Exhibit 2 Market Size Calculation Approach 2017
Exhibit 3 Pulse of Corporate Wellness Market in the US 2017
Exhibit 4 Change in Real GDP in the US 2017−2023 (%)
Exhibit 5 US Healthcare Costs Per Capita 2015 ($)
Exhibit 6 Total Health Expenditures of GDP by Public vs. Private Spending, 2015 (%)
Exhibit 7 Health Conditions with Highest Expense for Organizations
Exhibit 8 Business Model of Corporate Wellness Industry
Exhibit 9 Lifecycle Stage of Corporate Wellness Market 2017
Exhibit 10 Key Buyer and Supplier Industries across Supply Chain 2017
Exhibit 11 Engagement's Effect on Key Performance Indicators 2017
Exhibit 12 Percentage of Each Generation in Today’s Workforce
Exhibit 13 Employee Engagement Levels by Generation 2017
Exhibit 14 Millennial Wellness Insights 2017
Exhibit 15 Generation X Wellness Insights 2017
Exhibit 16 Baby Boomer Wellness Insights 2017
Exhibit 17 Media Consumption by Generation in the US (minutes/day)
Exhibit 18 Statistics among Employers Offering Wellness Efforts 2017
Exhibit 19 Cities with the Longest Workweek 2017 (hours/week)
Exhibit 20 Employee Wellness and Healthcare Statistics in the US 2017
Exhibit 21 Wellness Program Awareness, Participation, and Engagement Statistics 2017
Exhibit 22 Barriers to Employee Participation in Wellness Programs 2017
Exhibit 23 Access to Worker Wellness Data
Exhibit 24 Change in Participation Rates in Wellness Programs Basis Incentives 2017
Exhibit 25 Leading Performance Metrics of Wellness Programs Captured by Employers 2015−2017
Exhibit 26 Corporate Wellness Market in the US 2017–2023 ($ million)
Exhibit 27 Five Forces Analysis 2017
Exhibit 28 Corporate Wellness Market in the US by Programs ($ million)
Exhibit 29 Corporate Wellness Market in the US by Program 2017
Exhibit 30 Corporate Wellness Market in the US by Program 2023
Exhibit 31 Corporate Wellness Market Growth Comparison by Program 2017–2023
Exhibit 32 HRA Corporate Wellness Market in the US 2017–2023 ($)
Exhibit 33 Commonly Cited Reasons for Obesity 2017
Exhibit 34 Nutrition and Weight Management Corporate Wellness Market 2017–2023 ($ million)
Exhibit 35 Smoking Cessation Corporate Wellness Market in the US 2017–2023 ($ million)
Exhibit 36 Current Cigarette Use among Adults in the US (2016)
Exhibit 37 Fitness Services Corporate Wellness Market 2017–2023 ($ million)
Exhibit 38 Alcohol and Drug Abuser Statistics 2017
Exhibit 39 Alcohol and Drug Abuse Rehab Corporate Wellness Market 2017–2023 ($ million)
Exhibit 40 Stress Statistics in the US 2017
Exhibit 41 Stress Management Corporate Wellness Market 2017–2023 ($ million)
Exhibit 42 Health Education Services Corporate Wellness Market 2017–2023 ($ million)
Exhibit 43 Other Corporate Wellness Services Market 2017–2023 ($ million)
Exhibit 44 Corporate Wellness Market in the US by End-users ($ million)
Exhibit 45 Corporate Wellness Market in the US by End-user 2017
Exhibit 46 Corporate Wellness Market in the US by End-user 2023
Exhibit 47 Corporate Wellness Market Growth Comparison by End-user 2017–2023
Exhibit 48 Corporate Wellness Market in the US by Large Private Sector Businesses 2017–2023 ($ million)
Exhibit 49 Corporate Wellness Market 2017–2023 by Medium Private Sector Businesses ($ million)
Exhibit 50 Corporate Wellness Market in the US by Public Sector Companies 2017–2023 ($ million)
Exhibit 51 Corporate Wellness Market in the US by Small Private Sector Businesses 2017–2023 ($ million)
Exhibit 52 Corporate Wellness Market in the US by Non-profit Organizations 2017–2023 ($ million)
Exhibit 53 Corporate Wellness Market in the US by Revenue Model ($ million)
Exhibit 54 Corporate Wellness Market in the US by Revenue Model 2017
Exhibit 55 Corporate Wellness Market in the US by Revenue Model 2023
Exhibit 56 Corporate Wellness Market Growth Comparison by Revenue Model 2017–2023
Exhibit 57 Corporate Wellness Market in the US by Recurring Revenue 2017–2023 ($ million)
Exhibit 58 Corporate Wellness Market in the US by Seasonal Revenues 2017–2023 ($ million)
Exhibit 59 Corporate Wellness Market in the US by Delivery Model ($ million)
Exhibit 60 Corporate Wellness Market in the US by Delivery Model 2017
Exhibit 61 Corporate Wellness Market in the US by Delivery Model 2023
Exhibit 62 Corporate Wellness Market Growth Comparison by Delivery Model 2017–2023
Exhibit 63 Corporate Wellness Market in the US by Onsite Delivery 2017–2023 ($ million)
Exhibit 64 Corporate Wellness Market in the US by Offsite Delivery 2017–2023 ($ million)
Exhibit 65 Locations of Corporate Wellness Business Establishments 2017
Exhibit 66 Corporate Wellness Industry Costs Vs. Sector Costs 2017
List of Tables
Table 1 Key Caveats
Table 2 Currency Conversion 2013−2017
Table 3 Workforce Behavior Insights across Three Generations
Table 4 YOY Impact of Market Growth Enablers 2017−2023
Table 5 Cost of Select Wellness Programs Per Employee Per Year
Table 6 YOY Impact of Market Growth Restraints 2017−2023
Table 7 YOY Impact of Market Opportunities & Trends 2017−2023
Table 8 Market Ranking Analysis 2017
Table 9 ComPsych: Service Offerings
Table 10 Wellness Corporate Solutions: Service Offerings
Table 11 Virgin Pulse: Service Offerings
Table 12 Provant Health Solutions: Service Offerings
Table 13 Qualitative Summary of Corporate Wellness Market in the US
Table 14 Quantitative Summary of US Corporate Wellness Market by Programs ($ million)
Table 15 Quantitative Summary of US Corporate Wellness Market by Programs (%)
Table 16 Quantitative Summary of US Corporate Wellness Market by End-user ($ million)
Table 17 Quantitative Summary of US Corporate Wellness Market by Programs (%)
Table 18 Quantitative Summary of US Corporate Wellness Market by Revenue Model ($ million)
Table 19 Quantitative Summary of US Corporate Wellness Market by Programs (%)
Table 20 Quantitative Summary of US Corporate Wellness Market by Delivery Model ($ million)
Table 21 Quantitative Summary of US Corporate Wellness Market by Programs (%)

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