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The evolution to real-time network analytics: risks and opportunities for service assurance vendors

The evolution to real-time network analytics: risks and opportunities for service assurance vendors

Network analytics is emerging as an essential component for improving operational efficiency and reducing churn, which creates new business opportunities for assurance vendors, and increases competition from a diverse set of vendors. Assurance vendors must strengthen their portfolios to guard against increasing competition, or risk being relegated to low-value network data sources.


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EXECUTIVE SUMMARY
Excecutive summary
Internal operational pressures and the need to satisfy customer demands for 'real-time everything' is motivating CSPs to reduce 'time to action'
Network analytics is enabling assurance evolution to service and CEM, but vendors face fierce competition
Recommendations
HOW NETWORK ANALYTICS IS TRANSFORMING ASSURANCE
Network analytics solutions enable CSPs to harness network data to improve network and operational efficiency, and increase revenue
Assurance vendors are incorporating network analytics into their solution portfolios, driven by CSPs' need to reduce 'time to action'
Shrinking data infrastructure costs and advances in analytics are enabling CSPs to harness data from diverse network sources
Vendors from different parts of the telecoms ecosystem are supercharging their solutions with network analytics
COMMON APPLICATION AREAS OF NETWORK ANALYTICS
CSPs are demanding network analytics-based solutions in six main areas
Network analytics can increase the NOC’s responsiveness and agility, reducing opex and improving the quality of NOC processes
Network analytics can provide near-real-time insights on how network and traffic conditions are affecting service quality
Network analytics could minimise stranded capex and optimise network resources based on financial and QoS parameters
Network analytics could generate relevant KPIs to help customer experience management systems become more informative
Network analytics can create granular customer segmentation to support customer care and marketing processes
THREATS TO AND OPPORTUNITIES FOR ASSURANCE VENDORS
Assurance vendors are strong in NOC agility, service management and network efficiency, but face increasing competition in other areas
Comparison of the degree of solution completeness among different vendor categories for the six application areas of network analytics
As they increase focus on service and experience management, assurance vendors face fierce competition from NEPs and analytics vendors
Network analytics-enabled service assurance systems can play a pivotal role in realising the promise of higher network efficiency in vNGNs
Move to a unified big data architecture could pose a significant threat to assurance vendors and relegate them to low value data source provider
APPENDIX: VENDOR PROFILES
SERVICE ASSURANCE AND TEST AND MEASUREMENT VENDORS
NETWORK EQUIPMENT PROVIDERS
ANALYTICS COMPANIES
NPO, DPI AND DEVICE AGENT-BASED COMPANIES
ABOUT THE AUTHOR AND ANALYSYS MASON

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