The Mapping the customer journey is essential for a successful digital transformation
Customer expectations have evolved significantly in the digital era, driven by the rise of the Internet-based companies (such as Amazon and Google) that allow customers greater control over their engagement and interactions. Customers have become accustomed to a seamless user experience and real-time control of their services – they expect nothing less from their communications service providers (CSPs). CSPs are therefore under pressure to improve digital user experience, while also providing a consistent interface with their legacy platforms.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook