The SMB security spending in North America: trends andforecasts 2019–2024
This report provides cyber-security spending forecasts forthe small and medium-sized business (SMB) market in North America. Itquantifies the opportunity for security vendors and service providers in 7 keysecurity categories and 20 sub-categories.
This report quantifies the opportunity for security vendorsin 7 key security categories and 20 sub-categories.
It is based on:
▪ the Analysys Mason ICT Global Model
▪ a survey of 460 SMBs in North America
▪ economic indicators, such as GDP and populationgrowth
▪ vendor and supply-side indicators, such as pricing andfinancial reporting
▪ Analysys Mason’s ongoing discussions with security vendorsand service providers.
Spending Categories
▪ Endpoint security: ▪ encryption (on-premises) ▪ secure contentmanagement (on-premises) ▪ web/messaging security (cloud + on-premises)
▪ Mobile security: ▪ mobile application management (cloud +on-premises) ▪ mobile device management (cloud + on-premises)
▪ Network security: ▪ firewall (on-premises) ▪ identity andaccess management (cloud + on-premises) ▪ intrusion detection/prevention(on-premises) ▪ other security and vulnerability management ▪ securityinformation and event management (cloud + on-premises)
▪ Security hardware: ▪ dedicated security appliances ▪unified threat management appliances
▪ Cloud security: ▪ hosted security software
▪ Product support services: ▪ security support
▪ Remotely managed IT services security: ▪ remotely managedsecurity services
Note: This report is delivered as a zip (PDF & Excel)
Executive summary
Worldwide trends
Worldwide security spending: SMBs in North America accounted for almost a third of the total SMB spend on cyber-security solutions worldwide in 2019
Trends by security category
Security overview: the rising appetite for cloud security, mobile security and remotely managed security services will drive growth in SMB security spending
Endpoint and network security: a quarter of SMBs’ security spending is on endpoint and network solutions, and cloud-based versions are driving spending growth
Mobile security: increasingly complex mobile infrastructure is fueling double-digit growth rates for mobile security spending
Security hardware and software: cloud security is the fastest-growing category, driven by the migration of an increasing share of business processes to the cloud
Security management: managed security spending is projected to double between 2019 and 2024, driven by a shift towards more-proactive security management
Trends by business size
Firm size: the adoption of new security solutions is driving SB spending, while MBs’ complex infrastructure and workforce growth make them attractive to vendors
Firm size and spending category: SB security spending will grow faster than that for MBs due to a stronger forecast for new adoption inkey sectors
Trends by routes to market
Security channels: SMBs’ security spending is shifting from traditional channels to MSPs
Deployment method: the cloud share of security spending growth will outpace that for on-premises solutions
Forecast methodology and assumptions
Our methodology: we use extensive primary research, along with vendor and macroeconomic insights to size and segment the market opportunity and outlook
Analysys Mason’s ICT Global Model: metrics included in this report
Definitions: security
Definitions: IT and managed services
About the author and Analysys Mason
List of figures:
Figure 1: Overview of SMB security spending in North America
Figure 2: SMB security spending in North America and the rest of the world, and the worldwide CAGR, 2019–2024
Figure 3: SMB security spending by category, North America,2019–2024
Figure 4: SMB spending on endpoint security, by category ,North America, 2019–2024
Figure 5: SMB spending on network security, by category, North America, 2019–2024
Figure 6: SMB spending on mobile security, by category, North America, 2019–2024
Figure 7: SMB spending on on-premises security hardware, by category, North America, 2019–2024
Figure 8: SMB spending on cloud security software, by category, North America, 2019–2024
Figure 9: SMB spending on security services, by category, North America, 2019–2024
Figure 10: SMB security spending, by number of employees, North America, 2019–2024
Figure 11: Breakdown of SMB security spending, by category and number of employees, North America, 2019
Figure 12: SMB security spending, by category and number of employees, North America, 2019–2024
Figure 13: SMB security spending, by route to market, North America, 2019–2024
Figure 14: SMB security spending, by deployment method, North America, 2019–2024
Figure 15: Definitions and key drivers for security solutions
Figure 16: Definitions and key drivers for security solutions
Figure 17: Definitions and key drivers for security solutions
Figure 18: Definitions and key drivers for IT and managed services
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