The SMB security spending in North America: trends and forecasts 2019–2024

The SMB security spending in North America: trends andforecasts 2019–2024

This report provides cyber-security spending forecasts forthe small and medium-sized business (SMB) market in North America. Itquantifies the opportunity for security vendors and service providers in 7 keysecurity categories and 20 sub-categories.

This report quantifies the opportunity for security vendorsin 7 key security categories and 20 sub-categories. 

It is based on: 

▪ the Analysys Mason ICT Global Model 

▪ a survey of 460 SMBs in North America 

▪ economic indicators, such as GDP and populationgrowth 

▪ vendor and supply-side indicators, such as pricing andfinancial reporting 

▪ Analysys Mason’s ongoing discussions with security vendorsand service providers.

 

Spending Categories

▪ Endpoint security: ▪ encryption (on-premises) ▪ secure contentmanagement (on-premises) ▪ web/messaging security (cloud + on-premises) 

▪ Mobile security: ▪ mobile application management (cloud +on-premises) ▪ mobile device management (cloud + on-premises) 

▪ Network security: ▪ firewall (on-premises) ▪ identity andaccess management (cloud + on-premises) ▪ intrusion detection/prevention(on-premises) ▪ other security and vulnerability management ▪ securityinformation and event management (cloud + on-premises) 

▪ Security hardware: ▪ dedicated security appliances ▪unified threat management appliances 

▪ Cloud security: ▪ hosted security software 

▪ Product support services: ▪ security support 

▪ Remotely managed IT services security: ▪ remotely managedsecurity services

 

 

 

Note: This report is delivered as a zip (PDF & Excel)



Executive summary

 

Worldwide trends

Worldwide security spending: SMBs in North America accounted for almost a third of the total SMB spend on cyber-security solutions worldwide in 2019

 

Trends by security category

Security overview: the rising appetite for cloud security, mobile security and remotely managed security services will drive growth in SMB security spending

Endpoint and network security: a quarter of SMBs’ security spending is on endpoint and network solutions, and cloud-based versions are driving spending growth

Mobile security: increasingly complex mobile infrastructure is fueling double-digit growth rates for mobile security spending

Security hardware and software: cloud security is the fastest-growing category, driven by the migration of an increasing share of business processes to the cloud

Security management: managed security spending is projected to double between 2019 and 2024, driven by a shift towards more-proactive security management

 

Trends by business size

Firm size: the adoption of new security solutions is driving SB spending, while MBs’ complex infrastructure and workforce growth make them attractive to vendors

Firm size and spending category: SB security spending will grow faster than that for MBs due to a stronger forecast for new adoption inkey sectors

 

Trends by routes to market

Security channels: SMBs’ security spending is shifting from traditional channels to MSPs

Deployment method: the cloud share of security spending growth will outpace that for on-premises solutions

 

Forecast methodology and assumptions

Our methodology: we use extensive primary research, along with vendor and macroeconomic insights to size and segment the market opportunity and outlook

Analysys Mason’s ICT Global Model: metrics included in this report

Definitions: security

 Definitions: IT and managed services

 About the author and Analysys Mason

 

List of figures:

 

Figure 1: Overview of SMB security spending in North America

Figure 2: SMB security spending in North America and the rest of the world, and the worldwide CAGR, 2019–2024

Figure 3: SMB security spending by category, North America,2019–2024

Figure 4: SMB spending on endpoint security, by category ,North America, 2019–2024

Figure 5: SMB spending on network security, by category, North America, 2019–2024

Figure 6: SMB spending on mobile security, by category, North America, 2019–2024

Figure 7: SMB spending on on-premises security hardware, by category, North America, 2019–2024

Figure 8: SMB spending on cloud security software, by category, North America, 2019–2024

Figure 9: SMB spending on security services, by category, North America, 2019–2024

Figure 10: SMB security spending, by number of employees, North America, 2019–2024

Figure 11: Breakdown of SMB security spending, by category and number of employees, North America, 2019

Figure 12: SMB security spending, by category and number of employees, North America, 2019–2024

Figure 13: SMB security spending, by route to market, North America, 2019–2024

Figure 14: SMB security spending, by deployment method, North America, 2019–2024

Figure 15: Definitions and key drivers for security solutions

Figure 16: Definitions and key drivers for security solutions

Figure 17: Definitions and key drivers for security solutions

Figure 18: Definitions and key drivers for IT and managed services

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