The COVID-19 pandemic has significantly affected the pay-TVand OTT video markets in Western Europe: the disruption to live sports hascontributed to a 5% year-on-year decline in traditional pay-TV ASPU in 2020.This forecast report explores the future of pay TV. This report provides: ▪ forecasts for the number of pay-TV households andservices, the number of premium OTT video users, their retail revenue (spend)and average spend per user (ASPU) ▪ forecasts split by pay-TV platform: cable (analogue anddigital), IPTV, pay DTT, satellite (DTH) and operator OTT;1 operator OTT andthird-party OTT are split by category of OTT video service: linear channels,linear events, TVoD (rental), TVoD (ownership) and SVoD ▪ forecasts for 16 individual countries and Western Europeas a whole, with additional in-depth coverage for 5 countries.
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