Pay TV and OTT video in Western Europe: trends and forecasts 2020–2025

The COVID-19 pandemic has significantly affected the pay-TVand OTT video markets in Western Europe: the disruption to live sports hascontributed to a 5% year-on-year decline in traditional pay-TV ASPU in 2020.This forecast report explores the future of pay TV. 

This report provides: 

▪ forecasts for the number of pay-TV households andservices, the number of premium OTT video users, their retail revenue (spend)and average spend per user (ASPU) 

▪ forecasts split by pay-TV platform: cable (analogue anddigital), IPTV, pay DTT, satellite (DTH) and operator OTT;1 operator OTT andthird-party OTT are split by category of OTT video service: linear channels,linear events, TVoD (rental), TVoD (ownership) and SVoD 

▪ forecasts for 16 individual countries and Western Europeas a whole, with additional in-depth coverage for 5 countries.


Please Note: This report is delivered as a zip file (PDF & Excel).


Executive Summary


Regional Trends

Country-level Trends

Forecast methodology and assumptions

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook