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The Pay TV and OTT video in Western Europe: trends and forecasts 2018–2023

The Pay TV and OTT video in Western Europe: trends and forecasts 2018–2023

Traditional pay-TV access technologies will continue to deliver the majority of consumers’ paid-for televisual entertainment over the next 5 years, but the future of pay TV is OTT. This forecast unites our traditional pay-TV and OTT video forecasts for Western Europe into a single forecast because these services cannot be viewed in isolation.


Executive summary
The future of Western European pay TV is OTT video Traditional pay-TV spend will peak in 2019, but operators and pay-TV providers will gain EUR2.4 billion in incremental revenue from their own OTT services by 2023

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