Pay TV and OTT video in Central and Eastern Europe: trends and forecasts 2020–2025
The COVID-19 pandemic has significantly affected the pay-TV and OTT video markets in Central and Eastern Europe. This report provides forecasts for the number of pay-TV households and services, premium OTT video users, their retail revenue (spend) and average spend per user (ASPU).
This report provides:
▪ forecasts for the number of pay-TV households and services,premium OTT video users, their retail revenue (spend) andaverage spend per user (ASPU)
▪ forecasts split by pay-TV platform: cable (analogue anddigital), IPTV, pay DTT, satellite (DTH) and operator OTT. Operator OTT and third-party OTT are split by category of OTTvideo service – linear channels, linear events, TVoD (rental),TVoD (ownership) and SVoD
▪ forecasts for 16 individual countries and the region as awhole, with additional in-depth coverage for 4 countries
Countries modelled individually:
▪ Bulgaria▪ Croatia▪ Czech Republic▪ Estonia▪ Hungary▪ Latvia▪ Lithuania▪ Montenegro▪ Poland▪ Romania▪ Russia▪ Serbia▪ Slovakia▪ Slovenia▪ Turkey▪ Ukraine
Key Metrics:
▪ Pay-TV households andconnections▪ OTT video users▪ Retail revenue (spend)▪ ASPU
Pay TV is split by the followingaccess technologies:
▪ cable (analogue and digital,CATV)▪ IPTV▪ pay digital terrestrial TV (DTT)▪ satellite (DTH)▪ operator OTT1▪ third-party (non-operator) OTT
OTT video is split as follows:
▪ linear – channels (paid-for andfree)▪ linear – events▪ TVoD (rental and ownership)▪ SVoD (paid-for and free)
Note: Report is delivered as a zip (PDF & Excel)
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