Market Research Logo

The OTT video services in Europe: forecasts and analysis 2014–2019

The OTT video services in Europe: forecasts and analysis 2014–2019 

Paid-for OTT video services on the TV are a rapidly growing part of the European video services market. This report provides detailed forecasts, split by business model and devices used to access these services



Executive Summary
Recommendations
Regional and key country forecasts
Scenarios: The Impact of OTT video services on traditional pay-TV
Definitions and scope
About the Authors

List of Figures


Figure 1: Summary of report coverage

Figure 2: Primary and secondary OTT video services, Europe, 2014 and 2019

Figure 3: OTT video services by device, Europe, 2014 and 2019

Figure 4: OTT video spend by service, Europe, 2014 and 2019

Figure 5: Impact of various scenarios for responding to OTT competition, comparing KPIs for year ‘Launch –1’ with year ‘Launch +5’

Figure 6: Primary and secondary OTT video services, Europe, 2014–2019

Figure 7: Primary and secondary OTT video services, Central and Eastern Europe, 2014–2019

Figure 8: Primary and secondary OTT video services, Western Europe, 2014–2019

Figure 9: OTT video services by device, Europe, 2014–2019

Figure 10: OTT video spend by service, Europe, 2014–2019

Figure 11: OTT video spend by type of service, Central and Eastern Europe

Figure 12: OTT video spend by type of service, Western Europe

Figure 13: Primary and secondary OTT video services by device, Czech Republic, 2014–2019

Figure 14: OTT video services by device, Czech Republic, 2014–2019

Figure 15: OTT video spend by service, Czech Republic, 2014–2019

Figure 16: Primary and secondary OTT video services, France, 2014–2019

Figure 17: OTT video services by device, France, 2014–2019 5

Figure 18: OTT video spend by service, France, 2014–2019

Figure 19: Primary and secondary OTT video services, Germany, 2014– 2019

Figure 20: OTT video services by device, Germany, 2014–2019

Figure 21: OTT video spend by service, Germany, 2014–2019

Figure 22: Primary and secondary OTT video services by device, Russia, 2014–2019

Figure 23: OTT video services by device, Russia, 2014–2019

Figure 24: OTT video spend by service, Russia, 2014–2019

Figure 25: Primary and secondary OTT video services by device, UK, 2014– 2019

Figure 26: OTT video services by device, UK, 2014–2019

Figure 27: OTT video spend by service, UK, 2014–2019

Figure 28: Impact of various operator strategies on pay-TV spend, compared to ‘baseline’ scenario

Figure 29: Evolution of primary and multi-room pay-TV services in baseline scenario with no OTT video

Figure 30: Evolution of pay-TV and OTT video services in the ‘do nothing’ scenario

Figure 31: Evolution of pay-TV and OTT video services in the defensive scenario

Figure 32: Evolution of pay-TV and OTT video services in the aggressive scenario

 

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report