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The MVNOs in the Middle East and North Africa: opportunities, competition and regulation

The MVNOs in the Middle East and North Africa: opportunities, competition and regulation

MVNOs are active in only a few countries in the Middle East North and Africa (MENA) region, but there is strong momentum in this sector thanks to major markets such as Saudi Arabia opening up to new entrants. This report assesses the prospects for MVNOs in four countries in the region (Oman, Qatar, Saudi Arabia and Tunisia).


About this report
Executive summary
Executive summary
MVNOs are relatively new to MENA and their potential impact is uncertain
We analyse four countries on three dimensions
Recommendations
Market and segment opportunities
Market and segment opportunities: Immigrants on low incomes and young Arabs are key target segments for MVNOs in MENA
Oman: MVNOs are addressing demand for low-cost international calling and expanding portfolios to include affordable mobile data
Qatar: Low-income foreign workers present an opportunity for MVNOs to offer international calling services
Saudi Arabia: Millions of foreign workers and young Saudis on low incomes have attracted two MVNOs into the market
Tunisia: Segments that appear to be obvious targets will prove challenging for potential MVNO entrants
Competition from MNOs
Competition from MNOs: Opportunities exist, but competition from MNOs is intense and unique value propositions will not be easy to find
Oman: Discount models for locals and international communities succeed as MVNOs and Omantel demarcate their segments
Qatar: MNOs are offering increasingly competitive international rates and Vodafone is addressing the wealthy youth segment
Saudi Arabia: Virgin Mobile offers unique propositions, but Lebara Mobile's international tariff discounts need more distinction
Tunisia: Discount models for locals and international communities succeed as MVNOs and Omantel demarcate their segments
Regulatory and wholesale environment
Regulation and wholesale: Regulators are clarifying the frameworks associated with MVNOs, but work is needed to encourage co-operation
Oman: MVNOs prosper in key segments thanks to a liberal regulatory approach and support from host MNOs
Qatar: The regulator needs to work on a clear framework for MVNOs, if it is to introduce new competition at the service level
Saudi Arabia: The regulator set out strict requirements and has brought experienced MVNOs into the market
Tunisia: Clarification of the regulatory framework and aggressive cuts in termination rates are attracting MVNO candidates
Appendix
About the authors and Analysys Mason"

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