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The MTS uses analytics to reduce churn and provide real-time offers

The MTS uses analytics to reduce churn and provide real-time offers

MTS – like many communications service providers (CSPs) – is investing in new analytics solutions to increase the effectiveness of its marketing by providing better and more-timely offers. This case study provides an overview of its approach and how it is helping to drive a reduction in churn rates and improve the customer experience.


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