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The Late entrants in European mobile markets successfully compete on price and fixed–mobile integration

The Late entrants in European mobile markets successfully compete on price and fixed–mobile integration

European mobile operators that entered markets later than their competitors continue to increase their market share, according to the latest figures from Analysys Mason's Telecoms Market Matrix. In many cases, the late entrants' gains appear to come from the market leaders' user bases, because incumbent operators across Europe are losing market share.


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