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The Fixed–mobile bundling for SMEs: operator strategies and approaches

The Fixed–mobile bundling for SMEs: operator strategies and approaches

Fixed–mobile bundling is an opportunity for operators to defend, or even augment, revenue from SMEs. However, most SMEs still use different providers for their fixed and mobile services. This report provides recommendations for how operators can approach bundling and provide the right incentives to encourage SMEs to take both fixed and mobile services.</p>

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