This report analyses the results of Analysys Mason's Connected Consumer Survey 2017 to identify the drivers of customer experience for mobile users in Europe and USA. It offers specific focus on the roles of value-added services and customer services in relation to customer satisfaction and churn reduction.
Please Note: this report is delivered as a zip file.
Drivers of Customer Satisfaction and Churn
Focus on Pricing and Bundling
Impact to Customer Services
Methodology and Panel Information
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