Connected Consumer Survey 2020: TV and video services in Europe and the USA

Connected Consumer Survey 2020: TV and video services in Europe and the USA


This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in their use of pay-TV and OTT video services in Europe and the USA.  The COVID-19 pandemic appears to have significantly accelerated the existing trends in video consumption, as shown in this report. 

Key Questions Answered in This Report:

▪ How has the COVID-19 pandemic affected pay-TV churn? 
▪ How is the relationship between traditional pay TV and OTT video changing, and what effect has the pandemic had on cord cutting? 
▪ Which pay-TV features have the greatest effect on consumers’ sense of value for money or satisfaction? 
▪ How is service stacking changing? ▪ How much of a problem is account sharing for OTT video services? 
▪ How has the launch of Disney+ affected pay-TV and OTT viewership in Europe and the USA?

Geographical Coverage

Central and Eastern Europe: 
• Poland 
• Turkey

North America: 
• USA

Western Europe: 
• France 
• Germany 
• Italy 
• Spain 
• Sweden (new this year) 
• UK

Note: Report is delivered as a zip (PDF & Excel)



Executive summary

Viewership is up, but so is the risk of cord cutting

The effect of the COVID-19 pandemic

Satisfaction and churn

Methodology and panel information

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