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The Connected Consumer Survey 2016: OTT and digital economy services in developed Asia–Pacific

The Connected Consumer Survey 2016: OTT and digital economy services in developed Asia–Pacific

This report focuses on aspects of Analysys Mason's Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the developed Asia–Pacific (DVAP) region. In particular, it focuses on respondents' usage of over-the-top (OTT) communications and digital economy services.


About this report
EXECUTIVE SUMMARY
LINE is performing well in its domestic market, but Facebook Messenger is a potential challenger in the region
Ecommerce activity in DVAP is high, with nearly a third of respondents making several online purchases per month
Consumers in DVAP are reluctant to share private data with organisations – operators need to gain users’ trust
Recommendations
OTT COMMUNICATIONS APPS
LINE and Facebook Messenger are the major regional communications apps – WhatsApp has little presence
Usage of multiple apps is common in both Australia and Taiwan, but in Japan and South Korea the leading apps control the market
Voice calling is a major activity on social platforms (particularly LINE) in DVAP, but gaming and brand engagement are also relatively popular
The attitudes of respondents that do not use VoIP reinforce the importance of operator pricing strategies as a predictor of adoption
Australia differs markedly from other Asian markets for paid-for video content
PAYMENTS AND ECOMMERCE
Almost a third of respondents in DVAP make several online purchases per month – Australian consumers are the most active
Operators in DVAP could provide ecommerce payment solutions for underserved groups, such as young people and prepaid subscribers
Most ecommerce users use mobile phones to make purchases and postpaid subscribers report the highest m-commerce engagement
Consumers in DVAP appear reluctant to share personal data with most types of organisations
OTT players, device manufacturers, and operators continue to vie for mobile money market share, amid strong competition
METHODOLOGY AND PANEL INFORMATION
ABOUT THE AUTHORS AND ANALYSYS MASON
List of figures
Figure 1: Penetration of selected communication apps by country
Figure 2: Percentage of respondents that make online purchases by country and device type
Figure 3: Percentage of respondents willing to trust an organisation with personal data in exchange for a benefit by country
Figure 4: Penetration of selected communication apps by country
Figure 5: Intersection of major communications app communities in Australia
Figure 6: Intersection of major communications app communities in Taiwan
Figure 7: Features used on communication apps by country
Figure 8: Reasons given for not using OTT voice services by country
Figure 9: Penetration of paid-for OTT video services among mobile Internet users by country
Figure 10: Frequency of online purchases
Figure 11: Percentage of respondents that make online purchases by country
Figure 12: Frequency of online purchases by age group
Figure 13: Percentage of respondents that make online purchases by country and device type
Figure 14: Percentage of respondents willing to trust an organisation with personal data in exchange for a benefit by country and type of organisation
Figure 15: Penetration of mobile money services by country and service

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