Yoga Mat Market by Material (PVC, TPE, Rubber, Cotton/Jute, and Others), End User (Yoga & Fitness Clubs, Household, and Others), and Distribution Channel (Supermarket/Hypermarket, Specialty Stores, E-commerce, and Others): Global Opportunity Analysis and

Yoga Mat Market by Material (PVC, TPE, Rubber, Cotton/Jute, and Others), End User (Yoga & Fitness Clubs, Household, and Others), and Distribution Channel (Supermarket/Hypermarket, Specialty Stores, E-commerce, and Others): Global Opportunity Analysis and Industry Forecast, 2019–2026

Yoga involves physical, mental, and spiritual practices, including asana, Pranayama, meditation, and chanting, which improves physical and mental health of an individual. Yoga mats offer comfort while practicing the yoga and are considered to be the most essential yoga accessory. The global yoga mat market was valued at $13.3 billion in 2018, and is anticipated to reach $23.2 billion by 2026, with a CAGR of 7.1% during the forecast period. Yoga mat fabricated from various materials such as polyvinyl chloride (PVC), thermoplastic elastomers (TPE), cotton, jute, rubber, and polyethylene (PE) are available in the market. Yoga mats are commonly available in rectangular shape, however, some of the yoga mats offered by manufacturers come in hourglass or oval shape.

The growth of the global yoga mat market is majorly driven by an alarming rise in the prevalence of obesity, especially in urban areas. Furthermore, increase in investments According to the WHO, there has been a startling increase in the number of obese people worldwide. Obesity is associated with numerous health complications and disorders such as cardiovascular diseases, diabetes, and hypertension. Hence, increase in number of individuals practicing yoga and rise in fitness consciousness have significantly boosted the demand for yoga mat. . Furthermore, rise in number of yoga studios and health & fitness clubs across the globe and their promotional efforts has resulted in rise in number of yoga practitioners, which, in turn, is expected to propel the growth of the global market. Upsurge in investment in R&D to enhance characteristics, usability, effectiveness, and comfort of yoga mats is anticipated to propel the market growth.

Yoga is witnessing increasing popularity in India and the U.S. as an effective way of staying healthy, which is expected to contribute to the growth of yoga mat market in majority of developed and developing countries.

The global yoga mat market is segmented into material, end user, distribution channel, and region. By material, the market is categorized into PVC, TPE, rubber, cotton/jute, and others. Depending on end user, it is segregated into yoga &fitness clubs, household, and others. On the basis of distribution channel, it is divided into supermarket/hypermarket, specialty stores, e-commerce, and others. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa).

The key players profiled in this report include Manduka, Jade Fusion, prAna, Hugger Mugger, Adidas, Lululemon Athletica, Ecoyoga, Aurorae Yoga, LLC, Eupromed, and Yaazhtex.

KEY BENEFITS FOR STAKEHOLDERS

The study provides an in-depth analysis of the global yoga mat market, with current and future trends to elucidate the imminent investment pockets in the market.
Current and future trends are outlined in the report to determine the overall market attractiveness and single out profitable trends to gain a stronger foothold in the market.
The report provides information regarding drivers, restraints, and opportunities with impact analysis.
A quantitative analysis of the current market and estimation for the same from 2018 to 2026 is provided to showcase the financial competency of the market.
Porter’s five forces model of the industry illustrates competitiveness of the market by analyzing various parameters such as threat of new entrants, threat of substitutes, bargaining power of the buyers, and bargaining power of the suppliers operating in the market.
Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain.
Competitive intelligence highlights the business practices followed by the leading market players across various regions.

KEY MARKET SEGMENTATION


By Material

Polyvinyl Chloride (PVC)
Thermoplastic Elastomers (TPE)
Rubber
Cotton/Jute
Others

By End User

Yoga and fitness clubs
Household
Others

By Distribution channel

Supermarket/Hypermarket
Specialty Stores
E commerce
Others

By Region

North America
U.S.
Canada
Mexico
Europe
Germany
France
UK
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
Australia
India
Rest of Asia-Pacific
LAMEA
Latin America
Middle East
Africa


CHAPTER 1: INTRODUCTION
1.1. Key benefits for stakeholders
1.2. Key market segments
1.3. Research methodology
1.3.1. Secondary research
1.3.2. Primary research
1.3.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Parent Market Overview: Yoga Industry Market (2018)
3.3. Key findings
3.3.1. Top investment pockets
3.4. Value chain analysis
3.5. Porter’s five forces analysis
3.5.1. High bargaining power of suppliers
3.5.2. Moderate bargaining power of buyers
3.5.3. Moderate threat of substitution
3.5.4. Moderate threat of new entrants
3.5.5. Low intensity of competitive rivalry
3.6. Market dynamics
3.6.1. Drivers
3.6.1.1. Surge in demand for yoga mats from emerging markets
3.6.1.2. Increase in obese population
3.6.1.3. Increase in government initiatives to promote healthy lifestyle
3.6.2. Restraint
3.6.2.1. Rise in issues associated with yoga mats
3.6.3. Opportunities
3.6.3.1. Product innovation and inclination toward mats made from natural materials
CHAPTER 4: YOGA MAT MARKET, BY MATERIAL
4.1. Overview
4.1.1. Market size and forecast
4.2. Polyvinyl chloride (PVC)
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast
4.3. Thermal plastic elastomer (TPE)
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast
4.4. Rubber
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast
4.5. Cotton/jute
4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast
4.6. Others
4.6.1. Key market trends, growth factors, and opportunities
4.6.2. Market size and forecast
CHAPTER 5: YOGA MAT MARKET, BY END USER
5.1. Overview
5.1.1. Market size and forecast
5.2. Yoga & fitness clubs
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.3. Households
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
5.4. Others
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast
CHAPTER 6: YOGA MAT MARKET, BY DISTRIBUTION CHANNEL
6.1. Overview
6.1.1. Market size and forecast
6.2. Supermarket/Hypermarket
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast
6.3. Specialty store
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast
6.4. E-commerce
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast
6.5. Others
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast
CHAPTER 7: YOGA MAT MARKET, BY REGION
7.1. Overview
7.1.1. Market size and forecast, by region
7.2. North America
7.2.1. Key market trends, growth factors, and opportunities
7.2.2. Market size and forecast, by Material
7.2.3. Market size and forecast, by end user
7.2.4. Market size and forecast, by distribution channel
7.2.5. Market size and forecast, by country
7.2.5.1. U.S.
7.2.5.1.1. Market size and forecast by Material
7.2.5.1.2. Market size and forecast by end user
7.2.5.1.3. Market size and forecast by distribution channel
7.2.5.2. Canada
7.2.5.2.1. Market size and forecast by Material
7.2.5.2.2. Market size and forecast by end user
7.2.5.2.3. Market size and forecast by distribution channel
7.2.5.3. Mexico
7.2.5.3.1. Market size and forecast by Material
7.2.5.3.2. Market size and forecast by end user
7.2.5.3.3. Market size and forecast by distribution channel
7.3. Europe
7.3.1. Key market trends, growth factors, and opportunities
7.3.2. Market size and forecast, by Material
7.3.3. Market size and forecast, by end user
7.3.4. Market size and forecast, by distribution channel
7.3.5. Market size and forecast, by country
7.3.5.1. Germany
7.3.5.1.1. Market size and forecast by Material
7.3.5.1.2. Market size and forecast by end user
7.3.5.1.3. Market size and forecast by distribution channel
7.3.5.2. France
7.3.5.2.1. Market size and forecast by Material
7.3.5.2.2. Market size and forecast by end user
7.3.5.2.3. Market size and forecast by distribution channel
7.3.5.3. UK
7.3.5.3.1. Market size and forecast by Material
7.3.5.3.2. Market size and forecast by end user
7.3.5.3.3. Market size and forecast by distribution channel
7.3.5.4. Italy
7.3.5.4.1. Market size and forecast by Material
7.3.5.4.2. Market size and forecast by end user
7.3.5.4.3. Market size and forecast by distribution channel
7.3.5.5. Spain
7.3.5.5.1. Market size and forecast by Material
7.3.5.5.2. Market size and forecast by end user
7.3.5.5.3. Market size and forecast by distribution channel
7.3.5.6. Rest of Europe
7.3.5.6.1. Market size and forecast by Material
7.3.5.6.2. Market size and forecast by end user
7.3.5.6.3. Market size and forecast by distribution channel
7.4. Asia-Pacific
7.4.1. Key market trends, growth factors, and opportunities
7.4.2. Market size and forecast, by Material
7.4.3. Market size and forecast, by end user
7.4.4. Market size and forecast, by distribution channel
7.4.5. Market size and forecast, by country
7.4.5.1. China
7.4.5.1.1. Market size and forecast by Material
7.4.5.1.2. Market size and forecast by end user
7.4.5.1.3. Market size and forecast by distribution channel
7.4.5.2. Japan
7.4.5.2.1. Market size and forecast by Material
7.4.5.2.2. Market size and forecast by end user
7.4.5.2.3. Market size and forecast by distribution channel
7.4.5.3. Australia
7.4.5.3.1. Market size and forecast by Material
7.4.5.3.2. Market size and forecast by end user
7.4.5.3.3. Market size and forecast by distribution channel
7.4.5.4. India
7.4.5.4.1. Market size and forecast by Material
7.4.5.4.2. Market size and forecast by end user
7.4.5.4.3. Market size and forecast by distribution channel
7.4.5.5. Rest of Asia-Pacific
7.4.5.5.1. Market size and forecast by Material
7.4.5.5.2. Market size and forecast by end user
7.4.5.5.3. Market size and forecast by distribution channel
7.5. LAMEA
7.5.1. Key market trends, growth factors, and opportunities
7.5.2. Market size and forecast, by Material
7.5.3. Market size and forecast, by end user
7.5.4. Market size and forecast, by distribution channel
7.5.5. Market size and forecast, by country
7.5.5.1. Latin America
7.5.5.1.1. Market size and forecast by Material
7.5.5.1.2. Market size and forecast by end user
7.5.5.1.3. Market size and forecast by distribution channel
7.5.5.2. Middle East
7.5.5.2.1. Market size and forecast by Material
7.5.5.2.2. Market size and forecast by end user
7.5.5.2.3. Market size and forecast by distribution channel
7.5.5.3. Africa
7.5.5.3.1. Market size and forecast by Material
7.5.5.3.2. Market size and forecast by end user
7.5.5.3.3. Market size and forecast by distribution channel
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Top winning strategies
8.2. PRODUCT MAPPING
8.3. Top player positioning
8.4. Competitive heatmap
8.5. Competitive dashboard
CHAPTER 9: COMPANY PROFILES
9.1. ADIDAS AG, (ADIDAS)
9.1.1. Company overview
9.1.2. Key executive
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. R&D expenditure
9.1.7. Business performance
9.2. Aurorae Yoga, LLC
9.2.1. Company Overview
9.2.2. Key executive
9.2.3. Company snapshot
9.2.4. Product portfolio
9.3. Ecoyoga Ltd
9.3.1. Company overview
9.3.2. Key executive
9.3.3. Company snapshot
9.3.4. Product portfolio
9.4. Eupromed
9.4.1. Company overview
9.4.2. Key executive
9.4.3. Company snapshot
9.4.4. Product portfolio
9.5. Hugger Mugger
9.5.1. Company overview
9.5.2. Key executive
9.5.3. Company snapshot
9.5.4. Product portfolio
9.6. Jade Yoga
9.6.1. Company overview
9.6.2. Key executive
9.6.3. Company snapshot
9.6.4. Product portfolio
9.7. LULULEMON ATHLETICA INC
9.7.1. Company overview
9.7.2. Key executive
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. Business performance
9.7.7. Key strategic moves and developments
9.8. Manduka
9.8.1. Company overview
9.8.2. Key executive
9.8.3. Company snapshot
9.8.4. Product portfolio
9.8.5. Key strategic moves and developments
9.9. prAna
9.9.1. Company overview
9.9.2. Key executive
9.9.3. Company snapshot
9.9.4. Product portfolio
9.10. YAAZHTEX
9.10.1. Company overview
9.10.2. Key executive
9.10.3. Company snapshot
9.10.4. Product portfolio
LIST OF TABLES
TABLE 01. GLOBAL YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 02. PVC YOGA MAT MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 03. TPE YOGA MAT MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 04. RUBBER YOGA MAT MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 05. COTTON/JUTE YOGA MAT MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 06. OTHER TYPE YOGA MAT MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 07. YOGA MAT MARKET REVENUE, BY END USER 2018–2026 ($MILLION)
TABLE 08. YOGA MAT MARKET REVENUE FOR YOGA & FITNESS CLUBS, BY REGION, 2018–2026 ($MILLION)
TABLE 09. YOGA MAT MARKET REVENUE FOR HOUSEHOLD, BY REGION, 2018–2026 ($MILLION)
TABLE 10. YOGA MAT MARKET FOR OTHER END USER REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 11. YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL 2018–2026 ($MILLION)
TABLE 12. YOGA MAT MARKET REVENUE FOR SUPERMARKET/HYPERMARKET, BY REGION, 2018–2026 ($MILLION)
TABLE 13. YOGA MAT MARKET REVENUE FOR SPECIALTY STORE, BY REGION, 2018–2026 ($MILLION)
TABLE 14. YOGA MAT MARKET REVENUE FOR E COMMERCE, BY REGION, 2018–2026 ($MILLION)
TABLE 15. YOGA MAT MARKET REVENUE FOR OTHER DISTRIBUTION CHANNEL, BY REGION, 2018–2026 ($MILLION)
TABLE 16. GLOBAL YOGA MAT MARKET REVENUE, BY REGION, 2018–2026 ($MILLION)
TABLE 17. NORTH AMERICA YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 18. NORTH AMERICA YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 19. NORTH AMERICA YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 20. NORTH AMERICA YOGA MAT MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 21. U.S. YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 22. U.S. YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 23. U.S. YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 24. CANADA YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 25. CANADA YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 26. CANADA YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 27. MEXICO YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 28. MEXICO YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 29. MEXICO YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 30. EUROPE YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 31. EUROPE YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 32. EUROPE YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 33. EUROPE YOGA MAT MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 34. GERMANY YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 35. GERMANY YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 36. GERMANY YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 37. FRANCE YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 38. FRANCE YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 39. FRANCE YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 40. UK YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 41. UK YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 42. UK YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 43. ITALY YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 44. ITALY YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 45. ITALY YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 46. SPAIN YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 47. SPAIN YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 48. SPAIN YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 49. REST OF EUROPE YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 50. REST OF EUROPE YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 51. REST OF EUROPE YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 52. ASIA-PACIFIC YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 53. ASIA-PACIFIC YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 54. ASIA-PACIFIC YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 55. ASIA-PACIFIC YOGA MAT MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 56. CHINA YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 57. CHINA YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 58. CHINA YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 59. JAPAN YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 60. JAPAN YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 61. JAPAN YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 62. AUSTRALIA YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 63. AUSTRALIA YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 64. AUSTRALIA YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 65. INDIA YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 66. INDIA YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 67. INDIA YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 68. REST OF ASIA-PACIFIC YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 69. REST OF ASIA-PACIFIC YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 70. REST OF ASIA-PACIFIC YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 71. LAMEA YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 72. LAMEA YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 73. LAMEA YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 74. LAMEA YOGA MAT MARKET REVENUE, BY COUNTRY, 2018–2026 ($MILLION)
TABLE 75. LATIN AMERICA YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 76. LATIN AMERICA YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 77. LATIN AMERICA YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 78. MIDDLE EAST YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 79. MIDDLE EAST YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 80. MIDDLE EAST YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 81. AFRICA YOGA MAT MARKET REVENUE, BY MATERIAL, 2018–2026 ($MILLION)
TABLE 82. AFRICA YOGA MAT MARKET REVENUE, BY END USER, 2018–2026 ($MILLION)
TABLE 83. AFRICA YOGA MAT MARKET REVENUE, BY DISTRIBUTION CHANNEL, 2018–2026 ($MILLION)
TABLE 84. ADIDAS: KEY EXECUTIVES
TABLE 85. ADIDAS: COMPANY SNAPSHOT
TABLE 86. ADIDAS: OPERATING SEGMENTS
TABLE 87. ADIDAS: PRODUCT PORTFOLIO
TABLE 88. ADIDAS: R&D EXPENDITURE, 2016–2018 ($MILLION)
TABLE 89. ADIDAS: NET SALES, 2016–2018 ($MILLION)
TABLE 90. AURORAE YOGA: KEY EXECUTIVES
TABLE 91. AURORAE YOGA: COMPANY SNAPSHOT
TABLE 92. AURORAE YOGA: PRODUCT PORTFOLIO
TABLE 93. ECOYOGA: KEY EXECUTIVES
TABLE 94. ECOYOGA: COMPANY SNAPSHOT
TABLE 95. ECOYOGA: PRODUCT PORTFOLIO
TABLE 96. EUPROMED: KEY EXECUTIVES
TABLE 97. EUPROMED: COMPANY SNAPSHOT
TABLE 98. EUPROMED: PRODUCT PORTFOLIO
TABLE 99. HUGGER MUGGER: KEY EXECUTIVES
TABLE 100. HUGGER MUGGER: COMPANY SNAPSHOT
TABLE 101. HUGGER MUGGER: PRODUCT PORTFOLIO
TABLE 102. JADE YOGA: KEY EXECUTIVES
TABLE 103. JADE YOGA: COMPANY SNAPSHOT
TABLE 104. JADE YOGA: PRODUCT PORTFOLIO
TABLE 105. LULULEMON: KEY EXECUTIVES
TABLE 106. LULULEMON: COMPANY SNAPSHOT
TABLE 107. LULULEMON: OPERATING SEGMENTS
TABLE 108. LULULEMON: PRODUCT PORTFOLIO
TABLE 109. LULULEMON: NET SALES, 2016–2018 ($MILLION)
TABLE 110. MANDUKA: KEY EXECUTIVES
TABLE 111. MANDUKA: COMPANY SNAPSHOT
TABLE 112. MANDUKA: PRODUCT PORTFOLIO
TABLE 113. PRANA: KEY EXECUTIVES
TABLE 114. PRANA: COMPANY SNAPSHOT
TABLE 115. PRANA: PRODUCT PORTFOLIO
TABLE 116. YAAZHTEX: KEY EXECUTIVES
TABLE 117. YAAZHTEX: COMPANY SNAPSHOT
TABLE 118. YAAZHTEX: PRODUCT PORTFOLIO
LIST OF FIGURES
FIGURE 01. GLOBAL YOGA MAT MARKET SNAPSHOT
FIGURE 02. GLOBAL YOGA MAT MARKET SEGMENTATION
FIGURE 03. PARENT MARKET OVERVIEW: YOGA INDUSTRY MARKET (2018)
FIGURE 04. TOP INVESTMENT POCKETS
FIGURE 05. VALUE CHAIN ANALYSIS
FIGURE 06. GLOBAL YOGA MAT MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 07. YOGA MAT MARKET, BY MATERIAL, 2019 (%)
FIGURE 08. COMPARATIVE SHARE ANALYSIS OF PVC YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 09. COMPARATIVE SHARE ANALYSIS OF TPE YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 10. COMPARATIVE SHARE ANALYSIS OF RUBBER YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 11. COMPARATIVE SHARE ANALYSIS OF COTTON/JUTE YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 12. COMPARATIVE SHARE ANALYSIS OF OTHER YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 13. GLOBAL YOGA MAT MARKET, BY END USER, 2019 (%)
FIGURE 14. COMPARATIVE SHARE ANALYSIS OF YOGA AND FITNESS CLUBS YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF HOUSEHOLD CLUBS YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF OTHER END USER YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 17. GLOBAL YOGA MAT MARKET, BY DISTRIBUTION CHANNEL, 2019 (%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF SUPERMARKET/HYPERMARKET YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF SPECIALTY STORES YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 20. COMPARATIVE SHARE ANALYSIS OF E-COMMERCE YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF OTHER DISTRIBUTION CHANNEL YOGA MAT MARKET, BY COUNTRY, 2018 & 2026 (%)
FIGURE 22. YOGA MAT MARKET, BY REGION, 2019 (%)
FIGURE 23. U.S. YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 24. CANADA YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 25. MEXICO YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 26. GERMANY YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 27. FRANCE YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 28. UK YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 29. ITALY YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 30. SPAIN YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 31. REST OF EUROPE YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 32. CHINA YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 33. JAPAN YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 34. AUSTRALIA YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 35. INDIA YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 36. REST OF ASIA-PACIFIC YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 37. LATIN AMERICA YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 38. MIDDLE EAST YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 39. AFRICA YOGA MAT MARKET REVENUE, 2018–2026 ($MILLION)
FIGURE 40. TOP WINNING STRATEGIES, BY YEAR, 2017–2019*
FIGURE 41. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2016–2019* (%)
FIGURE 42. TOP PLAYER POSITIONING OF TOP 10 KEY PLAYERS
FIGURE 43. TOP PLAYER POSITIONING OF TOP 10 KEY PLAYERS
FIGURE 44. COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 45. COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 46. ADIDAS: R&D EXPENDITURE, 2016–2018 ($MILLION)
FIGURE 47. ADIDAS: NET SALES, 2016–2018 ($MILLION)
FIGURE 48. ADIDAS: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 49. ADIDAS: REVENUE SHARE BY PRODUCT CATEGORY, 2018 (%)
FIGURE 50. LULULEMON: NET SALES, 2016–2018 ($MILLION)
FIGURE 51. LULULEMON: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 52. LULULEMON: REVENUE SHARE BY REGION, 2018 (%)

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